4 Amathrendi Abalulekile Ashintsha Imboni Yobuhle Ehlanzekile

Njengoba ukunyakaza kobuhle obuhlanzekile kuqhubeka nokukhula ekudumeni, abathengi bafuna imikhiqizo efinyelela amazinga aphezulu kanye nencazelo eyiqiniso yokuthi "ihlanzekile". Lezi zinguquko zenza kubeluleka ukuhlola ukuthi imakethe yobuhle ehlanzekile iyithinta kanjani imboni yobuhle emhlabeni wonke, kanye namathuba lokhu okuwanikezayo amabhizinisi.

Unalokhu engqondweni, lesi sihloko sizogqamisa izihluthulelo ezine ukunakekelwa komuntu siqu imikhiqizo nezixazululo ezizosiza amabhrendi alondoloze ukukhanga kwawo futhi akhulise ukuthengisa kulo nyaka nangale kwalokho. Ngakho-ke funda mayelana namathrendi akamuva ebuhleni obuhlanzekile, futhi uthole ukuthi ungenza kanjani ibhizinisi lakho ligqame kule makethe ekhula ngokushesha.

Okuqukethwe
Imakethe yemikhiqizo yobuhle ehlanzekile
Izitayela ezi-4 ezibalulekile emikhiqizweni yobuhle ehlanzekile
Yamukela ikusasa lemikhiqizo yobuhle ehlanzekile

Imakethe yemikhiqizo yobuhle ehlanzekile

Imikhiqizo yobuhle ehlanzekile yenziwe ngezithako ezivumelana nemvelo nezisimeme ngaphandle kokudela ukusebenza kahle noma imiphumela. Ngamanye amazwi, ziyimikhiqizo elungele wena neplanethi. Eminye imikhiqizo yobuhle ehlanzekile edumile ihlanganisa ukunakekelwa kwesikhumba okuphilayo, izimonyo zemvelo, Futhi ukunakekelwa kwezinwele eco-friendly.

Imakethe yobuhle obuhlanzekile emhlabeni wonke kulindeleke ukuthi ifinyelele US $22.8 billion ngo-2025, futhi kulindeleke ukuthi ikhule ngezinga lokukhula elihlanganisiwe lonyaka (CAGR) lika-7.5% kusukela ngo-2018 kuya ku-2025.

Lokhu kukhula kuqhutshwa ukwanda kokuqwashisa ngemiphumela eyingozi yamakhemikhali ezimonyoni nasezikhiqizweni zokunakekelwa komuntu siqu. Abathengi baya ngokuya bekhetha imikhiqizo yobuhle ehlanzekile engenawo amakhemikhali ayingozi nokungcola. Isidingo esikhulayo sezimonyo zemvelo kanye ne-organic nakho kukhuthaza ukukhula kwemakethe yobuhle ehlanzekile.

I-Skincare ibambe isabelo esikhulu kunazo zonke semakethe yobuhle obuhlanzekile emhlabeni wonke ngo-2020, ngesabelo esingama-28.5%. Le ngxenye kulindeleke ukuthi ikhule ku-CAGR eshesha kakhulu ka-8.4% ukusuka ngonyaka ka-2018 kuya ku-2025, ngenxa yokuqwashisa okukhulayo ngezinzuzo zokusebenzisa imikhiqizo yemvelo kanye ne-organic skincare.

Isifunda sase-Asia Pacific kulindeleke ukuthi sibe imakethe ekhula ngokushesha kakhulu yobuhle obuhlanzekile, nge-CAGR ka-8.9% kusukela ngo-2018 kuya ku-2025. Imali engenayo ekhulayo etholakalayo kanye nokwanda ngokushesha kwesibalo sabantu besigaba esimaphakathi kwezomnotho esafufusa njengeChina neNdiya kukhuthaza ukukhula kwemakethe yobuhle obuhlanzekile kulesi sifunda.

Izitayela ezi-4 ezibalulekile ebuhleni obuhlanzekile

1. Ukufakazela izimangalo

Akusanele ukuba nelebula le-organic ebhodleleni le-skincare. Abathengi banamuhla banenselele izithako ezike zahlanjalazwa ngaphambilini futhi zasebenzisa indlela yokwelashwa esekelwe isayensi. Bafuna amabhrendi anganikeza ubufakazi bokuthi imikhiqizo iphephile futhi ilethe imiphumela.

Abantu bayafuna ukunakekelwa kwesikhumba ngezithako ezilula nezihlanzekile. Ukuphendula, imikhiqizo iphuma nemikhiqizo enezithako ezimbalwa kodwa ezinamandla ezinganikeza imiphumela abantu abayifunayo. Ngokwesibonelo, ucwaningo lwathola lokho 60% abesifazane bazimisele ukuchitha imali eyengeziwe emikhiqizweni yobuhle engenawo amakhemikhali anobuthi.

2. Dlulela ngalé kokuba yi-vegan

Akusanele ukuvele ugweme ukusebenzisa imikhiqizo yezilwane; amabhrendi manje kufanele enze izithembiso ezisebenzayo zokuthi aphephe emanzini noma abe ne-carbon positive futhi asekele lezo zithembiso ngokungafihli lutho.

I-Reef-iphephile imikhiqizo yobuhle ziyakhula ekuqwashiseni futhi zikhombise ukwenyuka ngo-2.6% ezinkundleni zokuxhumana. Lolu shintsho lumele inkathi entsha yokuzibophezela imikhiqizo ye-vegan, okungafanele bagweme kuphela ukubangela ukulimala kodwa futhi bathathe izinyathelo ezisebenzayo zokukhuthaza ukusimama.

3. Ukuqamba okusha okuqhubekayo

Lo mkhuba ubonakala ngezindlela eziningi embonini yobuhle, kusukela kumafomethi angenamanzi kuya ebuhleni be-biotech. Kodwa esinye sezibonelo ezisobala kakhulu zokuqanjwa okusha okusimeme embonini yobuhle ukuya kumafomethi angenamanzi. Njengoba ukushoda kwamanzi kuba yinto ekhula njalo, izinkampani zifuna izindlela zokunciphisa ukuthembela kwabo kulo mthombo oyigugu.

Izinketho eziningana ezingenawo amanzi ziyatholakala emakethe, kusukela kuma-shampoos omile kanye nama-conditioner omile kuya okungenamanzi ukugeza ubuso kanye nezisusa izimonyo. Njengoba isidingo sabathengi sale mikhiqizo siqhubeka sikhula, cishe sizobona izinto ezintsha ezingenamanzi kakhulu eminyakeni ezayo.

4. Ubuhle beMicrobiome

I-microbiome iyi-ecosystem yama-bacteria ahlala phezu kwesikhumba. Ukulinganisa i-microbiome yakho kubalulekile esikhumbeni esinempilo nesihle, futhi abathengi bafuna imikhiqizo esekela lokhu.

Imikhiqizo yobuhle be-Microbiome yenziwe ngama-microorganisms ukusiza ukulinganisa amagciwane ebusweni bakho. Ngenkathi usebenzisa ama-bacteria ukuze ukukhuthaza impilo yesikhumba ingase ibonakale iphikisana, isayensi ngemuva kwayo izwakala.

probiotics, isibonelo, amabhaktheriya aphilayo asiza ukubuyisela ibhalansi ye-gut microbiome. Ngokufanayo, ama-prebiotics ayizinto ezingaphili ezisiza ukukhuthaza ukukhula kwamagciwane amahle. Kokubili ama-probiotics nama-prebiotics atholakala kwabaningi ukunakekelwa kwesikhumba imikhiqizo ethi isekela i-microbiome.

Ngonyaka owodwa, ukusesha emhlabeni wonke kwe-probiotic skincare kukhule ngo-100%, ukusesha kwezithako zokuthambisa ze-probiotic kukhule ngo-140%, kanti ukusesha kokhilimu wobuso obunama-probiotic kukhule ngo-150%.

Nakuba ubuhle be-microbiome busewumqondo omusha, buzuza ukudonsa okukhulu embonini yobuhle ehlanzekile.

Yamukela ikusasa lobuhle obuhlanzekile

Imboni yobuhle iphakathi kwenguquko yobuhle ehlanzekile, futhi amabhrendi kufanele azivumelanise ukuze ahlale encintisana. Abathengi sebeqaphela kakhulu izithako eziyingozi zemikhiqizo yabo yokunakekela futhi bafuna ezinye izindlela ezinempilo.

Ngokugcina amathrendi ashiwo ngenhla engqondweni, amabhrendi angahlala ephambi kwejika mayelana nobuhle obuhlanzekile.