Kutheni izilayidi zoBuyiselo ziziZihlangu zalo mzuzu

Izilayidi zokubuyisela luhlobo lwezihlangu ezikhethekileyo ezenzelwe ukunceda abanxibi ukuba baphilise kwaye bathintele ukwenzakala ezinyaweni, emaqatheni, nakwimilenze engezantsi. Babonelela ngeenzuzo ezininzi, kubandakanywa nokuphucula ukuhamba kwegazi kunye nokujikeleza kunye nokunciphisa ukudumba kunye noxinzelelo kumalungu. Ngabantu abaninzi abamkela indlela yokuphila enempilo kunye nokukhuthaza impilo entle, imfuno ye izilayidi zokubuyisela iye yanda kakhulu kwiminyaka yakutshanje. 

IQela le-NPD lifumanise ukuba ukonyuka kokugxila kwimpilo kunye nokuba sempilweni kukubumba ngokutsha izihlangu, iimpahla, kunye neemarike zeempahla zemidlalo. Abathengi abaninzi batyala imali kwizihlangu ezikhuthaza intuthuzelo kunye nokuphila kakuhle, kubandakanywa nezilayidi zokubuyisela. Oku kuziphatha kwabathengi kudale amathuba okuba amashishini kula macandelo aphucule ukusebenza kwawo kunye nokhuphiswano. 

Le bhlog iphonononga imfuno yezilayidi zokubuyisela, iindlela ezahlukeneyo ezibangela ukuthandwa kwazo kukhule phakathi kwabathengi, kunye nendlela amashishini anokusebenzisa ngayo le ntengiso.  

Isiqulatho
Izilayidi zokubuyiswa kwesishwankathelo semarike
Iindlela ezi-5 eziphambili ezibangela ukwanda kwemfuno yezilayidi zokubuyisela
isiphelo

Izilayidi zokubuyiswa kwesishwankathelo semarike

Imarike yokubuyisela izihlangu ifumana ukukhula okubalulekileyo kwemarike njengoko abathengi bebona ukuba luncedo kwezi zihlangu kunye neembadada. Oku kukhula kungqinwa kuphando olwenziwa yi-Persistence Market Research, eqikelela ukuba izihlangu zokubuyisela ziya kuvelisa malunga. I-US $ 10.16 yezigidigidi kwiintengiso ngo-2023. Ikwaqhuba ukuba intengiso inyuke iye kwi-US $ 18.38 billion ngo-2033, ikhula kwi-CAGR ye-6.1% phakathi kwe-2023-2033. 

Ukwanda kokuthandwa kwe izilayidi zokubuyisela ngokuyinxenye inegalelo kolu lwando lwemalike lokukhula kwezihlangu zokubuyisela. Umzekelo, umdla kwizilayidi zokubuyisela ukhulile 118% kulo nyaka uphelileyo, kunye nomthamo wabo wokukhangela wenyanga ufikelele kwi-3,000 ngokwedatha yeNtengiso zikaGoogle. 

Nangona ekuqaleni beziyilelwe ukubuyiswa kwasemva kokuzilolonga, uninzi lweempawu ziye zandisa iimveliso zazo zesilayidi ukuze zikwazi ukwamkela iintlobo ezininzi zabathengi. Ngokomzekelo, ngelixa ezinye zeembadada zijoliswe kwiimbaleki kunye neembaleki, ezinye zenzelwe abantu abaneentlungu zeenyawo ezikhoyo okanye abo bachitha ixesha elininzi behamba ngeenyawo emsebenzini.

Izinto eziqhuba imfuno yezilayidi zokubuyisela

Imfuno yezilayidi zokubuyisela ikhulile kule minyaka imbalwa idlulileyo, iqhutywa zizinto ezifana nezi:

• Ukuqonda okukhulayo ngokubaluleka kokhathalelo olufanelekileyo lweenyawo kukukhuthaza abantu ukuba batyale imali kwizihlangu ezitofotofo
• Umdla owandisiweyo wabathengi kwimidlalo kunye nokuqina, onyuse imfuno yezihlangu ezikhululekileyo ukunceda emva kokusebenza okanye imidlalo efunwa kakhulu. 
• Ukunyuka kwempilo kunye neendlela zempilo zenze i-buzz malunga nezilayidi zokubuyisela, ukutsala ingqalelo yabathengi.
• Ukudityaniswa kobuchwepheshe obutsha kunye nezixhobo kwizilayidi zokubuyisela
• Ukwandiswa kwe-ecommerce yehlabathi

Iindlela ezi-5 eziphambili ezibangela ukwanda kwemfuno yezilayidi zokubuyisela

Ukwanda kokuthandwa kwezilayidi zokubuyisela kwakhona phakathi kwabathengi behlabathi kubotshelelwa kwiindlela ezininzi eziphambili eziphembelela ukukhethwa kwabathengi ngokubanzi kunye nokuziphatha. Ukuphonononga le mikhwa kunokubonelela ngemibono exabisekileyo ukukhokela ukwenziwa kwezigqibo kweshishini kunye nokuphucula ukujolisa. 

I-1) Ukubandakanywa kobugcisa obutsha be-cushioning

Ukunciphisa izilayidi zokubuyisela, ezifana nezixhobo ezintsha ezifana nokufakwa kwejeli kunye ne-foam yememori, kunceda ukuphucula induduzo kunye nenkxaso yabanxibe izihlangu. Bakwanciphisa uxinzelelo kunye neempembelelo kumalungu kwaye banike amava aphendulayo kunye namava alungelelanisiweyo. 

Umzekelo, i Oofos Ooahh isilayidi seembadada zenziwe nge-foam yobunini ethatha i-37% impembelelo engaphezulu kuneembadada zendabuko, ngaloo ndlela inciphisa uxinzelelo kumalungu. Ukudityaniswa kwezi zixhobo kubonisa ukuzibophelela kweshishini ekuphuculeni nasekuphakamiseni ukusebenza kunye nokusebenza kwezilayidi zokubuyisela ukuze zisetyenziswe kwindlela yokuphila esebenzayo kunye nemihla ngemihla. 

2) Shift uye kuyilo oluguquguqukayo kunye nesitayile

Uyilo lwezihlangu zokubuyiselwa kwemveli kude kube mva nje lujolise ikakhulu kubuhle obusebenzayo. Nangona kunjalo, olu qheliselo luye lwatshintshela kuyilo oluguquguqukayo kunye nesitayile njengoko iibrendi ziphendula kwiimfuno zabathengi. Abathengi bale mihla bakhetha ngoku izihlangu zokubuyisela ukuba "ukudibanisa intuthuzelo, isimbo, kunye nokusebenza." Ezi zihlangu azikhululekile nje kuphela kodwa zikhangeleka kakuhle. 

Ukufezekisa oku, iibrendi zandise imigca yesilayidi yokubuyisela ukubandakanya uluhlu olwahlukeneyo lwemibala, iipateni, kunye nokwakheka. Ezi zihlangu zokubuyisela ziyilelwe ukubonelela uzinzo olukhethekileyo kunye ne-cushioning ngelixa zivumela abantu ukuba bavakalise isitayile kunye nezinto abazithandayo.

3) Ukusetyenziswa kwezinto ezizinzileyo kunye nezenzo ezilungele indalo

Ngokunyuka kolwazi lwabathengi kunye neenkxalabo malunga nozinzo, kuye kwabaluleka ukuba amashishini azibandakanye kwizenzo ezilungele indalo. Iimpawu zezihlangu ziya zidibanisa izinto ezizinzileyo, ezinje ngerabha ephinda isetyenziswe okanye iplastiki, xa kuyilwa kwaye kusenziwa. izilayidi zokubuyisela. Iimveliso ngoku zifuna iindlela ezizezinye ezilungele i-eco-friendly kunye neendlela zokuphumeza ezinciphisa unyawo lwazo lokusingqongileyo. 

Happyslides amadoda ngumzekelo nje omnye weembadada ezilungele i-eco-friendly ezenziwe ngezinto ezinokuphinda zisetyenziswe. Ezo zilayidi zilungele i-eco-friendly zinceda amashishini enze unxibelelwano phakathi kwezihlangu ezigxile ekuthuthuzelekeni kunye neendlela ezinoxanduva lokuvelisa.

4) Intsebenziswano phakathi kwezemidlalo kunye nefashoni

Intsebenziswano phakathi kweembaleki kunye neemveliso zefashoni kunye nabayili abasele benzile ukuyila iislayidi eziphucukileyo nezinesiphelo sokubuyisela ziya zixhaphaka. Olu bambiswano olucwangcisiweyo lujonge ukudala iimveliso ezibeka phambili iimpawu ezijolise ekusebenzeni kunye ne-aesthetics yefashoni ephezulu. 

Umzekelo, I-OOFOS isebenzisana nayo Abahlaseli baseLas Vegas ngo-2022 ukukhuthaza iimveliso zayo zezihlangu ezisebenzayo. Kule ntsebenziswano, i-OOFOS ixhase inkqubo yokubuyisela yeqela ngokutshintshiselana nokuthengisa izihlangu zayo kwiindawo ezahlukeneyo zokuthengisa zeRaider Image. Ezi ntsebenziswano zombini zincede ukwandisa ulwazi lwabathengi malunga neenzuzo zokubuyisela izilayidi kwaye zincede iimveliso zabo zifikelele kwisiseko sabathengi abahlukeneyo. 

5) Ukwenza ngokwezifiso kunye nobuntu

Izilayidi zokubuyisela ngokwezifiso bonelela abathengi ngamava akhethekileyo kunye nezihlangu ezilungiselelweyo. Lo mkhwa uyavuma ukuba akukho sicombululo sokubuyisela, ekubeni abantu bayahluka ngokobukhulu, imilo, ubuchule kunye nokukhetha. Yonke le yantlukwano inefuthe kwimfuno yabo yezilayidi zokubuyisela njengoko befuna izisombululo ezizimeleyo. 

Ngaphandle koko, ukwenza izihlangu ezihambelana nesitayile sobuqu sabathengi kunye neemfuno zokuthuthuzela zongeza unxibelelwano lwabo nophawu. Le ndlela yobuchule idala ukuziva ubodwa ngokubonelela abathengi ngezihlangu ezizodwa zokubuyisela ezisekelwe kwifashoni kunye nokukhetha kwabo indlela yokuphila. 

isiphelo

Ukuchacha izihlangu Ishishini lifumana ukukhula okubonakalayo kwihlabathi liphela njengoko abathengi beye bebeka phambili intlalontle kunye nokomelela. Abantu abaninzi bayayiqonda intsingiselo yokhathalelo lweenyawo, nto leyo eye yandisa imfuno yezilayidi zokubuyisela. 

Nangona ezi zihlangu zaziqhelekile phakathi kweimbaleki kunye nabathandi bokuzivocavoca, isiseko sabo sabathengi siye sanda kwiminyaka yamuva. Ngokomzekelo, abantu abaphila neentlungu zeenyawo okanye abo basebenza kwimisebenzi efuna kakhulu batyala imali kwizihlangu zokubuyisela ezibonelela ngentuthuzelo kunye nokuququzelela ukubuyiswa. Olu tshintsho kwindlela yokuziphatha kwabathengi kunye nokwandiswa kweemarike kudale amathuba kumashishini kwishishini lokubuyisela izihlangu. 

Ukuqonda iintsingiselo zangoku, ezifana nokubonelela ngoyilo lwezilayidi eziguquguqukayo nezinesitayile, ukwenza ngokwezifiso kunye nobuntu, kunye nokuthengisa iimveliso ezilungele i-eco-friendly kunye nezo zidibanisa itekhnoloji ye-cushioning, kunokunceda ukuphucula ukusebenza kwebrendi kunye nokhuphiswano kushishino. 

Okokugqibela, intsebenziswano nezinye iibrendi zinokunceda ekudaleni iimveliso ezihlangabezana neemfuno ezahlukeneyo zabathengi kunye nokunceda ukwandisa ukufikelela kwintengiso, oko kwandisa ingeniso kunye nengeniso. Amashishini amkela le mikhwa ngoko ke kunokwenzeka ukuba aqhube kakuhle kushishino lwezihlangu olukhuphisanayo.  

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