September 3, 2024
Amanxusa ayingxenye ebalulekile ye-ecosystem yokumaketha kozakwethu; ngaphandle kwabo, amabhrendi awakwazanga nje ukuba nohlelo lobulungu. Kusukela ngo-2024, inani lemakethe lokumaketha okusebenzisanayo selidlule ku-$27 billion, futhi ochwepheshe bezimboni babikezela ukuthi inani layo lizofinyelela ku-$47 billion ngo-2027.
Lezi zibalo zokukhula ezihlaba umxhwele zisitshela ukuthi sekuya kuba bucayi kakhulu ezinkampanini ukuthi zithole ozakwethu abalungile ongabangeza eziteshini zabo ezingaphansi ezikhulayo. Nokho, ukuthola ozakwethu abalungile—nokwethula imikhankaso ehambisana nezethameli zomkhiqizo wakho nesenzo esikhuthazayo—akulula. Lokho kuyiqiniso ikakhulukazi uma ucabangela ukuthi zingaki izinhlobo zozakwethu abambisene ongakhetha kuzo.
Lo mhlahlandlela unikeza ukubukeka okuphezulu kokunye, kanye nezibonelo ezithile kanye nezinzuzo zezinhlelo eziphumelelayo zokumaketha ezihlangene.
Ukuqonda Izinhlobo Ezihlukene Zozakwethu Abambisene
Izinkampani eziningi, ngisho nalezo ezinezinhlelo zokumaketha ezihlangene ezimisiwe, ngokuvamile aziqapheli ukuthi zingaki izinhlobo zozakwethu abambisene ezihlukene ezingasebenza nazo kanye namandla amakhulu ezingawanikeza, kungakhathalekile imboni noma imodeli yebhizinisi inkampani ewela kuyo.
Nokho, kubalulekile ukuqaphela ukuthi ayikho indlela yokulinganisa eyodwa lapho wakha isu likazakwethu lohlelo lwakho lobulungu. Kudingeka ukucatshangelwa ngokucophelela, ukuhlela nokuhlola ukuze kuqinisekiswe ukuthi imigomo efanayo iyasungulwa phakathi komkhiqizo nabalingani bawo.
Izinhlobo Eziyinhloko Zozakwethu Abambisene
Ngezansi kunohlu lwezinhlobo ezithile zozakwethu abangabambisene bendabuko nezingezona ezendabuko kanye nezincazelo zabo:
1. Okuqukethwe Oxhumana nabo
Izinkampani ezisebenzisana nokuqukethwe zidala okuqukethwe okufanele, okwenziwe ngokwezifiso nokubalulekile, njengokubuyekezwa kwemikhiqizo nokuthunyelwe okuxhasiwe, ukuze kuphromothwe imikhiqizo noma amasevisi omkhiqizo kuzithameli zabo. Laba ozakwethu bangafaka ama-blogger, amasayithi okubuyekezwa kwemikhiqizo, abagqugquzeli benkundla yezokuxhumana nokunye.
2. Ikhuphoni kanye Nezivumelwano Zokusebenza
Ngokuvamile, ikhuphoni nezinhlelo zokumaketha ezisebenzisanayo zifaka uhlobo oluthile lwesaphulelo, ukukhushulwa noma ukunikezwa okukhethekile okukhangiswa yinxusa.
Lokhu kungase kusuke kwizaphulelo namaphromoshini anikeza idola noma iphesenti lesaphulelo sokuthenga komsebenzisi kuye kumadili akhethekile kanye neminikelo etholakala ngokukhethekile ngozakwethu othile. Ngaphandle kokunikezwa okukhangiswayo, lezi zinhlobo zezinhlelo zokumaketha ezisebenzisana nazo zisebenza ukushayela ithrafikhi kusayithi lomkhiqizo futhi zandise ukuguqulwa ngokuzibandakanya nabasebenzisi abathembekile besivumelwano, abanamandla amakhulu.
3. Ubuqotho kanye ne-Cashback Affiliates
Ozakwethu bokuthengisa abahlobene nokwethembeka nokubuyiselwa imali bazinikele futhi bazibandakanya nabasebenzisi ababheka lawa masayithi ozakwethu njengezindawo zokuthenga ezinobuhlakani. Lezi zingosi ezihlangene zinikeza abathengi imivuzo engcono kakhulu kanye neminikelo etholakala ku-inthanethi.
Kuye ngohlobo lomkhankaso owenzayo, imiklomelo ingaba yindlela yokubuyiselwa imali, amaphuzu asebenzisekayo, amamayela endiza, ama-akhawunti esikhwama sekolishi nokunye.
4. Buyekeza futhi Uqhathanise Amasayithi
Amasayithi ahlobene asebenza ngokukhethekile ekubuyekezweni ahlinzeka ngempendulo ngemikhiqizo namasevisi kumawebhusayithi agxile ekuhleleni. Imikhiqizo namasevisi ngokuvamile ithengiwe, yahlolwa noma yasetshenziswa abahleli noma abanye abathengi. Umphumela? Izibuyekezo ezithenjwayo ezikhuthaza abafundi ukuthi bathathe isinyathelo nokudala okuqukethwe okuphilayo kwemikhiqizo.
Ngokufanayo, ukusebenzisana namasayithi okuqhathanisa noma izinkampani eziphethwe kuvumela abathengi ukuthi bathole umkhiqizo ongcono kakhulu, isevisi noma idili. Kuphinde kusize ukonga isikhathi sabathengi, njengoba lezi zinhlobo zozakwethu ngokuvamile zinomsebenzi wokusesha nokuhlunga ngesigaba, intengo, umkhiqizo nokunye okwengeziwe. Amabhrendi ayazuza ngokuhlala phezu kwamathrendi amanje namanani aqhudelanayo.
5. I-Influencer kanye nama-Sub-Affiliate Networks
Ngokusebenzisana kwabo kanye nezethameli ezithandwayo, abagqugquzeli bangakha ubudlelwano obuqinile bomkhiqizo obusekelwe ekwethembeni nasebuqinisoni. Amanethiwekhi ama-Influencer anikeza imikhiqizo ukufinyelela ezinkulungwaneni zabagqugquzeli abahlolisiswe kahle ngaphakathi kwenethiwekhi, okuvumela abaphathi bomkhankaso ukuthi bonge isikhathi nomzamo esikhundleni sokudala ubambiswano lomuntu oyedwa nomuntu ngamunye.
Ngendlela efanayo, amanethiwekhi angaphansi anikezela ngemikhiqizo ngendlela ephumelelayo nephumelelayo yokukhulisa nokukala izinhlelo zabo ezihambisanayo. Amanethiwekhi angaphansi angase anikeze ukufinyelela kozakwethu abahlukahlukene, okuhlanganisa abadali bokuqukethwe, ama-blogger, abagqugquzeli nokuningi, ukunika amandla imikhankaso ukushayela ithrafikhi ebalulekile nemali engenayo ngaphandle kwesikhathi esidingekayo lapho kwakhiwa ubudlelwano bomuntu nomuntu namasayithi ngamanye.
6. Ukuhambisana kanye Amaqembu Abasebenzisi Abavaliwe
Lezi zinhlobo zozakwethu bokumaketha okusebenzisana nazo ziletha okunikezwayo okugxilile nokuqukethwe kunhlobo ebanzi yamaqembu ahlobene, ahloselwe kakhulu, njengalokhu:
- Students
- Abasebenzi bezempilo
- Amalungu ezempi
- Izakhamizi ezindala
- Futhi nokuningi
Lokhu kwenziwa ngenethiwekhi evaliwe engafinyelelwa kuphela yiqembu le-affinity, elinciphisa ubungozi bokukhushulwa okuputshuziwe.
7. I-Brand-to-Brand Partnerships
Lokhu kunika amandla amabhrendi wamanani afanayo noma izibalo zabantu bamakhasimende ukuthi basebenzise isisekelo samakhasimende/ukufinyelela ukuze benze imali engenayo ekhuphukayo ethuthukisa izethameli, isithunzi kanye namasu omkhiqizo.
8. I-imeyili ne-Newsletter Affiliates
Amanxusa e-imeyili nencwadi yezindaba adala ama-imeyili enziwe ngokwezifiso kakhulu abonakala evela kumkhiqizo, kuyilapho efinyelela izethameli ezinethonya ngokusebenzisa idatha yazo yomlando.
9. Lead Generation Affiliates
Njengoba igama liphakamisa, isizukulwane esiholayo, noma i-lead-gen, izinkampani eziphethwe zikhiqiza umkhondo wenani eliphezulu futhi zikhuthaze izethameli eziqondiwe zemikhiqizo ukuthi zigcwalise isenzo esifiswayo, esifana nesicelo, ifomu, ukubhalisa i-imeyili, ukubhalisa nokunye.
10. IMisa Media Affiliates
Ozakwethu bokumaketha abasebenzisana nemidiya enkulu bahlanganisa ukushicilelwa okuphawuleka ku-inthanethi nokungaxhunyiwe ku-inthanethi kanye nezinkampani zemidiya ezikhiqiza okuqukethwe okuyikhwalithi futhi zikulethe kuzithameli zabo ezizibandakanye kakhulu, ezizinze kahle.
11. Abasebenzisana Namaselula
Laba ozakwethu abaphethwe bangasukela kumanethiwekhi eselula kanye nezinkampani eziphethwe ngohlelo lokusebenza lweselula ukuya kusilinganiso seselula nabahlinzeki besibaluli. Laba bozakwethu banganxeshezelwa ngezindlela ezihlukahlukene, njengekhomishini, izindleko zokufakwa ngakunye, izinhlelo zokusebenza nezinkokhelo ezixhunyiwe.
12. Abasebenzisana Nezobuchwepheshe
Izinkampani ezisebenzisana nazo zobuchwepheshe ngokuvamile zingabakhi be-plug-in noma amawijethi ezinkampani zangaphandle abangase bethule amabhrendi ngohlu lwezixazululo zobuchwepheshe ezingabavumela ukuthi baxhumane nabathengi kuzo zonke izigaba zohambo lwabo futhi baholele ekuguquleni. Isibonelo, umkhiqizo wakho ungase ubambisane nenkampani ephethwe ubuchwepheshe efaka i-plug-in kuwebhusayithi yomkhiqizo wakho ukuze kuthuthukiswe ukuguqulwa kanye nethrafikhi.
13. Registry Affiliates
Izinkampani eziphethwe yiRegistry zinikeza abakhangisi—abangase bangabi nayo indawo yokubhalisa esemthethweni—ikhono lokuthi imikhiqizo yabo ifakwe ekubhaliseni okuku-inthanethi kwabantu ababungaza imicimbi yempilo, njengemishado noma ukufika komntwana omusha.
14. Sesha kanye ne-Trademark Plus Affiliates
Usesho nophawu lokuhweba plus (TM+) izinkampani eziphethwe zibhidi kumagama anebhrendi, uphawu lokuhweba kanye nemigomo noma amagama angukhiye angewona amabhrendi ukuze ashayele ithrafikhi kuwebhusayithi yomkhiqizo. Lo mkhuba ungavimba izimbangi kanye namabhida angagunyaziwe ekukhiqizeni ithrafikhi yosesho ngegama elinebhrendi noma uphawu lokuhweba futhi kudale ukuchayeka.
15. Amanxusa Wokunikezwa Okuxhumene Nekhadi
Okokugcina, ozakwethu bokunikezwayo okuxhunywe ekhadini banikeza okunikezwayo okuqondiwe kubathengi ngokusekelwe ekuthengeni nasekusebenziseni idatha yokwenziwe yekhadi njengomthombo weqiniso lokuthengisa.
Izibonelo Zobambiswano Lobulungu
Ezinye izibonelo zemikhankaso yokumaketha ehambisanayo zifaka:
- Ukuhlanganyela nomgqugquzeli wenkundla yezokuxhumana ukukhuthaza umkhiqizo noma isevisi.
- Kwethulwa uhlelo lwekhuphoni lokusebenzisana nomsingathi we-podcast ogama lakhe labantu lidlulana nelebhrendi yakho.
- Ukusebenzisa izethameli zohlelo lokusebenza lweselula ukwandisa ukuguqulwa ezikhangisweni zangaphakathi nohlelo.
Izinzuzo Zokusebenza Nozakwethu Abahlukahlukene Abasebenzisanayo
Ukwethula uhlelo lokumaketha oluhlangene kungaza nezinzuzo eziningi, okuhlanganisa:
- Izindleko eziphansi zokuqalisa nezokulungisa: Ngokuvamile, uzothola izindleko ezikhawulelwe lapho wethula umkhankaso wokusebenzisana ngaphandle kokutshalwa kwezimali kokuqala ekuhlonzeni ozakwethu. Ukusuka lapho, kukunkampani ephethwe ukuthi ikhiqize okuqukethwe okuguqulwayo futhi izuze ikhomishini yokuthengisa.
- Ukumaketha okukhonjiwe: I-Affiliate marketing ikuvumela ukuthi ubeke umkhiqizo wakho noma imikhiqizo phambi kwabasebenzisi abaqeqeshwe kakhulu abadlulana nezibalo zakho ezihlosiwe. Ezimweni eziningi, izethameli zenkampani ephethwe zingase zethembe kakhulu izincomo zazo futhi zibe nentshisekelo enkulu ekuthengeni imikhiqizo eziyikhangisayo, okuholela emathubeni aphezulu okuguqulwa.
- Ubungozi obuncishisiwe—namandla aphezulu e-ROI: Izindleko zokuqalisa nokulungisa eziphansi ezihlanganiswe nezethameli eziqeqeshiwe zisiza ukunciphisa ubungozi bomkhankaso oyinxusa kuyilapho ubeka uphawu lwakho ngenzuzo ephezulu ekutshalweni kwezimali uma kuqhathaniswa namanye amasu okukhangisa.
- Ukwandisa ukuguquguquka komkhankaso: Okokugcina, ukumaketha okuhlangene kuvame ukuguquguquka, okukuvumela ukuthi ukhule noma ucwenge umkhankaso wakho ngokutshalwa kwezimali okuncane noma ukungabikho okwengeziwe.
Ukukhetha Abalingani Abafanele Abasebenzisana Nabo
Kungakhathaliseki ukuthi uyinkampani esanda kuqalisa ngohlelo lokusebenzisana noma uwumkhiqizo onohlelo oluhlangene olumisiwe, ukuqasha njalo nokwenza ozakwethu abasebenzisana nabo basebenze kubalulekile empumelelweni yohlelo lwakho.
Uma ufuna ukuqhubeka nokukhulisa uhlelo lwakho nokusebenzisa amandla akhuphukayo akhona, uzofuna ukwengeza uhlelo lwakho ngozakwethu abasha abeza endaweni. Ukwengeza, kubalulekile ukuhlola njalo amanxusa amanje ohlelweni lwakho uma kwenzeka noma iyiphi yawo imile, futhi uma ikhona, ikhuthaze (futhi uwakhuthaze, uma kudingeka) ukuthi aphinde enze inzuzo.
Uma kuziwa ekunqumeni ukuthi ubani okufanele uhlanganyele naye nokuthi kanjani, kunezinyathelo ezibalulekile okufanele uzithathe kanye nezici okufanele uzicabangele:
1. Thola Inhloso(ama) kanye nama-KPI Ohlelo Lwakho Lokusebenzisana
Ukubeka umgomo wohlelo lwakho lobulungu kanye nokuthola ukuthi yiziphi izinkomba zokusebenza ezibalulekile ohlela ukukala impumelelo ngazo kubalulekile ekunqumeni ukuthi yiziphi ozakwethu abambisene nazo okungenzeka bakusize ufinyelele kuleyo miphumela yokusebenza.
Ngokuya ngamakhono abo kanye nemodeli yebhizinisi, abasebenzisana nabo bangasiza ngakho konke kusukela ekuguquleni amakhasimende, ukwandisa imali engenayo kanye nokutholwa kwamakhasimende amasha kuya ekuqwashiseni ngemikhiqizo, ukukhiqizwa okuholayo kwenani eliphezulu nokunye okuningi. Kungakho kubalulekile ukuthi ucabangele izindlela zokuphromotha zezinkampani eziphethwe, inani lethrafikhi nokuzibandakanya isayithi labo elinalo, uhlobo lokuqukethwe abakuthumelayo kanye nokuhlobana kwakho nomkhiqizo wakho.
Amabhrendi amaningi athola ukuthi ukuba nenhlanganisela enempilo yozakwethu bendabuko, amasayithi e-niche kanye nabalingani abahlukile noma abasha abaya emakethe ohlelweni lwabo lobulungu lubavumela ukuthi babone inani elikhulu kakhulu ngokwezinga nokukhula.
2. Yenza ngcono Indlela Yakho Yokuxhumana Nezinkampani Eziphethwe
Nokho unquma ukuhlela uhlelo lwakho lokuxhumana nabalingani bakho—kungaba ukubamema ohlelweni lwakho futhi ubanikeze izimpahla zokudala noma wabelane nabo ngomkhankaso ozayo—kubalulekile ukuthi ukuxhumana kwakho kube nento yokwenza kube ngokwakho. Ngokunikeza nemininingwane eminingi mayelana nohlelo lwakho ngangokunokwenzeka, uzakwenu uzoba nokuqonda kangcono ukuthi kungabazuzisa kanjani ukukhangisa imikhiqizo noma amasevisi akho.
Kubalulekile ukuqaphela ukuthi ukuxhumana phakathi kwezinhlanga zendabuko nezingezona zendabuko kungase kuhluke. Uma ukhuluma nezinkampani ezisebenzisana nazo zendabuko, sekunokuqonda kakade imodeli yokusebenza, izinketho zokulandelela ezitholakalayo, okudingekayo ukuze kumiswe ubambiswano, njll. Ngezinhlanga ezingezona ezendabuko, ungase udinge ukuthi uqale ubeke isisekelo sokulindela lapho usetha imodeli yokusebenza.
3. Hlanganyela Nethimba Lokuthuthukiswa Kokubambisana Kwezokumaketha Elinolwazi
Lezi zinyathelo zimane nje ziyiphuzu elibalulekile uma kuziwa ekubuthweni, ekuqaliseni, ekuthuthukisweni nasekwakheni ubudlelwano obunesikhathi eside nozakwethu abambisene nabo, yingakho siphakamisa ukuthi kusetshenziswe ithimba Lokuthuthukiswa Kozakwethu elinolwazi ukuze likusize uzulazule ezintweni eziyinkimbinkimbi nama-nuances.
Ulungele ukuthuthukisa impumelelo yomkhiqizo wakho ngozakwethu abasebenzisana nabo abenza kahle kakhulu? Xhuma nethimba lethu ukuze uguqule uhlelo lwakho lobulungu namuhla!
I-Affiliate Partner FAQs
Usafunda mayelana nezinhlobo ezahlukene zozakwethu bokumaketha? Le mibuzo evame ukubuzwa inikeza ukuqonda okwengeziwe ngesu lokumaketha.
Yiziphi izinhlobo ezahlukene zozakwethu abambisene nabo?
Izinhlobo ezahlukene zozakwethu bokumaketha okuhambisana nazo zifaka:
- Okuqukethwe okuqukethwe
- Ikhuphoni futhi deal abaxhumana
- Ubuqotho kanye ne-cashback abaxhumanisi
- Buyekeza futhi uqhathanise amanxusa esayithi
- I-Influencer kanye namanethiwekhi angaphansi
- Izinkampani ezisebenzisanayo neqembu labasebenzisi abavaliwe
- Ubambiswano lomkhiqizo nomkhiqizo
- Izixhumanisi ze-imeyili nezindaba
- Izinkampani ezisebenzisana nazo
- Izixhumanisi zemidiya enkulu
- Izinkampani ezisebenzisana nazo
- Abasebenzisana nobuchwepheshe
- Registry abaxhumana
- Ukusesha kanye nophawu lokuhweba kanye namanxusa
- Izinkampani eziphethwe zokunikezwayo ezixhunywe ngekhadi
Ukuze uthole okwengeziwe mayelana nezinhlobo ezahlukene zozakwethu nokuthi ungazisebenzisa kanjani kuhlelo lwakho oluphethwe, landa Umhlahlandlela wethu Omkhulu Wokubambisana Kokubambisana.
Izinkampani ezingaphansi kokuqukethwe zihluke kanjani kuzinkampani ezisebenzisana nazo zekhuphoni?
Izinkampani ezisebenzisana nokuqukethwe zingase zibonakale zifana nezinkampani ezingaphansi kwekhuphoni—futhi, ezimweni eziningi, zingakhangisa amakhuphoni ngokunikezwa okukhethekile okutholakala kubalandeli babo kuphela. Nokho, izinhlangano eziphethwe okuqukethwe zingase zidlulele ngalé kokuphromotha kuphela ikhuphoni.
Ezimweni eziningi, inxusa lokuqukethwe lizohlanganisa amabhulogi, amavidiyo noma okuthunyelwe kwenkundla yezokuxhumana okuthengisa indlela yokuphila ehlotshaniswa nomkhiqizo noma umkhiqizo wakho, kuqhubeke kukhuthaze abalandeli babo ukuba baguqule.
Yiziphi izinzuzo ezinikezwa yizinkampani eziphethwe ukwethembeka nembuyiselo?
Izinhlelo ezihambisana nokwethembeka nokubuyisela imali zingena esifisweni sezithameli sokuklonyeliswa ngokuqeda isenzo esifiswayo, njengokubhalisela incwadi yezindaba noma ukuthenga. Empeleni, abasebenzisi “bathola okuthile emuva” uma beshintsha.
Yini okufanele ngiyicabangele lapho ngikhetha ozakwethu engibambisene nabo?
Lapho ukhetha ozakwethu bokumaketha, cabangela lokhu okulandelayo:
- Ukuqondanisa nezibalo zabantu ezihlosiwe zomkhiqizo wakho
- Imigomo nama-KPI omkhankaso wakho wokumaketha oyinxusa
- Izindlela zakho zokukhangisa ozincamelayo
- Noma imaphi amafa obuciko noma imikhankaso ekhethekile ongacabanga ukuyisungula nozakwethu
- Umuzwa wenkampani ephethwe ngokubambisana nokumaketha
Ozakwethu abambisene nabo bakuthinta kanjani ukufinyelela kwebhizinisi nokuthembeka?
Ozakwethu abambisene bavame ukusebenza njengebhuloho phakathi komkhiqizo ongaziwa kanye nekhasimende elingase libe yikhasimende. Ngokusebenzisa ukwethembana abakwakhile nezithameli zabo, inkampani ephethwe ingaqhubeka nokukhuthaza ukwethembana nokwethembeka phakathi komkhiqizo nomsebenzisi.
Inxusa vs. uzakwethu: Uyini umehluko?
Ozakwethu bokumaketha abangamalungu ngokuvamile bathola ikhomishini eqondile ekuthengisweni okufanelekayo, kuyilapho uzakwethu angathola isinxephezelo esengeziwe noma asebenze eduze nemikhiqizo.
Izinhlelo zokumaketha ezihlangene zingazuza kanjani ezinhlotsheni ezihlukene zokusebenzisana?
Ukutshala imali kozakwethu abahlukahlukene abahlobene kungasiza ekukhuliseni ukufinyelela komkhiqizo wakho kuyilapho kukuvumela ukuthi uthintane nezithameli ezinokunambitheka okuhlukile, isizinda, nezintshisekelo.
Yiziphi izinqubo ezingcono kakhulu zokuphatha izinhlobo ezahlukene zozakwethu abasebenzisana nabo?
Kubalulekile ukuthi uqale ukhethe ozakwethu abafanelekile abakhe ubudlelwano bokwethembana nezithameli zabo. Kusukela lapho, gxila ekwakheni ubudlelwano obuhlala njalo nezinkampani eziphethwe kanye nemikhankaso yokuqapha ukusebenza.
Ukukhuthaza kanye nemiklomelo kungakhuthaza izinkampani eziphethwe ukuthi ziphromothe imikhiqizo yakho ngokungaguquki, futhi iqembu elihlukahlukene lozakwethu abahlobene lisiza ukunciphisa ubungozi bokukhula kwezethameli ezingabodwa.
Okokugcina, qinisekisa ukuthi ozakwenu abaphethwe bafinyelela kalula kuzixhumanisi, amakhuphoni noma amakhodi okunikezwayo kanye nezimpahla zokudala ezincanyelwayo.
Umthombo ovela accelerationpartners.com
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