Izitayela Zokupakisha Ezingu-4 Okufanele Ubenazo

Isampula yokupakishwa, ikakhulukazi emkhakheni wobuhle, ithole imvuselelo ethile eminyakeni yakamuva. Akuwona nje usayizi ojwayelekile wemikhiqizo yobuhle abathengi abasafuna ukuyithenga. Njengoba abathengi abaningi behambela ukungcebeleka noma ibhizinisi, kubalulekile ukuthi amabhizinisi abe nemikhiqizo yosayizi wokuhamba etholakala kalula ukuze abathengi bayithenge. Phezu kwalokhu, imikhiqizo eyisampula ifakazele ukuthi iyindlela engcono kakhulu yokuxwayisa abangaba amakhasimende ngemikhiqizo emisha futhi ilungele izinjongo zokukhangisa.

Okuqukethwe
Isamba semakethe yomhlaba wonke yesampula yokupakishwa
Izitayela ezi-4 zamasampula okufakwa kuzosetshenziswa
Yini elandelayo yokupakishwa okuyisampula embonini yobuhle?

Isamba semakethe yomhlaba wonke yesampula yokupakishwa

Ukupakisha into yokuqala abathengi abayibonayo lapho bethenga umkhiqizo omusha. Akusanele nje ukuba nebhokisi elilula noma isiqukathi esivikela umkhiqizo ngaphakathi. Ukuze uhehe ukupakishwa kwabathengi besimanje manje akumele kudonse amehlo kuphela ekwakhiweni kodwa futhi kusungulwe futhi kuhambisane nendlela yokuphila yanamuhla. Amabhizinisi amaningi embonini yezimonyo nobuhle afuna ukuba kakhudlwana eco-friendly ngenxa yezidingo zabathengi, okuyimbangela enkulu yesinqumo somthengi sokuthenga umkhiqizo noma ukuweqa. Futhi ukuthumela imikhiqizo yesampula kuyindlela enhle yokusabalalisa igama ngomkhiqizo omusha kunoma iyiphi imboni.

Imakethe yanamuhla yokupakisha yezimonyo ikakhulukazi ibona ukukhula okuqhubekayo nabathengi abafuna ukuzinakekela kangcono kokubili ekhaya nalapho besohambeni. Ngo-2020 imakethe yokupakisha yezimonyo yafinyelela ku-USD 49.4 billion futhi ngesilinganiso sokukhula okuhlanganisiwe konyaka (CAGR) 4.03% phakathi kuka-2020 no-2025, lelo nani kulindeleke ukuthi likhuphuke lifinyelele okungenani ku-USD 60.9 billion. Le nombolo iphinde ifake isampula yokupakishwa kobuhle eqhubeka nokukhula ngesidingo phakathi kwemikhiqizo ehlukahlukene ehlukahlukene, ngokwezinjongo zokukhangisa kanye nokwenza kube lula.

Izitayela ezi-4 zamasampula okufakwa kuzosetshenziswa

Ukusabalalisa imikhiqizo yesampula kube ngumqondo odumile amashumi eminyaka amaningi, kodwa eminyakeni yamuva nje kube nesidingo esisha phakathi kwabathengi esibone izitayela ezimbalwa ezihlukene zokupakisha ezinosayizi omncane ziphuma phambili. Okuthandwa usayizi wohambo amabhodlela asebenziseka kabusha, izitsha zengilazi, amasaka e-foil, namashubhu amancane anenani lokusetshenziswa elingahlanganiswa kalula nezidingo zebhizinisi.

Isitsha seglasi

The i-mini glass vial sekusetshenziswe amashumi eminyaka njengendlela yokunikeza abathengi isampula yamakha, futhi asetshenziswa ngokugcwele ngaphakathi kwamasu okuthengisa amabhizinisi futhi. Lezi izitsha zengilazi zilungele ukuthunyelwa kwabazoba amakhasimende abake bathenga amakha ngaphambilini enkampanini futhi bangase babe nentshisekelo ohlotsheni olusha lwamakha inkampani ezama ukuphusha ukuthengiswa kwawo.

Kungenjalo, ezinye izinkampani zinikeza abathengi a isethi yokuhlola amakha okuvame ukuba nezitsha zengilazi ezintathu noma ngaphezulu ezinezinhlobo ezahlukene zamakha kuzo. Lezi akuyona nje indlela enhle yokuthi abathengi bazame amakha ahlukene ngaphambi kokukhetha eyodwa yokuthenga ngefomu elikhudlwana, kodwa futhi kungenza isipho esihle kubantu abathanda imikhiqizo yobuhle. Lezi zitsha zengilazi zingasetshenziswa futhi ukubamba amafutha abalulekile namanye amasampula oketshezi adlulela ngalé kwamakha.

Usayizi wokuhamba ibhodlela elisebenziseka kabusha

Enye yezinhlobo ezidume kakhulu zokupakishwa kwesampula emakethe yanamuhla yi usayizi wokuhamba ibhodlela elisebenziseka kabusha. Lawa mabhodlela avame ukuza ngama-multipack futhi angahluka ngosayizi, kodwa wonke aklanywe ngokunethezeka engqondweni. Ngokukhawulelwa ezikhumulweni zezindiza yenani loketshezi umuntu angakwazi ukuluthatha lapho eqhubeka nalo, lolu hlobo lwesampula lokupakisha lulungele abathengi abangenaso isikhala esiningi ezikhwameni zabo futhi abathanda ukugcwalisa kabusha amabhodlela amancane ngomkhiqizo wabo wobuhle abayintandokazi.

The usayizi wokuhamba ibhodlela elisebenziseka kabusha futhi ilingana nosayizi ofanele amabhizinisi akhiqiza izinguqulo ezincane zemikhiqizo yawo, njenge-shampoo, amafutha okugcoba umzimba, nokuvikela ilanga. Kubathengi abangenaso isiqiniseko ngomkhiqizo futhi bancamela ukuhlola umkhiqizo ngaphambi kokwenza usayizi ogcwele, lolu hlobo lwebhodlela luyi-hit enkulu. Akulungele futhi ukuhamba nawo uma umthengi engenawo amabhodlela angaphinda asetshenziswe kabusha, futhi angasetshenziselwa izinjongo zokumaketha, ukuze amabhizinisi akwazi nikeza amasampula yemikhiqizo emisha noma imikhiqizo abangathanda ukuyithengisa kakhulu.

Isikhwama se-foil

Ngaphandle kokusebenzisa amabhodlela amancane esampula epulasitiki, izinkampani eziningi ziphendukela kuwo ama-sachets we-foil engasetshenziswa ukubamba okhilimu namajeli. Lawa ma-sachets mancane kakhulu futhi angabiza kakhulu kunokusebenzisa amabhodlela esampula. Ngokusebenzisa ama-sachets we-foil, umthengi uyakwazi ukuthola isampula elincane kakhulu lomkhiqizo, futhi ukuze abambe ukunaka kwabantu abaningi ukupakishwa kuvame ukuhlotshiswa ngendlela ekhangayo ezokwenza umkhiqizo ugqame futhi ubonakale ngokushesha ku-inthanethi noma ezitolo.

Lesi isibonelo esiyisihluthulelo sohlobo oluyimpumelelo lokupakishwa okuncane okungasebenzeli kahle amasampula kuphela kodwa futhi kungasetshenziswa abathengi abahambayo njengoba bethatha isikhala esincane kunamabhodlela osayizi wohambo. Lolu hlobo lokupakisha lunobungani bemvelo kunaningi, njenge- ukupakishwa kwe-foil ingagaywa kabusha ngemva kokusetshenziswa. Izinto ezengeziwe ezibolayo eziphilayo nazo ziyafakwa kulolu hlobo lokupakisha njengoba imikhiqizo ibonakala izosimama kuzo zonke izimboni.

Ithubhu encane yezimonyo

Ezinkampanini ezithengisa imikhiqizo efana nokhilimu wezandla, izinto zokuhlanza ubuso, noma izimonyo eziwuketshezi, i- ithubhu encane yezimonyo iwuhlobo oludumile kakhulu lokupakishwa kobuhle lokho futhi okuyindlela enhle yamabhodlela epulasitiki. Lokhu uhlobo lokupakisha inomumo oyingqayizivele futhi ivamise ukwethulwa ngekepisi eliyi-octagonal elivumela ukuthi ime iqonde uma kudingeka. Ishubhu ngokwalo lenziwa ngokwezifiso ngokugcwele futhi livame ukubonakala ngemibala egqamile elinamaphethini kulo ukuze lisize ligqame.

Imboni yezimonyo nayo isebenzisa ngokugcwele ukupakishwa kwe-mini tube, njengoba ilungele imikhiqizo efana ne-liquid foundation kanye ne-concealer. Ubuncane beshubhu busho ukuthi bungasetshenziswa ngokwezinjongo zesampula noma izinguqulo ezincane zomugqa wemikhiqizo ezingakhanga abathengi abangafuni ukutshala imali eningi yomkhiqizo othile. Kuyaqapheleka futhi ukuthi lolu ngolunye uhlobo lokupakishwa kobuhle olusetshenziswayo izinto ezigaywa kabusha futhi, okuwumkhuba omkhulu ezimbonini eziningi emhlabeni wanamuhla.

Yini ezayo ngokufakwa kosayizi omncane embonini yobuhle?

Manje kunesidingo esikhulu kunangaphambili sosayizi wokuhamba noma imikhiqizo emincane, nabathengi abahamba kakhulu futhi bafuna ukuhlola imikhiqizo ngaphambi kokuthenga okukhulu. Izitayela eziphezulu zokupakishwa kwesampula embonini yobuhle ezibonakale zihamba phambili eminyakeni yamuva, futhi okulindeleke ukuthi zihlale zidumile esikhathini esizayo esiseduze, zifaka amabhodlela angaphinda asetshenziswe ngosayizi wohambo, izitsha zengilazi ezincane, amasaka e-foil, namashubhu amancane ezimonyo ukulungisa kanye nama-creams nama-lotions.

Imboni yokupakisha ilindele isidingo esengeziwe sokupakishwa kwesampula eminyakeni ezayo ukuze ihambisane nezindlela zesimanje zokumaketha. Izinguquko ezindleleni zokuphila nemikhuba yabathengi zibone isidingo esikhulu sokupakisha ukuze sivumelane nemvelo, futhi imakethe isivele ibona izinhlobo eziningi zemikhiqizo enza lolu shintsho.