Ukuphupha ngokulandela okukhulu kwe-Instagram? Siyakuhalalisela ngokufika endaweni efanele. Ukukhulisa izithameli ze-Instagram akukhona nje ukuthanda; imayelana nokwakha umphakathi othembekile, ukufinyelela izethameli ezibanzi, kanye nokuthuthukisa ukubonakala komkhiqizo.
Funda lesi sihloko ukuze uthole amathiphu namasu asebenzayo okukhulisa abalandeli bakho be-Instagram ngokwemvelo nangokuyiqiniso.
Ake siqale!
Okuqukethwe
Izindlela eziyi-11 zokuthuthukisa abalandeli bakho be-instagram
Isiphetho
Izindlela eziyi-11 zokuthuthukisa abalandeli bakho be-instagram
Ukuba nabalandeli abaningi ku-Instagram kuyindlela enhle yokuthi amabhizinisi aqinisekise ukuthi imizamo yawo yokumaketha ifinyelela izethameli eziningi. Nazi izindlela eziyi-11 ezizanyiwe nezethenjwa zokuthuthukisa abalandeli bakho be-instagram ngo-2025.
1. Lungiselela i-Instagram bio
I-akhawunti ye-akhawunti yinto yokuqala izivakashi ezihlolayo lapho zifika ku-akhawunti ye-Instagram. Umlando othuthukisiwe usiza izivakashi ukuthi ziqonde uhlobo futhi uzikhuthaze ukuthi zichofoze inkinobho yokulandela ngaphandle kokungabaza. Landela lezi zinqubo ezihamba phambili ukuze uthole i-bio elungiselelwe kahle:
- Sebenzisa igama elilula neliseshekayo.
- Khetha isithombe sephrofayela sekhwalithi ephezulu (usayizi onconyiwe: amaphikseli angu-110×110, ukubukeka kwesilinganiselo: 1:1 noma 4:5).
- I-Instagram ivumela kuphela izinhlamvu eziyi-150 ze-bio. Bhala i-bio emfushane, ecacile ngamagama angukhiye afanelekile abonisa umkhiqizo futhi afake isixhumanisi kuwebhusayithi.
I-akhawunti kaPaula's Choice Skincare iyisibonelo esihle se-Instagram bio eyenziwe kahle.

I-2. Dala isu lokuqukethwe
Akekho othanda ukubona okuqukethwe okungahleliwe. Isu eliqinile libalulekile ukuguqula izivakashi zibe abalandeli.
Uhlobo lokuqukethwe
Nquma ngezinhlobo zokuqukethwe ongakuthumela ku-Instagram. Unganamatheli ohlotsheni olulodwa lokuqukethwe, njengoba abasebenzisi be-Instagram basebenzisa amafomethi ahlukahlukene.
Ngokombiko we-HubSpot, okuqukethwe okuthandwa kakhulu ku-Instagram kufaka phakathi a hlanganisa yezithombe, amavidiyo, kanye izindaba.

Ikhalenda lokuqukethwe
Dala ikhalenda lokuqukethwe ukuze uphathe kangcono okuthunyelwe kwe-Instagram. Nquma inombolo yokuthunyelwe, izindaba, namareli enyanga noma ikota. Lokhu kuqinisekisa ukuhlanganyela okungaguquki.
Umbiko uphinde ugqamise inani eliphelele lokuthunyelwe kwanyanga zonke ukuze kubandakanyeke kangcono. Ungakhohlwa ukunquma izikhathi ezingcono kakhulu zokuthumela. Sebenzisa amathuluzi okuhlela afana ne-Sprout Social kanye ne-Kamuva ukuze uhlele futhi uhlele okuthunyelwe.

Ubuhle
I-Instagram imayelana nobuhle. Ukubukeka okuhambisanayo nomuzwa we-akhawunti kungaheha abalandeli abasha. Setha iphalethi ye-Instagram ukuze ulondoloze ukungaguquguquki.
Isibonelo, i-neutral_homebody, umhlobisi wangaphakathi, usebenzisa ubuhle besimanje, be-chic, nobuthambile ukuze bakhe iphrofayela ekhangayo.

3. Bheka okuqukethwe okuthrendayo
Izithameli ze-Instagram zithanda okuqukethwe okusemfashinini. Ukwabelana ngokuqukethwe okuyimfashini kuzothola amehlo amaningi kokuqukethwe kwakho futhi amabhizinisi angakhuphula ukubonakala nokuzibandakanya kuma-akhawunti awo.
Ukuthola okuqukethwe okuthrendayo ku-Instagram, landela lawa macebiso:
- Sebenzisa ikhasi elithi Hlola
- Gada ama-hashtag adumile
- Landela abagqugquzeli bemboni kanye nombangi
- Sebenzisa amathuluzi enkundla yezokuxhumana njenge-Google Trends ne-BuzzSumo
Sebenzisa lawa maqhinga ukuze uhlanganyele nezithameli zakho futhi ubambe iqhaza ezinseleleni ezibangelwa amagciwane ukuze uhlale unolwazi ngamathrendi.
Ngokwemali etholwayo ye-Meta's Q1, ama-reels manje amele ngaphezu kwalokho 50% yesikhathi esichithwe kuhlelo lokusebenza lwe-Instagram.
Ngakho-ke gxila kumareli ukuze udale okuqukethwe okusemfashinini. Hlola amafomethi we-reel asemfashinini emakhasini esiqhudelana nawo noma ama-akhawunti adumile.
Buka lokhu ividiyo ukuze uhlole ukuthi ungawathola kanjani ama-reels asemfashinini.
Umsindo umphefumulo we-reels. Sebenzisa umsindo othrendayo kumareli.
Ama-Meme angenye indlela enhle yokufaka okuqukethwe okuthrendayo ku-Instagram.
Ama-akhawunti wemidiya wakamuva we-Instagram abelana ngama-reels athandwayo, ama-memes, nokuthunyelwe kwesitayela se-carousel.

4. Bambisana nabathonya
Ocwaningweni, 83.8% yabaphendulile bakholelwa ukuthi ikhwalithi yamakhasimende evela emikhankasweni yokumaketha yabathonya ingcono kunezinye izinhlobo zezinhlobo zokumaketha.
Ukusebenzisana nabagqugquzeli kukhulisa ukufinyelela komkhiqizo kuzithameli eziqondiwe futhi kwakha ukwethembeka, kugcine kuletha abalandeli abasha. Thola abagqugquzeli abakhuthaza imikhiqizo ye-niche yakho.
Sebenzisa amathuluzi alandelayo ukuze uthole abathonya:
- I-Modash
- Ukuphromotha
- Ithonya
Abathonya basukela ekubeni nezigidi kuya ezinkulungwaneni zabalandeli. Khetha eyodwa ehambisana nezidingo zakho.
Hlanganyela nabagqugquzeli ngokusebenzisa ubambiswano olukhokhelwayo noma ukushintshaniswa komkhiqizo.
Isibonelo, i-Look Beautiful Official, umkhiqizo wezimonyo, wenze isiphiwo sokusebenzisana nomgqugquzeli wezimonyo u-Vanessa.Izr.

5. Okuqukethwe okuphindwayo
Ukwenza kabusha inhloso yokuqukethwe kuyindlela esebenzayo yokuthola abalandeli abaningi be-Instagram. Ukwabelana ngokuthunyelwe kwe-Instagram kwamanye amapulatifomu afana ne-Facebook, TikTok, ne-Pinterest kungafinyelela izethameli ezihlukene okungenzeka zingabikho ku-Instagram.
Isibonelo, ama-reels e-TikTok angathunyelwa ku-Instagram ukuze ahehe abathandi bevidiyo njenge-drunkelephant.

I-Instagram infographics ingabiwa ku-Pinterest ukubandakanya labo abathanda okuqukethwe okubukwayo.
I-Sephora yabelana ngezithombe zayo ze-Instagram ne-akhawunti yayo ye-Pinterest.

Leli su lidonsela ithrafikhi kuphrofayela ye-Instagram futhi likhuthaza abasebenzisi bakwamanye amanethiwekhi ukuthi balandele.
Ukwenza kabusha okuqukethwe konga isikhathi futhi kuthuthukisa ubukhona benkundla yezokuxhumana kuzo zonke izinkundla ezihlukahlukene.
Dala kanye futhi wabelane phakade.
6. Nyusa i-Instagram kwezinye izinkundla
Imikhiqizo efuna ukuzuza abalandeli abasha kufanele ikhuthaze i-akhawunti yabo ye-Instagram ngale kwenkundla ngokwayo. Ukuthembela nje ku-Instagram ukuheha abalandeli akuhlakaniphile. Nazi ezinye izindlela ezisebenzayo zokuthuthukisa i-Instagram yakho kweminye imidiya:
Imithombo:
Imicu ibonisa isithonjana se-Instagram ngokuzenzakalelayo.
Bheka isithonjana se-Instagram ekhoneni eliphezulu kwesokunxele le-akhawunti yentambo ye-Dell.

I-TikTok Bio:
Faka isixhumanisi se-akhawunti yakho ye-Instagram ku-akhawunti yakho ye-TikTok bio.

Iwebhusayithi:
Faka ikheli lakho le-Instagram kunyaweni yewebhusayithi yakho noma ikhasi elithi Mayelana Nathi. I-Seed Heritage yabelana ngesixhumanisi sayo se-Instagram kuzo zombili iwebhusayithi kanye neTikTok.

Isiteshi se-YouTube:
Engeza isixhumanisi sakho se-Instagram esiteshini sakho se-YouTube.
I-Mac Cosmetics yengeze isixhumanisi se-akhawunti yabo ye-Instagram esiteshini sabo se-YouTube.

Izincwadi zezindaba:
Faka isixhumanisi sakho se-Instagram ezincwadini zakho zezindaba. I-Datacamp yabelana nge-akhawunti yayo ye-Instagram encwadini yayo yezindaba.

Ukuphromotha i-akhawunti yakho ye-Instagram ezisekelweni ezahlukahlukene kumahhala futhi akukho okubi.
7. Sebenzisa ama-hashtag afanelekile
Ama-Hashtag amagama achofozekayo futhi aseshekayo aheha abalandeli abasha ku-akhawunti yakho. Ziyisici esiyintandokazi sokutholwa ku-Instagram, njengoba abasebenzisi bevame ukulandela ama-hashtag. Ngokombiko we-HubSpot, ama-hashtag umthelela omkhulu imibono, ukuthanda, nokuvelayo.
Nawa amathiphu abalulekile okusebenzisa ama-hashtag:
Inombolo efanelekile:
Phakathi kwabakhangisi abahloliwe, inombolo evame kakhulu yama-hashtag ongayisebenzisa yile 3-11. I-Instagram ivumela kufika ku-30 kodwa igwema ugaxekile.
Ukubonakala:
Ama-Hashtag asiza okuqukethwe kubabukeli abasha. Khomba ukuvela ekhasini elithi Hlola uma abasebenzisi besesha omaka abahlobene ne-niche yakho.
Okubalulekile:
Sebenzisa ama-hashtag ahambisana nezithameli zakho ezihlosiwe. Isibonelo, amathawula e-Tesalate Beach asebenzisa ama-hashtag ahloselwe kakhulu njenge-#beachtowels.

Ucwaningo:
Zulazulela kuthebhu ethi Hlola bese usesha amagama angukhiye ahlobene nebhizinisi lakho noma imboni ukuze uthole ama-hashtag adumile. I-Instagram izokhombisa uhlu lwama-hashtag ahlobene kanye nenani lokuthunyelwe okuwasebenzisayo.
Amathuluzi:
Sebenzisa amathuluzi okukhiqiza ama-hashtag afana ne-Hootsuite, i-All Hashtag, noma i-TailWind ukuze uthole ama-hashtag afanelekile.
8. Sebenzisa ama-geotag
Ama-Geotag amathegi wendawo asetshenziswa kokuthunyelwe kwe-Instagram nasezindabeni ukumaka indawo ethile. Zisiza abasebenzisi bathole amabhizinisi ngokusekelwe endaweni, okuzuzisa kakhulu amabhizinisi asekelwe kusevisi njengezindawo zokudlela, amasaluni, namahhotela.
Isibonelo, i-Hoteljen isebenzisa ama-geotag ukuheha abalandeli bendawo.

Landela lezi zinyathelo ukuze usebenzise lesi sici:
Ukuze uyisebenzise, thepha isithonjana sengilazi yokusondeza ngezansi kwesikrini bese usesha indawo ethile.
Khetha "Izindawo" ekhoneni eliphezulu kwesokudla, bese ukhetha indawo ohlwini ukuze ubuke imephu yayo.

Abasebenzisi bangaphinda bavule imephu ngokuthepha umaka wendawo kokuthunyelwe kothile.
Uma imephu isivuliwe, hudula umunwe wakho ukuze uskrole, ncinza ukuze usondeze, bese uthepha okuthi “Sesha le ndawo” ukuze ubuyekeze imenyu ngezindawo ezidumile.

Thepha indawo kumephu noma uyikhethe ohlwini ukuze ubone konke okuthunyelwe nezindaba ezisuka kuleyo ndawo. Abasebenzisi be-Instagram bangabhukhimaka izindawo, babelane ngazo noxhumana nabo, noma bazivule ku-Apple Amamephu noma ku-Google Amamephu.
9. Thumela okuqukethwe okukhiqizwa umsebenzisi
Ingabe ufuna ukunqoba amakhasimende? Yabelana ngokugqama kwabo! Okuqukethwe okukhiqizwa ngumsebenzisi (i-UGC) kuyindlela enamandla yokwakha abalandeli abathembekile nokuheha abangaba abalandeli. I-UGC yilapho umkhiqizo wabelana ngokuqukethwe okudalwe yikhasimende kuphrofayela yabo.
Dala i-hashtag eyingqayizivele ukuze uthole kalula futhi ucele amakhasimende ukuthi asebenzise lokhu. Lokhu kukusiza ukuthi uthole okuqukethwe okumangalisayo futhi kuhehe abalandeli abasha ababona i-hashtag.
Izicathulo zikaBella Belle zinama-hashtag e-UG akhethekile #bellabelleshoes kanye ne-#bellabellebrides.

Babelana ngokuqukethwe kwamakhasimende abo kokuphakelayo nge-hashtag yabo ye-UGC.
Uma noma yiluphi uhlobo lungenayo i-hashtag ekhethekile basengathola okuqukethwe yikhasimende labo.
Chofoza lesi sithonjana futhi sizobonisa okuqukethwe lapho amakhasimende akho akumake khona.

Imikhiqizo ingacela amakhasimende abo ngokuqondile ukuthi abelane ngezithombe zawo njengoba u-Theinkeylist ebuze ngemuva komcimbi.

Ukuqashelwa okufana nekhasimende nokusebenzisa okuqukethwe okukhiqizwa umsebenzisi izindlela ezingcono kakhulu zokuzuza izinhliziyo zabo.
10. Xhumana nezithameli zakho
Ukuziba amakhasimende akho kufana nokubafaka isipoki. Akekho othanda ukunganakwa, futhi kungaholela ekungalandeleni. Umphakathi ozibandakanyayo uheha abalandeli abaningi.
Nansi indlela yokuxhumana ngempumelelo nezithameli zakho:
- Bamba izikhathi ezibukhoma:
Sebenzisa i-Instagram Live ukuze uxhumane nezithameli zakho ngesikhathi sangempela.
Memezela ukwethulwa komkhiqizo, nokuthengiswa, noma unikeze okokufundisa phakathi nalezi zikhathi.
Hlela izikhathi ezibukhoma ngezinsuku zokwethulwa komkhiqizo.
Imikhiqizo ye-E-commerce nayo ingathengisa imikhiqizo ngqo nge-Instagram Live.
- Impendulo ivela ku- DM:
Ungakhawuleli ukwesekwa kwamakhasimende kuwebhusayithi yakho.
Phendula ngokushesha kumakhasimende afinyelela nge-Instagram DMs.
Zibandakanye nemibuzo futhi wakhe ubudlelwano ngemilayezo eqondile.
- Zibandakanye namazwana:
Phendula kumazwana kokuthunyelwe kwakho ukuze ubonise ukuthi uyabazisa abalandeli bakho.
Lokhu kusebenzisana kusiza ukugcina umphakathi onamandla futhi osebenzayo.
Bheka ukuthi i-Theinkeylist isebenzisana kanjani nezithameli zayo.

- Bamba izikhathi ze-Q&A:
Hlela izikhathi zemibuzo nezimpendulo ku-Live noma Ezindabeni ukuze ubhekane nemibuzo nezinkathazo zamaklayenti.
Sebenzisa lezi zikhathi ukuze uqoqe imibono yokuqukethwe futhi uhlanganyele ngokujulile nezithameli zakho.
Umkhiqizo we-Skincare u-Byoma umeme udokotela wesikhumba esifundweni se-Q&A futhi kamuva walondoloza le seshini ezithombeni ezinhle kakhulu zendaba.

11. Hlela izindaba ngokugqamisa
78% kaGen Z ukhetha ukubuka izindaba ku-Instagram kuya kuTikTok. Okuvelele kwezindaba kungaheha abalandeli abaningi ngokubonisa okuqukethwe kwakho okuhle kakhulu, ukugcina ubuhle bebhrendi obungashintshi, nokunikeza izivakashi ezintsha indlela esheshayo yokuqonda i-akhawunti yakho.
Lesi sici sigcina izindaba zakho eziphezulu zifinyeleleka, sithuthukisa ukuzibandakanya futhi sikhuthaza abasebenzisi ukuthi balandele ukuze bathole okwengeziwe.
Engeza izikhathi ze-Q&A, ulwazi olubalulekile, ukubuyekezwa, ukurekhodwa kweseshini ebukhoma, nezimemezelo ezigqamisayo.
Bheka isigaba sokugqamisa sika-Stratiaskin ukuze uthole ugqozi lwezindaba ezinhle kakhulu.

Isiphetho
Ukukhulisa umphakathi we-Instagram akuwona umdlalo wasebusuku.
Kuthatha umzamo nesikhathi ukukhulisa abalandeli abagcina bephenduke amakhasimende.
Gwema ukuthenga abalandeli bamanga njengoba bephikisana nemigomo yokusebenzisa ye-Instagram futhi i-Instagram isusa bonke abalandeli bamanga. Esikhundleni salokho, landela lawa macebiso ahloliwe ukuze wandise abalandeli ku-Instagram futhi uthuthukise ukuzibandakanya komkhiqizo wakho ngo-2025!