Isikhokelo sakho kwi-Ecommerce engenantloko

Izisombululo ze-ecommerce ezingenantloko zakhiwe ukuhambelana nemigangatho yabathengi. Oku kuthetha ukuba i-ecommerce yesiko ayinakukhetha ngaphandle kokuphulukana 'nentloko' yayo kuba abathengi abasahambi ngendlela elandelelanayo ukuya kuthenga iimveliso-ukusuka phezulu kwifuneli ukuya ezantsi. Nayiphi na indawo yokuchukumisa kule ndlela inokubanceda benze isigqibo sokuthenga.

Kweli nqaku, siya kuqonda ukuba yintoni i-ecommerce engenantloko, yohluke njani kwindlela ye-ecommerce yesiko, izibonelelo ezinokufunyanwa yivenkile yakho ye-intanethi ukuba yamkele olu lwakhiwo, kunye namanqaku ekufuneka uwaqwalasele ngaphambi kokuba uthathe isigqibo sokwamkela obu buchwepheshe.

Isiqulatho
Yintoni i-ecommerce engenantloko?
I-ecommerce engenantloko vs urhwebo lwemveli - yintoni umahluko?
Iingenelo zokuhamba ungenantloko
Ngaba amashishini adinga isisombululo se-ecommerce esingenantloko?
Amazwi okugqibela

Yintoni i-ecommerce engenantloko?

I-ecommerce engenantloko ibhekisa ekwahluleni isiphelo sangaphambili kunye nesiphelo sasemva sevenkile yakho ye-intanethi. Ngale ndlela, imisebenzi ephambili yahlulahlulwe yaba ngamacandelo ahlukeneyo asebenzisanayo ngokusebenzisa i-interfaces esemgangathweni, njenge-application programming interfaces (APIs).

Esi sakhiwo siyakuxhobisa ukuba unike abathengi bakho amava e-omnichannel eyenzelwe wena, anquthulwe, kunye nokuphela ukuya ekupheleni, kwaye uthintele naliphi na ityala lobugcisa elinokubakho.

NgokweForbes, i-ecommerce kulindeleke ukuba ibe ne US$ 3.5 yetriliyoni ubungakanani kwimarike njengoko iye yanda ngesantya sokukhula sonyaka esihlanganisiweyo (CAGR) se-6.9%.

I-ecommerce engenantloko vs urhwebo lwemveli - yintoni umahluko?

Yintoni i-ecommerce yesiko?

I-ecommerce yemveli isebenzisa imodeli ye-monolithic ye-ecommerce, eyenziwe ngesicelo esisodwa esiphatha zonke iinkalo zamava omthengi.

Le ndlela ye-ecommerce isebenzisa i-front-end kunye ne-back end-architecture. Naluphi na utshintsho lwesiphelo sangaphambili lunokuchaphazela isiphelo sangasemva, kwaye ngokuphambene.

Kuba i-ecommerce yesiNtu isebenzisa itekhnoloji yakudala kunye nechazwe kwangaphambili, iilwimi zokucwangcisa, kunye nesakhelo, iyakuthintela ekudaleni amava omthengi awodwa afunwa ngabathengi. Imisebenzi efana nokukhangela, inqwelo, i-OMS, ukuphuma, njl. njl

I-ecommerce engenantloko vs i-ecommerce yemveli - umahluko ophambili

Iingenelo zokuhamba ungenantloko

Isakhiwo se-ecommerce esingenantloko sisebenza ngasemva kwaye sihlala singabonakali kubathengi bakho. Ibonelela ngeenzuzo ezininzi ngomxholo wayo okhokelwayo kunye nezicwangciso ezijolise kumava abathengi.

Isantya sokulayisha ikhasi lewebhu elikhawulezayo

USemrush wafumanisa ukuba ukuba iphepha lakho lilayisha ngemizuzwana eyi-0.8, kunjalo ngokukhawuleza kune-94% yewebhusayithi ngaphandle apho.

Ukukhawuleza kwakho website imithwalo, okukhona usezantsi izinga lokutsiba. Kwaye, uGoogle uvuza iwebhusayithi yakho ngenqanaba eliphezulu.

Ekubeni i-front-end presentation layer ihlukaniswe kwi-injini ye-back-end yorhwebo, umxholo uhlala kwindawo ephakathi. Kwaye inokuhambisa naphi na nge-APIs. Oku kunciphisa ixesha lokuthengisa, okuphucula ukusebenza kwakho kwiindlela zokuhlalutya kwe-SEO.

Ixesha lokwakha elikhawulezayo ngezinto ezininzi ezenziwe ngokwezifiso

Uphuhliso olungaphambili luguquguquka kwindawo ye-ecommerce engenantloko. Oku kuboleka ulawulo olubanzi kwinkqubo yophuhliso, evumela abaphuhlisi ukuba balungelelanise ngokukhawuleza kwaye baphinde batshintshe amava omntu ngamnye. Ngaphezu koko, unokwenza kwaye ulungiselele amacandelo angaphambili ngokweemfuno zakho zeshishini.

Nge-ecommerce engenantloko, unokongeza uhlengahlengiso lwewebhusayithi ezininzi, ukusuka kulwandiso lwenkqubo ukuya kudityaniswa ngaphandle kokuchaphazela ixesha lokuphumla leqonga okanye ufuna naluphi na uhlengahlengiso lwedatha.

Ulwakhiwo lwesiza esisemodyuli sobunini boyilo oluthe kratya

Ubume bewebhusayithi engenantloko yimodyuli eyenza i-omnichannel ecommerce ibe lula nge-API-centric approach. Ikuvumela ukuba ugcine oko kusebenza kwiwebhusayithi yakho kwaye ikuvumela ukuba uphucule into engasebenziyo njengoko kulindelekile.

Abaqulunqi beemveliso kunye nabaphuhlisi besiphelo sangaphambili baxhotyiswe ngokukwazi ukukhupha izinto ezininzi zokuthengisa, ezinjengokuhlaziya uyilo lwe-UI/UX ngaphandle kokuphazamisa iqonga's uzinzo.

Ukongeza, le ndlela ye-ecommerce ikunceda ukuba ukhonze umxholo owenzelwe wena kwiindawo ezahlukeneyo zokuchukumisa abathengi ukusuka kumthombo omnye. Abaphuhlisi banokusebenzisa ngokukhululekileyo iimpawu zobugcisa eziphuculweyo zokuphucula isibheno esibonakalayo sewebhusayithi, benze iinketho ezininzi zeetemplate (ezinokuthi zihlanganiswe ngokulula kunye neCMS kamva), njl.

Amathuba okuthengisa aguqukayo aphezulu

Amashishini e-ecommerce ahlala ekhupha itoni yemali kwiintengiso ezihlawulwayo ukuze afumane abathengi.

Nge-ecommerce engenantloko, ungalawula ibhrendi yakho ukonyusa umxholo othe ngqo wabasebenzisi ngokusekwe kunxibelelwano lwabathengi kwaye uqhube ngakumbi ukugcwala kwezinto eziphilayo. Oku kunciphisa ukuthembela kwakho kwiintengiso ezihlawulelwayo zetrafikhi yewebhusayithi. Unokwenza umfuniselo ngokuphumeza amacebo amatsha ngaphambili (ukubona ukuba yintoni eqhuba iindwendwe ezininzi) ngaphandle kokuphazamisa imisebenzi yangasemva.

Ngokutsho kukaYottaa, I-62% yeenkampani ziyavuma ukuba i-ecommerce engenantloko iyakwazi ukuphucula kakhulu ukuzibandakanya kwabathengi kunye nokukhuthaza ukuguqulwa.

Unokugxininisa iimpawu ezithile zoshishino ezijolise ekufezekiseni ukwaneliseka komsebenzisi ngeetemplates ezibambekayo kunye nomxholo obonakalayo obambekayo olungiselelwe kwiimveliso ezithile okanye imiyalezo ye-brand. Oku kunceda ekunyuseni izinga lokuguqulwa.

Ubukho beOmnichannel

Kwicandelo loshishino lwe-ecommerce, ukwamkela indlela yomzila omnye akwanelanga. Ngokuhamba ungenantloko, ukhululekile ukongeza amava ahlukeneyo kwi-intanethi kunye nangaphandle kwe-intanethi kwisiphelo sangaphambili ngelixa umva uqhubeka uqhuba ngaphandle kokuphazamiseka.

La mava anokuba kwindawo yentengiso ye-intanethi, kwii-apps eziphathwayo, okanye kwisixhobo se-IoT. Njengomrhwebi, unokwenza ubukho be-omnichannel ngokwenza iimveliso zakho zifumaneke ngaphaya kweevenkile ze-intanethi. Umxholo opapashwe kuwo onke amajelo awahlukeneyo awukho mthungo kwaye uyahambelana njengoko unikwa amandla yi-API kwaye udityaniswe kunye ngokudityaniswa okungenamkhawulo.

Ikunika umda ngaphezu kwabakhuphisana 'KOLOKO'

I-APIs ichaza undoqo womaleko we-ecommerce. Awunyanzelekanga ukuba uthobele imiqobo yoyilo efunyenwe kuyilo lwe-ecommerce lwesiqhelo, olunqanda isixhobo kumaleko wewebhusayithi asisigxina kunye noyilo olunyiniweyo kunye nokusebenza (ngemixholo ye-cookie-cutter).

Ngokutsho kwengxelo ye-VentureBeat, i-76% yabathengi abayi kwenza ishishini nge-brand emva kokuthenga amava amabi.

Indlela ye-ecommerce engenantloko inceda abathengi bakho batsibe (nawaphi na) amava amabi njengoko ikwenza ukwazi ukwenza amava omsebenzisi alungiselelweyo. Oku kwenziwa kube nokwenzeka ngokwenziwa ngokwezifiso okungenamkhawulo kunye nokudityaniswa kokuphucula uhambo lokuthenga abathengi - ukusebenzisa idatha yomthengi ukwenza amava omntu, ukuhanjiswa komxholo okhawulezayo, i-CTA ethile yomsebenzisi, njl.

Ngaba amashishini adinga isisombululo se-ecommerce esingenantloko?

Nokuba uphumeza isiseko esingenantloko ekuqaleni okanye uzimisele ukuyamkela kwisakhiwo sakho sangoku se-ecommerce kuxhomekeke ngokupheleleyo kwinto ozama ukuyifeza.

Ukuba sele ulandela indlela ye-ecommerce yesiko eyaneleyo iimfuno zakho zangoku zeshishini, ke ukwamkela umaleko omtsha kunokufuna ixesha kunye notyalo-mali lwemali.

Ukwamkela a isisombululo se-ecommerce esingenantloko yindlela omawuhambe ngayo ukuba ufuna ukufezekisa nokuba ibenye kwezi njongo:

• Uziva ngathi ishishini lakho liyacotha xa uthelekisa nabakhuphisana nabo ngenxa yezithintelo ukuba ngaxeshanye wenze uhlengahlengiso kumphambili nasemva.

• Umxholo wevenkile yakho ukhangeleka ungowakudala, kwaye ungathanda ukuwenza uthandeke kwaye umeme ngeetemplate zangoku.

• Ufuna ukuphucula kakhulu ii -apps zakho zeselfowuni njengoko zingasebenzisekanga.

• Ufuna ukonyusa isantya sewebhusayithi yakho ukunika amava okuthenga ngokukhawuleza kubathengi bakho.

• Ufuna ukufumana ulawulo lwegranular kwiwebhusayithi yakho.

Amazwi okugqibela

I-ecommerce engenantloko inamandla okutshintsha ngokusisiseko indlela ivenkile yakho ye-intanethi eyilwe kwaye iqhutywe ngayo.

Ukufudukela kolu lwakhiwo kuya kukuvumela ukuba:

• gxila ngokukodwa kubuchule bakho obungundoqo
• phuhlisa ivenkile ekwi-intanethi enokulinganisa ngokulula
• lawula ngcono ulwazi lwemveliso yolawulo
• thumela ngokukhawuleza
• ukubonelela ngamathuba amatsha okwenza imali ngendawo ephuculweyo enedatha