23 Amamethrikhi Angempela Okuqukethwe Avela Kubakhangisi Bangempela

Maningi kakhulu amamethrikhi okumaketha okuqukethwe laphaya. Kodwa siyazi ukuthi yiziphi ezisetshenziswa ngempela (sibuze ku-LinkedIn naku-X).

Ukuze sihlele izinto kancane, siqoqe amamethrikhi aba yizigaba eziyisishiyagalombili. Amagama ngokwawo azokunikeza umbono omuhle wokuthi yini ebalulekile ekukhangiseni okuqukethwe.

Ake sifinyelele kukho.

Okuqukethwe
1. Amamethrikhi okusebenza
2. Amagama agqamile
3. Ama-backlinks
4. Kuholela
5. Ithrafikhi
6. Ukukhula kwezilaleli
I-7. Ukuzibandakanya
8. Ukuguqulwa

1. Amamethrikhi okusebenza

Lolu hlobo lwemethrikhi lukala ukusebenza kahle kwethimba lokuqukethwe.

Lawa mamethrikhi enza umqondo ophelele. Uma usuliqonda kahle isu lakho lokuqukethwe, ufuna ukukala. Ngamanye amazwi, uma okuthile kuqala ukuletha imiphumela, ufuna ukwenza okwengeziwe.

Amamethrikhi amabili okufanele uwacabangele lapha:

• Imvamisa yokushicilela.
• Iminqamulajuqu yomhlangano.

Eyokuqala, eshiwo nguSara Stella Lantazio, imayelana nenani lama-athikili, amavidiyo, okuthunyelwe kwezokuxhumana, ama-imeyili, njll. okushicilelwe esikhathini esinikeziwe.

Imvamisa yokushicilela kusizakala ngayo kanye imvelo yokumaketha kokuqukethwe - uma ukwenza kakhulu, kuba ngcono imiphumela ngoba kuhlanganisa, futhi kuba lula ukuthola leyo miphumela, futhi. Kuyiqiniso, kungakhathaliseki ukuthi yisiphi isiteshi osisebenzisayo.

Isibonelo, nali ishadi elivela ku-Ahrefs'Site Explorer elibonisa ukuthi ithrafikhi (iwolintshi) nezizinda ezibhekiselayo (eziluhlaza okwesibhakabhaka) kuphothifoliyo yami ye-athikili zikhule ngokulingana nokukhula okungaguquguquki kwama-athikili amasha ashicilelwe (ophuzi).

Imethrikhi yesibili, izinsuku zokugcina zemihlangano, yashiwo nguNick Jordan. Lokhu kungase kube usizo emaqenjini angaphakathi, kodwa kubaluleke kakhulu kuma-ejensi. Ikutshela yonke into mayelana nokuthi izilinganiso zakho bezingokoqobo kangakanani nokuthi ungakwazi yini ukwenza umsebenzi owengeziwe.

2. Amagama agqamile

Sithole izimpendulo eziningi ezigcizelela ukubaluleka kokuseshwa kwezinto eziphilayo, futhi amagama angukhiye ayisisekelo esiphelele salesi siteshi. Njengoba kungenzeka ukuthi uyazi, lapho ubeka phezulu amagama angukhiye, amakhasi akho abonakala kakhulu ezinjinini zokusesha ezifana ne-Google, futhi uthola ithrafikhi eyengeziwe.

Amamethrikhi abamakethi abasitshele ngawo bekungu:

• Okuvelile: isayithi livela kangaki emiphumeleni yosesho.
• Izigaba: yimaphi amakhasi asezingeni legama elingukhiye elinikeziwe. Wazi kanjalo uma i-SEO yakho isebenza nokuthi ungena nini ukuze uthuthukise okuqukethwe kwakho.
• Ukukhula kwegama elingukhiye eliphilayo: inombolo yamagama angukhiye ikhasi noma isayithi elikleliswa kuwo. Njengoba kuvezwe uGoran Mirkovic noJacob McMillen le metric iyasiza kakhulu kokuqukethwe okusha ukubona ukuthi i-Google iqala ukukukala yini.
• Izinga lokutholwa kwegama elingukhiye: ifana kakhulu nemethrikhi engenhla, kodwa kulokhu sinentshisekelo yokuthi kanjani fast I-Google ikala okuqukethwe. USamantha North uthe, "kokuhlangenwe nakho kwami, lapho ithatha amagama angukhiye amaningi ngokushesha, izoba kahle".
• Ukwabelana kwezwi: iphesenti lakho konke ukuchofoza okungaba khona (kusuka kuma-SERPs) kwamagama angukhiye alandelelwe afika kuwebhusayithi yakho.

Kunezinhlobo ezimbili zamathuluzi ozowadinga ukuze ulandele lawa mamethrikhi:

• I-Google Search Console. Ithuluzi kuphela elikuvumela ukuthi ulinganise okuvelayo kumaSERP we-Google ngokwethembekile. Amathuluzi afana nama-Ahrefs akuvumela ukuthi uchofoze kuleyo datha futhi uthole okunye ukusebenza kuyo, kodwa usadinga ukuthi i-GSC isethwe.
• I-Ahrefs Rank Tracker noma ithuluzi elifanayo lokulandela izinga olithandayo. Nakuba i-GSC ikuvumela ukuthi ulandelele amazinga, inokusebenza okulinganiselwe kakhulu onolwazi olubi (nalu uhlu olude lwezizathu zokuthi kungani). Futhi, yilapho uthola khona amamethrikhi acwengisiswe kakhulu, achwepheshile afana nokwabelana kwezwi.

UKUFUNDA OKUFANELE

• Ucwaningo Lwegama elingukhiye: Umhlahlandlela Wabaqalayo ka-Ahrefs

3. Ama-backlinks

Eduze kwamagama angukhiye, ama-backlink angenye into abathengisi bokuqukethwe abayisebenzisayo ukukala ukusebenza kokuqukethwe. Ziyisilinganiso somthelela wokuqukethwe kugunya lesayithi.

Futhi kunesizathu esilula sokuthi kungani ama-backlinks abaluleke kangaka - asengenye yezinto ezisezingeni eliqine kakhulu. Lapho ikhasi lithola ama-backlink engeziwe, ayanda amathuba alo okukala.

Ngaphezu kwalokho, ukulingana kwesixhumanisi okuthola ngale ndlela kugeleza kuyo yonke isayithi ngezixhumanisi zangaphakathi futhi kukhulisa igunya lesayithi.

Ukuphawula kwethu: ama-backlink aya ngokuya anzima ukuwathola. Seziphenduke imali yewebhu phakathi kwalabo abadinga ama-backlink nalabo abangabahlinzeka. Ngakho-ke, ngokombono, ama-backlink kufanele abe uphawu lokuthi okuqukethwe kwakho kuhle kangangokuthi abantu bafuna ukukuxhumanisa, kodwa empeleni, amanye amasayithi ngeke axhumane aze athole okuthile okukubuyisela.

Ngakho-ke singathi landelela ama-backlinks kodwa kuphela kokuqukethwe kwakho kwe-bait yesixhumanisi noma uma wenza isixhumanisi sokwakha.

Ukuqonda okuthakazelisayo ngalesi sihloko kwavela ku-Goran Mirkovic - ungalandeli izixhumanisi ezingemuva ezigabeni zokuqala zesayithi. Kuthatha isikhathi ukuzithola, noma ngokwemvelo noma ngokwakha izixhumanisi.

UKUFUNDA OKUFANELE

• Ayini ama-Backlinks ku-SEO? Konke Odinga Ukukwazi
• Isakhiwo Sesixhumanisi se-SEO: Umhlahlandlela Wabaqalayo

4. Kuholela

Ukuhola kukala ukusebenza kokuqukethwe ekuguquleni izivakashi zibe amathemba.

Ngokuvamile, le methrikhi isetshenziswa nokuqukethwe okunesango okudinga ulwazi lokuxhumana ukuze ufinyelele noma okuqukethwe okukhuthaza isivakashi ukuthi sithinte, ngokwesibonelo, ukubonisana kwamahhala.

Esikuzwile kubakhangisi ikakhulukazi izinga:

• Ama-MQL (Abaholayo Abafanelekayo Kwezokumaketha): lawa amakhasimende angaba khona abonise intshisekelo enkulu kulokho okunikezayo kunesivakashi esivamile ngokushiya imininingwane yokuxhumana. Bangase balungele ukuthenga esikhathini esizayo, kodwa abakabi khona.
• Ama-SQL (Abaqondisi Abafanelekile): lezi ziyisinyathelo esiqhubekayo kunama-MQL. Ziye zabuyekezwa yiwo womabili amaqembu ezokumaketha nezokuthengisa futhi zibhekwa njengezilungele ukuthengiswa okuqondile.

Futhi bekunemethrikhi eyodwa engingayiboni kaningi – imikhondo enenhloso ephezulu noma ama-HIL, okwabiwe nguJosh Bradley. Laba ngabantu ababonisa isidingo esicacile somkhiqizo ofana nowakho. Okuhle kakhulu uma afana nephrofayili yakho yekhasimende efanelekile.

Indlela engcono kakhulu yokulandela umkhondo ukusebenzisa ithuluzi elivumela ukuthola amaphuzu okuhola kanye nokunikezwa kalula ekuthengisweni (I-Hubspot nokuthandwa).

5. Ithrafikhi

Ithrafikhi isilinganiso sokusebenza kokuqukethwe ekuheheni ukuchofoza kusayithi lakho. Kunjalo, akunjalo abasebenzisi abahlukile, ukuchofoza kwabo nje.

Ufuna ukukala ithrafikhi kuphela kokuqukethwe okuklanyelwe ukukhiqiza ithrafikhi. Okunye okuthunyelwe ezinkundleni zokuxhumana (uma kungenjalo okuningi) noma ama-imeyili ngeke awele kulesi sigaba ngoba enzelwe ukuthi agaywe khona manjalo ngaphandle kwe-CTA ecacile eqondisa isayithi.

Indlela engcono kakhulu yokukala ithrafikhi ukukala ukukhula kwayo. Abakhangisi bakwenza nyanga zonke, ngekota, nangonyaka. Izikhathi ezimfushane azivamile njengoba ukuthengiswa kokuqukethwe kuthatha isikhathi.

Kodwa nali ithiphu lochwepheshe - uma ufuna ukubona ukuthi yikuphi okuqukethwe okufike kahle, ungathatha isikhathi sokuqala sezinsuku ezingu-7 ukuhlonza lokho okuqukethwe.

“Ngivame ukukala ukuthi indatshana ithole isiminyaminya esingakanani esontweni lokuqala. Kuyinkomba enhle yendlela 'esisethule' futhi sayithuthukisa kahle ngayo i-athikili ngayinye, nokuthi yiziphi izihloko ezithakazelisa kakhulu izilaleli zethu."

Ryan Law, Umqondisi Wezokumaketha Kokuqukethwe Ahrefs

Amathuluzi amaningi ezibalo alandelela ithrafikhi, kodwa akuwona wonke akubonisa ukukhula, ngakho-ke nali ifomula yokukhula kwethrafikhi:

= (Traffic this period - Traffic last period) / Traffic last period * 100%

Ungakwazi futhi ukukala isamba sethrafikhi ngezingcezu noma izinkomba zokuqukethwe ukuze uziqhathanise noma ubonise umthelela wengxenye nesamba sayo. I-Ahrefs ikuvumela ukuthi wenze lokho ngezindlela ezimbili: ngokusebenzisa Isakhiwo sesayithi kubika nangokukhetha mathupha ukuthi yikuphi okuqukethwe ongakuqoqa ndawonye nge- Portfolio Isici.

Esinye isizathu sokuthi kungani ungathanda ukukala ithrafikhi ukukala ukuguqulwa (okuningi mayelana nalokho kancane). Ithrafikhi iyisisekelo sokuguqulwa ngoba isho ukuthi bangaki ukuchofoza okubangele ukubhaliswa noma ukuthengisa.

Ake sibhekisise ithrafikhi yezinto eziphilayo njengoba lolu hlobo lukhulunywa kithi kakhulu.

Mayelana nezinombolo eziphelele, idatha enembe kakhulu izovela ku-Google Search Console. Vele uvule ithuluzi bese uya ku- Ukusebenza ithebhu.

Kodwa-ke, amathuluzi we-SEO afana nama-Ahrefs azokunikeza ukusebenza okungcono naphezu kokuthi amamethrikhi ayizilinganiso. Ungakwazi:

• Dala amaphothifoliyo wamakhasi noma amasayithi aphelele ozowalandelela.
• Bona ngokushesha ukuthi uhlangana kanjani nezimbangi.
• Bona ukuthi yimaphi amakhasi azuze futhi alahlekelwa ithrafikhi eningi esikhathini esithile.

Ukulandelela ithrafikhi kuyindlela yokuphela, futhi kulapho amathuluzi we-SEO athola khona umhlane wakho. E-Ahrefs, kunombiko oyi-nifty obizwa Amathuba okukukhomba emakhasini nakumagama angukhiye anombono omuhle wokuthuthuka.

6. Ukukhula kwezilaleli

Ukukhula kwezithameli kubonisa isidingo sokuqukethwe okwengeziwe okuvela ezithamelini zakho.

Inkundla yezokuxhumana, i-imeyili, namaphodikasti iziteshi lapho ofuna ukukala khona lokho.

Ngokuya ngamamethrikhi angempela, lokhu kuvele kunhlolovo yethu:

• Ukukhula kwababhalisile be-Newsletter.
• Ukukhula kwezilaleli ze-LinkedIn.
• Ukukhula kwezithameli ze-YouTube.

Azikho izimanga lapha. Amamethrikhi ajwayelekile, alandelelwa ngokomdabu ezisekelweni ezifanele.

Kwa-Ahrefs, silandelela amanye alawa mamethrikhi, futhi. Ziwusizo ikakhulukazi ekulinganiseni umthelela wezinhlobo ezintsha zokuqukethwe.

Ngokuvamile, uma udala okuqukethwe okubalulekile nokubalulekile, inani lababhalisile kufanele likhule. Kodwa kufanelekile ukukhumbula ukuthi kukhona ama-nuances lapha:

• Ukukhathala kwezibukeli. Bafundile ababekufuna, ifomethi yakho eyake yakhanga ibukwe kanye kakhulu; asenze sakhula isiteshi sakho.
• Ukuncipha okubangelwa ushintsho lwe-algorithm ku-YouTube.
• Ungene endaweni ekude kakhulu nezintshisekelo zabo.
• Ezinye izinhlobo zokuqukethwe noma izihloko zinokuthambekela okuphezulu kokuheha ababhalisile. Isibonelo, ababhalisile abaningi ku-AhrefsTV bavela kokuqukethwe kwethu kwezinga labaqalayo.

I-7. Ukuzibandakanya

Ukuzibandakanya kuyisilinganiso sekhono lokuqukethwe lokubamba nokugcina ukunaka.

Ukuzibandakanya cishe kuwuhlobo oluyimpikiswano kakhulu kulolu hlu. Kufanele kube ummeleli wokuthi okuqukethwe kwakho kuthakazelisa/kujabulisa kangakanani, kodwa akuthembeki ngaso sonke isikhathi ngoba kuncike ezintweni eziningi kakhulu:

• Usayizi wezithameli.
• I-algorithm iyashintsha.
• Isikhathi sosuku. 
• Ukuhlobana kwamamethrikhi ngokwawo. Ingabe isikhathi eside ekhasini sihlale siyinto enhle? Uma ubeka ulwazi olubaluleke kakhulu ngaphezu kokugoqwa, ungasola okuqukethwe ngokungaskrolwanga kuze kufike phansi?
• Amathrendi okusetshenziswa kokuqukethwe. 

Saziswe mayelana namamethrikhi alandelayo:

• Ukuthandwa nokuphawula komphakathi abezindaba (ithiphu evela ku-Nina Cleere, JD).
• Ukubandakanyeka kohlu lwe-imeyili: bangaki abantu abavula ama-imeyili akho (isilinganiso esivulekile) futhi bangaki abachofoza izixhumanisi ezingaphakathi kwabo (chofoza isilinganiso). Izinga lokuzikhipha ohlwini eliphakeme kunangaphambili liwuphawu lokuthi abantu abalujabuleli lolo hlobo lwe-imeyili (ithiphu evela ku-Ryan Robinson).
• Isikhathi ekhasini: abantu bachitha isikhathi esingakanani befunda noma bexhumana nekhasi elithile kuwebhusayithi yakho (ithiphu evela ku-Irene Malatesta).
• Pheqa: isivakashi siyaskrola kude kangakanani nekhasi. Ezimweni eziningi, ukuskrola okujulile kufanele kubonise ukuthi okuqukethwe kuhilela ngokwanele ukugcina abafundi benentshisekelo (ithiphu evela kuMariya Delano).

Imethrikhi eyodwa ethokozisayo esiyibonile kwaba okuqukethwe okukhulunywa ngakho ezingxoxweni nabamele abadayisi. Ngakho-ke uma okuqukethwe kungena ezandleni zomuntu olindelekile futhi kuhle noma kuwusizo ngokwanele ukuba kukhulunywe ngakho engxoxweni, kukhulu lokho. Kuyizwi elimsulwa, eliqhathaniswa nokuncoma umculo noma imuvi kumngane (ngiyabonga futhi ngethiphu, uSara Stella Lantazio).

Okunye ukuqonda okuthakazelisayo mayelana nomshado kwavela ku-Rohan Hayes. Ulandelela ukusebenzelana kuphela kumaphrofayili omthengi afanelekile. Kunengqondo njengoba lobu bukhulu obungeziwe bamamethrikhi bususa "ize" "kumamethrikhi ayize".

8. Ukuguqulwa

Ngamanye amazwi, umthelela oqondile wokuqukethwe kumugqa ophansi.

Ungakuchaza futhi njengekhono lokuqukethwe lokukhiqiza ukusebenzisana okubaluleke kakhulu ngoba akukhona konke okuqukethwe okuthi “thenga”.

Nawa amanye amamethrikhi esiwabonile kumazwana (sengezele wona ngokwethu).

• Imali engenayo/ukubhalisa ukuhlobana nethrafikhi. Ngokusekelwe esicathulweni sokuthi njengoba abantu abaningi bevakashela isayithi lakho, unamathuba amaningi okuguqula izivakashi zibe ababhalisile noma amakhasimende akhokhayo. Umqondo omuhle kakhulu ngoba ubalekela izinkinga zokufaka okuqukethwe okuthile ekuguqulweni (ithiphu evela ku-Nick Jordan).
• Ukukhula kokuguqulwa kusuka phansi i-funnel Okuqukethwe. Lolu hlobo lokuqukethwe lungathinta kakhulu ukuthengiswa, njengoba luqondise kubasebenzisi asebecabanga ukuthenga futhi badinga lokho kugudluza kokugcina (ithiphu evela ku-Samantha North).
• Ikhasi lokuqala libonwe kukhasimende elikhokhayo. Uma okuqukethwe kwakho kuyikhasi lokuqala isivakashi esilibonile sabe sesiguqulelwa ekubeni ikhasimende, lokho kusho ukuthi okuqukethwe kuyasebenza (ithiphu evela ku-Bojan Maric).
• Ukulandwa kokuqukethwe. Lokhu kubhekisela enanini lezikhathi izivakashi ezilanda ngazo okuthile kuwebhusayithi yakho, njenge-ebook, noma i-whitepaper. Amazinga aphezulu okulanda angabonisa ukuthi izethameli zakho zithola okuqukethwe kwakho kubalulekile (ithiphu elivela kithi).

Imicabango yokugcina

Into eyodwa nje ngaphambi kokuthi siphethe lokhu - akuwona wonke lawa mamethrikhi alandelelwe yibo bonke abakhangisi.

Lokhu kusho ukuthi amasu okuqukethwe ayahluka, futhi kulungile uma amanye alawa mamethrikhi engenzi mqondo esu lakho. Thatha isikhathi sakho bese ukhetha abakwenzayo.

Umthombo ovela Ama-Ahrefs

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