4 Amathrendi angukhiye we-K-beauty Bridal Bootcamp ka-2023

Kube nokuqala kabusha kwemishado yangemva kokuvalwa kwemishado emhlabeni wonke kanti abashadayo bathatha izintambo ku-K-beauty ukuze bakhuphule izindlela zabo zobuhle ziye ezingeni elilandelayo.

Imakethe yobuhle bomakoti eSouth Korea iyimboni enokuncintisana ngokwedlulele kodwa enenzuzo enkulu. Inezinhlelo eziningi zobuhle eziqala ezinyangeni eziyisi-6 ngaphambi kosuku lomshado, eziye zabizwa ngokuthi “i-bridal bootcamp” njengabazothatha ama-skincare, ukuzinakekela, kanye nemithetho yokutotoswa belungiselela imishado yabo.

Lesi sihloko sizohlola ukuthi kungani i-K-beauty idume kangaka. Izohlaziya imakethe yomhlaba wonke yobuhle be-K kanye ne-skincare, ibheka usayizi wemakethe wamanje, ukusatshalaliswa kwengxenye, kanye nokukhula kwemakethe okulindelwe. I-athikili izobe isigqamisa ukhiye we-K-beauty bridal bootcamp nemikhiqizo ezobusa ngo-2023.

Okuqukethwe
Kungani i-K-beauty idume kangaka?
Ukubuka konke kwemakethe yemikhiqizo ye-K-beauty yomhlaba wonke
Izitayela ezi-4 eziphezulu ze-K-beauty bridal bootcamp okufanele uzibheke
Ukuphekela ubuhle ngesabelomali

Kungani i-K-beauty idume kangaka?

Imikhiqizo ye-K-beauty igcizelela kakhulu impilo nempilo. Imikhiqizo yenziwe ngezithako zemvelo ezibhalwe ngokucacile emaphaketheni. Yize i-K-beauty igxile kakhulu ekunakekelweni kwesikhumba, iphinde igxile ekuqinisekiseni ukuthi imikhiqizo iyathengeka futhi ipholile. 

Imikhiqizo yobuhle baseKorea ihlale ikhulisa imigqa yemikhiqizo yazo futhi isungula izinto ezintsha ezizungeze imikhiqizo yazo. Lokhu kunjalo ikakhulukazi ezintweni zokusetshenziswa ezisetshenziswayo. Imikhiqizo yobuhle be-K bekwaziwa ukuthi isebenzisa izithako ezihlukile ekwenziweni kwayo njenge umnenke slime, i-collagen yengulube, i-starfish extract, ubuthi bezinyosi, namamaski e-morphing. Lezi zithako ze-organic ziye zafakazelwa ukuthi ziletha imiphumela ephumelelayo nenempilo ye-skincare.

Ababili bezinto ezinkulu ezithuthukisa ukuthandwa nomthelela wemikhiqizo ye-K-beauty emhlabeni jikelele kube yinkundla yezokuxhumana kanye nesiko likasaziwayo. Izifundo zevidiyo yobuhle kanye nezikhangiso zomkhiqizo ezishicilelwe ezinkundleni zokuxhumana ezinjengeTikTok, Instagram, kanye ne-Facebook zenze inani elikhulu lentshisekelo kubabukeli emhlabeni wonke. Ukuvumela kwe-Korean-drama kanye ne-Korean-pop kosaziwayo kwemikhiqizo yokunakekelwa kwesikhumba nakho kuholele ekwandeni kwesidingo semikhiqizo yobuhle be-K.

Ukubuka konke kwemakethe yemikhiqizo ye-K-beauty yomhlaba wonke

Inani lemakethe yemikhiqizo ye-K-beauty yomhlaba wonke lalinjalo Kulinganiselwa ku-US$ 10.3 billion ngo-2021. Kulindeleke ukuthi ikhule ngezinga lokukhula lonyaka elihlanganisiwe (CAGR) lika-11.3% ukuze lifinyelele ngaphezu kwe-US $ 20.8 billion ngo-2026.

Ukusetshenziswa kwezimonyo phakathi kwabesifazane kubone ukwanda ngenxa yokwanda kokuzibandakanya kwabesifazane emisebenzini yezenhlalo nezomnotho. Ukwenyuka kwamazinga emali engenayo nakho kube nomthelela wokukhulisa isidingo sezimonyo ezinenani eliphezulu, nezisezingeni eliphezulu. 

Okuphezulu izici okuthuthukisa ukukhula emakethe yemikhiqizo ye-K-beauty yomhlaba wonke yile:

• Ukwanda kwesidingo semikhiqizo ye-organic
• Ucwaningo nokuthuthukiswa komkhiqizo olubanzi
• Ukukhula kwelukuluku lokuzama imikhiqizo emisha
• Boom ezinkundleni zokuxhumana kanye ne-e-commerce

Mayelana nokusatshalaliswa kwesegimenti, ingxenye yemaski yeshidi okwamanje ukubusa imakethe yomhlaba wonke futhi kulindeleke ukuthi igcine lokhu kubusa phakathi nesikhathi sokubikezela sika-2021-2027. Ingxenye yezitolo eziku-inthanethi kulindeleke ukuthi ibone ukukhula ku-CAGR ye 11.2%. Isifunda sase-Asia-Pacific sizoqhubeka nokubusa imakethe futhi kulindeleke ukuthi sikhule ku-CAGR ye 8.1%.

Izitayela ezi-4 eziphezulu ze-K-beauty bridal bootcamp okufanele uzibheke

1. Ukukhululeka kokucindezeleka komshado

Ukuhlelwa komshado kuletha ingcindezi enkulu, ngakho-ke ukwelashwa nemikhiqizo enikeza omakoti impumuzo kanye nokuphumula kwesikhumba nengqondo izothandwa kakhulu. Ukucindezeleka empeleni kungaba nemiphumela enamandla ebonakalayo ebaleni lomuntu njengoba kukhona ukuxhumana phakathi kokucindezeleka kwengqondo noshintsho lwesikhumba ngendlela yokoma, ukukhiqizwa ngokweqile kwe-sebum, i-erythema, nokulahlekelwa izinwele.

Imikhiqizo evimbela noma ekhululayo iziphambeko, ukuphuka, nokuqothuka kwezinwele kuzobona isidingo esikhulayo phakathi komakoti abazoba ngumakoti. Lokhu kuhlanganisa imikhiqizo enokubunjwa kwemvelo okuhlanganisa izimpande, iziqu, nezimbali zamakhambi, njenge i-ginseng ebomvu, gardenia ecebile nge-antioxidant, futhi lavender, konke okuthambisa, ukulinganisela, nokuqinisa umgoqo wesikhumba.

Abathengisi bangakwazi ukugcina amakhithi agxile kumakoti kanye nemikhiqizo ebhalansisa ingqondo nesikhumba ngokuhlanganisa ukuthulisa ama-aromatics evuselela imizwa eyakhayo futhi inike amandla ukuphumula ngenkathi ilungisa ukulimala kwesikhumba okubangelwa ukucindezeleka.

2. I-salon yobuhle yasekhaya

Ukuzethemba okusha sekuthuthukile ekwelashweni kobuhle basekhaya ngenxa yesikhathi sokuvala futhi lokhu kulindeleke ukuthi kuqhubeke kuze kube ngu-2023. Ngokukhuphuka kwezindleko zokuphila kanye nokwehla kwamandla emali, omakoti abaningi bazobe befuna. Ukwelashwa kobuhle be-DIY ukuthi bakwazi ukuphatha ngokunethezeka kwezindlu zabo.

Amaqoqo anikeza ukwelashwa kobuhle basekhaya azodingeka. Abathengi bazobheka izindlela zokwelapha ezithengekayo zokunakekelwa komzimba eziqopha futhi ziqinise izindawo ezigqanyiswe ingubo yomshado, njengezingalo, imilenze, kanye ne-décolletage. 

Imikhiqizo engasetshenziswa ukwenza kabusha izindlela zokwelapha zobuhle ekhaya izoduma. Lezi zihlanganisa ama-guashas, ezenziwe ngobumba obuphilayo futhi zenzelwe ukukhomba amaphuzu okucindezela ukuze zelaphe amafindo emisipha, ukwandisa ukujikeleza kwegazi, nokunciphisa ukubukeka kwe-cellulite. 

Abanye omakoti bazobheka multi-step skincare routines okubasiza ukuthi bathole ubuso be-salon-grade ekhaya. Abathengisi bangakwazi amasethi e-stock sheet mask anamaski amaningi anikeza uhla lwezinzuzo, okuhlanganisa ukuvuselela amamaski eshidi, ukulawulwa kwe-sebum izifihla-buso zamalahle, izifihla-buso zezandla nezinzipho, izifihla-buso zezinyawo, izifihla-buso ezikhazimulayo zamashidi egolide, kanye i-hydrogel lip masks. 

Eminye imikhiqizo edumile yokwelapha ekhaya ihlanganisa Imaski yobuso be-LED eyenziwe ngobuchwepheshe obufaka amanzi esikhunjeni, buvuse i-collagen, futhi busize ekuvimbeleni ukugqashuka. Uketshezi kanye ama-herbal masks izophinde ibone i-up-trend njengoba iyindlela enhle yokukhetha amakhemikhali futhi isiza ukukhipha nokukhanyisa isikhumba ngesikhathi sokulala.

3. Ukunakekelwa kwangemva kokulungisa nokululama

Omakoti eSouth Korea bebephendukela ezinkambisweni ezisheshayo nezingahlaseleki ukuze bathuthukise isikhumba sabo nezici zemvelo ukuze babukeke kalula.

Imikhiqizo ephefumulelwe i-tweakment kanye nenqubo yangaphambi nangemuva imikhiqizo esekela futhi epholisa isikhumba ukuze ululame ngokushesha bebelokhu bebona intshisekelo ekhulayo njengoba izinqubo zezimonyo zangaphambi komshado ziyanda. Ukusebenza kude nokugqoka imaskhi kuqhubezele i-spike ezinqubweni zobuhle njengoba abantu manje sebengakwazi ukululama ngobuhlakani ekuhlinzweni ngaphansi komaskandi noma ngenkathi besebenza ekhaya.

Izinqubo zokuphakamisa, ezifana ne-InMode, i-Ulthera, ne-TuneFace, zidumile phakathi komakoti abazoba khona njengoba zisiza ukususa amafutha angaphansi, zichaza umhlathi, ziqinise izimbotshana nesikhumba esixegayo, futhi zikhuthaze i-collagen ne-elastin. Lezi zinqubo zidinga uchungechunge lwezokwelapha kanye nokusetshenziswa okuphelele kwemikhiqizo esiza ngayo hydration kanye nokuvikelwa elangeni.

Abathengisi bangakwazi ukuthenga imikhiqizo ye-aftercare esiza abathengi ngokunciphisa ukuvuvukala kanye nemihuzuko. Ukondla kanye imikhiqizo ye-skincare epholile ukuthi ukululama ngokushesha kanye nokuthuthukisa imiphumela nakho kuzofunwa kakhulu njengoba omakoti bezozimisela ukutshala imali emikhiqizweni esezingeni lezokwelapha ethuthukisa impilo yesikhumba. 

Ezinye izinketho zomkhiqizo esitokweni zihlanganisa okhilimu abaduduzayo nokupholisa insimbi engagqwali massage rollers lokho kusiza ukuphakamisa ubuso nokunciphisa ukuvuvukala. Labo abakubhajethi bangaya kwezinye izixazululo ezilingisa imiphumela yokulungiswa, njenge iziqephu ze-gel emunca imigqa yokumamatheka, ebenza babonakale bemanzi futhi beqinile.

4. I-Honeymoon nangale kwalokho

Imikhuba nemizila elandelwa abashadikazi ngesikhathi se-bootcamp cishe iqhubeke esikhathini sangemva komshado. Lokhu kusho ukuthi abathengi bazofuna imikhiqizo yobuhle kanye nezindlela zokwelapha abazisebenzisela iholidi labo langemva komshado nangale kwalokho ukuze balondoloze ukukhanya komshado wabo.

Abasanda kushada bavame ukuya ezikhathini zabo zomshado ngemva nje kwemicimbi yabo yomshado, yingakho imikhiqizo enemisebenzi eminingi noma ukuhamba ngomumo kuzoba ekahle kakhulu ukupakisha ezithwalayo. Ukuze balondoloze ukukhanya komshado abakuthole kanzima, omakoti bazofuna amafomethi ayingxube futhi angabi namanzi, izixazululo ekuhambeni lokho kongela isikhathi, imali, nendawo yemithwalo ebalulekile. 

Imikhiqizo esitokweni ihlanganisa izinto zokunakekela isikhumba ezingenayo osayizi bokuhamba kanye nemikhiqizo elula enezithako ezisebenzayo ezifakazelwa ukuthi zisebenza ngesikhathi esifushane. Lokhu kungabandakanya izinti zemaski zobumba engasetshenziswa phakathi nemizuzu emihlanu futhi imaski elungele ukuhamba kanye ne-essence ibeka lokho kwanda hydration, bushelelezi ukuthungwa kwesikhumba futhi uthuthukise ukukhanya. 

Ukuphekela ubuhle ngesabelomali

Njengoba abathengisi bobuhle bebheka amakhathalogi abo ka-2023, kuzobaluleka ukuthi benze ubuhle bomakoti bufinyeleleke. Izindleko zomshado nezeholidi ziyakhuphuka, yingakho isabelomali sabathengi sizoncipha futhi ezinye izindlela ezingabizi kakhulu kunezinqubo zebanga lochwepheshe kanye nokwelashwa kuzoba nentshisekelo. Ukuqonda izinto eziza kuqala ngobuhle zabathengi kanye nemikhuba yabo yokusebenzisa imali kuzoba ukhiye ekubasiza ukuthi bathenge ngokuzethemba.

Abadayisi kufanele babheke nokubeka inhlalakahle phambili. Ngenxa yokuthi imishado iyacindezela, abathengisi bangagxila kumathuluzi nemikhiqizo ethuthukisa inhlalakahle kanye nabazoba omakoti abazolile ngesikhathi se-bootcamp. Ukuthengisa imikhiqizo esiza ukulala, ephakamisa imizwa, ekhulisa amandla, futhi edambise ingcindezi kuzosiza amabhizinisi ukuthi asungule ukuxhumana komkhiqizo wesikhathi eside nabathengi.

Okokugcina, abathengisi kufanele bacabange ngale komshado (kanye nomakoti). Kufanele banikele ngemikhiqizo yangemva komshado engena kalula ezimpilweni zansuku zonke zomakoti. Abathengisi kufanele futhi bacabangele ukwelula amakhithi ukuze afake nemikhiqizo yezimpelesi kanye nomama kamakoti. Ngokwenza kanjalo, bazokwazi ukusebenzisa isizini ukuze basungule ukuxhumana okusha, kwesikhathi eside okuphendulela abantu abanelukuluku lokwazi ukuthi babe amakhasimende athembekile.
Zitholele amathuluzi okunakekela isikhumba sobuso athandwa kakhulu ngabathengi abawafunayo lapha.