Imboni yobuhle ibe nezinguquko ezibalulekile eminyakeni yamuva nje, ithonywe kakhulu ubuchwepheshe, ubhubhane lwe-COVID-19, kanye nokuvela kwemibono yomphakathi. Njengoba izidingo zabathengi nezilindelwe ziqhubeka zikhula, izinhlobo zobuhle zibhekana nenselele yokujwayela lezi zinguquko ezishintshayo, ezingase zibonakale ziphikisana. Kulokhu okuthunyelwe kwebhulogi, sizohlola izingxabano ezinhlanu ezakha izitayela zemboni yobuhle zango-2023 futhi sihlole izici ezahlukahlukene ezibe nomthelela kulezi zinguquko.
1. Ukungqubuzana Kokuncanyelwayo Kwabathengi: Kusukela “Ukuzamukela Uqobo” kuye “Enguqulweni Engcono Kakhulu Yami”
Enkathini yangemva kwe-COVID, imiqondo efana nokuzithanda, ukuzamukela, ukukhula komuntu siqu, kanye nenhlalakahle ephelele iye yagqama. Ukugxila kushintshile ocwaningweni lobuhle kuphela kwaya endleleni ephelele yokunakekela, okugcizelela inhlalakahle yomzimba nengqondo. Nokho, eceleni kwale mibono, ama-hashtag afana ne-#plasticsurgery, #babybotox, kanye ne-#buccalfatremoval athole ukuduma. Ukuhlinza ngepulasitiki nokulungiswa kwezimonyo akusezona izihloko ezingavumelekile kodwa sekuyizinqumo ezamukelekayo, ngokwengxenye zithonywe izinkundla zokuxhumana namasiko osaziwayo. Ukuvalwa kwe-COVID-19 kanye nokuchayeka okwengeziwe kwezingcingo ze-Zoom ezingathandeki nakho kube nomthelela ekuziboneni kwabantu futhi kwabhebhethekisa isidingo sezinqubo zezimonyo. EClinique des Champs-Elysees, umtholampilo wezobuhle omkhulukazi wase-Europe, izicelo zokubonisana zikhuphuke ngo-20-30% selokhu kwaqala lolu bhubhane.
Ukungezwani phakathi kokuqina komzimba nokuthandwa okukhulayo kokuhlinzwa kwepulasitiki kuvela emibonweni engqubuzanayo mayelana nesithombe somzimba, ukuzamukela, kanye nokuzethemba. Abanye baphikisa ngokuthi izinqubo zezimonyo zingase zibe uhlobo lokuzinakekela nokuzinikeza amandla, zizibheka “njengama-tweaks” athuthukisa ukubukeka komuntu ngobuqili. Nokho, abanye babheka lezi zinqubo njengeziqhubekisela phambili imibono yobuhle eyingozi futhi zikhuthaza isiko lokufuna ukuphelela. Lokhu kushuba kukhombisa impikiswano eqhubekayo mayelana nendima yokubukeka ekuzihlonipheni kanye nencazelo yobuhle emphakathini wanamuhla.
2. Ucingo Lwemboni Yezimonyo Lokuchazwa Kabusha Kobuhle: Ukwamukela Ubuntu Nokwehlukahlukana
Ukusabela kulokhu kungqubuzana, imboni yezimonyo icabanga kabusha umqondo wobuhle kanye nenselele yamazinga endabuko aqhutshwa abezindaba nomphakathi. U-Coty wethule umkhankaso wobuhle ongu-#undefine wokuchaza kabusha umbono wobuhle, ogcizelela ubuntu, ukuhlukahluka, nokubandakanywa. Esicelweni sabo sokubekela inselele izindinganiso zobuhle, bahlose ukukhuthaza abantu ukuba bamukele izici zabo ezihlukile futhi bagubhe ukuhluka kwabo esikhundleni sokuvumelana nezindinganiso zobuhle ezingelona iqiniso. Izinyathelo ezinjalo zigqamisa ukubaluleka kokuzithanda, ukwamukela, kanye nokunika amandla. Kuyisicelo esithole ukuthandwa kakhulu ezinkundleni zokuxhumana; isikhumbuzo esinamandla ngokwabelana ngezindaba zokuthi ubuhle buza ngezindlela eziningi ezahlukene nokuthi kufanele sonke sibungaze futhi samukele izimfanelo zethu eziyingqayizivele.Umkhiqizo we-OUI the People wasungulwa ngo-2015 ngenhloso efanayo : "Ukubunjwa Kabusha Kobuhle" ukuhlanganisa zonke izinhlobo zobuhle, kungakhathaliseki ukuthi imvelaphi, umbala noma ubulili.
3. Ukuzulazula Kwendawo Eguqukayo phakathi Kwezinto Ezintsha Ezisekelwe Isayensi Nezinyathelo Ezisekelwe Emvelweni
Imikhiqizo yobuhle ibhekene nenselele yokuvumelanisa lezi zintandokazi zabathengi eziphikisanayo. Izinsuku zemikhiqizo efana ne-guru ziyashabalala, njengoba abathengi sebenolwazi oluningi futhi benokuqonda, befuna inani lemali. Amabhrendi kufanele anikeze okungcono kakhulu kwemihlaba yomibili, ehlanganisa imikhiqizo eqondiswe kakhulu efanelana nezidingo zomuntu ngamunye ngeminikelo ebandakanyayo, enezinjongo eziningi eyehlisa ukumosha. Kusukela ku-“crème universelle” ehlanganisayo kakhulu ye-Oh My Cream!, kuya ekunakekelweni kwebele okupholile kwe-Nideco kanye nohlobo lohlobo olunokukhubazeka i-Victorialand, imboni iphumelele ukubhekelela izethameli ezihlukahlukene.
I-Dynamics Esekelwe Isayensi: Okusungulwe Okungokwezifiso Okulolonga Imboni Yobuhle
Intuthuko kwezobuchwepheshe kanye nocwaningo lwesayensi yenza izinguquko embonini yobuhle. Abadlali abafana noCurrent Body, besekelwa osaziwayo uKate Hudson noKaley Cuoco, batshala imali I-Photomodulation, okubandakanya ukusebenzisa imaski ye-LED ukuthuthukisa izimo ezihlukahlukene zesikhumba nezinwele. Okwamanje amabhrendi afana ne-Medi-Peel asebenzisa intuthuko ku microencapsulation kanye nezicubu oxygenation ukushayela ukwakheka kwe-skincare.
Iqembu le-L'Oréal kanye nohlobo lwalo lokunakekela izinwele oluchwepheshile i-Kerastase bavula indlela yokusebenzisa amathuluzi okuxilonga omuntu siqu kanye ne-epigenetics ukunikeza izindlela ezethembisayo ofanelana nobuhle izixazululo. Ngokufanayo, ngohlu lwayo lwe-Elixir Hair, Imikhuba inikezela ngokwakhiwa komkhiqizo okwenziwe ngokwezifiso okunezingxube ezingaphezu kuka-715 ezitholakalayo. U-Shiseido uthatha isixhumanisi phakathi kwesayensi nokwenza kube ngokwakho isinyathelo esisodwa esiya phambili, esebenzisa amagciwane esikhumba somdabu njengesigxivizo somunwe sesikhumba esiyingqayizivele esingavumela ukwenziwa komuntu siqu kwe-super-premium.
Ukwengeza, inkambu evelayo ye izidakamizwa ze-neurocosmetics ihlola ukuhlangana kwe-neuroscience nezimonyo, enamandla okuthinta imizwa, imizwelo, nokusebenza kwengqondo ngemikhiqizo ye-skincare. Eminye imikhiqizo ye-neurocosmetic ithi isebenzisa izithako ezingathuthukisa ukukhiqizwa kwama-neurotransmitters afana ne-serotonin ne-dopamine, ahlotshaniswa nemizwa yenjabulo nenjabulo. Eminye imikhiqizo ithi inomphumela opholile ohlelweni lwezinzwa, inciphisa ukucindezeleka nokukhathazeka - njengokuqalwa okusha kochwepheshe bezimonyo baseSwitzerland, i-ID Swiss Botanicals, eye yasungula uhla olusha lwemikhiqizo yokunakekelwa kwesikhumba ethengekayo esekelwe ezithakweni ezithathwe ezitshalweni eziziqhayisa ngezakhiwo ze-neuro-active.
Ukwamukela Imvelo Nezinye izindlela
Kodwa nakuba ukuqanjwa okusekelwe kwisayensi kubusa imboni yobuhle, okunye okuguquguqukayo okugxiliswe izithako zemvelo nakho kuyazuza ukuduma. Ngokulahlwa kwezindinganiso zobuhle kanye nokucindezela okuza nazo, futhi kuza nendlela entsha yobuhle nokunakekelwa njengomthombo wokugcwaliseka kwengqondo nokuqondanisa nezindinganiso zomuntu ezijulile. I-hit brand Philosophy ukuhlakanipha kwe-dermatological kuhlanganisa lokhu kugxila kukho ubuhle obuqhubekayo ngokomzwelo.
Ubuhle beCosmic ihlanganisa izakhi zasezulwini ukuze kuthuthukiswe ukuphila kahle, ngemikhiqizo equkethe izithako ezifana nothuli lwe-meteorite ukulinganisela amandla omzimba futhi ikhuthaze umuzwa wokuzola nokuphumula. Okwamanje, ubuhle obusekelwe kugugu ithuthukisa izakhiwo zokuphulukisa zamatshe ayigugu. Yize ubufakazi besayensi obusekela lezi zindlela bungakhawulwa, abantu abaningi bazithola ziphumulele futhi zijabulisa njengengxenye yobuhle nempilo yabo evamile.
4. Ukuxazulula Ukungqubuzana: Isayensi Ekusebenzeni Kwemvelo
biotechnology ivumelanisa izindawo "zokuhlanzeka" kanye "nezomtholampilo" ngokusebenzisa ubuchwepheshe ukulingisa nokuphindaphinda izinqubo zemvelo zezinto eziphilayo ezisengozini endaweni yaselabhorethri. Le ndlela ivumela izinkampani zobuhle ukuthi zenze izithako ezisebenzayo eziphephile nezitshalwe elebhu, zilondoloze izinsiza zomhlaba kuyilapho zigcina ukusebenza kwazo. Ukwengeza, kubenza bakwazi ukuvuselela nokwenza imikhuba yamadlozi ibe yesimanje.
I-Alpyn Beauty wumkhiqizo ohlanganisa le njongo, ohlanganisa ukuhlangana “kobuhle Basendle” kanye nekhono “lokwelapha”. Umgomo wabo ubandakanya ukuvuna ngesandla izitshalo zasendle ngendlela eqhubekayo emazingeni azo aphezulu, zigcizelela amandla azo ngemisebenzi yomtholampilo efakazelwe. Umkhiqizo uvala igebe, uletha ukudla kusuka etafuleni kuya eshalofini.
5. Indlela Ephelele Yenhlalakahle: Ubuhle Nempilo Kuhlangene
"Impilo ende, uphile kangcono". Lena inhloso yePalazzo Fiuggi, isigodlo sase-Italy esivulwe ekupheleni kukaMeyi 2021, esitholakala imizuzu engama-50 ukusuka eRoma futhi sinikeza ukufunda ukuphila ngendlela enempilo ngokuhlanganisa ulwazi lwamadlozi kanye nezinqubo eziphelele ne-Holy Grail yemishini yezokwelapha. Bahlinzeka ngezinhlelo eziqondene nawe ezedlula ukulungiswa kobuhle besikhathi esifushane, njengokuphila isikhathi eside, ukubuyisela kanye nokulinganisela noma ukwelashwa nokuxilonga okufika ezingeni elifanayo ne-detox nesisindo.
Ekugcineni, ikusasa lemboni yobuhle lisekuhlanganiseni ubuhle kanye nempilo ngenhlanganisela yemikhuba nemikhiqizo ephelele. Le ndlela igcizelela izinqubo zokuzinakekela ezifana nokuqaphela, i-yoga, kanye ne-acupuncture eceleni kwemikhiqizo yesikhumba emnene nenempilo kanye neyobuhle. Iyabona ukuthi ukuphishekela ukuzithuthukisa kanye nokuzamukela kuyingqayizivele kumuntu ngamunye, futhi ayikho indlela eyodwa yokufinyelela yonke impilo enempilo nenelisayo.
Ukufingqa : Ukwamukela I-Ever-Evolving Beauty Landscape
Imboni yobuhle ibhekene noshintsho olukhulu, oluqhutshwa ubuchwepheshe, amashifu omphakathi, kanye nokushintsha okulindelwe ngabathengi. Amabhrendi kufanele azulazule ekungqubuzaneni okwakha izintandokazi zabathengi zamanje, kuyilapho elwela ukunikeza izixazululo ezibandakanya wonke umuntu, ezinikeza amandla, nezintsha. Njengoba imboni iqhubeka nokuchaza kabusha ubuhle, ukwamukela ubuntu, ukuhlukahluka, kanye nenhlalakahle ephelele kuzoba ukhiye wokuhlangabezana nezidingo ezahlukahlukene zabathengi emhlabeni wangemva kobhubhane.
Mayelana noJulie Darras
Isiqu se-ESCP Business School esineminyaka engu-+ 15 ekuklameni nasezikhungweni zokukhangisa njengoMqondisi We-akhawunti kanye Nomqondisi Webhizinisi Omusha, u-Julie ujoyine i-SGK ngo-Okthoba 2021. Ingxenye yethimba le-European Business Development, umsebenzi wakhe ukukhulisa amahhovisi aseYurophu kuwo wonke amakhono awo e-Brand Experience, esebenza kuwo womabili amathuba esifunda nawomhlaba. U-Julie unomlando oqinile embonini yobuhle, uphatha i-akhawunti ye-Armani, i-Gor Lancôme, Yves Saint Laurent, Nivea, Yves Rocher, René Furterer (Pierre Fabre), Lancaster, Davidoff, Joop!, Jil Sander, Adidas, Bourjois, Rimmel. Umbono wakhe ngoNobuhle : “Ubuhle bukhona yonke indawo. Udinga nje ukufaka izibuko ezifanele ukuze uyibone.”
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