5 Okuthrendayo Komkhiqizo Wokunakekelwa Kwamehlo Okubalulekile ka-2024

Imikhiqizo yokunakekelwa kwamehlo igqama njengamathuluzi abalulekile ekulweni nokuguga, imibimbi, nezikhwama zamehlo ezithatha amahora amaningi esikrini. Njengoba isidingo sezisombululo zokunakekelwa kwamehlo ezisebenzayo nezintsha silokhu sikhula, amabhizinisi anethuba elihle lokungena kule makethe ekhulayo.

Imboni yobuhle ayiyona into engaziwa ekuziphendukeleni kwemvelo okuqhubekayo, futhi imikhiqizo yokunakekelwa kwamehlo ayihlukile. Kusukela kuma-serum nama-creams kuya nezimagqabhagqabha kanye nokwelashwa okukhethekile, izinketho ziningi futhi zihlukahlukene. 

Lesi sihloko sizocwila kumathrendi aphezulu amabhizinisi angawasebenzisa ukuze ahlangabezane nezidingo eziguqukayo zabathengi ngo-2024.

Okuqukethwe
Ingakanani imakethe yezimonyo zamehlo?
Amathrendi wemikhiqizo emi-5 ongawasebenzisa ukuze uthole inkambiso ephelele yokunakekelwa kwamehlo
Gxila kulawa mathrendi

Ingakanani imakethe yezimonyo zamehlo?

Imikhiqizo yokunakekelwa kwamehlo ithola ukuduma njengoba abathengi abaningi begxile ekuthuthukiseni impilo yamehlo abo. Ngalesi sizathu, imakethe yezimonyo zamehlo yomhlaba wonke (okwamanje engamadola ayizigidi eziyizinkulungwane ezingama-26.53) ibhekene nokwanda, Ochwepheshe Ukubikezela izinga lokukhula elihlanganisiwe lonyaka elingu-3.56% (CAGR) kusukela ngo-2023 kuya ku-2028.

Imibiko futhi ikhombisa ukuthi i-United States ingumdlali wemakethe omkhulu kunabo bonke, engenisa imali emangazayo ye-US $ 5 billion ngo-2023.

Amathrendi wemikhiqizo emi-5 ongawasebenzisa ukuze uthole inkambiso ephelele yokunakekelwa kwamehlo

Ukhilimu weso

Ukhilimu weso kuhle kakhulu ekunyakaziseni indawo ezungeze iso nokugcina isikhumba sibukeka siqinile, sithambile, futhi sisisha—abathengi ngokuqinisekile bayavumelana nalokhu, njengoba okhilimu wamehlo benesilinganiso sosesho sanyanga zonke esibabazekayo esingu-135,000 (ngokusekelwe kudatha ye-Google).

Njengoba isikhumba esizungeze amehlo sincane futhi sizwela kakhulu kunobuso bonke, okhilimu wamehlo ukunikeza izixazululo ezihlosiwe ukusiza ukufihla izimpawu zokuguga, ukukhathala, nokuphelelwa amanzi emzimbeni. Okungcono nakakhulu ukuthi okhilimu abaningi bamehlo banezithako ezifana ne-retinol, i-peptides, noma i-hyaluronic acid, esiza ukunciphisa imigqa emihle nemibimbi.

Okhilimu wamehlo baqukethe uvithamini C, i-kojic acid, ne-caffeine ukusiza ukukhanyisa izindawo ezingaphansi kwamehlo nokunciphisa ukukhukhumala/ukuvuvukala. Okubaluleke nakakhulu, okhilimu wamehlo futhi ukunikeza izinzuzo moisturizing amanzi phansi imiphumela ezimbi isikhumba esomile eduze kwamehlo. Ngakho-ke, akumangazi ukuthi kungani abathengi abaningi bekhothoza kukhilimu wamehlo.

I-serum yamehlo

Ama-serums wamehlo kudala umsindo omkhulu ngokuthenga abathengi njengoba bethola ukusesha okungu-27,100 nyanga zonke (ngokwedatha ye-Google). Njengokhilimu wamehlo, lezi zakhiwo ezigxilile zingakwazi ukuphatha isikhumba esithambile nesizwela eduze kwamehlo, zinikeze izixazululo zemigqa emihle, imibimbi, imibuthano emnyama, nezinye izinkinga.

Nokho, abanye abathengi bakhetha ama-serums wamehlo ama-creams ngenxa yokungaguquguquki okuhlukile. Amaserum anikezela ngokungasindi futhi azacile njengoba abakhiqizi bewakha besuka kuma-molecule amancane.

Kodwa akugcini lapho. Ngenxa yokwakheka kwawo okulula, ama-serums wamehlo ingacwilisa ngokushesha esikhumbeni somsebenzisi, ibenze bafaneleke ukusetshenziswa imini nobusuku. Futhi abathengi bangawagcoba ngisho nangaphambi kwama-moisturizers noma ama-creams.

Ingqikithi yamehlo

Ilula futhi igxilile, izakhi zamehlo nikeza esinye isisombululo sesikhumba esibucayi eduze kwamehlo. Yize zingadumile njengokhilimu noma amaserum, idatha Yezikhangiso ze-Google irekhoda ukusesha okungama-590 kwanyanga zonke kwale mikhiqizo.

Indawo eyodwa yokuthengisa enkulu ye izakhi zamehlo ukungaguquguquki kwawo okufana namanzi noma ijeli. Kungani lokhu kubalulekile? Ukuthungwa okunjalo kungena esikhunjeni ngokushesha kunabanye, kunikeze izixazululo ezilula zesikhumba samehlo esincane nesibucayi. Abathengi abanesikhumba esibucayi kakhulu futhi esibucayi, ikakhulukazi eduze kwamehlo, bazowuthanda lo mkhiqizo.

Njengama-serum, abakhiqizi bakha izinhlayiya zamehlo ezinomthamo ophezulu wezithako ezisebenzayo, okuhlanganisa ama-antioxidants, ama-peptide, namavithamini. Eqinisweni, izinto eziningi zamehlo zigxila ezindaweni ezithambile, ezivumela abathengi ukuthi balondoloze futhi bakhulise umswakama wesikhumba.

Imaski engaphansi kwamehlo

Amamaski angaphansi kwamehlo (noma iziqephu zamehlo) yimikhiqizo yokunakekelwa kwamehlo enezici ezihlukile. Banikeza isixazululo esingcono kakhulu sezindawo ezingaphansi kwamehlo, okuzenza zibe ezikhethekile kakhulu kunama-serum, okhilimu, nama-essence.

Abakhiqizi benza izifihla-buso kusuka kujeli, i-hydrogel, indwangu, noma ezinye izinto ezigcwele ama-serum noma ezinye izithako ezisebenzayo. Okungcono nakakhulu ukuthi ijeli noma i-hydrogel ehlukahlukene inikeza imizwa epholile futhi epholile ukusiza ukuvuselela indawo engaphansi kwamehlo.

Izimagqabhagqabha zamehlo futhi phezulu ohlwini njengenye yemikhiqizo yokunakekelwa kwamehlo ethandwa kakhulu ngo-2023 (futhi kubonakala sengathi izohlala injalo ngo-2024). Imibiko evela ku-Google Ads iveza ukuthi zibusa imakethe ngosesho olungaphezu kuka-201,000 nyanga zonke.

Ijeli yeso elimanzi

Ijeli yeso elimanzi iqabula amehlo akhathele, agcizelelwe isikrini. Inokwakheka kokupholisa okusebenzisa izithako ezifana nama-antioxidants, ama-peptides, ne-hyaluronic acid ukubhekana nabathengi ababhekene nokukhukhumala kanye namabala amnyama ngaphansi kwamehlo abo.

Okungcono nakakhulu yilokho hydrating iso gels yimikhiqizo yokuya kuyo ukuze uthole ukuqabuleka okubonakalayo nokusheshayo. Zifika zigcwele izithako ezithanda isikhumba njenge-collagen, i-niacinamide, ne-retinol ukuze zihlasele ukukhukhumala, imibimbi, imibuthano emnyama, nemigqa emihle.

Izijeli zamehlo bathola izinombolo ezinhle ngo-2023, okubonisa ukuthi bazoba ngcono nakakhulu ngo-2024. Intshisekelo yokusesha yalo mkhiqizo inyuke isuka ku-12100 ngo-Okthoba yaya ku-148000 ngoNovemba 2023.

Gxila kulawa mathrendi

Indawo yemikhiqizo yokunakekelwa kwamehlo iyashintsha, iveza amathuba ajabulisayo ukuze abathengisi basebenzise amandla ngo-2024. Okhilimu wamehlo basiza ukuthambisa indawo ebucayi eduze kwamehlo, kuyilapho ama-serum ekhanga abathengi abakhetha ukungaguquguquki okuncane.

Izinhlayiya zamehlo zinikeza okunye okufana namanzi kokhilimu nama-serum, kodwa amajeli wamehlo adonsela amanzi ayindlela yokuya khona ukuze uthole ukuqabuleka okusheshayo. Okokugcina, abathengi abafuna ukukhomba izindawo zabo ezingaphansi kwamehlo bazothanda imaski yamehlo.

Ngena kulawa mathrendi ukuze unikeze ngohlu olubuyekeziwe lobuhle bamehlo ngo-2024.