5 Amathrendi Ashintsha Amakhanda Emakethe Yobuhle Yase-Asia

Imakethe yobuhle yase-Asia ihlala njalo ishintsha futhi iyaqhubeka nokubeka ibha ngemikhiqizo emisha namathrendi. 

Kusukela kumakhambi eminyaka eyikhulu kanye nezinqubo zokunakekelwa kwesikhumba kuye kumasu aqandula phansi, imakethe yobuhle yase-Asia isibe ngumgqugquzeli womhlaba wonke embonini yezimonyo. 

Njengoba silungiselela ukungena onyakeni omusha kubalulekile ukuthi sibhekisise izitayela kulo mkhakha njengoba zibumba ikusasa lale mboni.  

Lesi sihloko sicubungula ngokujulile izitayela eziphezulu amabhizinisi kufanele anake ngo-2024. 

Okuqukethwe
Imakethe yezimonyo yase-Asia echumayo: Uhlolojikelele
I-makeup yase-Asia esezingeni eliphezulu ivama ngo-2024
Ukuzulazula emakethe yezimonyo zase-Asia

Imakethe yezimonyo yase-Asia echumayo: Uhlolojikelele

Akuyona imfihlo ukuthi imakethe yase-Asia ingamandla amakhulu embonini yobuhle nezimonyo emhlabeni jikelele. Njengamanje ibiza ama-dollar ayizigidi eziyizinkulungwane ezingama-244.40 futhi kulindeleke ukuthi ikhule ngezinga lokukhula lonyaka elihlanganisiwe (CAGR) 3.54% kusukela 2023 kuya 2028. 

Ngaphakathi kwale makethe, ingxenye enkulu kunazo zonke ukunakekelwa komuntu siqu, okubala cishe wonke amanani emakethe. 

Imakethe yase-Asia yobuhle nokunakekelwa komuntu siqu yamukela ngokushesha i-e-commerce, nokuqagela okubonisa ukuthi u-17.4% wesamba semali engenayo izokwenziwa ngokuthengiswa ku-inthanethi ngo-2023. Njengoba amabhizinisi ehlanganyela nale makethe echumayo, ukuqonda okuthandwayo okuhlukahlukene kwamasiko kanye nokuguquguquka kwemakethe kuba yisidingo sokuzibandakanya kwebhizinisi okuphumelelayo.

Izitayela zezimonyo zase-Asia ezihamba phambili ngo-2024 

I-K-beauty evolution nangale kwalokho

Uma ungakaze uzwe ngobuhle be-K, yisikhathi sokujwayelana nabo. Lokhu kuhlanya kweqa imingcele yomhlaba, kushiya uphawu embonini yobuhle emhlabeni wonke.

Okwenza lo mkhuba ukhange kangaka uguquko oluqhubekayo nokukhula okunikezayo. 

Njengamanje, izitayela ezinkulu ebuhleni baseKorea zigxile kakhulu esikhumbeni, ngenhloso yokuzuza “ingilazi"Noma"isikhumba soju". 

Lawa mathrendi agcizelela ukuphishekela ibala elicwebezelayo nelinamazolo, okubonisa isidingo esihlala sikhula sesikhumba esikhanyayo nesibukeka sinempilo.

I-J-beauty minimalism nobuhle

U-J-beauty ubelokhu enendawo ekhethekile ezinhliziyweni zabathandi bobuhle, futhi kulo nyaka, uthatha indawo ephambili futhi. 

Ingqikithi ka-J-ubuhle ilele ekululameni kwayo, lapho okuncane kuningi ngempela. Lo mkhuba ubona ukunyuka kwezimonyo ukubukeka lokho beka phambili okwemvelo, isikhumba esikhanyayo, ukuphimisela okucashile, namaphalethi ombala athulisiwe, abonisa umusa wemvelo nobunkimbinkimbi besiko lama-Japanese. 

Ukusuka ezitayeleni ezinesibindi nezinempilo zezinye izitayela zobuhle zase-Asia, ezinikeza ukuthatha okuqabulayo kobuhle obuhambisana nalabo abafuna ubuhle obucolisisiwe nobungabekelwa phansi. 

Izinkulumo ezigqamile nezinemibala egqamile ka-C

Indawo yobuhle base-Asia iqinisekiswa amathrendi e-makeup anempilo futhi ahlakaniphile asuka e-China, avame ukubizwa ngokuthi ubuhle be-C. Ngokungafani nezinkambiso zobuhle bendabuko, ubuhle be-C buhlanganisa isibindi, isibindi, kanye izinkulumo ezimibalabala echaza kabusha imingcele yokuziveza.

Lo mkhuba ubonisa ukuhlangana okukhangayo kobuciko nezimonyo, lapho imibala egqamile nezindlela zobuciko eziyinkimbinkimbi zithatha indawo ephambili. Ukusuka ekushayeni ama-eyeshadows kuya izindebe ezinemibala ecacile, Ubuhle be-C bukhuthaza abantu ukuthi bazame ngokungesabi futhi badlule imingcele yobuhle obujwayelekile.

Emabhizinisini asebenza embonini yobuhle, ukuqaphela amandla obuhle be-C kubalulekile, njengoba kukhombisa ukuthanda okuvelayo kwabathengi abafuna ukwenza isitatimende esinesibindi ngokukhetha kwabo izimonyo. 

Ubuhle bemvelo base-Indonesia

Lo mkhuba ubungaza ukuthandeka kwebala elisha, elikhazimulayo futhi ugcizelela kakhulu i-minimalism ekwenziweni kwezinqubo zokunakekela isikhumba.

Ubuhle bemvelo base-Indonesia bukhuthaza abantu ukuthi bamukele izici zabo zemvelo, bagweme izimonyo ezinzima futhi bakhethe imikhiqizo efana Ukhilimu we-BB kanye nama-moisturizers anombala athuthukisa isikhumba somuntu kuyilapho enikeza ukukhanya kobusha nokunamazolo. 

I-Fusion makeup

Lo mkhuba uyisibonelo sokuxubana okuvumelanayo kwemithelela yezimonyo evela kumasiko womabili ase-Asia naseNtshonalanga, okuholela ezindleleni ezihlukile neziqanjiwe ezihlanganisa ubuhle bendabuko nesimanje.

 Kuwubufakazi bemvelo yobuhle bomhlaba wonke, lapho amathonya ahlukahlukene ahlangana khona ukuze kwakhe into entsha ngokuphelele nehehayo. 

I-Fusion makeup ibungaza ukushintshisana kwamasiko ahlukene kwemibono, amasu, kanye nemikhiqizo, okuvumela abantu ngabanye ukuthi bazame ngemibala ecebile, indlela yokwenza, nezitayela.

 Njengoba imboni yobuhle iqhubeka nokudiliza imigoqo yendawo, I-Fusion makeup isebenza njengobufakazi obuguquguqukayo bamathuba okudala avelayo lapho amasiko obuhle ahlukene ehlangana. 

Ukuzulazula emakethe yezimonyo zase-Asia

Unyaka ka-2024 uthembisa ukuthi uzoba oguquguqukayo futhi oguqulayo emakethe yezimonyo yase-Asia. 

Njengoba sihlole amathrendi asethelwe ukubusa, kusukela ekukhulumeni okugqamile nokumibalabala kobuhle buka-C kuya ekuyengeleni okungaphelelwa isikhathi kwe-J-beauty minimalism nobuhle, kusobala ukuthi i-Asia iyaqhubeka nokuba namandla ashukumisayo ekulolongeni izindinganiso zobuhle zomhlaba.

Umthelela wobuhle base-Asia weqa imingcele, ogcizelela ukubaluleka kokuhlala uhambisana nalezi zindlela ezishintshashintshayo. Kubadlali bezimboni, lesi akusona nje isikhathi sokubuka kodwa yithuba elihle lokuzibandakanya nemakethe yezimonyo yase-Asia eguqukayo.