Uluhlu lwakho olubalulekileyo lwe-SEO esebenzayo ngo-2024

UGoogle uyabamba I-3.5 ibhenge yonke imihla, kwaye ukuya kwi80% yazo zonke iitrafikhi ezilandelekayo zewebhusayithi zivela kwiinjini zokukhangela. Akumangalisi ukuba uphando lubonisa ukuba 82% yabathengisi banika ingxelo yesiphumo esihle kwiinjongo zophawu oluvela kwi-SEO. I-SEO ilungile kwintengiso yangaphakathi kwaye ngesizathu esihle.

Xa amashishini ekhulisa umxholo wabo wewebhu ukuze anxibelelane kakuhle neenjini zokukhangela, i-algorithm iya kubavuza ngamathuba aphezulu okubeka amagama abalulekileyo. Kodwa iibhrendi zingenza njani ukuze iisayithi zazo zilungele i-SEO? Nalu uluhlu lokukhangela lwe-SEO ukunceda abathengisi bandise yonke into ukusuka kwiibhlog ukuya kwiivenkile ezikwi-Intanethi.

Isiqulatho
Uluhlu olupheleleyo lwe-SEO: yonke into amashishini kufuneka ayenze ukuze abeke phezulu
Ukusondeza phezulu

Uluhlu olupheleleyo lwe-SEO: yonke into amashishini kufuneka ayenze ukuze abeke phezulu

Amashishini kufuneka abekwe phezulu kwiiSERPs ukuze arhole kuloo msebenzi unejusi. Kwaye ngelixa kungathatha ixesha (mhlawumbi neenyanga), neewebhusayithi ezintsha zinokubekwa kwiinjini zokukhangela ngokulandela olu luhlu lokutshekisha:

Uluhlu olusisiseko lwe-SEO

1. Sebenzisa ikhonsoli yokukhangela kaGoogle

Akukho nto ingcono kunesixhobo sasimahla sokunceda amashishini aqalise. Kwaye kule meko, iGoogle Search Console lolona khetho luphezulu. Ivumela iiwebhusayithi ukuba zilandelele i-traffic engenayo, zichonge imiba ngamanqanaba, kwaye zibeke iliso ekusebenzeni kokukhangela. Iimveliso zingaqala ngokubhalisela simahla kwaye ziqinisekise indawo yazo ukuze uGoogle aqinisekise ubunini phambi kokuba anike iinkonzo zakhe.

2. Sebenzisa izixhobo zewebhu ze-Bing

Kungenxa yokuba uGoogle yeyona injini yokukhangela ayithethi ukuba amashishini kufuneka angahoyi abanye. Eyesibini ngobukhulu, i-Bing, iphatha ukuya kuthi ga kwi-15% yalo lonke uphando e-United States-iyenza ibe yinto enomdla ngokwaneleyo ukuba ifanelwe ingqalelo. NjengoGoogle, i-Bing ikwabonelela ngesixhobo seWebmaster sasimahla esivumela iibrendi ukuba zongeze iisayithi zazo kwisikhasi. Bhalisela ukwenza i-akhawunti ye-Bing Webmaster yasimahla kwaye uqinisekise ubunini bewebhusayithi ngaphambi kokuba ibonakale kwiziphumo zokukhangela.

3. Yenza imephu yendawo

Iimephu zesayithi zisizathu sokuba iinjini zokukhangela ziqonde isakhiwo sesayithi. Ke ngoko, yenye yezona zinto zibalulekileyo ekufuneka zenziwe xa usenza iwebhusayithi ye-SEO yokubekwa. Nangona kunjalo, ukuyidala kuyahluka, kuxhomekeke kwiqonga elikhethiweyo lomthengisi.

Ukuba i-Shopify lelona qonga liphambili, amashishini akufuneki akhathazeke ngokwenza imaphu yesayithi. Iivenkile zakwaShopify zenza ifayile ngokuzenzekelayo-kwaye iibrendi zinokufikelela kuyo ngokusebenzisa www.yourstore.com/sitemap.xml. Nangona kunjalo, ukuba abathengisi bakhetha iisayithi ze-WordPress, banokufaka i-plugin ye-Yoast SEO ukunceda ukudala imephu yabo yesayithi.

Abasebenzisi be-Non-Shopify kunye ne-WordPress banokwenza iimephu zesayithi kunye nezixhobo ezifana ne-Google XML Sitemaps, i-Screaming Frog, okanye i-XML-Sitemaps. Emva koko, ngenisa imephu yesayithi kwiinjini zokukhangela ngeeakhawunti ezinxulumene neWebmaster.

4. Musa ukulibala izixhobo SEO

Nangona ukuhlala usesikhathini kunye neenguqu ze-algorithm zamva nje, amagama angundoqo okhuphisana naye, kunye nemigangatho iyadinwa, onke amashishini e-intanethi kufuneka ayenzele ukulungiswa kwe-SEO engcono. Ngombulelo, ezinye izixhobo ziyafumaneka ukunceda abathengisi bahlangabezane neenjongo zabo zokukhangela. Nazi izixhobo ze-SEO abathengisi abanokusebenzisa ithuba loku:

Izixhobo ze-SEO ezihlawulelweyo

• Amagama aphambili kuyo yonke indawo

• Ahrefs

• moz

• Semrush

Izixhobo ze-SEO zasimahla

• Ukukhwaza uFrog

• Igama eliphambili.io

• MozBar

• Surfer SEO Chrome plugin

5. Ngalo lonke ixesha isalathiso seziza

Ii-injini zokukhangela kufuneka zibonise iisayithi ukuze zibekwe kwi-SERPs. Ukukhangela indawo elula (umzekelo, indawo:insertdomainhere.com) yindlela ekhawulezayo amashishini anokubona ngayo ukuba i-injini yokukhangela izalathise iisayithi zabo. Ukuba ababoni iziphumo, kufuneka babonise indawo ngokufanelekileyo ukuze bafumane ukubonakala. Iisayithi ezitsha kunokufuneka zilinde iveki emva kokungenisa imephu yesayithi yazo kwiinjini zokukhangela ukuze zibonise indawo zazo.

Ingcebiso eyongezelelweyo: Ungalibali ukuseta i-Google Analytics. Iimveliso ziyayidinga ukubona indlela abatyeleli abanxibelelana ngayo neziza zabo kunye nokunye.

Uluhlu lokukhangela lwe-SEO olukwiphepha

1. Yenza uphando lwegama elingundoqo

Izixhobo zophando zegama elingundoqo njenge-Moz, i-Semrush, kunye ne-Ahrefs inokunceda abathengisi bafumane imiqulu yokukhangela amagama angundoqo (bangaphi na abathengi abayifunayo) kwaye benze iingcamango eziphezulu. Emva kokuba amashishini aqokelele amagama angundoqo afanelekileyo, kufuneka agxininise abo banemiqulu ephezulu yokukhangela, baqonde injongo esemva kwabo, kwaye bababele kwiindidi ezahlukeneyo zomxholo (umzekelo, amaphepha asekhaya, iindidi, okanye izithuba zeblogi).

2. Lungiselela zonke iithegi zesihloko

Iithegi zesihloko (H1) zezona ngqalelo ziphambili kulo naliphi na iphepha kwaye kufuneka zibe namagama angundoqo. Ngaphaya koko, ii-injini zokukhangela zifuna iithegi ze-H1 ukuqonda umxholo wesiza. Nangona abanye bephikisana ngokuba zingaphi iithegi ze-H1 ezinokusebenza kwiphepha, eyona ndlela ilungileyo ihleli kukusebenzisa enye kuphela. Nangona kunjalo, uvavanyo lokwahlulahlula lunokunceda amashishini azi ukuba zingaphi ii-H1 ezinokusetyenziswa xa kusenziwa iiwebhusayithi ezinkulu.

3. Yenza iithegi zesihloko ezitsala umdla

Ngelixa ukubonakala kwiziphumo zokukhangela kuyinjongo ephambili, abathengisi kufuneka bacenge iindwendwe ukuba zikhethe iphepha labo ngaphezu kwabanye. Kulapho iithegi zesihloko (ezicofayo, amakhonkco e-SERP aluhlaza) zingena khona.

Iindlela ezilungileyo zokuphucula iithegi zesihloko ziquka:

• Hlala ubhala izihloko ezinyanzelisayo, ezifundeka ngabantu. Iimveliso kufuneka zichaze umxholo wephepha ngokucacileyo, zongeze amagama angundoqo, kwaye ziqinisekise ukuba zinomtsalane ngokwaneleyo ukufunda (okanye ucofe).

• Zonke iithegi zesihloko kufuneka zibe ngaphantsi koonobumba abangama-60. Enyanisweni, i-Backlinko ibika ukuba izihloko ngaphakathi kwe-40 ukuya kwi-60 abalinganiswa batsala ucofa oluphezulu.

• Beka amagama angundoqo kufutshane nasekuqaleni. Yeyona ndlela ilungileyo yokukholisa iindwendwe ukuba zikhethe isiphumo kwaye zibonakalise iinjini zokukhangela ukuba indawo ihambelana negama elingundoqo.

4. Yenza inkcazo yemeta enyanzelisayo

Inkcazo yemeta inika abaphandi ujongo olufutshane malunga nokuba umxholo uza kubabonelela ngantoni. Kuba isicatshulwa esifutshane phantsi kwethegi yesihloko, amashishini kufuneka ayenze ithathele ingqalelo ngokwaneleyo ukukhuthaza ukucofa. Iinkcazo ze-Meta lithuba lokuqala lophawu kwimbonakalo yokuqala, ibenza bacenge ngokwaneleyo ukunyusa ukuguqulwa.

Nangona uGoogle engabathinteli abalinganiswa kwiinkcazo zemeta, uphando oluvela kwiMoz lutyhila ukuba iiSERPs zinqumle malunga ne-155 ukuya kwi-160 oonobumba. Nazi iingcebiso ezimbalwa zokuphucula inkcazo yemeta: yongeza amagama angundoqo ekujoliswe kuwo kunye nekopi ecengayo ekuqaleni ngelixa ugcina phantsi kweempawu ze-155.

5. Beka amagama angundoqo kwii-URL zephepha

Ii-URL zibonisa iinjini zokukhangela umxholo wephepha. Amashishini anokongeza igama eliphambili ekujoliswe kulo kodwa aqinisekise ukuba i-URL ihlala imfutshane ngaphandle kwamagama angeyomfuneko. Khumbula ii-injini zokukhangela kunye nabatyeleli bafunde ii-URLs, ke iibhrendi zinokulandela ezi ndlela zingcono zokusebenzisa ii-URL zabo:

Yenza ii-URL zifundeke.

✅

🛑 http://yourdomain.com/index.php?55581=k44?

Bandakanya amagama angundoqo ekujoliswe kuwo.

✅

🛑

Sebenzisa iqhagamshela, hayi izikrweqe.

✅

🛑

Qaphela: Funda kwesi sikhokelo ngolwazi oluthe kratya malunga nendlela yokwenza i-URL yesakhiwo.

6. Yenza izicatshulwa ze-alt zichaze

Imifanekiso kufuneka ibonakale kwiziphumo zemifanekiso xa iindwendwe zikhangela kule thebhu endaweni yoko. Ke ngoko, amashishini kufuneka afake ifayile yomfanekiso ngamnye kumxholo wawo ngeetekisi ezichazayo zealt (umzekelo, ukunqanda ukubiza umfanekiso onamanani, njenge "679087.jpg"). Izicatshulwa ze-alt ezichazayo zenza ukuba izinto zifikeleleke ngakumbi kubakhenkethi abangaboniyo okanye abangaboniyo,

7. Sebenzisa i-schema markups

I-schema markups yenye yeendlela ezininzi uGoogle anokuqonda ngazo iisayithi ngcono ngokuzicwangcisa ngokuchanekileyo ngakumbi. Ngesi sizathu, ulwazi lwephepha luya kuvela ngokuthe ngqo kwiziphumo zokukhangela, ukwandisa itrafikhi kunye nonqakrazo.

Uluhlu lokujonga umxholo we-SEO

1. Sebenzisa ifomathi yomxholo efundekayo

Ngelixa ithe ngqo, umxholo omfutshane uyimfuneko, ukuphendula imibuzo ngokupheleleyo kunye nokubekwa ngokwenqanaba kwiziphumo zophando kuthetha ukuba umxholo kufuneka ulandele ubude obuncinci. Uninzi lwemibuzo yabathengi idinga amagama angamakhulu ambalwa ngempendulo epheleleyo, kodwa iziphumo eziphezulu zikaGoogle zihlala zinamagama angama-1,447.

Nanga amanye amacebiso okufomatha ukunceda amashishini enze umxholo ofundeka lula:

• Yongeza itheyibhile yeziqulatho kunye nekhonkco lokutsiba ukuze ukhusele iziqwengana ezibonisiweyo.

• Sebenzisa imultimedia njenge-infographics, iividiyo, okanye iitshathi.

• Yahlula amacandelo ngamanqaku embumbulu.

• Sebenzisa iHemingway ukwenza izivakalisi ezifutshane ezahlukeneyo kunye nemihlathi.

• Yongeza imixholwana ukunceda abafundi baskene.

• Bandakanya icandelo le-FAQ.

Nangona umxholo omde unokubeka phezulu, umgangatho ubaluleke ngaphezu kobuninzi. Kuphephe ukongeza amagama angeyomfuneko ukuba abathengi abawafuni.

2. Susa umxholo okopayo

Yonke imixholo ekwiwebhusayithi kufuneka ibe yeyoqobo kwaye yenziwe ngokucacileyo kweso siza. Isiqulatho esiphindiweyo sibhida i-injini yokukhangela kuphela xa sithatha isigqibo sokuba leliphi na iphepha eliza kunikwa isikhundla. Nangona kunjalo, ukubhala iinkcazo ezizodwa kunciphisa ukukopa ngelixa kukhuthaza iimpawu zemveliso ezizodwa kunye neenzuzo.

Kuthekani ukuba amashishini akakwazi ukuwuphepha umxholo ophindwe kabini? Banokusebenzisa ii-URL ze-canonical ukwazisa uGoogle ukuba iphepha labo lifanelwe yindawo ephambili. ICanonical URLs inokuba likhonkco rel="canonical" ekuqaleni kwamaphepha anomxholo ofanayo.

3. Yenza amaphepha okumisa awodwa

Musa ukwalathisa abathengi kumaphepha asekhaya kwaye ubashiye ukuze bafumane indlela yabo. Endaweni yoko, amashishini kufuneka enze amaphepha okumisa agxile kwisihloko ngeenkcukacha ezaneleyo. Lungiselela la maphepha ngokufomatha ngokuyilayo kunye namagama angundoqo abalulekileyo kwaye uwabukele ngokwenqanaba leziphumo zophendlo.

Uluhlu lwe-SEO lobugcisa

1. Qinisekisa ukuba iivenkile zihamba-friendly

UGoogle usenokungareki iiwebhusayithi ezilayisha kancinane kwaye zingaphenduli. Kodwa okona kubaluleke kakhulu, abathengi kufuneka bakwazi ukufunda umxholo kwiwebhusayithi ngendlela ebebeya kwenza ngayo kwidesktop. Iibrendi zinokwazi njani ukuba iwebhusayithi yazo ikwimobile-friendly? Banokusebenzisa uvavanyo lwe-Mobile-Friendly Test oluvela kuGoogle ngaloo njongo.

2. Sebenzisa kuphela iindawo ezikhuselekileyo zeHTTPS

Iinjini zokukhangela ziya kusoloko zibeka phambili amava okukhangela akhuselekileyo. Iziphumo zihlala zithintela iisayithi ezinobungozi ekufikeleleni kubathengi. Ngaphezu koko, amashishini kufuneka afake izatifikethi ze-SSL kunye nemimandla ye-HTTPS, esetyenziswa ziiinjini zokukhangela ukuqinisekisa ukhuseleko lwesiza ngaphambi kokumiswa. Iimveliso kufuneka zibethelele iiwebhusayithi zazo ukuze zikhusele iindwendwe kubangeneleli.

3. Beka phambili ukusebenza kwevenkile ekhawulezayo

Iinjini zokukhangela zifuna amava angcono omsebenzisi, kwaye iisayithi zokulayisha kancinci azifikeleli kumgangatho. Ngesi sizathu, isantya sesiza siyinxalenye enkulu yokwenziwa kwe-SEO, echaphazela amanqanaba kwidesktop kunye nokukhangela okuselfowuni. Sebenzisa izixhobo ezifana Ikhasi eliPhezulu ukufumana ulwazi oluninzi malunga nendlela yokunyusa ukusebenza kwesayithi.

4. Sebenza kuwo nawaphi na amakhonkco aphukileyo

Iinjini zokukhangela zisebenzisa i-bots ukukhomba iiwebhusayithi ngokuthi "zikhasa" amaphepha azo. Impazamo yokukhasa yenzeka xa i-bot ingakwazi ukufikelela kwiphepha elithile okanye indawo. Ukuba amashishini afumana izilumkiso zeempazamo, kufuneka azilungise ngokukhawuleza.

Amashishini anokusebenzisa i-Google Search Console ukuchonga iimpazamo zokuhamba. Xa iphepha lingasebenzi, njengemveliso esusiweyo okanye isithuba seblogi esiphelelwe lixesha, banokulithumela kwelinye iphepha elisebenzayo. Oku kuya kubonelela iindwendwe kunye ne-bots ngendawo entsha yokuya endaweni yekhonkco efile.

Ukusondeza phezulu

Nangona indlela abantu abasebenzisa ngayo ii-injini zokukhangela izakutshintsha, esona sizathu sisisiseko sihleli sifana: ukufumana into abayifunayo okanye ukukhumbula abakubonileyo. Esona sicwangciso silungileyo se-SEO kukubonelela ngezinto ezifunwa ngabaphandi-iinjini zokukhangela, ngakumbi iGoogle, iiwebhusayithi zokuvuza ezenza oku. Uninzi lwezinto kwii-checklists ze-SEO-iindawo zokulayisha ngokukhawuleza, umxholo obandakanyekayo, iphepha elicacileyo kunye neenkcazo zemifanekiso-zenzelwe ukwenza ubomi bube lula kubaphandi.