4 Amathrendi Abalulekile Wokuphrinta Kwezilwane ango-2025

I-Leopard print ibe nomthelela omkhulu embonini yezingubo zabesifazane ngesizini yentwasahlobo/ehlobo ka-2024. Sibheke ngabomvu ku-2025, izinhlobonhlobo zamaphrinti ezilwane zizobe ziqala. Qhubeka ufunda ukuze uthole amathrendi amane aphezulu ephrinta yezilwane abathengi bebhizinisi okufanele balungele ukugcina isitoko ngo-2025.

Okuqukethwe
Imakethe yezimpahla zabesifazane
Izitayela ezi-4 ezibalulekile zokuphrinta izilwane ngo-2025
Isiphetho

Imakethe yezimpahla zabesifazane

Emhlabeni jikelele, imakethe yezimpahla zabesifazane yaziswa kakhulu I-USD 936.30 billion ngo-2024 futhi kulindeleke ukuthi ikhule ngosayizi ngenani lokukhula lonyaka elihlanganisiwe (CAGR) ka-2.71% phakathi kwe-2024 ne-2029.

Abashayeli abakhulu bezitayela emakethe ba social media namasiko osaziwayo. Okuthrendayo okusha kwethulwa njalo ngabagqugquzeli bemfashini nokuvela kosaziwayo.

Yize ingxenye yemakethe enkulu yemboni isalokhu ihamba phambili, ingxenye yokunethezeka kulindeleke ukuthi ibe nakho Inani eliphakeme kakhulu lama-CAGR ngesikhathi sokubikezela. Ingxenye yezingubo ezijwayelekile nayo ithathe a Isabelo esingu-35.9%. yemakethe, ephakamisa intshisekelo eqhubekayo kuzixazululo zekhabethe lezingubo ezikhululekile futhi ezinethezekile.

Izitayela ezi-4 ezibalulekile zokuphrinta izilwane ngo-2025

1. Zebra ukuphrinta

Ngo-2025, idube kulindeleke ukuthi lithathe indawo yengwe njengophawu lwezilwane ezihamba phambili. Ngemuva kokuvela kumzila wezindiza ekwindla/ebusika ka-2024 e-Jacquemus, zebra ukuphrinta izingubo zigqokwe osaziwayo abafana noRihanna, Kendall Jenner, noKaty Perry.

Lo mkhuba wenza ukubonakala kukho kokubili ukugqoka okusemthethweni kanye nokugqokwa okungajwayelekile. Kusuka zebra print ibhulukwe kanye nezinsiza zokusonga amajazi, iziketi, neziqongo ze-peplum, ukuphrinta kwedube kukhombisa ukuguquguquka kwakho kuzo zonke izigaba zomkhiqizo ezimbalwa. Izingubo zokubhukuda zeZebra kulindeleke futhi ukuthi kube yinjwayelo, kanye nokumboza kanye neziqephu ezimbili ezifakwe ku-craze.

Ngokusho kwe-Google Ads, igama elithi "zebra print" lihehe ivolumu yokusesha engu-33,100 ngo-September kanye ne-27,100 ngoJulayi, okusho ukunyuka kwama-22% ezinyangeni ezimbili ezedlule. 

2. Ukuphrinta kwenyoka

Nakuba umkhuba osafufusa, izingubo zokuphrinta inyoka kulindeleke ukuthi kubonakale ukweqa ekutshalweni kwezimali okudayisa ngonyaka ozayo. Izigaba zomkhiqizo ezithile ezibikezelwa ukuthi zizobona i-boost zihlanganisa izikhwama zesikhumba senyoka, izicathulo, namajini.

Ngokuphambene nemvelo ye-monochromatic yokuphrinta kwedube, ukuphrinta kwenyoka kungakhiqizwa ngemibala ehlukahlukene egqamile njengobomvu, ophuzi, owolintshi, noma oluhlaza okotshani. U-Givenchy no-Roberto Cavalli bakhuphule okubomvu izingubo zokuphrinta inyoka kanye namasudi kumaqoqo abo e-Pre-Spring 2025, kuyilapho i-Copenhagen ithanda umthunzi ophuzi ophuzi.

Igama elithi "i-snake print" lithrenda liye phezulu ngokunyuka kwevolumu yokusesha ngo-22% ezinyangeni ezimbili ezedlule. Ithole ivolumu yokusesha engu-5,400 ngoSepthemba kanye ne-4,400 ngoJulayi.

3. Isikhumba senkomo

Igqugquzelwe idizayini yezingubo ze-boho nezasentshonalanga, ukuphrinta kwesikhumba senkomo kuyindlela entsha kakhulu yezingubo eziphrintiwe zezilwane. Imfashini yokuphrinta inkomo kubikezelwa ukuthi izokhula ngomfutho kuze kube ngu-2025.

Abathengisi abahlukahlukene bakhiphe iqoqo elincane lamaphrinta ezinkomo ukuze bahlole lo mkhuba. Izigaba ezithengiswa kakhulu kuze kube manje kube iziketi ezincane, izikibha, nezingubo ezincane. Ibhulukwe lenkomo namajakhethi kuzoba ezinye izinto ezibalulekile, kodwa abathengi bebhizinisi bayelulekwa ukuthi batshale imali izikhwama zenkomo kanye nezinsiza zokuhlinzeka ngenani eliphansi ekupheleni kwemakethe.

Igama elithi "i-cow print" lithole umthamo wokusesha we-49,500 ngo-September kanye ne-40,500 ngoJulayi, okulingana nokwanda kwe-22% ezinyangeni ezimbili ezedlule.

4. Ukuphrinta kwengwe

Ukuphrinta kwe-Leopard kuzoqhubeka nokuba yithrendi enkulu ngo-2025. Isizini ye-S/S 2024 yabona ukuphrinta kwengwe kusetshenziswe eziketini zesitayela se-mini ne-midi. Onyakeni ozayo, ukuphrinta kwengwe kuzokwanda kube ezinye izingcezu, njengezingubo, amabhulukwe, nezinye izinto.

Ukuze uthole i-twist yobusha, iziketi zengwe futhi izingubo zingahlotshiswa ngama-ruffles, iminsalo, nezibopho eduze komphetho noma i-neckline. I-Leopard print jeans kulindeleke ukuthi kube enye into eyintandokazi, kanye ingwe print ballet amafulethi kanye nezikhwama.

Ngokusho kwe-Google Ads, igama elithi "ingwe print" lihehe ivolumu yokusesha engu-201,000 ngoSepthemba kanye ne-110,000 ngoJulayi, okusho ukuthi inyuke cishe ngama-83% ezinyangeni ezimbili ezedlule.

Isiphetho

Unyaka ozayo wezingubo zabesifazane uzoletha ukukhethwa kwezithombe zezilwane emakethe. Nakuba ukuphrinta kwengwe kusalokhu kuyiphethini ehamba phambili, izitayela ezintsha zizovuselela inkambiso kuzo zonke izigaba zomkhiqizo. I-Zebra print kulindeleke ukuthi ibe iphrinta yezilwane eshisa kakhulu engutsheni yabesifazane, kuyilapho ukuphrinta kwesikhumba senyoka kanye nesikhumba senkomo kuyizitayela ezivelayo ezingase zikhule ngokuduma njengoba unyaka uqhubeka.

Amathrendi ku- izingubo zabesifazane zilokhu zivela njalo. Ngenxa yalokho, abathengi bebhizinisi bayelulekwa ukuthi basebenzise izitayela ezishisayo zokuphrinta izilwane ngokushesha ngangokunokwenzeka onyakeni ozayo.