Izibuko (egumbini lokugezela noma ekamelweni lokulala) zifana nezindawo zobuhle zabesifazane. Yilapho benza khona yonke imisebenzi yabo edingekayo ukuze bagcine ukubukeka kwabo okuhle kanye nesikhumba esiluhlaza. Kodwa into mayelana nalezi zindawo zobuhle ukuthi azipheli ngaphandle kwemikhiqizo yobuso efanele.
Njengoba ubuso buyingxenye yomzimba ebukwa kakhulu, abesifazane bachitha isikhathi esiningi bebunakekela phakathi nezinqubo zabo. Lapha kulapho amabhizinisi angazuza khona: le mikhiqizo ayinamkhawulo—abathengi besifazane bazodinga ukuthi baphinde bathenge kabusha noma bathenge emisha, futhi abathengisi bangazuza ngalokho.
Qhubeka ufunda ukuze uthole imikhiqizo emihlanu yokunakekelwa kobuso abesifazane okufanele babe nayo kumakhithi abo wobuhle ngo-2024.
Okuqukethwe
Ukubheka imakethe yomkhiqizo we-skincare yomhlaba wonke ngo-2024
Imikhiqizo engu-5 yokunakekelwa kobuso wonke umuntu wesifazane uyayidinga ebhokisini lakhe lobuhle
Thenga manje
Ukubheka imakethe yomkhiqizo we-skincare yomhlaba wonke ngo-2024
The imakethe ye-skincare inkulu futhi isenamathuba amaningi okukhula. Ngokusho kochwepheshe, imakethe yomkhiqizo we-skincare ikhule yafinyelela ku-US $ 142.14 billion ngo-2023. Kodwa-ke, isibikezelo semali engenayo sibikezela ukuthi imakethe izofinyelela ku-US $ 196.20 billion, ikhula ngesilinganiso sokukhula sonyaka esiyi-4.7% (CAGR).
Ochwepheshe baphinde bathi isidingo esandayo samakhilimu obuso, izinto zokuthambisa zomzimba, nezikhilimu zelanga emhlabeni wonke kuzoba nomthelela omuhle ekukhuleni kwemakethe. Ngaphezu kwalokho, umkhakha we-e-commerce nawo uzoba namandla amakhulu okushayela ngesikhathi sokubikezela.
Nazi ezinye izibalo okufanele wazi:
- Ingxenye yabesifazane ibusa ngesabelo semakethe esingu-61.66%, kanti isigaba sabesilisa sizophumelela ku-CAGR engu-5.0%.
- Okhilimu bobuso nezinto zokuthambisa zikhiqize inzuzo enkulu yokuthengiswa komkhiqizo (42.11%) ngo-2022. Ochwepheshe babikezela ukuthi bazogcina ukubusa emakethe ngesikhathi sokubikezela.
- I-Asia Pacific iphinde yakhiqiza imali enkulu kakhulu yesifunda (39.65%) ngo-2022, kanti iNyakatho Melika izokhula ku-CAGR engama-4.4% ukusuka ngo-2024 kuya ku-2030.
5 busoimikhiqizo yokunakekelwa yiwo wonke umuntu wesifazane oyidingayo ebhokisini lakhe lobuhle
1. Abahlanza
Abahlanza ziyimikhiqizo yobuso eyenziwe ngokukhethekile eyenza yonke inqubo "ithole isikhumba esikhazimulayo" ibe lula. Abathengi bangawasebenzisa ukususa amangqamuzana esikhumba afile, izimonyo, nokunye ukungcola ebusweni besikhumba, okubenza babe yinto okufanele babe nayo kunoma iyiphi inqubo yokunakekela isikhumba.
The wokuhlanza imakethe igcwele ezihlukahlukene! Kukhona okukodwa kulo lonke uhlobo lwesikhumba nokukhathazeka, ngakho amabhizinisi angahlunga lezi ezijwayelekile ngezansi ukuze athole ezingcono kakhulu kubabukeli abaqondiswe kubo.
| Uhlobo lokuhlanza | Incazelo |
| Amafutha okuhlanza | Lezi zihlanzi ziphuma emafutheni emvelo, afana nekakhukhunathi noma ijojoba, okuwenza abe mnene esikhumbeni. Izinto zokuhlanza uwoyela zingcono kakhulu ekususeni ukungcola kanye nezimonyo ngaphandle kokukhipha amafutha emvelo esikhumba (iqhawe lesikhumba esomile nesizwelayo). |
| Izinto zokuhlanza ezisekelwe emanzini | Laba abahlanzayo aqukethe amanzi nama-surfactants, asebenza njengama-ejenti okuhlanza athambile. Zilungele abantu abanesikhumba esinamafutha noma esinezinduna, njengoba zizosusa uwoyela oweqile. |
| Izihlanzi ze-gel | Noma yiluphi uhlobo lwesikhumba lungasebenzisa izinto zokuhlanza ijeli ukuze zikhiphe futhi zimanzise ubuso babo. Ama-gel okuhlanza asiza ukukhuthaza ukuguqulwa kwamaseli futhi asuse amaseli esikhumba afile. |
| Ukhilimu wokuhlanza | Le mikhiqizo ube nesisekelo sikakhilimu esifaka amanzi esikhunjeni ngaphandle kokuzizwa sikhulu kakhulu. Baphinde bahlanze isikhumba ngaphandle kokukhipha amafutha emvelo, abenze bafanelekele isikhumba esomile nesibucayi. |
Ngokusho kwedatha yezikhangiso ze-Google, abahlanzi ubuso bakhule ukusuka ekusesheni kwabo okujwayelekile kuka-2023 kuya ku-2024 ngama-20%. Basuke ku-450,000 baya ku-550,000 ngoJanuwari 2024!
2. Amaserum
Ngemva kokuhlanza, kuza i-serum. Ukusuka ekunciphiseni ukubonakala kwamabala amnyama kuye ekunciphiseni izimbotshana ezinkulu, ama-serum obuso ukwenza okuningi kokuphakamisa okusindayo ezinkambisweni zokunakekela isikhumba.
Ama-serum obuso pakisha izithako ezisebenzayo ezifana noVithamini C, i-glycolic acid, noma i-hyaluronic acid, ezenza zibe usizo ekulweni nokukhathazeka okuthile kwesikhumba njengokoma, izinduna, ubuthuntu, amabala amnyama, nokoma.
Njengoba elula kunama-moisturizers, ama-serum obuso nawo alungele ukwendlaleka. Abakhiqizi bawenza ngezindlela ezihlukahlukene, kuhlanganise nowoyela, okhilimu abalula, namajeli—abanye baze babe nokuvumelana okufana namanzi.
Okubaluleke kakhulu, amaseramu ziyingxenye ebalulekile yezinqubo zokunakekelwa kwesikhumba ezilwa nokuguga. Banganciphisa ukubukeka kwemibimbi futhi baqinise isikhumba ukulwa nokuwohloka kwesikhumba. Ingxenye engcono kakhulu ukuthi abathengi bangalindela imiphumela ngemva kwamasonto ambalwa okusetshenziswa okujwayelekile.
AmaSerum aqhubekile nokusebenza kwawo okumangazayo kuka-2023 ngo-2024, akhombisa ukuthi ahlezi ngokukhululeka emazingeni athrendayo. Baqale u-2024 benabantu abangu-823,000 ababafunayo.
3. Exfoliators
Abathengi bayakhipha ukuze bathuthukise ukubukeka kwesikhumba sabo. Ukukhishwa njalo ikhulula izimbotshana ezivalekile (futhi ivimbele ukugqashuka okuyingozi) futhi ikhulise ukukhiqizwa kwe-collagen ukuze kube nokukhanya kwentsha. Lezi yizizathu ezimbalwa zokuthi kungani abathengi badinga ama-exfoliators kumakhithi abo!
Nokho, ama-exfoliators ngokuvamile awela ezigabeni ezimbili: ngokomzimba namakhemikhali. Zonke exfoliators ezidinga ukuhlikihlwa mathupha (kanye nokukhuhlana) ziwela ngaphansi kwesigaba somzimba. Ama-exfoliators angokomzimba adume kakhulu ngokufinyelela kwawo kalula. Ngokuvamile, kufanele balandele ama-serum ukuvimbela ukucasuka nokulahlekelwa umswakama.
Ngenkathi ukukhishwa komzimba idinga amadivaysi emishini (amabhulashi omzimba, amabhulashi anemoto, njll.) ukuze asuse amaseli esikhumba afile, abathengi bangasebenzisa izikhuhla ezinezinhlayiya ezincane ukuze bazuze umphumela ofanayo. Imikhiqizo enjalo ingaba nosawoti noma okusanhlamvu okushukela, amagobolondo agayiwe, noma ubuhlalu bejojoba.
Ngokolunye uhlangothi, izinhlobonhlobo zamakhemikhali susa isici sokukhuhla se-exfoliating. Esikhundleni salokho, ahlanganisa amakhemikhali (njengama-hydroxy acid) nama-enzyme ukuze anikeze imiphumela emangalisa kakhulu. Ngokuvamile, ama-exfoliators amakhemikhali angaba nama-alpha-hydroxy acid (njengama-glycolic acid, i-lactic acid, ne-citric acid), i-beta-hydroxy acid (i-salicylic acid), nama-retinoids.
Kokubili ama-exfoliants amakhemikhali nawomzimba asebenza kahle kakhulu ngo-2024. Nakuba ama-exfoliators amakhemikhali athole usesho oluyi-246,000, okuhlukile ngokomzimba kuhehe abangu-301,000 ngoJanuwari 2024.
4. Izinto zokuthambisa
Inqubo yokunakekelwa kobuso eyisisekelo (kodwa ethenjwayo) ihlanganisa izinto zokuhlanza, izihlikihli, kanye ama-moisturizers. Le mikhiqizo isiza ukubuyisela umswakama olahlekile futhi ivimbele isikhumba ukuthi singazizwa sicasukile ngemva kokugeza nokukhuhla ngeminye imikhiqizo.
Omisturizer ngokuvamile afika e-lotions, amafutha okugcoba, ama-emulsions kakhilimu, noma ama-balms akhiwe ngama-emollients akhonza injongo eyodwa: gcina isikhumba simanzi. Le mikhiqizo ivala kalula isikhumba, ivale umswakama kanye nezakhi ezivela kweminye imikhiqizo.
Le mikhiqizo yokunakekelwa kobuso ingaphinde ivikele isikhumba ezintweni ezicasula imvelo. Nakuba ukusetshenziswa okuyinhloko kwama-moisturizers ukuvimbela nokufaka amanzi esikhumbeni esomile, angasetshenziswa kaningi ngokujwayelekile. Ngokwesibonelo, bangasiza ukuthuthukisa umgoqo wesikhumba ngokuqhubeka nokusetshenziswa.
Ngaphezu kwalokho, ama-moisturizers ingafika nezithako zokulwa nokuguga ukusiza ukunciphisa izimpawu zokuguga. Ziphinde zisize ukuthobisa isikhumba esibucayi futhi zithuthukise ithoni yesikhumba nokuthungwa ngenkathi zisigcina sibukeka siqinile futhi sinempilo. Ingxenye engcono kakhulu ukuthi ukusebenzisa ama-moisturizers phezu kwe-serum kunikeza imiphumela engcono kakhulu.
Kubonakala sengathi abantu abaningi bafuna izinto zokuthambisa ngo-2024. Imiphumela evela ku-Google Ads ibonisa intshisekelo kule mikhiqizo ifinyelele ukusesha okungu-823,000 ngoJanuwari 2024—okukhuphuke ngo-20% kusukela ocwaningweni olumaphakathi lwango-2023 oluyisilinganiso esingu-673,000.
5. Okhilimu wamehlo
Ukhilimu wamehlo zifana nezinto zokuthambisa, kodwa ikakhulukazi zamehlo. Zivame ukuza zigcwele izithako zokubuyisela isikhumba kanye ne-replenishing ukusiza ukukhipha amanzi kanye nokunciphisa ukukhukhumeza kanye nemibuthano emnyama. Okhilimu wamehlo basiza futhi ukuvikela indawo yamehlo emisebeni ye-UV kanye nabanye abahlaseli bemvelo.
Le mikhiqizo iza nama-humectants, ama-emollients, noma inhlanganisela yakho kokubili. Ama-Humectants (afana ne-bionic ne-hyaluronic acid) adonsa emanzini kusuka ezingqimbeni ezijulile zesikhumba, kuyilapho ama-emollients (njenge-glycerin) agcwalisa imifantu ukuze enze isikhumba sishelele.
Iningi okhilimu wamehlo futhi inikeza izithako zokulwa nokuguga ukulwa nezinyawo zegwababa, imibimbi, nemigqa emihle. Njengoba abakhiqizi bakha le mikhiqizo endaweni ethambile eduze neso, ivamise ukujiya ngezithako ezisebenzayo kunezimoisturizer zobuso ezivamile.
Okhilimu wamehlo nabo baqhubekisele phambili ukusebenza kwabo okumangalisayo kwaze kwaba ngu-2024. Le mikhiqizo igcine usesho lwayo lwanyanga zonke oluyi-165,000 ngoJanuwari 2024.
Thenga manje
Ubuso buthola uthando olukhulu kulo nyaka njengoba abathengi belungiselela ukubukeka kahle. Izibalo aziqambi amanga—amakhulu ezinkulungwane zamakhasimende angasesha imikhiqizo efanele ukuze aqale ukunakekelwa kwesikhumba kwawo kwango-2024 ngomsindo omkhulu.
Usulungele ukungena emakethe yokunakekelwa kobuso noma uqoqe uhlu lwezimpahla eziphelile? Gxila ekuhlanzeni, kuma-serum, ama-exfoliators, ama-moisturizer, nama-creams wamehlo ukuze ubambe ingxenye yesisekelo sabathengi esiqhumayo ngo-2024.
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