Ikhaya » Ukuthengisa nokumaketha » I-5 Ecommerce Landing Ikhasi Izindlela Ezinhle Zokulandela
Izindlela ezingcono kakhulu zokulandela ikhasi lokufika le-ecommerce elingu-5

I-5 Ecommerce Landing Ikhasi Izindlela Ezinhle Zokulandela

Ikhasi lokufikela lisebenza njengokuxhumana kokuqala phakathi komkhiqizo wakho nalabo abazoba amakhasimende, okwenza kubaluleke kakhulu ukwakha umbono omuhle wokuqala, ubonise iminikelo yakho, futhi ukhuthaze ukuguqulwa.

Kodwa-ke, njengoba kunamabhizinisi amaningi kangaka alwela ukunakwa abathengi abaku-inthanethi, kungaba nzima ukwakha ikhasi lokufika eligqama esixukwini.

Lesi sihloko sihlola izindlela ezinhlanu ezibalulekile zokulandela ikhasi le-ecommerce okufanele uzilandele. Lezi zinqubo ziklanyelwe ukukusiza ukuthi ulungiselele amakhasi akho okubikezela ukuze uthole ulwazi olungcono lomsebenzisi kanye nokuguqulwa okuphezulu.

Okuqukethwe
Liyini ikhasi lokubikezela le-ecommerce?
Kungani kubalulekile ukuthuthukisa ikhasi lokufika le-ecommerce?
Izindlela ezingcono kakhulu zokulandela ikhasi lokufika le-ecommerce elingu-5
Amazwi wokugcina

Liyini ikhasi lokubikezela le-ecommerce?

Ikhasi lokubikezela le-ecommerce liyikhasi lewebhu elizimele elakhelwe ngokuqondile ukuguqula izivakashi zibe amakhasimende ngokuziqondisa esenzweni esithile, njengokuthenga.

Ngokungafani nekhasi eliyisiqalo lendabuko, ikhasi lokubikezela le-ecommerce ligxile kumkhiqizo owodwa, ukuphromotha, noma ukunikezwa.

Umgomo oyinhloko wekhasi lokubikezela le-ecommerce ukunikeza izivakashi lonke ulwazi eziludingayo ukuze zenze isinqumo sokuthenga futhi uzikhuthaze ukuthi zithathe isinyathelo. khona manje. Lokhu kungafinyelelwa ngokusebenzisa izakhi eziningana zokuklama nezindlela zokukopisha, kuhlanganise izihloko zezindaba ezihehayo, izincazelo zomkhiqizo ezikhangayo, izithombe zekhwalithi ephezulu, kanye ne-Call-To-Action evelele (CTA).

Amakhasi okubikezela nge-Ecommerce angasetshenziswa ngezinhloso ezahlukahlukene, njengokuthi - ukwethula umkhiqizo omusha, ukuphromotha ukuthengisa kwesikhathi esilinganiselwe, noma ukushayela ithrafikhi esigabeni esithile noma iqoqo.

Zivame ukusetshenziselwa imikhankaso ehlukahlukene yokuthengisa yedijithali, njengezikhangiso zenkundla yezokuxhumana, imeyili marketing, noma Ukukhangisa kwe-PPC, ukuhlinzeka ngohambo lwekhasimende olungenazihibe kusukela ekuchofozweni kokuqala kuya ekuthengeni kokugcina.

Kungani kubalulekile ukuthuthukisa ikhasi lokufika le-ecommerce?

Khulisa amazinga okuguqulwa

Umgomo oyinhloko wekhasi lokubikezela le-ecommerce ukukhulisa izinga lokuguqulwa, okusho ukuguqula izivakashi eziningi zewebhusayithi zibe amakhasimende. Izinto ezibalulekile njengezinkinobho ezicacile ze-CTA, izincazelo zomkhiqizo ohehayo, kanye ne- inqubo yokuphuma okulula ukuyisebenzisa ngikusize ufike lapho.

Thuthukisa ulwazi lomsebenzisi

Ikhasi lokubikezela le-ecommerce elenziwe kahle lihlinzeka izivakashi ngolwazi lomsebenzisi olungenamthungo futhi olujabulisayo. Umgomo uwukuvumela izivakashi zewebhusayithi ukuthi zithole kalula ezikufunayo futhi ziqonde ngokucacile isiphakamiso sakho senani.

Izinto ezifana nezikhathi zokulayisha ngokushesha, ukuhamba kalula, kanye nolwazi olucacile, olufushane mayelana nomkhiqizo noma umnikelo lwenza kwenzeke.

Khulisa amazinga we-SEO

Ukulungiselelwa kwekhasi lokubikezela nakho kungasiza ukuthuthukisa isayithi lakho izinjini ze-search engine. Ngokuhlanganisa amagama angukhiye afanelekile (amagama angukhiye ahlosiwe kanye namagama angukhiye ahlobene) kanye nokuthuthukisa izici zekhasi njengezincazelo ze-meta namathegi esihloko, ungakwazi ukwandisa amathuba okuba isayithi lakho livele emiphumeleni yosesho efanele.

Yehlisa izilinganiso zokugxuma

Izinga eliphezulu lokugxuma (okungukuthi, izivakashi zishiya indawo yakho ngaphandle kokuthatha isinyathelo) kungaba uphawu lokuthi kukhona okungahambi kahle ngekhasi lakho lokubikezela. Ngokulungiselela ikhasi lakho, ungasiza ekwehliseni izilinganiso zokugxuma ngokugcina izivakashi kusayithi lakho isikhathi eside futhi uthathe isenzo osifunayo.

Izindlela ezingcono kakhulu zokulandela ikhasi lokufika le-ecommerce elingu-5

Bhala ikhophi egxile ezinhlungwini

Ukubhala ikhophi yewebhusayithi ekhuluma ngokuqondile ngamaphuzu obuhlungu bekhasimende kungaba yindlela ephumelela kakhulu yokubamba ngokushesha ukunaka kwabo, futhi ubabonise ukuthi umkhiqizo wakho wawuklanyelwe ngokukhethekile ukubhekana nezidingo zabo. Ngale ndlela wandisa amathuba akho okushaya isilinganiso somkhakha.

Lapho wenza ikhophi yewebhusayithi nekhasi lomkhiqizo, khuluma nemizwa yababukeli bakho futhi ubabonise ukuthi umkhiqizo wakho ubasiza kanjani ukuqeda izinselele zabo. Lokhu kwandisa amathuba okuthi Okusheshayo ukuguqulwa.

Futhi, ungakhohlwa ukufaka izinzuzo eziyingqayizivele nezici zomkhiqizo wakho eziwenza uhluke kwezimbangi. Gxila esihlokweni senani nokuthi kungani umkhiqizo wakho uyisixazululo esingcono kakhulu.

Isibonelo, u-Alanna uyathengisa I-Night Lip Buttermask - umkhiqizo we-skincare. Imakethe isivele igcwele inqwaba yemikhiqizo ezama ukuthengisa endaweni efanayo. Ukuze ubambe ngokushesha ukunaka kwabavakashi bewebhusayithi yabo, bakhuluma ngokuqondile nezindaba zomlomo abesifazane ababhekana nazo njengoba bekhula.

Ukugqamisa indlela lo mkhiqizo odambisa ngayo la maphuzu ezinhlungu futhi uklelise ukwakheka kwawo okukhethekile kwenza kuphoqeleke nakakhulu ukuthi amakhasimende angaba khona abambe izindebe zawo namuhla.

Izinzuzo > izici

Nakuba izici zichaza ukuthi umkhiqizo ungenzani noma ukuthi wenziwe ngani, izinzuzo zichaza ukuthi umkhiqizo uzothuthukisa kanjani impilo yekhasimende noma uxazulule inkinga elibhekene nayo.

Futhi abathengi abazoba ngamathuba amaningi okuba amakhasimende uma beqiniseka ukuthi ukuthenga umkhiqizo kuzothuthukisa inkomba yekhwalithi yokuphila kwabo.

Lokhu kuqonda okucashile kwehlukanisa i-ecommerce brand ezithengisayo kusukela kulabo abazabalaza ukuthola amakhasimende athembekile.

Lapho amakhasimende ephequlula ikhasi lakho lokubikezela le-ecommerce, afuna ukwazi ukuthi umkhiqizo uzobazuzisa kanjani ngokuqondile. Bafuna ukwazi ukuthi kuzokwenza kanjani ukuphila kwabo kube lula, kujabulise kakhudlwana noma kwanelise.

Ukugxila ezinzuzweni ekhophi yewebhusayithi yakho kukhulisa amathuba okuthi bathenge.

Isibonelo, uma uthengisa i-tracker yokufaneleka, ungase uchaze izici zayo, ezifana nekhono lokulandelela izinyathelo nezinga lokushaya kwenhliziyo. Kodwa ukuze uthengise umkhiqizo ngempela, udinga ukuchaza izinzuzo zalezo zici, njengokuthi i-tracker ingasiza kanjani amakhasimende ukuthi afinyelele imigomo yawo yokufaneleka, athuthukise impilo yawo yonke, futhi azizwe eqiniseka ngokwengeziwe ekuphileni kwawo kwansuku zonke.

Benze bagxile ku-CTA eyodwa kuphela

Emhlabeni ogcwele izimo lapho amakhasimende abhekana khona nesimo esinzima sokukhubazeka, ukunikeza isiqondiso esicacile nge-CTA eqinile kungabaluleka ekuguquleni abathengi abanentshisekelo babe amakhasimende angempela.

Ngokufaka i-CTA eyodwa, eqinile kuwebhusayithi yakho noma ikhasi lomkhiqizo, ungaqeda noma yikuphi ukungaqiniseki okungenzeka amakhasimende abe nakho mayelana nokuthi yisiphi isinyathelo okufanele asithathe ngokulandelayo. Lokhu kusiza ukubamba ukunaka kwabo futhi kubaqondise ekwenzeni isinqumo sokuthenga manje.

I-CTA eqinile kufanele ibe:

  • Sula
  • Isiphetho
  • Okwenzelwe isenzo
  • Futhi ngolimi olukhuthaza amakhasimende ukuthi athathe isinyathelo ngokushesha.

Ngokwesibonelo, izikhathi eziningi, usebenzisa imishwana elula efana Thenga Manje or Ngena Up Namuhla ingasebenza ngempumelelo ekukhuthazeni amakhasimende ukuthi athenge noma abhalisele i-newsletter.

Awudingi ukwenza ubuciko ngombhalo wenkinobho ye-CTA. Ukukugcina kulula kusiza ukugcina inqubo yamakhasimende yokwenza izinqumo ilula futhi.

Ukufaka i-CTA eqinile akukwazi nje ukwandisa amathuba okuguqulwa kodwa futhi kungasiza ukwandisa i-ROI ekusetshenzisweni kwezikhangiso futhi wehlise izinga lokugxuma kuwebhusayithi yakho. Ngokunikeza isiqondiso esicacile nokukhuthaza amakhasimende ukuthi athathe isinyathelo, ungenza uhambo lwekhasimende lube bushelelezi futhi lujabulise abathengi abangaba khona.

Baphoqe ukuthi bathenge ngobufakazi bokuxhumana nabantu

Njengezidalwa zomphakathi, abantu ngokwemvelo baxhumene nabo (ngokungazi) bafuna ukuqinisekiswa kokukhetha kwabo, ikakhulukazi uma kuziwa ekwenzeni izinqumo zokuthenga. Yilapho ubufakazi bomphakathi bungaba ithuluzi elinamandla lemikhiqizo ye-ecommerce.

Ubufakazi bomphakathi bubhekisela ekuqoqweni kobufakazi bekhasimende nezibuyekezo ezethulwa ngombhalo noma ngefomethi yevidiyo kuwebhusayithi noma ikhasi lomkhiqizo. Ngokubonisa ukuzizwisa kanye nempendulo eyakhayo yamanye amakhasimende, ungakha ukwethenjwa nokwethembeka komkhiqizo wakho.

Abasafufusa imikhiqizo ye-ecommerce, ubufakazi bomphakathi bungabaluleke kakhulu ekusunguleni ukwethembeka kanye nokunqoba ukungabaza kwamakhasimende. Ngaphandle kwakho, amakhasimende angase abe manqikanqika ukuthenga, angabaza ukusebenza kahle komkhiqizo noma ikhono lomkhiqizo lokufeza izithembiso zalo.

Ngakolunye uhlangothi, ukuba khona kobufakazi bomphakathi kungaba yisikhuthazo esinamandla kumakhasimende angaba khona, okubashiye bengenakho ukukhetha ngaphandle kokuthenga enkampanini okungenani kanye. Ngokusebenzisa i-psychology yokuthenga yobufakazi bomphakathi, ama-ecommerce brand angakhuphula ukuguqulwa, akhe ukwethembeka kwamakhasimende, futhi iqhubekisele ukukhula kwesikhathi eside.

Ngokwesibonelo, Ama-Pip Decks inobufakazi bevidiyo bamakhasimende ayo ajabule futhi anelisekile - awajabulele ngokugcwele amakhadi ayo okuzethemba futhi akhulisa ukukhiqiza kwawo. Awudingi ukufaka ithani lazo, ambalwa nje asebenza kahle njengoba amakhasimende angaba khona efuna ukuqinisekiswa komuntu yenkampani yakho kanye nemikhiqizo oyithengisayo.

Guqula izivakashi zokuqala ngokunikezwa okumnandi

Abavakashi bewebhusayithi abaqalayo ngokuvamile bamane bacashe, futhi bayaphequlula nje futhi bangase bangalungeli ukuthenga ngaso leso sikhathi.

Nokho, ngokwethula umnikelo ongenakuvinjwa nge- ifomu le-popup yenhloso yokuphuma, izinkampani ze-ecommerce zingadonsa ukunaka kwabathengi abanezinhloso eziphezulu futhi zibakhuthaze ukuthi bathenge noma banikeze amakheli abo e-imeyili esikhathini esizayo. imizamo yokumaketha.

Ifomu le-popup yenhloso yokuphuma wuhlobo lwe-popup oluvela kuwebhusayithi uma umsebenzisi esezoshiya ikhasi.

Ngokwethula ukunikezwa okungenakuvinjwa, okufana nekhodi yesaphulelo noma ukuthunyelwa kwamahhala, izinkampani zingandisa amathuba okuguqula abathengi abanenhloso ephezulu babe amakhasimende ngaso leso sikhathi noma zithwebule imininingwane yazo yokuxhumana ukuze ziphinde zikhombe.

Isibonelo, ungabonisa i-popup yenhloso yokuphuma enikeza lezi zivakashi eziphumayo ukuthunyelwa kwamahhala noma isaphulelo esiphelele esingu-25% ekuthengeni kwazo kokuqala phakathi namahora angu-24.

Leli su lingaba nemiphumela emibili ethokozisayo yokugoqa:

  • Kungasiza ukwehlisa izinga lokugxuma kuwebhusayithi ngokukhuthaza izivakashi ukuthi zenze okuthile ngaphambi kokuhamba.
  • ingakhuphula izinga lokuguqulwa ngokunikeza isikhuthazo esingeziwe kubathengi abanezinhloso eziphezulu ukuze bathenge.

Ngokusebenzisa amandla ama-popups anenhloso yokuphuma nokunikezwayo okungavimbeki, izinkampani ze-ecommerce zingashayela ukuthengisa okwengeziwe, zithwebule idatha yekhasimende ebalulekile, futhi zithuthukise ukusebenza kukonke kwemikhiqizo yazo. Imikhankaso yokumaketha.

Amazwi wokugcina

Ikhasi lakho lokubikezela ngokuvamile liyindawo eyinhloko yokuxhumana yekhasimende. Futhi kufanele wenze lowo mbono wokuqala ubalwe ngokwakha ikhasi lokubikezela elingagcini nje ngokubukeka lilihle kodwa eliklanywe kucatshangwa ngomsebenzisi.

Ngokulandela lezi zindlela ezinhlanu ezihamba phambili, ungakha amakhasi okufika e-ecommerce asebenzayo nahehayo aklanyelwe ukuguqula izivakashi zewebhusayithi zibe amakhasimende athembekile.

Futhi, qiniseka ukuthi uyaqhubeka uwahlola futhi uwalungiselela ngokugcwele ngokusekelwe empendulweni yekhasimende ukuze uqhubeke wehlisa izilinganiso zokugxuma, ukhulisa ukuguqulwa, futhi ukhulise isisekelo samakhasimende esijabulayo.

Shiya amazwana

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