Kuthetha ukuthini ukuhanjiswa kweMile yokugqibela?

Ukuba kukho nantoni na engaguqukiyo emhlabeni, kubonakala ngathi iqondo eliphantsi ngokumangalisayo lokuchasa abathengi kwizinto zasimahla mhlawumbi ngumzekelo ogqibeleleyo. A Ingxelo yeShippo ngo-2021 ibonise ukuba i-83% yabathengi abathathe inxaxheba kuphando bakhethe ukuthunyelwa kwamahhala ngokuthunyelwa ngokukhawuleza xa benikwa ukhetho. Ukanti xa udibanisa ezi zinikezelo zimbini kunye, phezulu njenge I-69% yabathengi ubonise utyekelo lokucofa kwiintengiso ezibhengeza ukuthunyelwa ngokukhawuleza / kwasimahla kuphando olwahlukileyo.

Ukuyibeka ngokulula, isimahla kwaye ingcono, ukuhanjiswa okukhawulezayo yeyona nto inomdla kubathengi abaninzi kwaye kusenokwenzeka ukuba iqhube intengiso. Kwaye ezi mpawu zimbini kanye kanye unikezelo lwemayile yokugqibela, oluvala i-loop yenkqubo yokuzalisekisa iodolo, lunokuba negalelo ekuphunyezweni. Funda ukuze ufumanise ukuba yintoni ukuhanjiswa kwemayile yokugqibela kugxilwe kwi-ecommerce, uhlalutyo oluneenkcukacha lweendima zayo kunye nemiceli mngeni yamashishini e-ecommerce, kunye neendlela zayo zekamva ezinxulumeneyo.

Isiqulatho
Yintoni unikezelo lwemayile yokugqibela (okanye unikezelo lwemayile yokugqibela)? 
Ukuhanjiswa kwemayile yokugqibela kunye ne-ecommerce 
Iintsingiselo zexesha elizayo zonikezelo lwemayile yokugqibela
isiphelo

Yintoni ukuhanjiswa kwemayile yokugqibela (okanye ukuhanjiswa kwemayile yokugqibela)?

Ukufumana ukuqonda okupheleleyo konikezelo lwemayile yokugqibela, eyaziwa ngokuba yimayile yokugqibela yokuhanjiswa okanye ulungiselelo lwemayile yokugqibela, masiqale siyiqonde kakuhle intsingiselo “yemayile yokugqibela”. Kulawulo lwekhonkco lokubonelela, ngokusisiseko ibhekisa kwisigaba sokugqibela sohambo lokuhanjiswa ukusuka kwindawo yothutho ukuya kumsebenzisi wokugqibela. 

Igama elithi "i-hub yezothutho" apha lingabhekisela kwimithombo eyahlukeneyo yokugcina, ukusuka kwiziko lokuhambisa, ivenkile yomthengisi, kunye neziko lokuzalisekisa i-micro-fulfillment (MFC) kuyo nayiphi na indawo yokugcina impahla. Indawo yokufikela yonikezelo lwemayile yokugqibela, okwangoku, igubungela umda obanzi ngakumbi njengoko inokuba yiyo nayiphi na indawo echongiweyo ecelwe ngumthengi wokugqibela. Kuxhomekeka kulungiselelo olukhethwayo lokuhanjiswa, indawo yokugqibela ayipheleli ndawo kwindawo yokuhlala okanye yorhwebo kuphela, kodwa inokuba yindlu, iofisi, ibhokisi yokutshixa, ivenkile yepasile, okanye ivenkile kwaye inokubandakanya indawo yendawo okanye uhambo oluwela imida yolungiselelo.

Ngamafutshane, inkqubo yokuhanjiswa kwemayile yokugqibela ibandakanya la manyathelo alandelayo:

1. Orders irekhodiwe: nokuba kukuhanjiswa kwe-ecommerce okanye ukuhanjiswa kwefowuni yevenkile yezitena kunye nodaka, zonke ii-odolo zihlala zirekhodwa ngokwedijithali kwinkqubo ephakathi kunye nenombolo yokulandelela eyabelwe.
2. Kulindwe kweenkonzo: izinto ezi-odolweyo ngoku zitshintshelwa kwindawo yezothutho apho inkqubo yokuhanjiswa kwemayile yokugqibela iqala. Iimpahla zilindele ukuhanjiswa ukusuka ngoku ukuya phambili.
3. Delivery yabelwe: abasebenzi bonikezelo babelwe ukuphatha unikezelo ngokusekwe kwisicwangciso sokuphucula indlela ngeyona ndlela ineendleko eziphezulu.
4. Uhlaziyo lwesimo: isimo se-odolo sihlaziywa ngolwazi oluchanekileyo lokulandelela olurekhodiweyo phambi kokuba iimpahla zilayishwe ukuze zihanjiswe.
5. Delivery igqityiwe: Iimpahla zihanjiswa kunye nobungqina bokuhanjiswa obuhlaziywa kwinkqubo yokulandelela.

Ukuhanjiswa kweMile yokugqibela kunye ne-ecommerce 

Ukubaluleka kokuhanjiswa kwemayile yokugqibela kumashishini e-ecommerce

If ukupakisha ecommerce imele "ubuso" beshishini le-ecommerce elibalulekileyo ekushiyeni umbono olungileyo wokuqala, unikezelo lwemayile yokugqibela lulo oluzalisekisa umfanekiso olungileyo weshishini. Ngapha koko, nokuba ipakishwe kakuhle kangakanani na imveliso, ukuba ifika emva kwexesha elide kunomhla obulindelekileyo okanye ikwimeko engamkelekanga, efana nento emdaka okanye umxholo owonakeleyo, ayipheleli nje ekubeni isaphulelo sisonke sithotyiwe, kodwa ukuba semthethweni kunye nokusetyenziswa kwemveliso kuyabuzwa.

Uphando lweShishini ngenqanawa, ebonisa ukuba i-83% yabathengi ibonise ukuba abayi kunqikaza ukuyeka ukuthenga kumthengisi ngokusekelwe kumava enye yokuthutha embi, ithetha kakhulu ngokubaluleka kokunikezelwa kweenkonzo kubathengi. Isiphumo sokugqibela ngumfanekiso ombi weshishini olahlekelwa lithuba lawo lokuphinda ishishini kunye namathuba okunyaniseka kwabaxumi.

Nangona kunjalo, igama elibi kunye nokwaneliseka okuphantsi kwabathengi akukuphela kwemiphumo yokungaphumeleli okanye ukulibaziseka kokunikezelwa kweemayile zokugqibela; Iphupha elibi kakhulu lecandelo le-e-commerce lingaqhubeka ixesha elide ngaphaya kwenkqubo yokuhanjiswa ngendlela yezinto ezibuyisiweyo. Ngoku ka Shopify, umyinge wokubuyela kwintsimi ye-ecommerce iphezulu njenge-20%, ukusuka kwimbono yezemali, oku kuguqulela kwiindleko eziphezulu kunye nemveliso ephantsi.

Imingeni kunye neendleko zonikezelo lwemayile yokugqibela

Sesikuqondile oko abathengi bakulindeleyo kunikezelo lwemayile yokugqibela: inkonzo yasimahla ekhawulezayo ngokwaneleyo ngaxeshanye. Ezi zilindelo zimbini zibandakanya ngokucocekileyo imingeni emibini ephambili kunikezelo lwemayile yokugqibela: abasebenzi kunye nothutho. 

Ukunqongophala kwabasebenzi kwindawo yokuhanjiswa kweemayile zokugqibela kubonakala kungekuphela nje ekuqeshweni nasekugcinweni kwabaqhubi kodwa nasekuqeshweni kwabanye abasebenzi bonikezelo ngokubanzi. Lo mba wokunqongophala kwabasebenzi unokubangela ulibaziseko kuyo yonke inkqubo yonikezelo kwaye kwakhona ubeka esichengeni umgangatho wenkonzo, ngakumbi xa kuziwa ekunikezelweni kwezinto ezinzima okanye ezinkulu, ezidla ngokufuna abasebenzi abaninzi ukuba baziphathe. 

Ngeli xesha, imiba yezothutho ekuhanjisweni kweemayile zokugqibela ibandakanya iimeko zokuhamba ngexesha lokwenyani njengeemeko zendlela, iimeko zendlela, kunye neendlela zokupaka. Ingxaki ngale miba kukuba inokuba ngaphaya kolawulo kwaye ingabonakali, okanye ngamanye amaxesha naxa ibonwa kwangaphambili, kusenzima ukuyigqiba. Umzekelo, ukucutha amafutha kunye neendlela zokumisa xa uhamba kwiindawo ezisemaphandleni kunye nendawo yokupaka okanye ukulayisha / ukothula kwiindawo zedolophu.

Yomibini le mingeni ingundoqo inokukhokelela kwindleko ephezulu yonikezelo lweemayile zokugqibela nangona iindleko zonikezelo lweemayile zokugqibela sele zamkelwa njengengxelo yenxalenye enkulu - I-53% yazo zonke iindleko zokuthumela ngenqanawa. Iintlawulo zamafutha ezithuthi, ukuhanjiswa kwesoftware/ukugcinwa kweqonga, iimveliso ezibuyiswayo, kunye nezinye iindleko eziziintlobo ngeentlobo ezifana neemali zokulungisa isithuthi nezixhobo kunye neendleko zokugcina zezinye iindleko eziqhelekileyo zokuhanjiswa kweemayile zokugqibela.

Ukwenziwa kweMile yokugqibela (umzila, ucwangciso, ababoneleli ngenkonzo)

Ngokubhekiselele kuyo yonke imiceli mngeni kunye neentlobo ezininzi zeendleko ezikhulayo, ukuhanjiswa kokuhanjiswa kwemayile yokugqibela kubaluleke kakhulu kunangaphambili. Ngethamsanqa, kukwakho nezisombululo zobugcisa ezintsonkothileyo ezivelayo. I-software yomzila yokucwangcisa kwangaphambili, i-GPS enenkxaso yokulandelela ixesha lokwenyani, kunye ne-odolo ephakathi indlela inkqubo yokulandela umkhondo, konke oku kunceda ukuhambisa unikezelo lwemayile yokugqibela. 

Ngapha koko, uninzi lwababoneleli ngeenkonzo zonikezelo baxhotyiswe ngokupheleleyo ngesoftware kunye neenkqubo ezigxile ekuphuculweni kwendlela kunye nokukwazi ukulandela umkhondo. Nangona kunjalo, kusabalulekile ukuba abathengisi be-intanethi okanye abathengisi be-intanethi bajonge ukufumaneka kwezi zinto kwaye baziqhelanise neenkqubo zokulandelela lula kunye nokubonelela ngesikhokelo esifanelekileyo kubathengi bokugqibela xa kukho imfuneko. 

Ngeli xesha, ukucwangciswa kokulunga kwendlela ecaleni, ukusuka kwimbono yabaqhubi be-ecommerce okanye imbono yabathengisi, ukucwangciswa okungakumbi kunokuqhutywa ukwahlula ukhetho lwabo lokuhambisa. Umzekelo, banokusebenzisana nababoneleli benkonzo abanganikeli kuphela uhambiso lwendlu ngendlu kodwa kwaneendawo ezininzi zokupakisha okanye iilokha zokuzithumela ezithe saa kwiindawo ezininzi ezahlukeneyo. 

Kwimeko nayiphi na into, ngaphezu kwazo zonke ezi ngasentla, kuhamba ngaphandle kokuthetha ukuba ukunxibelelana ngexesha elifanelekileyo kunye nabathengi kubalulekile kwimpumelelo yale misebenzi yokucwangcisa kunye nokuphucula.

Iintsingiselo zexesha elizayo zonikezelo lwemayile yokugqibela

Ngokufana namanye amashishini amaninzi aqhutywa bubuchwephesha, icandelo lenkonzo yonikezelo ikwalelonye elibandakanya ukuguquka rhoqo. Nangona kunjalo, ngenxa yonxibelelwano olusondeleyo kunye necandelo le-ecommerce elihlala likhula, ukuqhubela phambili ekuhanjisweni kweemayile zokugqibela akuphelelanga kwiinkalo zobugcisa. Iimodeli ezahlukeneyo zoshishino, ezifana iimodeli zentsebenziswano kunye nokuqinisa, ziye zakhuthazwa ngenxa yokuntsonkotha okukhulayo kweshishini le-ecommerce kunye nokufunwa kwabathengi be-ecommerce. 

Iimodeli zokusebenzisana zifezekiswa xa iifemu ezimbini okanye ngaphezulu kwikhonkco lokubonelela zisebenza ngesandla ukuze zincedisane ngokusebenza okuphezulu. Umzekelo, xa a inkampani yesoftware yokuthumela iyasebenzisana ngeqonga elisekelwe kwilifu elikhethekileyo lokuhanjiswa. Imodeli yokudibanisa, kwelinye icala, ibandakanya ukudityaniswa kwezinto ezimbalwa ezihanjiswayo zibe nye. Oku kufezekiswa ngokwabiwa ngokutsha kokusasazwa okanye ukugcinwa kweeshedyuli ezisekelwe kukubaluleka kwepasile. Indlela yokudibanisa enjalo inokubandakanya imodeli yentsebenziswano kunye ngolungiselelo lonikezelo ekwabelwana ngalo kwaye uphando lubonise ukuba abathengi ngokubanzi bayayamkela le modeli. Ngokuninzi nge I-68% yabathathi-nxaxheba kuphando lubonise ukuba bavuleleke ekufumaneni konke ukuhanjiswa okungabalulekanga ngeentsuku ezimbini ezichaziweyo veki nganye, ngokwahlukileyo kwiimfuno zeshedyuli yonikezelo zakwangoko. 

Ngokumalunga nokuphuculwa kweteknoloji, i-automation isalathiso esingenakunqandwa. Ukusasazwa kokuhanjiswa kwedrone kunye ukuhanjiswa kwerobhothi kulindeleke ukuba iqhubeke ikhula ngesantya esiphezulu. Ukuhanjiswa kweDrone, umzekelo, kuqikelelwa ukuba iza kunyuka ngokuphindwe kabini ukusuka kwi-482,000 yokuhanjiswa ngo-2021 ukuya. I-1.409 yezigidi zokuhanjiswa ngo-2022. Ngokwenene, ngokuchasene noqikelelo lwe ngaphezu kwezigidi ezingama-41 zokuhanjiswa kweepasile kwihlabathi jikelele yonke imihla, uqikelelo lwe Ngama-2000 ahanjiswa ngeedrone ngosuku kwihlabathi jikelele ibonisa ngokucacileyo ukuba kusekho indawo yokuphucula.

Ngokwembono yenkonzo, unikezelo losuku olunye okanye iinkonzo ezifunwayo zilindeleke ukuba zibe yinto eqhelekileyo phakathi kwabathengi kungekudala ngenxa yokuphindaphinda. iinkqubo zenkonzo yonikezelo lweprimiyamu. Kunye nezinye ozikhethelayo ukuhanjiswa kweglavu emhlophe ukhetho, oluneenkcukacha lwexesha lokwenyani lokulandela umkhondo malunga nenyathelo ngalinye elilandelweyo kwaye lidweliswe kulindeleke ukuba libe semgangathweni kungekudala.

isiphelo

Ukubaluleka kokunikezelwa kweemayile zokugqibela kubaluleke kakhulu kunangaphambili kweli xesha le-ecommerce. Kubalulekile ke ngoko ukuba wonke umthengisi kunye neengcali ze-ecommerce ziqonde kakuhle iindima kunye nemingeni yonikezelo lweemayile zokugqibela, kunye nokwakhiwa kweendleko kunye namalungiselelo okuphucula. Kukwabalulekile kumashishini e-ecommerce kunye nabathengisi bevenkile ukuba baqaphele iindlela ezizayo ezinokuthi zibenakho ukuhlengahlengisa amava okuhanjiswa kwabasebenzisi bokugqibela kunye ne-ecommerce. Ukufumana ulwazi oluthe kratya malunga nemigaqo yolungiselelo kunye nokhetho lwentengiso yehoseyile, ndwendwela UChovm uyafunda rhoqo ukuhlala uhlaziyiwe!

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