5 Amasu Omkhiqizo Wobuhle Oncomekayo Isabelomali

Ukwehla kwamandla emali kanye nenkinga yezindleko zokuphila kuye kwabangela abathengi abaningi ukuba bacabangele kabusha imikhuba yabo yokusebenzisa imali. Imboni yobuhle kusalindeleke ukuthi ifinyelele inani elingaphezu kwe-US $ 500 billion nge-2030, ngisho nesimo somnotho samanje. 

Noma kunjalo, izinkampani ezihola imboni yobuhle zibhekisisa lesi simo futhi zazisa abathengi ukuthi bayakuqonda ukuthi izinto sezinzima kangakanani. Imikhiqizo elandela amasu athile izosinda kule nkinga, njengoba izogcina ukwethembeka kwabathengi futhi igcine amakhasimende ngokuvuma ubunzima.  

Nawa amasu amahlanu asetshenziswa abaholi bamabhizinisi ukugcina ukwethembeka kumakhasimende ngesikhathi sobunzima bomnotho.

Okuqukethwe
Yimaphi amasu abaholi bomkhiqizo abawasebenzisayo?
Isiphetho

Yimaphi amasu abaholi bomkhiqizo abawasebenzisayo?

Inikeza amaphakheji angasebenziseka kabusha futhi agcwaliseke kabusha

Amakhasimende afuna izindlela zokonga imali ekuthengeni kwawo izimonyo. Ukuze zizisize zonge imali, ezinye izinkampani zinikeza izinketho ezingasetshenziswa kabusha noma ezigcwalisekayo zemikhiqizo yazo. 

Ukupakisha okusebenzisekayo kabusha kuvame ukuthengeka kakhulu kunezindleko zokuthenga umkhiqizo omusha, ngakho abathengi abaningi bazogcina imikhuba yabo yokusebenzisa imali. Abanye abakhiqizi banikeza ngisho ngezaphulelo uma abathengi bekhetha inketho engagcwaliswa kabusha.

Izinketho ezingagcwaliswa kabusha zizoba umdwebo omuhle kubathengi abakhathazekile ngokulinganisa imvelo nokunciphisa izindleko. Imikhiqizo eshibhile ivamise ukunganaki kakhulu umhlaba, ngakho amakhasimende azojabulela imikhiqizo ethengekayo elungele umhlaba. 

Uma ukupakisha okusebenziseka kabusha kungenzeki ngokusekelwe kumkhiqizo, abanye abakhiqizi bayawusebenzisa iphakheji yezimonyo engaboli izinketho. 

Ukusebenzela umphakathi

Noma ukusiza amakhasimende onge imali kuyindlela enhle yokugcina ukwethembeka, kungase kungabi ngokoqobo kuwo wonke amabhizinisi. Akuwona wonke umkhiqizo ozokwazi ukukhokhela ukwehlisa amanani, ngakho izinkampani ezingakwazi ukwenza lokhu kufanele zigxile ezindleleni zokusebenzela umphakathi wabathengi bazo. 

Imikhankaso egxile ekunikeleni ngezinto ezibalulekile ngesikhathi senhlekelele yomnotho izothokozelwa ngabathengi. Isibonelo, ngo-2022 i-UK Retail Boots yethula i- umkhankaso wokubhekana nobumpofu benhlanzeko emphakathini wabo. 

Lolu daba lukhungethe umphakathi lwagcina lubheda kakhulu njengoba bebembalwa abantu abebekwazi ukuthenga imikhiqizo abebeyidinga. Amakhasimende athenge imikhiqizo abenenketho yokunikela emkhankasweni lapho ekhokhela izinto zawo. Ngisho noma bengahlomuli ezinsizeni ezinikelwe, abathengi basazoba nomuzwa wokuthi ukukhathazeka kuye kwavunywa nokuthi kuthathwa izinyathelo zokusiza abathengi. 

Ukwenza isabelomali esinethezekile

Njengoba abathengisi abangaphakathi komuntu sebeba izitolo ezitholakalayo kuwo wonke umuntu, abathengisi abaningi bathatha izinyathelo zokwandisa imikhiqizo yobuhle. Izinkampani eziningi zezimonyo ezincane kuya kweziphakathi ziyazabalaza ukuhlala ebhizinisini phakathi nalesi simo esibucayi somnotho, ngakho-ke ezinye zibambisene nabathengisi abanjengoTarget ukuze banikele ngemikhiqizo yabo ngamanani athengekayo. 

Lokhu kuhlukahluka komkhiqizo kuvumela abathengisi ukuthi banikeze imikhiqizo yekhwalithi kubathengi kuwo wonke amaphuzu amanani. Imikhiqizo efana nalena anti-wrinkle cream isethi anenani eliphansi ngokwanele ukuthi abathengi abaningi bazokwazi ukuzitholela lezi zinto zikanokusho. Izinkampani ezibonisa ukuzimisela ukwenza ukunethezeka nekhwalithi kufinyeleleke kunoma yiliphi iphuzu lentengo zizothola ukwethembeka kwabathengi ngalesi sikhathi esinzima. 

Ukunikeza imikhiqizo yodumo

Abanye imikhiqizo yobuhle sibhekane nokuwohloka komnotho ngokwakha imikhiqizo ethengekayo ngokusebenzisa imigqa yokusabalalisa. Ulayini wokusabalalisa umkhiqizo wobuhle othathwa njengeqoqo "lesigaba sesibili" eliphethwe inkampani enkulu, ehlonishwa kakhulu. 

Le mikhiqizo yezimonyo ingamahlumela emikhiqizo ebiza kakhulu, esungulwe ehlose ukudala imikhiqizo ethengekayo futhi ithwebule izethameli ezibanzi. 

Le mikhiqizo ibambisene nabathengisi abafana ne-Walmart ukusabalalisa imikhiqizo yabo ezindaweni eziningi ngangokunokwenzeka. Lo mkhuba wenza imikhiqizo ithandeke i-matte finish izimpushana ezicindezelwe kufinyeleleke kakhudlwana kubathengi abaningi.

Imigqa yokusabalalisa nayo ibe nomthelela ekwenzeni i-dupe culture, okuwumkhuba wokuthola imikhiqizo ethengekayo eyenza into efanayo nemikhiqizo ebiza kakhulu. 

Imikhiqizo elungele isabelomali efana nale amakha ahlala isikhathi eside zifunwa ngoba zifana namakha asezingeni eliphezulu noma abizayo. Amakhasimende azojabulela ukuthola ezinye izindlela ezithengekayo emikhiqizweni ewubukhazikhazi esesezingeni elihle. 

Ukubeka phambili ukwethembeka

Wonke umuntu, kusukela kubathengi kuya kubakhiqizi, udonsa kanzima ukuze akwazi ukukhokhela lokho akudingayo njengamanje. Abathengi bayakwazisa ukubonisa obala nokwethembeka okuvela kumabhrendi manje njengoba inkundla yezokuxhumana yenze ukuxhumana kwekhasimende nenkampani kwaba lula kakhulu. 

Eqinisweni, kungase kungenzeki ukuthi imikhiqizo ihlale ivumelana nesabelomali esimweni samanje somnotho, kodwa ukwethembeka kubathengi mayelana nokukhuphuka kwezintengo kuyindlela enhle yokugcina ukwethembeka kwamakhasimende.

Izinkampani zisebenzisa iziteshi zenkundla yezokuxhumana ukuze zikhulume nabathengi futhi zixoxisane ngebhrendi, amanani, izindaba ze-supply chain, nezinye izici ezingase zigcine izindleko ziphezulu. 

Ukuxhumana namakhasimende, noma ukuwatshela ngokukhuphuka kwentengo noma ukubambezeleka kokuthunyelwa, kuzohamba indlela ende ekugcineni ukwethembeka kwamakhasimende. Amakhasimende awafuni ukuzizwa enganakiwe, ngakho-ke noma ngabe izindaba zingezona izindaba ezinhle, amakhasimende azojabulela isibuyekezo esithembekile esivela enkampanini.

Isiphetho

Ukwenyuka kwamandla emali kubangele ukuthi imikhiqizo ilungise kabusha indlela enza ngayo ibhizinisi. Amakhasimende afuna izindlela zokusebenzisa imali encane ngenkathi egcina indlela yawo yokuphila. 

Ukulandela imikhuba efana nokuhlinzeka ngemikhiqizo elungele isabelomali noma ukubeka phambili ukuxhumana nomphakathi kuzosiza amabhizinisi ukuthi athuthuke ngalesi sikhathi.