Izinto ezintsha ezintsha kubuchwephesha zitshintsha kakhulu indlela abasebenzisi be-intanethi abajonga ngayo kwaye bathenge izinto, ngaloo ndlela zenza kube nzima ukuhambelana nentsingiselo. Enye yeendlela zorhwebo ze-e-commerce eziguqula indawo ye-e-commerce kurhwebo lwelizwi.
Urhwebo ngelizwi lubandakanya ukusebenzisa izixhobo ezenziwe ngelizwi ukuthenga iimveliso ze-intanethi, ezikhawulezayo, zilula, kwaye zilungele ngakumbi kunokuthenga okuqhelekileyo kwi-intanethi. Nangona kunjalo, ngenxa yobutsha bayo, abantu abaninzi namhlanje abazi ukuba yintoni urhwebo ngelizwi okanye nokuba lusebenza njani.
Kweli nqaku, siza kugubungela yonke into oyifunayo ukuyazi malunga norhwebo lwelizwi kwaye sikuncede uthathe isigqibo sokuba sisisombululo esifanelekileyo kwishishini lakho ngo-2024.
Masiqalise.
Isiqulatho
Inkulu kangakanani imakethi yorhwebo lwelizwi kwihlabathi?
Yintoni urhwebo ngelizwi?
Urhwebo ngelizwi lusebenza njani?
Inzuzo yorhwebo ngelizwi
Imingeni yorhwebo ngelizwi
isiphelo
Inkulu kangakanani imakethi yorhwebo lwelizwi kwihlabathi?
Imakethi yentengiso yelizwi yehlabathi inkulu, nabahlalutyi baqikelela ukuba kufanelekile I-108.33 yeebhiliyoni zeedola ngo-2024. Imakethi kulindeleke ukuba ikhule kwaye ifikelele kwi-USD 586.3 yeebhiliyoni ngo-2031, ikhula ngesantya sokukhula konyaka (CAGR) nge-27.28% kwisithuba se-2024-2031.
Ukusuka ekusebenziseni itekhnoloji yokuthengisa ngelizwi njengeKhaya likaGoogle kunye neAmazon Echo ukuthenga iimpahla kwi-Intanethi, imakethi yentengiso yelizwi yehlabathi iye yanda ngabamkeli abaninzi. Njengoko kutyhilwe ngu-a Uphononongo lweStatista, I-22% yabathengi abavela e-United States baqeshe izixhobo ezisebenza ngelizwi ekubekeni imiyalelo ye-intanethi kwi-2022; lo mfanekiso uye wenyuka 47% kwi 2024.
Ke ngoko, amashishini athatha ithuba letekhnoloji kwangoko ngokwaneleyo aya konwabela izibonelelo zawo ezinkulu.
Yintoni urhwebo ngelizwi?
Urhwebo ngelizwi, olukwabizwa ngokuba yi-v-yorhwebo, luhlobo lwe-e-commerce elenza ukuba abathengi bakwazi ukuthenga besebenzisa imiyalelo yelizwi. Inkqubo ibandakanya ukusebenzisa abancedisi belizwi, abanje ngeCortana yeMicrosoft, uMncedisi kaGoogle, iAmazon's Alexa, okanye iSiri yeApple.
Nangona ikwinqanaba lokuqala lophuhliso, itekhnoloji yorhwebo ngelizwi itsale umdla kwiinkampani ezingaphakathi kwishishini lokuthengisa. IWalmart, iStarbucks, kunye neAmazon ziphakathi kweefemu ezityale imali kuyo.
Urhwebo ngelizwi lusebenza njani?
Abancedisi belizwi ledijithali bancedisa kwintengiso yelizwi. Abancedisi belizwi ziinkqubo ezisetyenziselwa ukuqaphela nokwenza ngokwemiyalelo yelizwi. Le miyalelo yezwi itolikwa kusetyenziswa ukusetyenziswa kolwimi lwendalo (NLP) kunye nobukrelekrele bokufakelwa (AI) ukwenza isenzo ngokufanelekileyo.
Umzekelo, qwalasela imeko apho umthengi athi, "Heyi Siri, ndifuna ukuthenga isikipa esitsha." Umncedisi wedijithali uya kuwuqonda umyalelo kwaye akhokele umthengi kwiphepha apho anokufumana iinkcukacha ezithe kratya malunga naloo mveliso.
Zombini ubukrelekrele bokwenziwa kunye nokusetyenzwa kolwimi lwendalo zisebenza kunye ukumisela ukuba abathengi bazimisele ukuthenga ntoni.
Ke ngoko, umncedisi welizwi unokwenza iingcebiso zomntu ngamnye. Umzekelo, ukuba umthengi ukhetha i-t-shirt ekhangeleka ngoyilo oluthile, ngoko le nkqubo inokumcebisa ukuba ayenzele ezinye ezinesitayile esifanayo.
Ngamafutshane, itekhnoloji ye-NLP kunye ne-AI kubancedisi belizwi benza urhwebo lwelizwi lwenzeke. Oku kubonelela abathengi ukukwazi ukukhangela into abayifunayo kwaye bahlawulele izinto kwi-intanethi besebenzisa izixhobo ezihlakaniphile.
Inzuzo yorhwebo ngelizwi
Urhwebo ngelizwi luneenzuzo ezininzi. Oku kulandelayo zizinto eziphambili zokurhweba ngelizwi.
1. Ukulunga
Enye yezona zinto ziluncedo kakhulu kurhwebo lwelizwi kukukhawuleza kwayo kunye nokusebenziseka ngokulula. Yonke into umthengi afuna ukuyenza sisithethi esihlakaniphile okanye isixhobo esiphathwayo esisebenzisa itekhnoloji yomncedisi welizwi kunye nelizwi labo.
Akukhathaliseki nokuba wenza ntoni umthengi-nokuba bayapheka, benza izinto ezininzi, okanye baqhuba-banokubeka iiodolo zayo nayiphi na into abayifunayo ngenxa yamava okuthenga ngaphandle kwezandla. Akukho mfuneko yokuchwetheza imibuzo kwibar yokukhangela usebenzisa ikhibhodi okanye isikrini sokuchukumisa, esenza amava abo abe lula, agcine ixesha, kwaye anelise.
2. Ukhuseleko oluphezulu
Olunye uncedo lwentengiso yelizwi kukuba lukhuseleke ngakumbi kunezinye Iifomu ze-e-commerce. Oku kungenxa yokuba umthengi unokuseta i-voiceprint, eluhlobo lwedatha yebhayometriki eyenza ukuqondwa kwentetho.
Oku kuthetha ukuba kuphela umntu one-voiceprint echanekileyo onokwenza imiyalelo esebenzisa loo akhawunti, ukunciphisa amathuba okukhwabanisa.
3. Amava okuthenga obuqu
Itekhnoloji yokuqondwa kwelizwi eqhubela phambili i-v-commerce isebenzisa i-injini ye-AI eya isiba krelekrele ngokuhamba kwexesha kwaye yenza yonke imiba yamava okuthenga ibe yeyomntu ngakumbi. Ukusuka ekukhangeleni nasekuvavanyeni ukuya ekuthengeni, abathengisi be-intanethi banokulungisa iimveliso zabo kunye nokubonelela ngokuhambelana neemfuno zomthengi ngamnye.
Ngokuqaphela imikhwa yokuthenga yomthengi kunye nokwenza iingcebiso zomntu ngamnye, unokuphakamisa amathuba okuthenga, ukonyusa intengiso yakho ye-e-commerce kunye nokwaneliseka kwabathengi.
4. Ukuphucula amava omthengi
Amava omthengi anokuphuculwa kakhulu ngokurhweba ngelizwi. Oku kungenxa yokuba ibonelela abanini bamashishini ngezimvo ezixabisekileyo ezinokuthi zisetyenziswe ukuphucula amava omsebenzisi.
Umzekelo, iibrendi zinokubeka iliso kuhlalutyo lwelizwi ukuze zibone ingxelo abayifumana kubasebenzisi abancedisayo belizwi besebenzisa iimveliso kunye neenkonzo zabo. Basenokusebenzisa idatha ukulandelela iindlela zabathengi, ezinokunceda kwiinzame zabo zokuphucula amava omthengi.
5. Umahluko webrand
Ngabadlali abaninzi abakhoyo kunye nabanye abazibandakanya ne-e-commerce space, iba ngumceli mngeni omkhulu kumashishini ukuba azahlule kwabo bakhuphisana nabo.
Ngombulelo, ukuthenga ngelizwi kunokunceda ngokwahlulo lwebhrendi. Amashishini anokusebenzisa i-v-commerce, ngakumbi ukuba bafuna ukujolisa abancinci abaneminyaka eyi-18 ukuya kwi-34, esona sabelo sikhulu sabathengi abanomdla kakhulu ekuthengeni okunelizwi.
Imingeni yorhwebo ngelizwi
Ngaphandle kweengenelo zako, ukusetyenziswa kwentengiso yelizwi kuseneengxaki zako. Ukuqonda ezi zinto zingalunganga kubalulekile ukuba ufuna ukuqwalasela ukuphunyezwa kwe-e-commerce esekelwe kwilizwi kwishishini lakho. Ziquka oku kulandelayo:
1. Engaqhelekanga kubathengi
Urhwebo ngelizwi bubuchwephesha obutsha, nto leyo ethetha ukuba ababaninzi abathengi abaziyo ngayo. Uninzi lwabathengi basasebenzisa indlela yemveli yokuthenga izinto kwi-Intanethi. Ke ngoko, amashishini e-e-commerce afuna ukuqhubela phambili nge-e-commerce yelizwi anokuba nemiceli mngeni yokufikelela kubaphulaphuli abajolise kubo.
2. Ukuchaneka nokutolikwa ngendlela engeyiyo
Njengoko urhwebo lwencoko luhambela phambili, kukwanjalo nokuchaneka kwemiyalelo yelizwi. Nangona kunjalo, imifuziselo yolwimi lwendalo inokuba neengxaki ekuqinisekiseni isazisi somsebenzisi usebenzisa ilizwi labo lodwa.
Umzekelo, imiyalelo yelizwi ikakhulu ixhomekeke kwigalelo lokuva, kunye abakhohlisi usenokuzama ukuphindaphinda amazwi kunye neendlela zokuthetha zabanye abantu. Ngaphandle kokuba urhwebo lwelizwi lugqibelele, ezinye ii-NLPs zisenokujongana neengxaki.
3. Imingeni yokukhangela injini yokukhangela
Ukuvuna izibonelelo zorhwebo ngelizwi, abathengisi kufuneka baziqhelanise nophendlo lwelizwi, olubandakanya ukukhulisa iiwebhusayithi zabo kwimibuzo yokukhangela ilizwi.
Oku kungenxa yokuba abathengi banokusebenzisa ulwimi lwabantu kunokuba basebenzise amagama angundoqo abanokuthi basebenzise xa bechwetheza. Ukongeza, oku kwenza ukuba iimveliso kunye nomxholo wabo ubonakale ngakumbi xa abathengi bedijithali bezikhangela besebenzisa imiyalelo yelizwi.
isiphelo
Urhwebo ngelizwi bubuchwepheshe obuthembisayo obunceda abathengisi kunye nabathengi. Amashishini anokusebenzisa itekhnoloji yelizwi ngokwenza uphawu kunye neemveliso zabo zifumaneke ukufikelela kubathengi abanokuba ngabasebenzisa ukhangelo lwelizwi ukufumana izinto kwi-Intanethi.
Nangona ingazange yamkelwe ngokubanzi, yinto nje yexesha ngaphambi kokuba ibe yinto ephambili yokuthenga kwi-Intanethi. Ikamva lokuthengisa ngelizwi liqaqambile. Okokugqibela, kodwa ubuncinci, khumbula ukutyelela I-Chovm.com ifundeka ukufumana ulwazi oluluncedo kwihlabathi le-e-commerce.
