Ngubani omawubukele kwi-Skincare: I-Innovators Shaping 2025

Ishishini le-skincare lihlala likhula njengoko iinkxalabo zabathengi kunye nezinto eziphambili ziqhubeka nokuvela. Ukongeza kwizisombululo zokhathalelo lwesikhumba, abathengi namhlanje bafuna ukhathalelo oluqhutywa ziziphumo, begxininisa izithako ezisebenzayo ezifana ne-hyaluronic acid kunye nevithamin C yesithintelo solusu esisempilweni kunye nolusu olukhangeleka luncinci. Umbuzo ngulo, ingaba iimpawu zobuhle zingahlala njani zifanelekile njengoko izinto ezikhethwa ngabathengi zitshintsha?

Kule bhlog sijonga iibrendi ezintlanu ezintsha ezilungisa ishishini, sijonga ukuba yintoni eyenza ibhrendi nganye ibonakale kwaye ungazisebenzisa njani ezi zifundo kubuhle bakho ukuze uhlale ukhuphisana.

Isiqulatho
Iinkxalabo eziphezulu ze-skincare zabathengi
Iibrendi ezi-5 ezilungisa ishishini lokhathalelo ngo-2025
    iminqongo
    OYO
    Uhlobo lwasezidolophini
    Mama omsulwa
    Yonke iGolide
Izinto eziphambili zokuthatha ngo-2025
Izicwangciso zeempawu ezintsha zobuhle
Ikamva le-skincare innovation

Iinkxalabo eziphezulu ze-skincare zabathengi

Imakethi ye-skincare iyakhula, kodwa iimfuno zabathengi zahluke kakhulu kwaye zithe ngqo kunangaphambili. Ukusuka ekujonganeni nenkangeleko yemigca emihle kunye nemibimbi ukujongana nemiba efana nezangqa ezimnyama, ukoma, kunye nempilo yolusu esichengeni, abathengi balindele iimveliso zokhathalelo lwesikhumba ezinikezela ngenene, izibonelelo ezibonakalayo. Ngokwezifundo zamva nje, 60% yabathengi beka phambili iimveliso ezinezithako ezisebenzayo ezifana ne-hyaluronic acid kunye nevithamin C, ezaziwa ngokuba zimanzisa ulusu oluphelelwe ngamanzi, ziphucule ukuthungwa kwesikhumba, kunye nokunciphisa iimpawu zokuguga.

Eminye inkxalabo eqhelekileyo ibandakanya ukufumana unyango oluguquguqukayo olulungele iintlobo ezahlukeneyo zolusu, ukuphucula umqobo wolusu wendalo, kunye nokufezekisa ulusu olucocekileyo, olusempilweni kunye nefomula ekhaphukhaphu engayivaliyo imingxunya. Ngokunyuka kwe-eco-conscious kunye nabathengi abaqhutywa ziziphumo, kukwakho imfuno ekhulayo yeemveliso ezidibanisa iziphumo ezixhaswa yisayensi kunye nozinzo.

Ukujongana nale nkxalabo ayikokwenza amayeza asebenzayo kuphela. Iimveliso kufuneka zifundise abathengi malunga neenzuzo zeemveliso zabo, zakha intembeko, kwaye zibonelele ngenkxaso exhaswa ngamava ukuze kuhlangatyezwane neemfuno zomthengi wale mihla “onobuchule”. Ngoku ka Global Cosmetic Industry, I-58% yabathengi base-US bakholelwa ukuba iimpawu zobuhle zinokunceda ukugxeka iimeko zesikhumba ezingapheliyo ngokusebenza njengomthombo wemfundo.

Iibrendi ezi-5 ezilungisa ishishini lokhathalelo ngo-2025

Iimodyuli: Iinkqubo zonyango ezenzelwe wena

IiModyuli zohlobo olusekwe eSingapore zichaza ngokutsha i-dermatology eyenzelwe wena. Ngama-676 enziweyo awodwa, iiModyuli zidibanisa ubuchule bedermatologist kunye netekhnoloji ukunikezela ngexabiso elifikelelekayo, iimveliso zokhathalelo lobuchwephesha ezilungiselelwe iimfuno zomntu ngamnye. Bakufezekisa oku ngokubonisana nge-telehealth, apho uTom Reynolds, iVP yophawu kunye nezinto ezintsha, uthe, "Sifuna ukuhambisa imveliso eyenzelwe umntu njengoko inokuba njalo, kodwa isabambelele kwisayensi."

Kutheni kubalulekile: Emarikeni apho Iipesenti ezingama-23 zeGen Z eIndiya, umzekelo, kunzima ukufumana iimveliso ezisebenzayo, kunye nangaphezulu I-50% yabantu banenkxalabo malunga neziphumo, Iimodyuli ziphelisa uqikelelo. Iifomula zabo ezenzelwe wena ziqinisekisa iziphumo ezingcono ezilungiselelwe umsebenzisi ngamnye. Ukhathalelo lwesikhumba olulolwakho lungaphezulu kwesiqhelo - yimfuneko kubathengi abadinwe kukuzama kunye neempazamo.

I-OYO Skincare: Impilo yolusu olusondeleyo

I-OYO Skincare, ibhrendi yase-UK, ijongana nendawo ehlala ingahoywa yokhathalelo olusondeleyo kunye neemveliso zayo zendalo, ezipheleleyo. Iifomyula zabo ezikhaphukhaphu zigxininisa ulusu olucocekileyo kunye nokuqina komzimba ngelixa bejongana nemicimbi efana neenwele ezingenayo, i-razor bumps, kunye ne-bikini line scars.

I-OYO Skincare intshatsheli yeenwele zomzimba kunye nemiyalezo exhobisa abathengi ukuba bamkele ukhetho lwabo lokuzilungisa.

Kutheni kubalulekile: Njengoko ibala elijikeleze iimeko zolusu olusondeleyo liphela, imfuno yezisombululo ezinjalo iyakhula. Iimveliso ezifana ne-OYO zigcwalisa isithuba kwimarike ngokuqhelanisa i-skincare esondeleyo ngelixa ikhuthaza ukuzithemba.

Uhlobo lwasezidolophini: Ukhathalelo lwesikhumba oluchasene nongcoliseko

Ngokusekwe eSweden, iUrban Kind iyila iimveliso ezilungiselelwe ukuhlala ezidolophini. Bajonge ukulwa ungcoliseko, uxinzelelo, kunye nomonakalo wokusingqongileyo ngefomula yabo yobunini be-UrbanA7™. Kujongwe kubantu basezidolophini, iimveliso zabo, njengeNiacinamide Barrier Serum, zijolise ekunciphiseni ulusu olubuthathaka, iipores ezivalekileyo, kunye nokugqabhuka.

Ngaphandle koko I-56% yabemi behlabathi ngoku abahlala kwiindawo zasezidolophini kwaye bahlala bevezwa kungcoliseko kunye noxinzelelo lokusingqongileyo, i-Urban Kind ijonge ukubonelela ngesisombululo kule mimandla ethile.

Igxile kwi #BarrierRepair, inkqubo ye-brand enamanyathelo amane ibandakanya isicoci, inkungu, i-serum, kunye ne-moisturizer, ekhusela ukomisa kunye nemibimbi ngelixa ixhasa umqobo wolusu. Ukongezelela, iityhubhu ze-aluminium ze-PCR ezisetyenzisiweyo zenziwe kwizinto ezinokuphinda zisetyenziswe kwaye zenziwe kwifektri eyi-100% ye-CO2 engathathi hlangothi.

Kutheni kubalulekile: Ngokudibanisa isayensi kunye nozinzo, iUrban Kind ihlangabezana neemfuno zabahlali basezidolophini abanokuqonda.

Umama omsulwa: Ukhathalelo lwaphambi nasemva kokubeleka

UMama Onyulu waseNew Zealand ugxile kwiimfuno ezizodwa zolusu zoomama abakhulelweyo kunye nabasanda kuzalwa. Ukusebenzisa izithako zendalo ezifana ne-rosehip kunye ne-kawakawa, uphawu lunciphisa ukungonwabi kwaye lukhuthaza ukuphilisa.

I-brand yenza inqaku lokuqhuba uphando olubanzi ngaphambi kokuqulunqwa, kubandakanywa iimpawu zesithako, ukuhambelana nolusu, kunye nobungozi obunokubakho kumama kunye neentsana. Umzekelo, iButter yeNipple yabo ikhuselekile ebantwaneni, ngoko ke akukho mfuneko yokuba oomama bayihlambe phambi kokuba bancancise – ukuchukunyiswa okucingayo okunokuvakala koomama abaxakekileyo.

Iqonga likaMama elimsulwa elithi “Pregnancy Paradox” ikwayindawo apho abasebenzisi banokwabelana ngamava abo ngokweemvakalelo ngexesha lokukhulelwa, bekhulisa uluntu kunye nenkxaso.

Kutheni kubalulekile: Ukugxininisa kukaMama kunyameko ngokwasemzimbeni nangokweemvakalelo kuyawenza ahluke, enceda oomama bakubeke kwindawo yokuqala ukuzinyamekela ngaphandle kwengcinezelo “yokubuyela emva.”

Konke okuGolide: Inkxaso ye-Pro-ageing

Yonke iGolden, ibhrendi esekwe e-US, iintshatsheli “zokwaluphala.” Ukudibanisa i-peptides, iimbotyi ze-tonka, kunye ne-adaptogens ukulwa "nokuvuvukala" (ukuvuvukala okukhawuleza ukuguga), ukugxila kwabo kukunciphisa imibimbi, ukomisa, kunye nemigca emihle kunye nokuxhobisa abafazi ukuba bamkele ukuguga ngokuzithemba.

Kutheni kubalulekile: Ukukhangela “ukhathalelo lokuguga oluchasene nokuguga” kunyuke nge-19% ngo-2024, kubonisa umdla okhulayo wokuthumela imiyalezo ekhuthaza iminyaka yobudala, kunye nemiyalezo exhobisayo yeAll Golden kunye neendlela ezintsha zokuyila zihambelana nabathengi abajonge ukwaluphala kakuhle.

Izinto eziphambili zokuthatha ngo-2025

Ishishini le-skincare liyaqhubeka nokuvela ngokukhawuleza, linikezela ngamathuba abalulekileyo kwiimpawu eziqhutywa sisisombululo ukuhlangabezana neemfuno zabathengi. Nalu ujongo olusondeleyo kwezona mbono zibalulekileyo kunye nokuba zithetha ukuthini kwiibrendi zobuhle:

1. Imarike ekhulayo

Imakethi ye-skincare kuqikelelwa ukuba iya kufikelela I-USD 188.6 yezigidigidi Ekupheleni kuka-2024 kwaye ikhule ukuya kwi-USD 218 yezigidigidi ngo-2029, ebonisa i-CAGR ezinzileyo ye-2.94%.

Iibrendi ezinikezela ngezisombululo eziphucukileyo, ezilungiselelweyo zinokuzuza kolu kukhula. Abathengi bayanda befuna iimveliso ezihamba ngaphaya kwezinto ezisisiseko, ezixhasa izithako ze-cutting-edge kunye nokulungiswa okulungiselelwe.

2. “Uyilo lwemfuno”

Abathengi bafuna iibrendi ukuba zijongane nemiba eyahlukeneyo ye-skincare, ukusuka kuxinzelelo lokusingqongileyo ukuya kwiinkxalabo ezithile zobomi.

Iimpawu ezifana ne-Urban Kind kunye ne-Pure Mama zigqwesa ngokulungelelanisa iminikelo yazo ukuhlangabezana nemingeni ekhethekileyo yamacandelo athile emarike. Iibrendi ezigxile kwizithako ezisebenzayo kunye nezisombululo ezizezakho zinokukhusela ukuthembeka kwabathengi ixesha elide kunye nokunyaniseka.

3. Ukhathalelo lomzimba luyanda

Intengiso yokhathalelo lwemizimba yase-US ikhule nge 10% ekuqaleni kuka-2024, ibalaselisa imfuno yezisombululo ngaphaya kobuso.

Kukho umdla okhulayo wezisombululo zolusu ngaphaya kobuso kunye nabantu abaninzi ngakumbi abamkela inkqubo yokuzinyamekela ngomzimba ecaleni kwesithethe sabo semihla ngemihla sokhathalelo lwesikhumba. Oku kudala ithuba lokuba iibhrendi zandise iipotfoliyo zazo ngeemveliso ezintsha zokhathalelo lomzimba. Ugqaliselo lwe-OYO Skincare kwiindawo ezisondeleleneyo ngumzekelo ophambili wokujongana neemfuno ezingabonelelwanga.

4. Ukwenza izinto elubala kwakha ukuthembana

Umthengi "we-skintelligent" uxabisa iimveliso ezisekelwe kubungqina phezu kokuthengisa okukhanyayo. Iimpawu ezifana neGolide yonke zibalasele ngokugxininisa iziphumo zeklinikhi.

5. Imiba yokuguga esempilweni

Uphendlo lwe-"anti-aging skincare" inyuke nge-19% ngo-2024, eqhutywa yi-Gen X, iMillennials, kunye nabathengi be-Gen Z abagxininise ngaphambili.

Ukusuka kwi-Gen Z ifuna uthintelo ukuya kwi-Gen X egxile kumandla, izisombululo zokwaluphala zihlala ziphambili kubathengi.

6. Imfuno yobuntu

Iimodyuli ngumzekelo wendlela ukhathalelo lwesikhumba olulungiselelweyo lunokuphucula amava omsebenzisi kunye nokwaneliseka, ukuhlangabezana nemfuno ekhulayo yeendlela zomntu ngamnye.

Ukukwazi ukuhambisa izisombululo ze-bespoke ngokuthe ngqo kwiingcango zabathengi kungekuphela nje ukujongana neenkxalabo ezithile zolusu kodwa kukwaphakamisa amava omthengi ngokubanzi.

Izicwangciso zeempawu ezintsha zobuhle

Sisebenzisa esikufundileyo kwezi zisombululo ze-skincare innovators, ngezantsi zizicwangciso ezisebenzayo zokunceda iibrendi zobuhle ezintsha zibonakale ngo-2025:

1. Gxininisa kwimarike ye-niche: Ukujongana neemfuno ezingabonelelwanga ngokwaneleyo, ezinje ngokhathalelo lwangaphakathi okanye ukhathalelo lwangaphambi kunye/okanye lwasemva kokubeleka
2. Sebenzisa izithako ezisebenzayo: Gxininisa izibonelelo ze-hyaluronic acid, ivithamin C, i-retinal, kunye nezinye izithako ezingqiniweyo ukuba zijolise kwimigca emihle, imibimbi kunye nolusu oluphelelwe ngamanzi.
3. Khuthaza ukungafihli: Yabelana ngendlela iimveliso zakho zokhathalelo lwesikhumba zenziwe kwaye ugxininise izisombululo ezicocekileyo nezikhuselekileyo
4. Yakha uluntu: Bandakanya abathengi ngenkxaso exhaswa ngamava kwaye wenze amaqonga amabali ekwabelwana ngawo, njengePure Mama's Pregnancy Paradox.
5. Yamkela uzinzo: Tyala imali kwi-eco-friendly practices kunye neefomyula ezikhaphukhaphu ukubhenela kubathengi abakhathalela indalo

Ikamva le-skincare innovation

Njengoko imakethi ye-skincare ikhula, iibrendi kufuneka zijongane neemfuno ezingabalulekanga, zibeke phambili elubala, kwaye zibhiyozele amava ahlukeneyo abathengi. Nokuba kukujongana neziphumo zongcoliseko eluswini, ukuxhobisa oomama ukuba bazithembe emizimbeni yabo, okanye ukuchaza kwakhona ukwaluphala, aba baqulunqi babumba ikamva eliguqukayo kwishishini lobuhle.