IiNgcebiso zeQhinga lokuThengisa iividiyo ezikhuthaza intengiso ngo-2023

Ukunyusa intengiso ngomnye wemisebenzi ebaluleke kakhulu kulo naliphi na ishishini. Indlela esebenzayo yokuba neentengiso ezizinzileyo kukuqinisekisa ukuba ibhrendi kunye nezicwangciso zopapasho zihamba kunye nokuqaliswa kwemveliso. Siza kuxoxa ngeengcebiso ezicwangcisiweyo zokuthengisa ividiyo kunye nendlela enye yeendlela ezilungileyo zokugcina abaphulaphuli bakho bangoku bebandakanyekile, ngelixa unokutsala umdla wabathengi abatsha.

Isiqulatho
Umxholo wevidiyo ubandakanya ngakumbi
Misela isicwangciso sakho sokuthengisa ividiyo
Qalisa ngentengiso yevidiyo

Umxholo wevidiyo ubandakanya ngakumbi

Uphando olwenziwe nguHubSpot luveze ukuba uninzi lwabathengi bakhetha ukubona umxholo wevidiyo ngeempawu kunye namashishini abawaxhasayo. Kuphando lwabathengi abangaphezu kwe-3,000, ngaphezulu kwe 50% yabaphenduli phakathi kwe-18 kunye ne-54 bakhetha ukubona iividiyo endaweni yokufunda i-imeyile enegama okanye amanqaku eblogi, umzekelo.

Kolu phando lunye, uninzi lwabaphenduli bavakalelwa kukuba luphawulwe Umxholo wevidiyo wawukhumbuleka ngakumbi kunefoto okanye umxholo obhaliweyo. Oku kubonisa ithuba elicacileyo lokuba iibhrendi zithathele ingqalelo ngokunzulu ifomathi yevidiyo, ngakumbi ukuba kusafuneka benze njalo.

Misela isicwangciso sakho sokuthengisa ividiyo

Sele ndiyithethile loo nto, kunyanzelekile ukuphuhlisa isicwangciso esifanelekileyo sokuthengisa iividiyo kuba indlela engahambelaniyo inokushiya abathengi ekujoliswe kubo bedidekile kwaye bagqibele ngokubuyela umva.

Kwinqanaba le-macro, iibrendi kufuneka ziqale ngombono wohlobo lomxholo wevidiyo kunye namaqonga abafuna ukuwasebenzisa. Emva koko, kufuneka baqinisekise ukuba umxholo kunye nethoni yeevidiyo zikwi-brand kwaye zibonelele ngolwazi oluxabisekileyo kubathengi babo. Ukwazi apho abaphulaphuli abajolise kubo basebenzisa umxholo wevidiyo kuya kunceda ukwazisa isicwangciso sabo sokuthengisa ividiyo.

Qonda izibonelelo zeentlobo ezahlukeneyo zomxholo

Ukuthengisa kunye nopapasho

Iimveliso ze-brand zinokuba zezona zigqwesileyo kwihlabathi, kodwa abathengi abanakufumana malunga nazo ngaphandle kokupapashwa. Iividiyo zentengiso kunye nopapasho zilungile ukwazisa ukuba ibhrendi imalunga nantoni kunye neenkolelo zayo.

Iividiyo zentengiso kunye nopapasho zinceda ukukhumbuza abathengi bangoku malunga nebhrendi kunye nokusasaza ilizwi kwabatsha. Zingenziwa ngendlela ye-animations elula okanye i-skits. Gcina ukhumbula ukuba iividiyo ezinjalo zijolise ekudaleni nasekukhuseleni umfanekiso webhrendi kunye nodumo ezingqondweni zabaphulaphuli.

Iividiyo ezinjalo ziyindlela entle yokuqala kwiimveliso ezintsha ezizama ukuseka isidima sabo. Ukongeza, iividiyo ezinjalo zisebenza ukugcina kunye nokomeleza imifanekiso yeebrendi ezisekwe ngakumbi.

Ukudala iividiyo zodliwano-ndlebe lweengcali kunokuba lukhetho kwiimpawu ezisebenza ngohlahlo lwabiwo-mali olukhulu. Uphawu lunokufumana intembeko enkulu xa lufumana ulwamkelo oluvela kumntu onegunya. Oku, kwakhona, kunokukhokelela kumdla othe kratya wabathengi kwi-brand kuba oko kugunyaziswa kubonwa njengophawu lokhuseleko nokuthembeka.

Uninzi lwabantu luyakwazi ukukhumbula ubuncinci intengiso enye yevidiyo abayibonileyo kwiimpawu ezidumileyo zehlabathi njengeCoca-Cola kunye neApple. Ke ngoko, iibrendi ziyakwenza kakuhle ukukhupha iphepha kwiincwadi zazo xa zicwangcisa kwaye zisenza ibhrendi kunye neevidiyo zopapasho. Nangona umxholo onjalo usenokunganiki iimveliso ngokukhawuleza kwiintengiso, unokuzilungiselela impumelelo kwixesha elizayo.

Ulwazi kunye nemfundo

Iimveliso azibhabhi zisuka ezishelufini ngokwazo ngokupapashwa nje kunye nophawu. Iimveliso kuya kufuneka zisebenze ekuthengiseni nasekukhuthazeni iimveliso zazo ukuba zithengise iclinch. Guqula amathuba okuhlawula abathengi ngomxholo wevidiyo ofundisayo ophakamisa imveliso yakho.

I-Apple luphawu olwenza kakuhle oku ngokugqwesileyo kuyo yonke imveliso entsha. Iintengiso zabo zevidiyo zijolise kwiimpawu ezimbalwa eziphezulu abafuna ukuzithengisa, kunye nezabo iividiyo zibalisa ibali ukuba ezi mpawu ziluncedo njani kumsebenzisi, ziqinisekisa ngokufanelekileyo umsebenzisi ngexabiso lemveliso yazo.

Amashishini angenabo ubunewunewu bokwabela uhlahlo lwabiwo-mali olukhulu kumxholo wevidiyo banokujonga ukusebenza kwiividiyo ezilula zokucacisa apho amagama okanye oopopayi banokusetyenziswa ukubonisa ixabiso lemveliso.

Imiboniso kunye nendlela yokusetyenziswa kweevidiyo ezidityaniswe nobungqina bomsebenzisi nazo zinokhetho olukhulu lokubonisa ixabiso lemveliso. Bandakanya ukubizelwa-esenzweni kwiividiyo okanye kwiinkcazo, ukuze abantu abanomdla bayazi ukuba bangazifumana phi kwaye njani iimveliso.

Ezona njongo zimbini ziphambili zezo vidiyo ziya kuba kukuqinisekisa abathengi ekujoliswe kubo ngexabiso lemveliso kwaye ubakhuthaze ukuba bathenge ngokufowunela isenzo. Umzekelo, ukunika izaphulelo okanye izipho kubathengi abayi-100 bokuqala.

Yazi izibonelelo zamaqonga ahlukeneyo

Amaqonga eendaba ezentlalo

Kwiimpawu ezingenazo iiwebhusayithi ezinikezelweyo, iiplatifti ezininzi zomxholo wevidiyo ziyafumaneka. I-YouTube kunye ne-Facebook zezona intanethi zentlalo zidumileyo kwihlabathi jikelele 2.56 billion kwaye 2.91 billion abasebenzisi abasebenzayo ngenyanga, ngokulandelelanayo. Ekuphela kwento ekufuneka yenziwe ziimpawu kukudala iakhawunti kwaye uqalise ukuthumela! Imithombo yeendaba zentlalo lijelo elihle kakhulu leemveliso ezifuna ukonyuswa ngokukhawuleza kupapasho kunye neentengiso.

Kubalulekile ukwazi ukuba leliphi iqonga leendaba zosasazo ezithandwayo ngabathengi nalapho bahlala besebenzisa umxholo. A survey eyenziwe liZiko loPhando iPew ngo-2021 idize ukuba uninzi lwabaneminyaka eyi-65 nangaphezulu basebenzisa uYouTube kunye noFacebook kakhulu.

Eyona nto iphambili yokuthatha iibrendi apha kukwazi abaphulaphuli ekujoliswe kubo kakuhle. Ke, ukuba uphawu lufuna ukujolisa abantwana boomers, bekuya kwenza ngcono ukuthumela kumaqonga afana neYouTube kunye noFacebook. Kwelinye icala, ukuba uphawu lugxile kubaphulaphuli abancinci, I-TikTok inokuba lukhetho olungcono.

Enye indlela yokusebenzisa imidiya yoluntu kukusebenza nabaphembeleli. Kwiimpawu ezinokuthi zifikeleleke, intsebenziswano kunye nabaphembeleli abanabalandeli abakhulu banokunceda ukukhupha upapasho lokusungulwa kwemveliso. Izaphulelo okanye iziphiwo ezenziwa ngemithombo yeendaba zentlalo yenye indlela yokukhuthaza eqhelekileyo ebonwa kule mihla, njengoko iibrendi kunganyanzelekanga ukuba zisebenze nabaphembeleli kunyuso olunjalo.

Ukuba i-brand yakho sele ine-niche, efana ne-skincare ezinzileyo, zama ukusebenzisana nabaphembeleli abakholelwa ngokunyanisekileyo kwisizathu esifanayo. Nokuba abanye abaphembeleli basenokungabi nabalandeli abaninzi, uphawu lungabona uthethathethwano olukhulu namaqela amancinci. Ngaphaya koko, ukusebenza nabaphembeleli abancinci kunokunceda ukuqaqambisa ubunyani bophawu, kuba uphawu alubonakali ngathi lusukela i-clout ngenxa yalo.

Amajelo eendaba aphethwe kunye namajelo eendaba ahlawulwayo

Ngaphandle kwemithombo yeendaba zentlalo, amashishini kunye neempawu zinokubeka iividiyo zabo zopapasho kwiiwebhusayithi zabo zentengiso. Iividiyo kufuneka zibonise ukuba i-brand ingantoni kwaye incede iindwendwe ziqonde ngakumbi malunga ne-brand ngokubanzi.

Amashishini anebhajethi yentengiso yedijithali nawo angajonga ekubekeni iintengiso zevidiyo kwi-intanethi. Iimveliso kufuneka zicinge ngokubeka iintengiso zevidiyo kunye nokubizelwa esenzweni okucacileyo ukukhuthaza ababukeli ukuba bacofe kuzo kwaye ngethemba lokuthenga.

Iimveliso zifuna ukuqiniseka ukuba zichitha ixesha kunye nemali kwezona ziteshi zisebenzayo kunye nomxholo wokuthengisa. Ke, sebenzisa izixhobo ezinje ngewebhu kunye nohlalutyo lwemidiya yoluntu ukujonga ukuba iividiyo zakho ziqhuba njani kumaqonga ahlukeneyo. Umzekelo, ukuba iividiyo ezikwindawo yakho yeshishini zitsala abantu abaninzi, kunokuba luncedo ukugxila kwizixhobo ezingaphezulu kwelo qonga lithile.

Qalisa ngentengiso yevidiyo

Ngexesha elingakanani abantu abalichitha kwi-intanethi kunye nokuthandwa kwefomathi yevidiyo, lixesha elifanelekileyo lokujonga ukuthengisa ngevidiyo yohlobo lwakho ukuba awukakwenzi oko. Khumbula ukuba umxholo wophawu kunye nopapasho luhamba kunye neevidiyo ezigxile kwimveliso, kwaye enye ayifanele ibe ngaphandle komnye.

Emva kokuqwalasela ezi ngcebiso zokuthengisa ividiyo, unokufuna ukomeleza ngakumbi isicwangciso sakho sokuthengisa kwishishini lakho. Kunokuba luncedo ukuqwalasela ukuba ukuthengisa ngevidiyo kunokungena njani kwindawo enkulu ukuthengiswa kwedatha cwangciso.