Amathiphu angu-5 Abalulekile Ama-Akhawunti Entsha Yomthengisi we-Amazon

Ukuqala ibhizinisi elisha lokudayisa ku-inthanethi sekuye kwaduma kakhulu ngenxa yezinkundla ezihlukahlukene ezinikeza ukufinyelela okulula endaweni yemakethe yomhlaba. Ukuduma nokubusa kwe-Amazon kwenze kwaba ukukhetha okuphezulu kubathengisi mayelana nokuthengisa okungenzeka kanye namathuba. Kodwa-ke, naphezu kwamathemba, ukuthengisa e-Amazon kunezinselele zakho.

Ngenhlanhla, abathengisi abasha be-Amazon bangasebenzisa lo mhlahlandlela ukuze bathole izinkinga ezivamile abangase babhekane nazo kanye nezixazululo ezidingekayo zokuzinqoba.

Okuqukethwe
Yiziphi izinkinga umthengisi we-Amazon ongaqala ukuhlangana nazo?
Amathiphu angu-5 abalulekile okusiza ukulwa nalezi zinkinga
Ukuvala

Yiziphi izinkinga umthengisi we-Amazon ongaqala ukuhlangana nazo?

Nakuba i-Amazon inikeza okunikezwayo okukhangayo kubathengisi bayo, kuqinisekile ukuthi umgwaqo ngeke uhlale ushelela. Amabhizinisi amasha, ikakhulukazi, azodabula izivimbamgwaqo nezinselelo ezahlukahlukene endleleni yawo eya empumelelweni yase-Amazon.

Nazi ezinye zalezi zinselelo ezingase zivimbele imizamo yokuqala yomthengisi we-Amazon:

Inkinga 1: Izinzuzo zenzuzo engenayo kancane

Abathengisi abasha base-Amazon bangase babhekane nenselele ngenzuzo ephansi ekuqaleni. Kungani? Ngoba i-Amazon ikhokhela abathengisi njalo ngemva kwamasonto amabili, okwenza kube nzima kubo ukugcina uhlu oluqinile. Izinto ziba zimbi nakakhulu lapho abathengisi abasha besebenzisa imali engenayo evela kuma-oda ukuze bagcine uhlu lwabo lwempahla, okuholela ekuntulekeni okwengeziwe kwenzuzo noma ukuphazamiseka kwempahla.

Indaba yesi-2: Ukuncintisana okunonya

Izigidi zabathengisi ziminyene emakethe yase-Amazon, zidale ukuncintisana okukhulu. Lesi sibalo esiphezulu sabathengisi abahlale belwela ukuthengisa kwenza kube inselele kumabhizinisi amasha ukugwema ukuncintisana okukhulu. Ngenxa yalokho, ukungena emakethe ukwenza inzuzo kungaba yinkinga kulaba bathengisi.

Udaba 3: Izimpi zamanani omthengisi we-Amazon

Ezimakethe zase-Amazon ezinokuncintisana kakhulu, abathengisi bavame ukusebenzisa izimpi zamanani ukuze bavikele ibhokisi lokuthenga. Nokho, abathengisi abangenalwazi ngokuvamile bazama ukunqoba ukuncintisana kwabo ngokunikeza amanani aphansi ukuze banqobe impi. Kodwa le ndlela iholela ezinkingeni ezengeziwe ezifana nenzuzo ephansi kanye nemikhawulo yenzuzo encishisiwe. 

Inkinga 4: Ukuthola impendulo kubathengi

I-algorithm ye-Amazon ibheka impendulo yekhasimende futhi ibuyekeza isici, ikwenze kube isici esibalulekile abathengisi abasha okufanele basinqobe. Kodwa-ke, i-Amazon yenza izinguquko ezibalulekile kunqubomgomo yayo yokubuyekeza kulandela ukukhohlisa okusolwayo kokubuyekezwa.

Ngenxa yalokho, i-Amazon manje ivimbela abathengisi ukuthi bacele ukubuyekezwa ngokuqondile ukuze bathole izinto zamahhala noma izikhuthazo. Noma i-Amazon ivumela ukubuyekezwa okukhuthazwayo ngohlelo lwe-Amazon Vine, kusengaba inkinga kubathengisi abasha ukuthola ukubuyekezwa okubucayi kubathengi.

Indaba yesi-5: Ukuphula imikhawulo eqinile nezinqubomgomo

I-Amazon isungule imihlahlandlela yomphakathi eqinile ehlanganisa izici ezahlukahlukene, njengokufaneleka, ukukhushulwa, ukucela ukuthengisa, kanye nokuphulwa kokuqukethwe. Kodwa-ke, okuvame ukuvimba abathengisi abasha imikhawulo yomkhiqizo we-Amazon, ebavimbela ekuthengiseni izinto ezithile endaweni yesikhulumi. Ngeshwa, ukwephula izinqubomgomo ezinjalo kungase kuholele ekumisweni kwe-akhawunti noma ekunqanyulweni ngokuphelele.

Amathiphu angu-5 abalulekile okusiza ukulwa nalezi zinkinga

Isixazululo 1: Sebenzisa ezinye izindlela zokuthola imali

Ngokungangabazeki, umthengisi omusha we-Amazon angenza inzuzo enkulu ngokuthengisa kwakhe kokuqala. Kodwa-ke, iqiniso lisamile lokuthi i-Amazon ikhokha njalo ngemva kwamasonto amabili, okungaba kuhle kubathengisi abatshale imali yabo yonke njengenhloko-dolobha yabo. Kodwa, ngeminye imithombo yoxhaso, abathengisi bangakwazi ukunqoba ukubuyisela kancane inzuzo.

Ngokuhlola izinketho ezingaphezu kwemali yabo ye-Amazon, njengemali mboleko, noma imigqa yezikweletu, bangafinyelela izimali ezengeziwe ukuze bavale igebe phakathi kwezindleko zabo kanye nenzuzo engenayo.

Futhi, ukuba nokufinyelela kwezinye izimali kuqinisekisa ukugeleza kwemali okungaguquki. Abathengisi abasha bangatshala imali ngokuqhubekayo ku-inventory, bathole ukunikezwa okuzinzile ukuze bahlangabezane nezidingo zamakhasimende. Kuzosiza ukunciphisa ubungozi bokuphazamiseka kwempahla futhi kuvumele abathengisi ukuthi basebenzise amathuba okuthengisa noma banwebe ukunikezwa kwemikhiqizo yabo.

Ngaphezu kwalokho, abathengisi bangathola futhi ukuguquguquka kwezezimali ngokusebenzisa izimali ezihlukene. Esikhundleni sokuboshelwa emalini etholwa ngokuthengiswa kwe-Amazon, bangazama imigqa emisha yomkhiqizo noma batshale imikhankaso yokumaketha ukuze baqhube ukuthengisa. 

Isixazululo 2: Sebenzisa i-Amazon organic search optimization

Lo mncintiswano uhlale unonya kubathengisi abasha okungenzeka ukuthi bayazabalaza ukuze babonakale ezimakethe ezinkulu. Kodwa-ke, abathengisi abasha be-Amazon bangagxila ekwakhiweni kokusesha okuphilayo ukuze bathole umfutho odingekayo ukuze banqobe umncintiswano.

Ngokujabulisayo, amasu adingekayo kulesi sixazululo ahilela ukuthuthukisa ukufakwa kuhlu kwemikhiqizo kumiphumela yosesho lwemvelo. Abathengisi abasha badinga kuphela ukufaka amagama angukhiye abalulekile ngokwecebo, bathuthukise izihloko/izincazelo zemikhiqizo, futhi bathuthukise izithombe zomkhiqizo ukuze bathuthukise amathuba abo okuheha ithrafikhi yezinto eziphilayo.

Uma abathengisi belungiselela ukufakwa kuhlu kwabo ngempumelelo, bakhulisa amathuba okuvela phezulu emiphumeleni yosesho yemikhiqizo ehlobene. Ukubonakala okuthuthukisiwe kungashayela ithrafikhi eyengeziwe emakhasini omkhiqizo wabo, okubavumele ukuthi badlulele izimbangi okungenzeka.

Ngaphezu kwalokho, i-algorithm ye-Amazon iklomelisa ngohlu oluthola amanani okuchofoza aphezulu kanye nokuguqulwa okunezinga elithuthukisiwe lokusesha. Ngamanye amazwi, ukuletha uhlu oluphoqayo olukhanga amakhasimende futhi lubakhuthaze ukuthi bathenge kungasiza abathengisi abasha bathuthukise amazinga abo okusesha okuphilayo.

Isixazululo 3: Sebenzisa imali enkulu ngamathuluzi okwenza amanani asebenzayo

Izimpi zamanani abathengisi base-Amazon zimbi kubathengisi abasha, kepha kunendlela elula kulokhu. Abathengisi abasha bangasebenzisa amathuluzi okubuyisela amanani ukuze babe sethubeni lokugwema izimpi zamanani ngaphandle kokudela amazinga enzuzo.

Amathuluzi okubuyisela amanani afana waziswa, Sizoba, Ukuthwebula komdayisi, njll., inikeza izixazululo ezithile ukuze usize abathengisi balungise ngokuzenzakalela izintengo zomkhiqizo ngokusekelwe ezimeni zemakethe kanye nentengo yesiqhudelani. Ngenxa yalokho, abathengisi abasha bangakwazi ukukhulisa amanani abo ngamandla nangobuhlakani ngesikhathi sangempela ukuze bahlale bencintisana futhi benza inzuzo,

Esikhundleni sokugijimela ezansi ngokwehlisa izintengo ngokuqhubekayo, abathengisi abasha bangasebenzisa amathuluzi okubuyisela amanani ukusetha imithetho yamasu entengo. Ngokungeziwe emananini esiqhudelani ashiwo ngaphambilini kanye nezimo zemakethe, le mithetho iphinde icubungule isivinini sokuthengisa, amazinga e-inventory, kanye nokufiswayo. amamaki enzuzo.

Elinye lamathuluzi okubuyisela amanani angcono kakhulu abathengisi abasha abangalisebenzisa ukuze bagweme amasu okubuyisela amanani angenangqondo futhi angenayo inzuzo encane phakathi kwabo bonke abanye i-Seller Snap. Ubuchwepheshe bayo obuthuthukisiwe buthola ukuziphatha kwezimbangi futhi kwenze izinguquko zentengo ezenziwe ngokwezifiso ukuze zibadlule.

Isixazululo 4: Beka phambili isevisi yamakhasimende enhle

Ukuthola impendulo kumakhasimende kungaba yisithiyo esikhulu ngezinye izikhathi. Futhi ngisho nalapho benikeza impendulo, kungase kube kubi noma kungabi yilokho abathengisi abakulindele. Kodwa-ke, esikhundleni sokuthembela ekucelweni okuqondile, abathengisi bangabeka phambili ukuhlinzeka okuhlukile okuhlangenwe nakho kwamakhasimende, okuholela ngokwemvelo kuzibuyekezo ezinhle nempendulo.

Ukunikeza isevisi yamakhasimende enhle kakhulu akusizi nje kuphela ukweqa okulindelwe amakhasimende kodwa futhi kwakha idumela lokwethembeka nokwaneliseka. 

Nawa amanye amathiphu abathengisi abasha abangawalandela ukuze baqinisekise ukuthi isevisi yabo yamakhasimende isezingeni eliphezulu:

1. Nikeza ukuxhumana okusheshayo nokucacile: Ukuphendula ngokushesha nangempumelelo emibuzweni yamakhasimende noma ezikukhathazayo, kukhombisa ukulalelisisa nobuchwepheshe.
2. Qinisekisa ikhwalithi yomkhiqizo: Ukuletha imikhiqizo yekhwalithi ephezulu ehlangabezana noma edlula okulindelwe yikhasimende kusiza ukukhuthaza ukuzizwisa okuhle futhi kukhuthaze impendulo eyakhayo.
3. Nikeza izimbuyiselo nezimbuyiselo ezingenazinkinga: Inqubomgomo yembuyiselo elungele amakhasimende ifaka ukuzethemba kubathengi futhi ibonisa ukuzibophezela ekwanelisekeni kwamakhasimende. Lungiselela ukuthatha ukulahlekelwa futhi ulondoloze ubuqotho bakho.
4. Yenza kube ngokwakho umuzwa wokuthenga: Ukuhamba imayela elingeziwe ukuze wenze ukuxhumana kube ngokwakho futhi ubonise ukunakekela kwangempela kwekhasimende ngalinye kuthuthukisa ulwazi lwalo lulonke futhi kwandisa amathuba empendulo eyakhayo.
5. Khuthaza impendulo: Ukucela impendulo ngenhlonipho kumakhasimende ngemva kokuthenga, ngaphandle kokucela ukubuyekezwa ngokuqondile, kungakhiqiza izibuyekezo eziphilayo nezokuzithandela.

Isixazululo sesi-5: Yenza ucwaningo olufanele lomkhiqizo

I-Amazon igxile kakhulu kumakhasimende, ibeka izinqubomgomo nezinkombandlela eziqinile ezingakhinyabeza ibhizinisi elibhekiwe lomdayisi omusha. Kodwa-ke, ithemba alilahleki njengoba abathengisi bengagwema ukungena enkingeni ngokucwaninga kahle ngaphambi kokuthengisa noma yimiphi imikhiqizo e-Amazon.

Ngaphezu kwalokho, ukwenza ucwaningo olufanele lomkhiqizo kubandakanya ukulandela izinyathelo ezibalulekile ezimbalwa.

1. Qonda izinqubomgomo ze-Amazon: Abathengisi kufanele bazijwayeze nezinkombandlela ze-Amazon, imikhawulo, nohlu lwezinto ezinqatshelwe. Ngaleyo ndlela, bangakwazi ukuhlonza imikhiqizo engase ibangele izinkinga zokuthobela imithetho, izigweme kusenesikhathi.
2. Yenza ukuhlaziywa kwemakethe: Linganisa isidingo nokuncintisana ngemikhiqizo engaba khona. Kuhlanganisa ukuhlola amazinga okuthengisa, ukubuyekezwa kwamakhasimende, nohlu lwabaqhudelana naye ukuze kulinganiswe ukusebenza kwemakethe nezinga lokuncintisana.
3. Qinisekisa imikhawulo yomkhiqizo: Ngaphambi kokufaka umkhiqizo ohlwini, hlola noma yimiphi imikhawulo ethile ehlobene noma izimfuneko. Abathengisi abasha bangakwenza lokhu nge-Amazon's Seller Central noma ngokuthinta Abasekeli Bomthengisi ukuze bacaciselwe. 
4. Hlola imithetho eqondene nesigaba: Izigaba ezihlukene zemikhiqizo e-Amazon zingaba nemithetho nemigomo ethile. Qinisekisa ukuthi uqonda kahle futhi unamathela kule mihlahlandlela eqondene nesigaba uma ukhetha ozokuthengisa.
5. Izibuyekezo zenqubomgomo yokuqapha: Hlala unolwazi mayelana nezinguquko zenqubomgomo kanye nezibuyekezo ezivela e-Amazon. Buyekeza njalo ukuxhumana kwe-Amazon, izinkundla zabathengisi, nezinsiza zokusekela ukuze uqinisekise ukuthobelana nezinqubomgomo ezintsha noma ezibuyekeziwe.

Izinyathelo ezingenhla zivumela abathengisi ukuthi bazulazule endaweni yesikhulumi ngokuzibophezela, bagcine ukuma okuhle ne-Amazon, futhi bagweme izinhlawulo ezinjengokumiswa kwe-akhawunti noma ukulahlekelwa imali.

Ukuvala

Ukuthola inkululeko yezezimali ngokuthengisa e-Amazon kudinga isineke nokubekezela. Ngokusebenzisa izixazululo ezishiwo ngenhla nangokulindela okungokoqobo, abathengisi abasha bangavula indlela yebhizinisi elichumayo le-Amazon.

Khumbula ukuthi kungase kuthathe isikhathi ukusungula umkhiqizo, ulungiselele uhlu, futhi wakhe isisekelo samakhasimende athembekile. Kepha ngomcabango olungile nokuzibophezela ekukhuleni okuqhubekayo, abathengisi abasaqalayo bangahlala begxilile, bazivumelanise ngokuqhubekayo ukuthambekela kwemakethe, futhi samukele amathuba avelayo.