3 Amathrendi Okufanele Wazi Wokufaka Kashokoledi ngo-2024

Nakuba izwe liwuthanda ngokungangabazeki ushokoledi, kubantu abaningi isenzo sokuvula ibhokisi eligcwele amaconfectionary noma ushokoledi “kuyisipiliyoni esimnandi” ngokwaso. Lokhu kungenxa yokuthi ukupakishwa kwalezi zinto ezinhle, ikakhulukazi oshokoledi, kumema umuntu amehlo engqondo futhi kuthembisa okungaphezu kokunambitheka kolwanga. 

Uma kubhekwa ukuthi ukupakishwa okulungile kungaphelelisa kanjani kahle ibhokisi likashokoledi, kufanelekile ukunaka lokho umthengi akwazisayo ngo-2024. Qhubeka ufunde ukuze uthole ukwaziswa okwengeziwe. ukupakisha ushokoledi makethe, futhi uthole izitayela zakamuva zokupakishwa kukashokoledi zonyaka ozayo.

Okuqukethwe
Imakethe yokupakisha kashokoledi: Uhlolojikelele
Izitayela zakamuva zokupakishwa kukashokoledi
Ukukhipha izinto ezimnandi

Imakethe yokupakisha kashokoledi: Uhlolojikelele

I-United States yaziwa ngokugqamile njengamandla ahamba phambili emakethe yomhlaba wonke yamaconfectionery, ngemali engenayo ehlongozwayo I-USD 199 billion ngo-2024. Ngokuhambisana nalokhu, imakethe yomhlaba wonke yokupakishwa kwe-confectionery ilungele ukukhula okukhulu, okulindelwe ukuthi kufinyelelwe. I-USD 32.84 billion ngo-2030, isuka ku-USD 22.14 bhiliyoni ngo-2022. Lokhu kulandisa kokukhula kudlulela eYurophu, lapho imakethe yokupakisha yamaconfectionery ibikezelwa ukuthi izofika. I-USD 3.73 billion by 2029. 

Uma ubhekisisa imakethe yokupakisha ye-confectionery, ingxenye yokupakisha kashokoledi ivela njengenye yezingxenye zayo ezingaphansi ezivelele kakhulu. Ukukhombisa ukukhula okuqinile, kubikezelwa ukuthi kuzofinyelela inani lomhlaba wonke I-USD 2.186 billion ngo-2029. Ngaphakathi kwalesi sigaba, ukupakishwa kwebha yeshokoledi kubaluleke kakhulu. Njengohlobo oluvame kakhulu, kulindeleke ukuthi ludlule inani lemakethe ngaphezulu I-USD 1.2 billion ngo-2034.

Izitayela zakamuva zokupakishwa kukashokoledi

Ukupakisha ushokoledi okuqhubekayo

Njengoba abathengi beya ngokuya beqaphela impilo futhi befuna ngentshiseko izinketho zikashokoledi onempilo, isimo sengqondo esifanayo sinomthelela ekukhethweni kwamaphakheji kwalezi zingxube. Ngokuhambisana nokuthanda kwabo ukuphila okunempilo, kube noshintsho olukhulu ekufakweni kukashokoledi okuvumelana nemvelo nokusimeme eminyakeni yamuva. 

Umkhuba onjalo uphawuleka kakhulu ekuhlaziyweni kwegama elingukhiye lezikhangiso ze-Google, okubonisa ukuthi "ukufakwa kukashokoledi ovumelana nemvelo," "ukupakishwa kukashokoledi okusimeme," kanye "nokufakwa kwe-eco-friendly candy packaging" kuphakathi kwamagama angukhiye amathathu aphezulu abhekene nokuncintisana okukhulu, nezinkomba zokuncintisana ezifinyelela phezulu zifinyelela ku-98 kweziyi-100 nangaphezulu kokusesha okungu-100+ njalo ngenyanga.  

Abanye ochwepheshe bezimboni babenemibono efanayo mayelana nemikhuba yokupakisha kashokoledi esimeme. Kusukela kumbiko ophelele wocwaningo lwemakethe ukuya izinkampani ezintsha zokupakisha, ezintsha, izixazululo ezisimeme zokupakisha zibhekwa kabanzi njengomkhuba wokufaka ushokoledi ohola imboni yokupakisha ushokoledi kulo nyaka.

Nokho izindaba ezinhle ukuthi nakuba izinto zokupakisha ezisimeme zendabuko njengephepha elingenalutho, i-Kraft paper, amakhadibhodi, namapulasitiki abolayo ngokuvamile anobukhazikhazi obuncane, ukubukeka kwemvelo okwengeziwe, azibuthuntu kangako uma kuqhathaniswa nezinto zokupakisha ezingahlali. Ngokwesibonelo, lokhu isikhwama sokuthumela i-matte esingaboli ehlanganisa idizayini enemibala, ecwebezelayo ngokulinganayo ingaba inketho enhle yokupakisha ushokoledi ohlukahlukene namaswidi futhi.

Ngaphezu kwalokho, uma kuhambisana nemiklamo yokudala nenhle, amabhokisi ephepha eco-friendly for ushokoledi ingase futhi ifinyelele izinga lokukhanya, ukunethezeka, kanye nokuheha okuqhathaniswa nokupakishwa kwendabuko. Ukupakishwa kwebha kashokoledi eyenziwe ngephepha le-Kraft, ngokwesibonelo, ayinikezi nje kuphela ubuhle bemvelo bangempela kodwa ingahlanganisa nothayi, okuthuthukisa ukunethezeka komkhiqizo ngokuvumela ukuphinda uvaleleke ukuze ujabulele ukuzijabulisa okulandelayo.

Iphakethe likashokoledi elenziwe ngokwezifiso

Amabhokisi enziwe ngokwezifiso kashokoledi angenye indlela yokupakisha kashokoledi evelayo ngokusho kokuhlaziywa kwegama elingukhiye lezikhangiso ze-Google, okutholele ivolumu yokusesha engaguquguquki yanyanga zonke engaphezu kuka-800 ngenyanga ezinyangeni eziyi-12 ezedlule. Ngaleso sikhathi, le niche ibonisa indawo enokuncintisana kakhulu, enenkomba yokuncintisana ephezulu ye-100 kweziyi-100. 

Kuyathakazelisa ukuthi amagama angukhiye athi "ibhokisi likashokoledi elenzelwe wena" liphinde lithande ukuthandwa kakhulu, lifinyelela amanani afanayo okusesha kanye nenkomba yokuncintisana egcwele ngokugcwele. Lo mkhuba uhambisana nemininingwane yochwepheshe bemboni, njengoba kuphawulwe imithombo yolwazi efana ne- umagazini wokupakisha okunethezeka womhlaba wonke futhi imakethe yokuklama. Lezi zinkundla zigqamisa ukwanda kwamanje kokupakishwa kukashokoledi komuntu siqu, okubonisa ukukhula kwemboni kashokoledi ukugcizelela kokuhlangenwe nakho okuklanyelwe abathengi.

Kodwa-ke, naphezu kokufana kwazo, kubalulekile ukuqaphela umehluko ocashile nokho ohlukile phakathi kokupakishwa okwenziwe ngokwezifiso kukashokoledi kanye nokupakishwa komuntu siqu kashokoledi. Ukupakishwa okwenziwe ngendlela oyifisayo ushokoledi kuvame ukubhekana nezidingo ezithile ezifana nosayizi, umumo, impahla, kanye nophawu, kugxilwe esakhiweni nasekwakheni kobunikazi bezinhlobo zikashokoledi. Ngaso leso sikhathi, ukupakishwa komuntu siqu kuqhubekela phambili ngokwemibandela yomuntu ngamunye, kwengeza ukuthinta komthengi ngamunye njengamagama noma imilayezo ehlukile. Empeleni, ukwenza ngendlela oyifisayo kuthunga izibaluli zokupakisha kanye nokufakwa kwebhrendi, kuyilapho ukwenza kube ngokwakho kubeka ukugcizelela kokuncanyelwayo komthengi ngamunye.

Abathengisi bezitolo bazojabula ukuthola ukuthi iningi labakhiqizi bokupakisha manje sebehlinzeka ngezinhlobonhlobo zezinketho zokupakisha zikashokoledi wangokwezifiso. Isibonelo esihle salokhu yi- isikhwama sesipho esivikelwe ngegwebu likashokoledi, enganikezeli nje kuphela ukuphepha komkhiqizo okuthuthukisiwe kodwa futhi evumela ukwenziwa ngendlela oyifisayo okubanzi, kusukela ekufakweni kwelogo eyingqayizivele kuya kumiklamo yokupakisha. 

Ukwengeza, kukhona inketho a ngokwezifiso ngokugcwele iposi elingangeni manzi, engagcini nje ngokushintshashintsha ngokuya ngokwezifiso zobuhle, kodwa futhi inikeza izinketho ezimpahleni zayo ezibonakalayo, njengamaleveli ahlukahlukene okujiya. Sekukonke, lezi zinketho zokwenza ngendlela oyifisayo ezixazululweni zokupakisha zihlangabezana nezidingo ezahlukahlukene, ezinikeza abathengisi bezitolo ukuguquguquka kokuhlanganisa ukupakisha ngokuvumelana nobunikazi babo bohlobo oluthile kanye nezidingo zokuvikela umkhiqizo.

Ngokuphathelene nokwenza kube ngokwakho, lokhu kubhekisela ezinkethweni ezithuthukile ezijula ​​ekuhlanganiseni izici ezithile ezifana nomumo, osayizi, imibala, nokuncanyelwayo kokuphrinta. Izinga eliphakeme kangaka lokwenza ngokwezifiso liya ngokuya lingenzeka ngenxa yokwamukelwa kabanzi kobuchwepheshe bokuphrinta bedijithali. Iminikelo efana nalena ibhokisi lesipho likashokoledi kanye nokufakwa kwebhokisi likashokoledi kazibuthe, gcizelela umkhuba onjalo. Ngaphezu kwalokho, lezi zinketho zokwenza kube ngokwakho zivame ukuza nenani eliphansi le-oda elincane (MOQ), njengalokhu amabhokisi kashokoledi kazibuthe, ngokwesibonelo, itholakala kumayunithi ambalwa afika kwangu-200.

Iphakethe likashokoledi elibukeka kahle

Kulo nyaka, ezingeni lomhlaba wonke, kunokuvumelana ngokusobala ukuthi ukupakishwa okumibalabala, okugqamile, futhi okuqinile kuhlelwa ukuthi kube umkhuba ogqamile wokupakishwa kukashokoledi. Lesi sivumelwano sisuka ku- umkhiqizi ohamba phambili emhlabeni woshokoledi ophezulu kanye nemikhiqizo kakhokho ukuze amafemu emiklamo emisha yokupakisha futhi klama izimakethe. 

Futhi kunosekelo olukhulu lwalokhu ngedatha evela ku-Google Ads egqamisa ukuthi amagama anjengokuthi "fancy," "ushokoledi osezingeni eliphezulu," kanye "noshokoledi ogoqwe ngezipho" ahlala akleliswa phakathi kwamagama angukhiye aphezulu, aqhosha ngezinkomba zokuncintisana phakathi kuka-99 no-100. Lawa magama angukhiye ahambisana nale threndi njengoba ayedinga ngokwemvelo ukufunwa komkhiqizo obonakalayo obonisa ukuphakama okubonakalayo. phakathi komncintiswano.

Noma kunjalo, kubalulekile ukuqaphela ukuthi umqondo 'wokudonsa amehlo' udlulela ngalé komklamo nje obonakalayo kodwa uhlanganisa inqwaba yezinto. Thatha, isibonelo, i-silhouette ehlukile yebhokisi likashokoledi elimise okweseyili, eligcwele amathreyi amabhamuza. Ukucushwa kwenoveli okunjalo kuheha isibukeli, kunikeze umuzwa wokungatholakali kalula nokuba yinkimbinkimbi ngendlela yawo engajwayelekile.

Ngakolunye uhlangothi, ukuzinikela ezintweni ezisezingeni eliphezulu nakho kunomthelela omkhulu ekuheheni okubonakalayo. Ukusetshenziswa kokwakheka okunethezeka okufana nevelvet, kuhlanganiswe nesiphetho esicwebezelayo, esikhanyayo, kulokhu ibhokisi likashokoledi likanokusho, isibonelo, yenza isithombe sobuhle obudlula izikimu ezilula zemibala. 

Ukuvala konke, isithombe esingenhla sibonisa ukuthi i-dynamic, Iphalethi elinombala wothingo emaphaketheni kashokoledi ingaheha ukunaka futhi idale umoya wenjabulo, nenjabulo. Sekukonke, idizayini yokupakisha ecacile eboniswe ngenhla ayigcini nje ngokuyala intshisekelo ebonakalayo kodwa futhi ifaka umkhiqizo umuzwa wokugubha.

Ukukhipha izinto ezimnandi

Isimo sokupakishwa kwe-confectionery, ikakhulukazi imakethe yokupakisha kashokoledi, ihloselwe ukukhula okuguquguqukayo, ngezifundo ezibikezela ukukhuphuka kokukhula ngeminyaka yawo-2030s. Lokhu kukhula akumeleli nje ukubonakaliswa kokwanda kokusetshenziswa kukashokoledi kodwa futhi kuyinkomba yokuthuthuka kwezintandokazi zabathengi kanye nokuqanjwa kabusha kwemboni. 

Amathrendi abalulekile akha lo mkhakha ahlanganisa ukushintshela ezintweni ezithinta imvelo, okuhambisana nesidingo esikhulayo sokwenza ngokwezifiso kanye nokwenza kube ngokwakho emaphaketheni, kanye nemiklamo ebukekayo. Nokho, kubalulekile ukuqaphela ukuthi lezi zakhi azigxili kuphela ebuhleni; balungisa kabusha indlela abathengi abajabulela ngayo ushokoledi, baguqule ukupakishwa ngakunye kwamaphakheji kube isimemo ohambweni olujabulisayo lokulindela nokujabula, okuholela enjabulweni ye-unboxing.

Ngale komhlaba wemibono emisha yokupakisha nezisombululo ezibalwe lapha, khumbula ukuhlala uphambili embonini ngokuvakashela U-Chovm Uyafunda ukuze uthole izinketho eziningi zokudala, imininingwane, nezibuyekezo.