Izindlela ezi-4 Zokuthuthukisa Isipiliyoni Sekhasimende Esiku-inthanethi

Kunoma yiliphi ibhizinisi le-eCommerce, ukumane ulethe umkhiqizo ogqamile akwanele ukuze uphile, futhi ngokuqinisekile akwanele ukuze uchume. Imikhiqizo oyimakethayo inomthelela omkhulu ekunqumeni impumelelo yesikhathi esizayo yebhizinisi lakho. Kodwa-ke, kulezi zinsuku, kubaluleke kakhulu ukuletha isipiliyoni esihle samakhasimende aku-inthanethi kubathengi bakho be-eCommerce. Lesi sihloko sizohlanganisa konke odinga ukukwazi mayelana nokwenza ikhasimende le-eCommerce eliyingqayizivele, ukuthuthukisa ukugcinwa, ukwethembeka, kanye nenani lempilo yonke kumakhasimende akho.

Okuqukethwe
Kungani kusungulwe isu lokuzizwisa amakhasimende?
Amathiphu Wabasaqalayo wokuthuthukisa ukuzizwisa kwekhasimende
Izindlela ezi-4 eziqinisekisiwe zokuthuthukisa ulwazi lwamakhasimende
Kusebenzise lokho okufundile

Kungani kusungulwe isu lokuzizwisa amakhasimende?

Umuzwa wamakhasimende we-Ecommerce yitemu elichaza ingqikithi yakho konke ukusebenzelana, izindawo zokuthinta, imizwa, nemicabango ephakamayo noma okwabelwana ngayo phakathi komthengi nomkhiqizo webhizinisi lakho — njengoba kubonwa ngokombono wekhasimende.

Ukuze uqale isu elihle lokuzizwisa ikhasimende, kuyalulekwa kakhulu ukuthi ubhekane nohambo lwamakhasimende oluzokusiza ukuthi unqume izidingo kanye nezifiso zekhasimende. Kanjalo, ukuba necebo eliqinile lokugxilisa amakhasimende kuyadingeka ukuze uphumelele indlela yakho yokuthuthukisa ukuzizwisa kwekhasimende.

Amathiphu Wabasaqalayo wokuthuthukisa ukuzizwisa kwekhasimende

Isizukulwane sika ukuthengisa ku-inthanethi ingaba nkulu ebhizinisini elingenakho okuningi kwedijithali. Ukwakha isiza se-eCommerce kungaba nzima. Yingakho nazi ezihamba phambili Izeluleko ze-eCommerce zebhizinisi ngiqala nje.

1 Qonda amakhasimende akho

Ukubamba ulwazi lwakho lwekhasimende kuqala kudinga ukuthi uqonde ukuthi angobani amakhasimende akho nokuthi yini ewakhuthazayo. Kulokhu, kubalulekile ukukhomba kuqala ubuntu bamakhasimende akho ngokusekelwe ezindaweni zabo, izibalo zabantu, kanye nezinto abazithakaselayo.

2 Batholakale ngesikhathi sabo

Enye yezinto ezinkulu okudingeka uzenze ukuze uthuthukise ukuzizwisa kwamakhasimende akho ukuthi ube khona kubo noma nini lapho bedinga usizo lwakho nokusekelwa. Umgomo ofanelekile kungaba ukuxhunywa futhi wethule kubo 24/7.

3 Nikeza ulwazi lomuntu siqu

Ukuletha okuhlangenwe nakho komuntu siqu kuhilela ukuhlola ngokucophelela uhambo lwekhasimende ngalinye ukuze ukwazi ukudlulisela umlayezo ofanele kulo lapho liwufuna nangesiteshi elisithandayo. Ekugcineni, izoba nomthelela oqinile wezezimali emalini engenayo yebhizinisi lakho: uma isevisi oyinikezayo yenziwe yaba ngeyakho kangcono, makhulu amathuba okuguqulwa kwamakhasimende.

4 Khoza amakhasimende athembekile

Uma kuziwa ekuthuthukiseni ukuzizwisa kwamakhasimende, ukumangaza amakhasimende akho ngemiklomelo kungenye yezindlela ezinhle kakhulu zokufeza lokhu. Qala ukucabangela ukuvuza amakhasimende akho athembeke kakhulu futhi uqaphele ukusebenzelana kwawo, futhi ekugcineni uzovuna izinzuzo.

5 Sebenzisa izibalo

Ukulinganisa kubalulekile ebhizinisini eliphumelelayo. Izibalo zikusiza ukuthi unqume ukuthi ibhizinisi lakho lime kuphi nokuthi ungakuthuthukisa kanjani ukusebenza kwakho. Zikuvumela ukuthi uhlale unolwazi mayelana nezinga lokwaneliseka kwekhasimende lakho, kanye nemiphumela yakho kokubili umzamo wamakhasimende wakho kanye nomgqugquzeli ophelele.

Izindlela ezi-4 eziqinisekisiwe zokuthuthukisa ulwazi lwamakhasimende

Ngokwandayo, amabhizinisi aseqalile ukwazisa amandla amakhulu okuhlangenwe nakho kwamakhasimende uma kuziwa ekukhuliseni ukwethembeka, ukwehlisa izindleko zokusebenza, kanye nokuletha ukukhula okuzinzile kwesikhathi eside. Nokho uwuthuthukisa kanjani ngempela ulwazi lwakho lwekhasimende? Ake sihlole indlela yokuthuthukisa ukuzizwisa kwekhasimende.

1 Ungazisebenzisa kanjani izindlela ezihamba phambili ze-SEO ukuze ukale ku-SERP

Izinga eliphakeme kumaSERPs libaluleke kakhulu ezinkampanini ze-eCommerce, njengoba iletha ithrafikhi yezinto eziphilayo kuwebhusayithi yakho. Lezi zivakashi zemvelo, nazo, zinamathuba aphezulu okuguqula zibe amakhasimende namathemba.

Ukwengeza, ukubeka phezulu kunezimbangi zakho kuyinto ofuna ukuyifinyelela, njengoba kukhulisa amathuba okuthi amakhasimende athole iwebhusayithi yakho ye-eCommerce futhi aqedele ukuthenga esitolo sakho. Kodwa ungabeka kanjani phezulu ku-SERP?

Wonke umuntu uyazi ukubaluleka kwamagama angukhiye. Uyasazi isidingo samagama angukhiye anomsila omude, kodwa ingabe uqondise alungile? Ukuze uthole amagama angukhiye alungile, bheka lawo anosesho oluningi lwanyanga zonke, anenzuzo, futhi anokuncintisana okuphansi. Awudingi ukukhathazeka ngokuthi ungahlangabezana kanjani nazo zonke lezi zindlela zokunquma. Ngenhlanhla, kukhona amathuluzi amahhala nakhokhelwayo aku-inthanethi azokusiza wenze lokho:

Injini yokusesha ye-Google: Uhlelo lokubhalisa lwamahhala

SEMRush: Ukubhalisa okukhokhelwayo (isivivinyo samahhala sezinsuku eziyi-7)

Ama-Ahrefs: Uhlelo lwamahhala lwegama elingukhiye generator

Enye indlela enhle yokusebenzisa i-SEO ukukala ku-SERP ukwenza amakhasi akho omkhiqizo abe ngcono. Lokhu kungenziwa ngokwethula izici nezinzuzo zomkhiqizo wakho ngendlela ebukekayo necacile. Futhi, qiniseka ukuthi udala ukubizelwa esenzweni okuqinile (CTA) futhi ufake nobufakazi.

Hlela isihloko se-meta nencazelo ye-meta futhi uqiniseke ukuthi ufaka amagama akho angukhiye. Ngokuka-Moz, incazelo ye-meta akumele ibe ngaphezu kwalokho Izinhlamvu ze-160, futhi isihloko sakho semetha akufanele sidlule Izinhlamvu ze-65.

2 Ungakudala kanjani okuqukethwe kwakho kwedijithali (imodeli ye-AIDA)

Imodeli ye-AIDA ichaza, phakathi kwezinye izinto, izigaba ezine umthengi adlula kuzo ngaphambi kokwenza isinqumo sokuthenga. Lezi zinyathelo ukunaka, intshisekelo, isifiso, kanye nesenzo (AIDA). Kulezi zigaba ezine, okuqukethwe kwakho kufanele kudonsele ukunaka kwebhizinisi noma umkhiqizo wakho, kuqubule intshisekelo kumkhiqizo noma insizakalo yakho, kudale isifiso sokuwuthenga, futhi kugqugquzele isenzo sokuzibonela noma ukukuthenga.

Heha ukunaka

Uma okuqukethwe kwakho kudonsa ukunaka futhi kubangela ukuzibandakanya okuqinile, izethameli zakho ezihlosiwe zizoba nentshisekelo kulokho ibhizinisi lakho elikunikezayo. Umthengi manje uyacabanga, "Uyini lo mkhiqizo?"

Ukuze ufinyelele kuleli qophelo, kufanele uqale ubeke okuqukethwe kwakho phambi kwabo. Lokhu kubandakanya ukwanda kokuqwashisa ngomkhiqizo kanye nokuxhumana okuphumelelayo.

Vusa isithakazelo

Ukuze ufinyelele lesi sinyathelo, udinga ukuba nokuqukethwe okukhangayo nokuhehayo. Umgomo walesi sinyathelo uwukugcina ukunaka okwavuswa esinyathelweni sokuqala. Ubadinga ukuthi bafune ukwazi okwengeziwe ngomkhiqizo wakho kanye nezinzuzo zemikhiqizo yakho. Umgomo walesi sinyathelo ukubenza babone ukuthi "bayawuthanda" umkhiqizo.

Dala isifiso

Abantu benza ibhizinisi nomuntu abamaziyo, abamthandayo, nabamethembayo. Umgomo walesi sinyathelo ukuguqula “ukufuna” okuvuswe esinyathelweni esedlule kube “isifiso.”

Lokhu kufinyelelwa ngokwandisa “ukuthembela” kwekhasimende kuwe. Ukufeza lokhu, qhubeka nokuletha okuqukethwe kubo. Qiniseka ukuthi babhalisela ibhulogi yakho futhi bakulandele ezinkundleni zokuxhumana. Lapho abaholayo besebenzisana kakhulu nomkhiqizo wakho, bazokwethemba ngokwengeziwe futhi maningi amathuba okuba bagcine bethenge imikhiqizo yakho.

Khuthaza isenzo

Ngemva kokwenza intshisekelo eyanele emikhiqizweni yakho, udinga ukuthola amakhasimende akho okungenzeka ukuthi athathe isinyathelo. Umgomo uwukwenza ukuba bavume ukuthi bayitholile futhi bafuna ukuyithenga! Bese udinga ukubenza baphendule ngezingcingo ezisebenza ngempumelelo esenzweni.

3 Ungazithola kanjani izibuyekezo ezinhle zamakhasimende

Cela ukubuyekezwa

Ukucela amakhasimende ukuthi ashiye a Ubufakazi kungaba isiqalo esibalulekile, ikakhulukazi kubanikazi bamabhizinisi amancane. Lokhu kungenziwa kuwo wonke umjikelezo wokuthengisa.

Gcina ubukhona ezinkundleni zokubuyekeza

Ukuntuleka kokuba khona ku-inthanethi kungavimbela amakhasimende ekukushiyeleni izibuyekezo. Kungakho kubalulekile ukugcina ama-akhawunti asebenzayo ezisekelweni zokubuyekeza ezifana ne-Google, Facebook, Google, nezinye.

4 Ungayakha kanjani imiphakathi eku-inthanethi ukuze uxhumane namakhasimende

Umphakathi waku-inthanethi yinhlangano yabasebenzisi be-inthanethi abakha iqembu elisuselwe ezintweni abazithakaselayo ezifanayo. Nakuba umphakathi waku-inthanethi uvame ukuqaliswa ezinkundleni zokuxhumana (isb., iqembu le-Facebook), ungase futhi udalwe futhi uphumelele endaweni yengxoxo yokuthunyelwe kwebhulogi, iwebhusayithi, njll. Ungakha imiphakathi eku-inthanethi ngokwamukela, ngamazinga ahlukahlukene, lokho wonke umuntu emphakathini wakho okufanele akunikeze. Abanye bayathanda ukufaka imibono yabo futhi babambe iqhaza engxoxweni, kanti abanye bathatha leyo mibono bayisebenzise.

Kusebenzise lokho okufundile

Ukwakha okwenziwa ku-inthanethi okusebenzayo kudinga ukuqonda okujulile kwezidingo zamakhasimende, izintandokazi, kanye nokulindelweyo. Kuyinqubo eguquguqukayo edinga ukuzibophezela kwenhlangano yonke ekuthuthukiseni ulwazi lwamakhasimende. Ukusebenzisa amathiphu okukhulunywe ngawo ngenhla nezindlela zokuthuthukisa ulwazi lwamakhasimende edijithali ngeke kukusize ukuthi ukhiqize ukuthengisa esitolo sakho esiku-inthanethi kuphela kodwa futhi uzuze ukwethembeka nokugcinwa kwamakhasimende, okuzogcina kube nomthelela ekukhuleni kwebhizinisi lakho.