Yintoni abantu abaThengi, kwaye ubenza njani?

Khawufane ucinge ukuba uqhuba ivenkile ekwi-intanethi ethengisa izinto zombane. Yonke imihla, abathengi abahlukeneyo bandwendwela iwebhusayithi yakho: umfundi wasekholejini okhangela ilaptop yesikolo, umzali okhangelela umntwana wabo ikhonsoli yokudlala yamva nje, kunye nomntu othanda itekhnoloji ofuna ukuphucula inkqubo yabo yokuzonwabisa yasekhaya. Ngamnye kwaba bathengi uneemfuno ezahlukeneyo kunye nezinto azithandayo. Ukuthengisa ngokufanelekileyo ivenkile yakho ye-intanethi, kuya kufuneka uqonde aba bantu bahlukileyo, kulapho abantu beza khona abathengi.

Umntu womthengi ziiprofayile ezineenkcukacha zabathengi bakho abafanelekileyo. Bakunceda ukuba ulungelelanise iinzame zakho zokuthengisa ukufikelela kubantu abalungileyo ngomyalezo ochanekileyo. Esi sithuba sebhlog siya kukukhokela kwinkqubo yokwenza abathengi abasebenzayo besebenzisa ulwimi olulula, ukubalisa amabali, kunye nemizekelo yehlabathi yokwenyani.

Isiqulatho
Yintoni umntu othengayo?
Yintoni engena kumntu womthengi?
Inyathelo ngenyathelo isikhokelo sokudala umntu wabathengi
Iingcamango zokugqibela

Yintoni umntu othengayo?

Umthengi persona luphawu oluyinyani lomthengi wakho ofanelekileyo esekwe kuphando lwemarike kunye nedatha yokwenyani malunga nabathengi bakho abakhoyo. Ibandakanya ulwazi lwabantu, iipatheni zokuziphatha, inkuthazo, iinjongo, kunye nemingeni. Yicinge njengomlinganiswa ebalini-umntu ngamnye ubalisa intsomi ekhethekileyo yokuba ngoobani abathengi bakho kunye nento abayifunayo.

Yintoni engena kumntu womthengi?

Ukudala i-persona yomthengi eneenkcukacha kubandakanya ukuqokelela kunye nokulungelelanisa ulwazi oluthile malunga nabathengi bakho abafanelekileyo. Nanga amacandelo aphambili angena kumthengi obanzi wobuntu:

1. Ulwazi ngoluntu
   • igama: Nika umntu wakho igama eliyintsomi kodwa elinokunxulumana
   • Age: Chaza iminyaka okanye uluhlu lobudala
   • isini: Chonga isini, ukuba kufanelekile
   • Ubume obuxela ukuba utshatile okanye awutshatanga: Phawula enoba abatshatanga, batshatile okanye bathandana kusini na
   • Abantwana: Quka ulwazi malunga nokuba banabo na abantwana kunye neminyaka yabo
   • Indawo: Bonisa apho bahlala khona (isixeko okanye ummandla)
2. Ulwazi lobuchwephesha
   • Umsebenzi: Chaza isihloko somsebenzi wabo kunye nendima yabo
   • Icandelo: Chaza ishishini abasebenza kulo
   • Inqanaba lamava: Qaphela inqanaba labo lamava (inqanaba lokungena, inqanaba eliphakathi, eliphezulu)
   • Ingeniso: Bandakanya inqanaba labo lomvuzo okanye uluhlu lwemivuzo
     
3. Imvelaphi yakho yemfundo
   • Inqanaba lemfundo: Qaphela elona nqanaba liphezulu lemfundo abayigqibileyo (isikolo esiphakamileyo, isidanga se-bachelor, isidanga senkosi, njl.njl.)
   • Iindawo zokufunda: Ukuba kufanelekile, khankanya indawo abafundela kuyo
     
4. Ulwazi lwengqondo
   • Iinjongo: Chaza iinjongo zabo zobuqu nezomsebenzi
   • Iingxaki: Chaza imiqobo okanye iintlungu abajongene nazo
   • Iimilinganiselo: Chonga iinqobo ezisemgangathweni zabo kunye neyona nto ibalulekileyo kubo
   • Ukuzonwabisa kunye nezinto ezinomdla: Bandakanya izinto abazithandayo, abanomdla kuzo kunye nezinto abazithandayo
   • Indlela yokuphila: Chaza indlela abaphila ngayo, kuquka neendlela zokuziphatha zemihla ngemihla
     
5. Ulwazi lokuziphatha
   • Ukuthenga ukuziphatha: Chaza ngemikhwa yabo yokuthenga, kuquka indlela abaphanda ngayo kunye nokwenza izigqibo
   • Indlela yokuziphatha kwi-Intanethi: Qaphela amaqonga e-intanethi abawathandayo kunye namajelo eendaba ezentlalo
   • Ukusetyenziswa kwetekhnoloji: Bandakanya ulwazi kwizixhobo abazisebenzisayo kunye ne-tech-savviness yabo
   • Ukunyaniseka kwebhrendi: Chaza ukunyaniseka kwabo kwiimpawu ezithile okanye iintlobo zeemveliso
     
6. Izinto ezikhuthazayo kunye nezibangela
   • Izinto ezikhuthazayo: Chonga ukuba yintoni ebaqhubela ekubeni bathenge (umzekelo, uncedo, ixabiso, umgangatho)
   • Izichukumisi: Qaphela iziganeko okanye iimeko ezibangela ukuba benze izigqibo zokuthenga (umzekelo, imihla yokuzalwa, iiholide, umsebenzi omtsha)
     
7. Umxholo okhethwayo
   • Iintlobo zesiqulatho: Chonga iintlobo zomxholo abawukhethayo (iiblogi, iividiyo, iipodcasts, njl.njl.)
   • Imithombo yolwazi: Qaphela apho baqhele ukuya khona ukuze bafumane ulwazi (uGoogle, imidiya yoluntu, ushicilelo lweshishini)
     
8. Iingcaphuno zokwenene
   • Ucaphulo lwabathengi: Bandakanya iikowuti zokwenyani ezivela kudliwano-ndlebe lwabathengi okanye uphando olubamba izimo zengqondo zabo kunye nezinto ezibaxhalabisayo
     
9. Ukhetho lwemveliso/yenkonzo
   • Iimveliso/iinkonzo ezikhethwayo: Chaza iintlobo zeemveliso okanye iinkonzo abazikhethayo nokuba kutheni
   • Umbono webrand: Qaphela indlela ababona ngayo ibhrendi yakho kunye nabo bakhuphisana nabo

Inyathelo ngenyathelo isikhokelo sokudala umntu wabathengi

1. Phanda abaphulaphuli bakho
2. Chonga iimpawu ezifanayo
3. Yenza iiprofayili ezineenkcukacha
4. Sebenzisa i-personas ukukhokela izicwangciso zokuthengisa

Masingene nzulu kwinyathelo ngalinye.

Inyathelo 1: Phanda abaphulaphuli bakho

Inyathelo lokuqala ekudaleni umthengi personas kukuqokelela ulwazi malunga nabathengi bakho bangoku nabanokubakho. Olu phando lunokwenziwa ngeendlela ezahlukeneyo:

• Uhlalutyo lwewebhusayithi: Sebenzisa izixhobo ezifana neGoogle Analytics ukulandelela ukuba ngubani ondwendwela iwebhusayithi yakho, apho avela khona, kwaye ngawaphi amaphepha abawandwendwelayo
• Ukuqonda kwimidiya yoluntu: Iiplatform ezifana ne-Facebook kunye ne-Instagram zibonelela ngohlalutyo olubonisa ukubalwa kwabantu kunye nomdla wabalandeli bakho
• Uvavanyo kunye noluhlu lwemibuzo: Thumela uphando kuluhlu lwakho lwe-imeyile okanye abalandeli bemidiya yoluntu. Buza imibuzo malunga nenani labantu, indlela yokuthenga, kunye nezinto abazikhethayo.
• Udliwano-ndlebe: Yenza udliwano-ndlebe nomntu ngamnye kunye nabathengi bakho abambalwa abalungileyo. Oku kunokubonelela ngengqiqo enzulu kwizinto ezikhuthazayo kunye neentlungu zabo.

Inyathelo lesi-2: Chonga iimpawu ezifanayo

Emva kokuqokelela idatha yakho, khangela iipateni kunye neempawu eziqhelekileyo phakathi kwabathengi bakho. Yahlula ngokwamaqela ngokusekelwe kwiimpawu ezifanayo ezifana nobudala, isini, umvuzo, indlela yokuphila, indlela yokuthenga, kunye neenjongo.

Umzekelo wokuba oku kunokujongeka njani kwinkampani ethengisa izinto zombane inokuba abaphulaphuli bawela kumaqela amathathu aphambili:

1. Abafundi beKholeji: Abantu abaneminyaka eyi-18-24, abafuna iilaptops ezifikelelekayo kodwa ezinamandla kunye nee-smartphones zesikolo kunye nemidiya yoluntu.
2. Bazali: Abantu abaneminyaka engama-30 ukuya kwengama-45 ubudala, bajonge ezona zinto zitsha nje zidlalayo kunye nezixhobo zemfundo zabantwana babo
3. Abathandi bobuGcisa: Abantu abaneminyaka engama-25 ukuya kwengama-40, sele beqhelene neendlela zobuchwepheshe, bejonge ukuphucula iinkqubo zabo zokuzonwabisa zasekhaya kunye nezixhobo ezikrelekrele zasekhaya.

Inyathelo 3: Yenza iprofayili eneenkcukacha

Ngoku, udala iiprofayili ezineenkcukacha kwiqela ngalinye. Nika amagama akho omntu, kwaye ubandakanye iinkcukacha ezininzi kangangoko unakho malunga nenani labantu, indlela yokuziphatha, inkuthazo, iinjongo, kunye nemingeni.

Kumaqela aphambili akhankanywe kwinyathelo lesibini, ishishini liya kudala abantu abathathu abanokujongeka ngolu hlobo:

1. Umfundi uSam
   • Age: 20
   • Umsebenzi: Umfundi weKholeji
   • Ubume obuxela ukuba utshatile okanye awutshatanga: enye
   • Iinjongo: Fumana iilaptops ezifikelelekayo, ezisebenza kakhulu kunye nee-smartphones zokufunda kunye nokuhlala uqhagamshelwe
   • Iingxaki: Uhlahlo lwabiwo-mali olulinganiselweyo, ukonganyelwa ziinketho, ukufuna elona xabiso lilungileyo lemali
   • Izinto ezikhuthazayo: Hlala uhlaziywa ngetekhnoloji, uphucule imveliso yokufunda, wonwabele imidiya yoluntu kunye nemidlalo
     
2. Umzali uBrianna
   • Age: 35
   • Umsebenzi: Umlawuli weprojekt
   • Ubume obuxela ukuba utshatile okanye awutshatanga: Utshatile unabantwana
   • Iinjongo: Fumana iikhonsoli zokudlala zamva nje kunye nezixhobo zemfundo zabantwana babo
   • Iingxaki: Ukufumana igajethi efanelekileyo yobudala, ekhuselekileyo, nebandakanyayo, umgangatho wokulinganisa kunye nexabiso
   • Izinto ezikhuthazayo: Gcina abantwana bonwabile kwaye befundile, qinisekisa ixesha losapho elisemgangathweni, wenze izigqibo zokuthenga ngobuchule
     
3. UTechie uTom
   • Age: 28
   • Umsebenzi: Umqhubi weSoftware
   • Ubume obuxela ukuba utshatile okanye awutshatanga: enye
   • Iinjongo: Phucula iinkqubo zokuzonwabisa zasekhaya kwaye udibanise izixhobo zasekhaya ezihlakaniphile
   • Iingxaki: Ukuhlala uhambelana neendlela zetekhnoloji eziguquka ngokukhawuleza, ukufumana izixhobo ezihambelanayo, ukwenza uphuculo olungabizi kakhulu.
   • Izinto ezikhuthazayo: Phumelela ukuseta ikhaya elibukhali, yonwabele itekhnoloji yamva nje, hlala uphambi kweendlela

Inyathelo lesi-4: Sebenzisa i-personas ukukhokela amaqhinga okuthengisa

Nje ukuba unobuntu bakho, unokuba uyazibuza, yintoni elandelayo? Unokuzisebenzisa ukulungelelanisa iindlela zakho zokuthengisa ukujongana neemfuno ezithile kunye nezinto ezikhethwa ngabantu ezichazwe kwaba bantu. Oku kuqinisekisa ukuba umyalezo wakho uhambelana nabaphulaphuli bakho ekujoliswe kubo.

Umzekelo:

• kuba Umfundi uSam, UJake wenza ingqokelela yeelaptops ezilungele uhlahlo lwabiwo-mali kunye nee-smartphones kwaye usebenzisa i-Instagram kunye neTikTok ukubonisa uphononongo lwemveliso kunye neevidiyo ezingabhokisiyo. Ukwabonelela ngezaphulelo zabafundi kunye nonyuselo lokubuyela esikolweni.
• kuba Umzali Pat, UJake ubalaselisa izinto eziluncedo kusapho zemidlalo kunye nezixhobo zemfundo, kwaye wabelane ngeengcebiso zokukhetha izixhobo ezifanelekileyo ubudala. Ugxininisa iimpawu zokhuseleko kwaye uquka izivumelwano zemiqulu kwiintsapho.
• kuba UTechie uTom, UJake ulungelelanisa iinkqubo zokuzonwabisa zasekhaya eziphezulu kunye nezixhobo ezihlakaniphile zasekhaya, wabelana ngeenkcukacha zokuthelekisa imveliso kunye nezikhokelo zokuseta, kwaye ubamba iiwebinars kwiindlela zetekhnoloji zamva nje.

Iingcamango zokugqibela

Ukudala i-personas yomthengi osebenzayo linyathelo elibalulekileyo lokuqonda abaphulaphuli bakho kunye nokulungelelanisa imizamo yakho yokuthengisa. Ngokulandela ukuphanda abaphulaphuli bakho, ukuchonga iimpawu ezifanayo, ukwenza iiprofayili ezineenkcukacha, kunye nokusebenzisa abantu ukukhokela izicwangciso zakho, unokuqinisekisa ukuba ukuthengisa kwakho kuhambelana nabantu abafanelekileyo.

Khumbula, abantu bomthengi abami ndawonye. Njengoko ishishini lakho likhula kwaye likhula, abantu bakho kufuneka, nabo. Zihlaziye rhoqo ngedatha entsha kunye nokuqonda ukuze uhlale ulungelelaniswe neemfuno eziguqukayo zabaphulaphuli bakho kunye nezinto ozikhethayo.