Isikhokelo sakho sokuthengisa iimveliso zobuhle kwiAmazon

Ngaphezulu kwezigidi ezingama-300 zabathengi abasebenzayo kunye nokufikelela okubanzi kwihlabathi liphela, ayimangalisi into yokuba oosomashishini bobuhle kunye neempawu ezizinzileyo zithontelana ukuya eAmazon. Ukuthengisa iimveliso zobuhle kwiAmazon kunika ithuba elinyanzelisayo lokungena kwishishini elikhulu nelikhulayo. 

Nangona kunjalo, phantsi komphezulu wale ndawo yentengiso inkulu kukho iwebhu entsonkothileyo yamaqhinga, izikhokelo, kunye nobuchule obuyimfuneko ukuhamba ngempumelelo. Ukuze uphumelele kwintengiso yobuhle yaseAmazon, umntu udinga okungaphezulu nje kokuthanda izinto zokuthambisa, ukukhathalelwa kwesikhumba, okanye ukhathalelo lweenwele. Udinga isicwangciso esibanzi, ukuqonda okunzulu kwe-ecosystem ye-Amazon, kunye nokukwazi ukuziqhelanisa ne-landscape ehlala iguquka.

Esi sikhokelo siya kungena nzulu kubugcisa kunye nesayensi yokuthengisa iimveliso zobuhle kwiAmazon.

Isiqulatho
Kutheni uthengisa iimveliso zobuhle kwiAmazon?
Zeziphi iimveliso ezihlelwe njengemveliso yobuhle kwiAmazon?
Ungavunywa njani ukuba uthengise iimveliso zobuhle kwiAmazon
Isikhokelo sokuthengisa iimveliso zobuhle kwiAmazon
Iingcebiso ezongezelelweyo zokuthengisa kwi-Amazon
isiphelo

Kutheni uthengisa iimveliso zobuhle kwiAmazon?

Ubuhle kunye nemarike yokhathalelo lomntu kulindeleke ukuba ifikelele I-US $ 625.7 yezigidigidi ngo-2023 kwaye ikhule nge-3.32% phakathi kuka-2023 no-2023. Ukongeza, malunga ne-17.7% yengeniso epheleleyo yenziwa ngeentengiso ze-intanethi. 

Kodwa kutheni iAmazon? Ngokutsho kweJungle Scout, icandelo lobuhle kunye nokhathalelo lomntu yenye yezona zidumileyo, nge I-23% yabathengisi ukuba neemveliso kolu didi. Kwaye abathengi baya kuqhubeka nokuthenga iimveliso kolu didi nangona banciphisa inkcitho kwezinye iindawo.

Sibona abathengisi abaninzi kudidi lobuhle kwiAmazon kuba inenzuzo. Ngoku ka Jungle Scout, i-21% yabathengisi abakolu didi bafumana ingeniso yengeniso ephakathi kwe-26 kunye ne-50%. Xa kuthelekiswa, i-15% yabathengisi bafikelela phakathi kwe-21 kunye ne-25%. 

Zeziphi iimveliso ezihlelwe njengemveliso yobuhle kwiAmazon?

Kukho amacandelwana amaninzi kwicandelo lobuhle kunye nokhathalelo lwe-Amazon, kunye namacandelwana angaphezulu ukufumana ngokuthe ngqo ngakumbi. Iindidi eziphambili zezi:

• Ukhathalelo lolusu
• Ukunyamekela iinwele
• Makeup / izithambiso
• Ziqhumiso
• Ukunyamekela
• Izixhobo kunye nezixhobo
• Izixhobo zobungcali

Ngoku ka Statist, Ukuhanjiswa kobuhle obuthengiswa kakhulu kunye neemveliso zokhathalelo lomntu kwikota yesi-2 ye-2023 zilandelayo:

• Yenza i-23.8%
• Iinwele 23.8%
• Umzimba 19%
• Ukhathalelo lolusu 19%
• Izixhobo 14.3%

Ungavunywa njani ukuba uthengise iimveliso zobuhle kwiAmazon

Bekukade kukho inkqubo enzima yokuvuma ukuthengisa iimveliso zobuhle eAmazon. Ngelixa udidi lwemveliso lungasathintelwanga kubathengisi abatsha, iimveliso ezithile zinokufuna imvume (jonga zabo Amagqabantshintshi ephepha loncedo). Ke, kubalulekile ukuqinisekisa ukuba ungadwelisa imveliso ethile phambi kokuthenga uluhlu. 

Icebiso: Iimveliso eziwela kwiindidi zobuhle "zePremium" kunye ne "Professional" kufuneka zigwenywe ngenxa yokuba zikhethwe yi-Amazon kwaye zigcinwe kwiimpawu eziphezulu. 

Iimfuno zeAmazon zokuthengisa iimveliso zobuhle

Ngaphambi kokuba udwelise naziphi na iimveliso zobuhle, kufuneka uqinisekise ukuba uyabambelela Uluhlu lokuthotyelwa kweAmazon zokuthengisa iimveliso kolu didi. Iimveliso kufuneka zihambelane kwiindawo ezimbalwa ezibalulekileyo, kuquka:

• ukupakisha
• Ukwenza iilebheli
• Iphepha leenkcukacha zemveliso
• Iimveliso kunye nezithako

Jonga uluhlu olungezantsi lokuthobela: 

Isikhokelo sokuthengisa iimveliso zobuhle kwiAmazon

Zimbini iindlela zokuthengisa iimveliso zobuhle kwiAmazon

1. Ukuphehlelela uphawu nge ileyibheli yabucala 
2. Thengisa kwakhona iimveliso nge-arbitrage yokuthengisa, i-arbitrage ye-intanethi okanye i-wholesale

Yintoni i-arbitrage?

I-Arbitrage yinkqubo yokuthengisa kwakhona iimveliso ukuthatha inzuzo yomahluko wexabiso phakathi kweemarike ezimbini. 

Ukuthengisa arbitrage kuya kuthenga imveliso ngexabiso eliphantsi okanye ithengiswe kwivenkile yokuthengisa kwaye emva koko uyithengise eAmazon ngenzuzo. Ngelixa i-arbitrage ye-intanethi iyafana, imveliso yoqobo ithengwa kwi-intanethi kunokuba isevenkileni.

Ungazithenga njani iimveliso kwiChovm.com kwaye uzithengise kwiAmazon

Inkqubo yokuthengisa iimveliso ze-Chovm.com kwi-Amazon iqondile. Okokuqala, amashishini kufuneka enze a iakhawunti yomthengisi kwiAmazon. Emva koku, banokongeza ngokuthe ngqo iimveliso ezivela kwi-Chovm.com kuluhlu lwabo lweemveliso kwiAmazon. Nje ukuba bongezwe, abathengisi banokuthumela iimveliso kwiindawo zokugcina zaseAmazon ukuze zigcinwe kwaye zithunyelwe. Ukuze ufumane iinkcukacha ezingaphezulu, khangela kwesi sikhokelo imiyalelo yenyathelo ngenyathelo malunga nendlela yokuthengisa kwiAmazon!

Ukukhetha imveliso

Ngoku uyazi ukuba ungazithengisa njani iimveliso zobuhle kwiAmazon, inyathelo elilandelayo kukuthatha isigqibo sokuba zeziphi iimveliso oza kuzithengisa. Nanga amanye amacebiso indlela yokukhetha imveliso okuphumelela ukuthengisa. 

Iimveliso zobuhle ezithandwayo kwiAmazon

Nazi ezinye zeemveliso zobuhle ezihamba phambili ngo-2023:

• UAnastasia Beverly Hills ijeli yebrow ecacileyo - ngaphezu kwe-52,000 yokukhangela ngenyanga
• Iphalethi ye-Urban Decay Eyeshadow - ngaphezu kwe-37,000 yokukhangela kwenyanga
• I-Peripera Ink i-Velvet lip tint - ngaphezu kwe-14,000 yophando lwenyanga
• I-Maybelline Age Rewind concealer - ngaphezulu kwe-26,000 yophando lwenyanga
• Imaski yokulala yomlomo weLaneige - ngaphezulu kwe-201,000 yophando lwenyanga 
• I-Caudalie vinoperfect radiance serum - ngaphezulu kwe-18,000 yokukhangela ngenyanga
• Iserum enkulu yokuphucula imivimbo - ngaphezulu kwe-74,000 yophando lwenyanga
• I-cream yokulungisa iliso leCeraVe - ngaphezu kwe-40,000 yokukhangela kwenyanga

Nazi ezinye iimveliso zokhathalelo lweenwele ngo-2023:

• Umbala we-wow dream coat isitshizi samandla angaphezu kwawendalo - ngaphezulu kwe-200,000 yophando lwenyanga
• Ukunyangwa kweenwele zaseMoroccanoil - ngaphezulu kwe-25,000 yokukhangela ngenyanga (qaphela: uphendlo lwenyanga lwe-450,000 lwe-oyile yasemoroccanoil)
• UNITE7SECONDS i-detangler leave-in conditioner - ngaphezulu kwe-12,000 yokukhangela ngenyanga

Awuqinisekanga ukuba uza kwenza inzuzo xa ukhetha iimveliso? Nazi izixhobo zasimahla ezinokunceda:

• Amazon FBA Revenue Calculator -Esi sixhobo sasimahla siya kukunika ubalo lwenzuzo oluchanekileyo olusekwe kwixabiso lempahla, Imali yeAmazon, kunye nokuninzi. 
• Jungle Scout Sales Estimator - Esi sixhobo (naso sikhululekile) siya kuqikelela ukuthengiswa kwenyanga okuphakathi kwiindidi ezithile ze-Amazon. Uya kufumana nombono olungileyo wokuba zingaphi iiyunithi zemveliso onokuzithengisa ngenyanga nganye, ezinokunceda ukwakha uluhlu. 

Nje ukuba wenze isigqibo sokuba zeziphi iimveliso oza kuzithengisa, kufuneka wenze njalo bongeze kwi-Amazon Seller Central, ukwandisa uluhlu lweemveliso kunye nokuqinisekisa ukuba ziyahambelana ( Nazi ezinye iingcebiso malunga ukubhala iinkcazo zemveliso ezigqwesileyo).  

Izicwangciso zokuthengisa nokukhuthaza

Nje ukuba usete ivenkile yakho ye-intanethi kwaye wongeze zonke iimveliso zakho, unokusebenzisa iindlela ezininzi zokuthengisa kunye nokukhuthaza ukunyusa intengiso yakho. 

• Thatha isithuba se Izixhobo zentengiso ze-Amazon, njenge Iintengiso zePPC.
• Qhuba unyuselo ukuze ufumane ukubonakala, njengokubonelela ngezibonelelo zexesha eliqingqiweyo kunye nezaphulelo. 

Esinye isicwangciso sokufumana ukubonakala kukuphumelela iBhokisi ye-Amazon Thenga. Ngokutsho kweMacrotrends, iAmazon ivelisa $ 500 billion kwiintengiso ngonyaka, kwaye i-83% yolu tshintsho luvela kwiBhokisi yokuthenga ye-Amazon. Oko kuyavakala kuba kuvumela abathengi ukuba bathenge kwangoko. Ke ukuphumelela iBhokisi yokuThenga kwiphepha leenkcukacha zemveliso kunokwenza umahluko omkhulu kwiintengiso zakho. Funda indlela yokuphumelela Amazon Thenga ibhokisi. 

Intengiso yangaphandle

Izicwangciso zokuthengisa ngaphandle kweAmazon zikwabalulekile ekunyuseni ukuthengisa njengeshishini lobuhle. Oku kunokubandakanya:

• I-imeyile yokuthengisa
• Ukwazisa kwimidiya yoluntu - Instagram, TikTok, njl 
• Ukusebenzisana kunye abachaphazelayo (funda kwakhona: Izinto ezi-5 omele uzazi malunga nabaphembeleli bobuhle) 

Iingcebiso ezongezelelweyo zokuthengisa kwi-Amazon

Kubalulekile ukuhlalutya rhoqo iimetriki zokuthengisa, ukuguqulwa, kunye nezinye izikhombisi zokusebenza eziphambili ukulungisa isicwangciso sakho. Ukulungelelanisa uluhlu lweemveliso, amaxabiso, kunye nezicwangciso zokuthengisa ezisekelwe kule datha kunokunyusa kakhulu ukuthengisa. 

Ekugqibeleni, ukubonelela ngenkonzo yabathengi ebalaseleyo kunokuphucula amava omthengi kunye nokunyaniseka kwebrand. Khuthaza abathengi ukuba bashiye uphononongo kwaye basoloko bejongana nophononongo olubi kunye nengxelo. Ngaba uyafuna ukufunda ngakumbi malunga nendlela yokunyusa inzuzo yakho ngophononongo oluhle lweAmazon? Funda iingcebiso zethu Apha. 

isiphelo

Ukuze uphumelele ngokwenyani kwiAmazon, kufuneka uhlengahlengise kwaye uguqule indlela yakho. Jonga ishishini iintsingiselo, Iipolisi zeAmazon, kunye nezinto ozikhethayo abathengi. Vula ukulinga ubuchule obutsha bokuthengisa kunye nokwandisa uluhlu lwakho ukuze ubonakale kakhulu.

Ke, thatha into oyifundileyo apha, yamkele imiceli mngeni, kwaye uqalise iphulo lakho lobuhle laseAmazon ngokuzithemba. Ngamana iimveliso zakho zobuhle zingafumana indlela yazo ezandleni zabathengi abonwabileyo, kwaye ibhrendi yakho ingaphumelela kwihlabathi elihlala likhula le-e-commerce.