Amathrendi Okupakisha ayi-5 Wonke Umthengisi waku-inthanethi Kufanele Wazi ngo-2024

Ngo-2024, imboni yokupakisha izofakaza ushintsho oluguquguqukayo, oluqhutshwa ukuhlangana kwezidingo zokusimama, ukuthuthuka okuthandwa ngabathengi, kanye nezitayela zokuklama ezinesibindi. Njengoba amabhrendi ezulazula kulo mkhakha wezwe oguquguqukayo, amathrendi amahlanu abalulekile ayavela, anikeze umhlahlandlela wokudala amaphakheji angagcini nje ngokuvikela futhi alondoloze imikhiqizo kodwa futhi ahehe futhi ajabulise abathengi. Kusukela ekwamukeleni ukuzungeza ngezixazululo ezigcwalisekayo kuya ekuhloleni ama-pastel palettes kanye ne-audacious typography, lezi zitayela zinikeza ithuba lezinkampani ukuze zizihlukanise kuyilapho zihambisana namagugu esisekelo samakhasimende akhula ngokuqaphela imvelo futhi ahambisana nemizwa. Hlanganyela nathi njengoba sihlola amathrendi amahlanu okupakisha asethelwe ukulolonga imboni onyakeni ozayo.

Okuqukethwe
1. Inguquko yokugcwalisa kabusha: Ukwamukela ukujikeleza
2. Ukuvalelisa kumapulasitiki asetshenziswa kanye
3. Imibala epholile: Amandla ama-pastel
4. Hlela: Imiklamo yejiyomethri egqamile
5. I-typography egcwele ubuntu
6. Amagama wokugcina

Inguquko yokugcwalisa kabusha: Ukwamukela ukujikeleza

Unyaka ka-2024 uzophawula ushintsho olukhulu ekusetshenzisweni okukodwa njengoba imikhiqizo yamukela inguquko yokugcwalisa kabusha. Lokhu kunyakaza, okuqhutshwa ukuqwashisa okukhulayo komthelela wemvelo wokupakishwa kwemfucuza kanye nesidingo sokunciphisa ukukhishwa kwekhabhoni, kuzobona ukwanda kokwamukelwa kwezixazululo zokupakisha ezingasetshenziswa futhi ezigcwalisekayo.

Amabhrendi azulazula ngempumelelo kulolu shintsho kuzoba yilawo anikezela ngezinketho ezintsha zokugcwalisa, ezifana nokupakishwa kwe-keepsake namamodeli asuselwa kokubhaliselwe. Lezi zindlela azigcini nje ngokunciphisa ukungcola kodwa futhi zikhuthaza umuzwa ojulile wokwethembeka phakathi kwamakhasimende ajabulela ukunethezeka kanye nobungane bemvelo bemikhiqizo egcwalisekayo.

Ukuze kusebenze ngempumelelo lo mkhuba, amabhrendi kufanele enze ukuhlola okuphelele kokupakishwa kwawo okukhona futhi akhombe amathuba okwethula ukujikeleza. Lokhu kungase kuhlanganise ukuthuthukisa ukugcwaliswa kabusha okupakishwe kancane, ukusebenzisa imodeli yokupakisha-njengesevisi, noma ukuhlola ubudlelwano nabahlinzeki bokugcwalisa kabusha benkampani yangaphandle. Ngokuthatha izinyathelo ezisheshayo zokunciphisa ukupakishwa kokusetshenziswa kanye, amabhrendi angabonisa ukuzibophezela kwawo ekusimameni ngenkathi ehlangabezana nokulindelwe okuthuthukayo kwabathengi abakhathalela imvelo.

Inguquko yokugcwalisa kabusha imele ithuba elinamandla lemikhiqizo ukuze izihlukanise emakethe encintisanayo. Ngokwamukela ukuzungeza nokunikeza izixazululo ezintsha zokugcwalisa kabusha, amabhrendi awakwazi nje ukunciphisa indawo yawo yemvelo kuphela kodwa futhi ahlakulele isisekelo samakhasimende esithembekile azisa ukusimama nokuba lula ngesilinganiso esilinganayo.

Ukuvalelisa kumapulasitiki asetshenziswa kanye

Njengoba umhlaba udonsana nemiphumela yezemvelo yamapulasitiki asetshenziswa kanye, unyaka ka-2024 uzobona umfutho omkhulu obheke ezixazululweni zokupakisha ezingenazo ipulasitiki. Ngomthetho ozayo ovela ku-UN kanye ne-EU uqondise kumapulasitiki asetshenziswa kanye, imikhiqizo izophoqeleka ukuthi ihlole futhi yamukele ezinye izinto ezihambisana nesidingo esikhulayo sokupakishwa okusimeme.

Enye indlela ethembisayo yemikhiqizo ukusetshenziswa kwamaphakheji asekelwe ephepheni, okunikeza enye indlela eco-friendly kunezinketho zepulasitiki zendabuko. Kodwa-ke, amabhrendi kufanele futhi acabangele izinto ezintsha ezifana nezitokwe zephepha ezingenasihlahla, njenge-hemp, namafilimu asuselwa ku-bio. Lezi zixazululo ezisezingeni eliphezulu azigcini nje ngokunciphisa umthelela wemvelo wokupakisha kodwa futhi zibonisa ukuzibophezela komkhiqizo ekusimameni nasekusunguleni izinto ezintsha.

I-Aluminium, enamazinga ayo aphezulu okugaywa kabusha nokuqina kwemvelo, izophinde ibambe iqhaza elibalulekile ekususeni amapulasitiki asetshenziswa kanye. Ngokuhlanganisa i-aluminium emiklamo yabo yokupakisha, imikhiqizo ingangeza ukuthinta kokunethezeka okusimeme kuyilapho iqinisekisa ukuthi imikhiqizo yabo ivikelekile futhi iyalondolozwa.

Ukuzulazula ngempumelelo uguquko kude namapulasitiki asetshenziswa kanye, imikhiqizo kufanele ihlole ngokucophelela ukupakishwa kwayo ekhona futhi ihlonze amathuba okushintsha izingxenye zepulasitiki ngezinye izindlela ezilungele imvelo. Lokhu kungase kuhilele ukusebenzisana nabaklami bokupakisha nabahlinzeki ukuze bakhe izixazululo ezintsha ezihlangabezana nezidingo ezihlukile zomkhiqizo ngamunye kuyilapho kunciphisa umthelela wendawo. Ngokwamukela ngokuqinile ukupakishwa kwamahhala wepulasitiki, amabhrendi angazimisa njengabaholi enqubweni yokupakisha esimeme futhi akhe ukwethembana nabathengi abaya ngokuya beqaphela imvelo.

Ama-hues apholile: Amandla ama-pastel

Ezweni elibonakala ngokungaqiniseki nokucindezelwa, amandla ombala ekwakhiweni kokupakisha awakwazi ukweqiwa. Ngo-2024, amabhrendi azophendukela kumbala we-pastel opholile ukudala umuzwa wokuzola nokunethezeka kubathengi abafuna izikhathi zokuphumula nokuba nethemba.

Izithunzi ezifudumele, ezithulisiwe njengebhilikosi elithambile, i-sage ethambile, ne-lavender ethambile izobusa indawo yokupakisha, inikeze okokugcoba okubonakalayo kwemizwa. Le mibala ivusa imizwa yokuzola nokulangazelela, inikeze ukuphunyuka okudingeka kakhulu ezingcindezini zokuphila zanamuhla.

Amabhrendi angahlanganisa lawa ma-pastel apholile ekupakishweni kwawo ngokusebenzisa amasu ahlukahlukene, kusukela ekuvinjweni kombala oqinile kuya emiphumeleni efihlekile ye-gradient. I-edishini ekhawulelwe noma amaphakheji wesizini anikeza ithuba elihle lokuzama lawa mathunzi amasha, apholile ngaphandle kokufaka engozini ukuqashelwa komkhiqizo noma ifa.

Ukuze kusetshenziswe ngempumelelo amandla ama-pastel, amabhrendi kufanele acabange ukubhanqa lawa mamibala athambile nokungathathi hlangothi okujulile, okusekelwe phansi njengamalahle noma i-navy. Lokhu kuqhathanisa kudala umuzwa wokulinganisela nokuba yinkimbinkimbi, okuqinisekisa ukuthi ukupakishwa kuzwakala kududuza futhi kuyi-premium. Ngokwamukela ukuthambekela kwemibala ephaphathekile epholile, amabhrendi angakha amaphakheji angagcini nje ngokuvikela futhi alondoloze imikhiqizo yawo kodwa futhi anikeze isikhashana sokuxhumana okungokomzwelo nokukhululeka kubathengi ezweni eliya ngokuya linesiphithiphithi.

Hlela: Imiklamo yejiyomethri egqamile

Ngo-2024, idizayini yokupakisha izofakaza ukwanda kokusetshenziswa kwezimo ezinesibindi, zejiyomethri eziheha iso futhi zidale ukubukeka okuhlala njalo. Le miklamo elula kodwa ekhangayo ingena ekuthandeni okungokwemvelo kobuchopho bomuntu kumafomu acacile, abonakala kalula, okuwenza abe ithuluzi elinamandla lokuhlukanisa umkhiqizo kanye nokukhumbula.

Ucwaningo luye lwabonisa ukuthi izimo ezigobile nezilula zivusa imizwa nokuhlotshaniswa okuhle, okuhlinzeka ngesinqamuleli esingenalwazi sabathengi abazulazula endaweni yemakethe egcwala futhi eyinkimbinkimbi. Ngokuhlanganisa lezi zakhi zejiyomethri ezinesibindi emaphaketheni azo, amabhrendi angakha umuzwa wokujwayela nokwethembana, ngisho naphakathi kwamakhasimende amasha noma okungenzeka.

Ukuze kusetshenziswe ngempumelelo lo mkhuba, amabhrendi kufanele abheke ezawo izindaba ezihlukile namagugu ukuze akhuthazeke. I-motif yejiyomethri ehlukile ingathathwa kulogo yomkhiqizo, ukunikezwa kwemikhiqizo yalo, noma ngisho nezimiso zalo zokusungula. Okubalulekile ukukhomba umumo ohlanganisa ingqikithi yomkhiqizo nokuwusebenzisa ngokuzethemba nangokuvumelana kuzo zonke izici zokupakisha.

Lapho uklama ngezimo zejometri ezinesibindi, ama-brand akufanele esabe ukwenza isitatimende. Amafomu amakhulu, akhangayo abusa indawo yokupakisha angakha umthelela wokubuka onamandla, aqinisekise ukuthi umkhiqizo ugqama emashalofini aminyene noma ezimakethe zedijithali. Ngokwamukela ukuthambekela kwemiklamo yejiyomethri enesibindi, amabhrendi angakha amaphakheji angagcini nje ngokuvikela imikhiqizo yawo kodwa futhi asebenze njengenxusa elihlukile nelikhumbulekayo lobunikazi bomkhiqizo wabo.

I-typography egcwele ubuntu

Ngo-2024, idizayini yokupakisha izoba noshintsho olukhulu njengoba izinhlobo zemikhiqizo zisuka ku-typography ehlanzekile, esezingeni elincane ebibusa indawo kule minyaka edlule. Esikhundleni salokho, kuzovela inkathi entsha ye-typography enesibindi, ecacile, negcwele ubuntu, ekhombisa isifiso sokwakha ukuxhumana okujulile kwemizwa nabathengi.

Lo mkhuba, ogqugquzelwa kakhulu yizinto ezithandwayo zeGeneration Z, uzobona imikhiqizo yamukela ukukhetha kohlobo olunobuhlakani nolwengqondo olufaka amaphakheji awo umuzwa wamandla, ukudlala, kanye nokuba yiqiniso. Kusukela ku-chunky, imibhalo ephefumulelwe kabusha ye-retro kuya ku-edgy, i-sans-serifs yokuhlola, i-typography yango-2024 izoba yinoma yini.

Kumabhrendi afuna ukwenza imali ngale threndi, ukhiye ukukhomba isitayela sokuthayipha esihambisana nobuntu bawo obuhlukile kanye namanani. Lokhu kungase kuhilele ukusebenzisana namaciko anekhono lokuthayipha noma abaklami ukuze bakhe amagama angokwezifiso athwebula ingqikithi yomkhiqizo ngendlela ehlukile nengabanikazi.

Lapho enza i-typography egcwele ubuntu ekupakishweni, amabhrendi akufanele esabe ukusunduza imingcele yokufaneleka nokuvumelana. Uhlobo olukhulu, olunesibindi olubusa ikhanvasi yokupakisha lungakha umthelela wokubukwayo onamandla, kuyilapho inhlanganisela yemibala engalindelekile nezinhlelo zokudlala zingathuthukisa nakakhulu umuzwa wobuntu nokuthandeka. Ngokwamukela ithrendi ye-typography echazayo, enothile ngezinhlamvu, amabhrendi angakha amaphakheji angagqami nje kuphela eshalofini kodwa futhi akha isibopho esihlala njalo semizwa nabathengi endaweni yemakethe enomsindo neqhudelanayo.

Amazwi wokugcina

Njengoba imboni yokupakisha ithuthuka ngo-2024, amabhrendi amukela lezi zindlela ezinhlanu ezibalulekile azobekwa kahle ukuze abambe izinhliziyo nezingqondo zabathengi. Ngokubeka phambili ukusimama ngokusebenzisa izixazululo ezigcwalisekayo nezinye izinto ezingenapulasitiki, ezihlanganisa imibala ye-pastel epholile, imiklamo yejiyomethri enesibindi, kanye nokufaka ubuntu nge-typography ecacile, amabhrendi angakha ukupakisha okungavikeli futhi kugcine imikhiqizo yabo kuphela kodwa futhi exoxa indaba ephoqelelayo. Njengoba umhlaba uqhubeka nokushintsha, labo abavumelana nezimo nabasungula izinto ezintsha kuzoba yibo abachumayo, bakha ukuxhumana okujulile namakhasimende abo futhi bashiye umthelela ongapheli embonini iyonke.