Abantu Abangu-6 Bobuhle nokuthi Bamakethwa Kanjani Ngamunye Wabo

Ngemuva kwesikhathi eside sokungaqiniseki, abantu abanobuhle abayisithupha abasanda kulungiswa bavela nezinto ezibalulekile ezilungisiwe. Imikhiqizo ebaziyo laba bantu ibekwe kangcono ukuze ihlangabezane nezidingo zabo zobuhle ezithuthukisiwe kanye nezidingo zomkhiqizo.

Kulesi sihloko, sizohlola laba bantu abayisithupha abanobuhle abasafufusa, izinto eziza kuqala kubo uma kuziwa ebuhleni, ukuthi bangazanelisa kanjani izidingo zabo njengabathengi kanye nendlela yokumaketha kubo.

Okuqukethwe
Ukuthi abantu bobuhle bazithinta kanjani izidingo zobuhle
Ama-Skinimalists 'amavila'
I-Beautyversals
AmaProtopians
AmaFactivists
I-Universals
I-Neuromantics
Thuthukisa ibhizinisi lakho ngokunikeza umuntu ngamunye ubuhle

Ukuthi abantu bobuhle bazithinta kanjani izidingo zobuhle

Abantu babalulekile ezimbonini eziningi, ikakhulukazi ezokukhangisa nokuklama. I-Personas iyi-archetype yeqembu elikhulu labasebenzisi noma amakhasimende. I-Personas ingumbhalo osebenzayo ohlanganisa incazelo ye-archetype, amaphethini wokuziphatha, imigomo, izidingo nolunye ulwazi oluwusizo.

Laba bantu bahlinzeka ngokuqonda okujulile kwezithameli eziqondiwe ukwazisa ukuthuthukiswa komkhiqizo nokumaketha. Ngakho-ke, ngokuqaphela abantu abanobuhle abavame kakhulu, singakha ukuqonda okujulile kwezingxenye ezithile zabathengi bobuhle ukuze sihlole izidingo zabo nezintshisekelo zabo ezithile, futhi sibamakethe ngokufanele.

Ngezansi kukhona abantu abanobuhle abayisithupha abavame kakhulu. Sizohlinzeka ngolwazi lokuthi yini eqhuba izidingo zabo zobuhle kanye nokuthenga okubakhathazayo futhi siveze amasu athile okuzibandakanya esigaba ngasinye.

Ama-Skinimalists 'amavila'

Abanye bangabiza ama-Skinimalist 'amavila' ngokuthi ama-MacGyvers omhlaba wobuhle. Zihlakaniphile mayelana nesikhathi esitholakalayo sokuzinakekela futhi zisebenzisa ama-hack obuhle asebenza kahle kakhulu ukuveza izikhathi zobuhle ezintsha. Babeka kuqala ukuzinakekela nokuphila kahle ngokomzwelo kunokufuna ukuphelela. Bakubheka njengesidingo kakhulu ukuzinakekela kunokunethezeka. Bahlehla ngokumelene nesiko lokuphithizela futhi babeke ukunakekelwa okuhlosiwe ngaphambili naphakathi.

Isitayela sabo sobuhle sizobhekwa njengesisebenzayo, esincane futhi esiphucuziwe. Abantu abafakwe kulesi sigaba bavame ukuba amadoda nabesifazane be-Gen X, Boomers noma i-Gen Zers esendleleni.

I-Skinimalist 'evilaphayo' iyaziduduza ngokuhleleka futhi yazisa imikhiqizo eyongela isikhathi, imali nomzamo. Babheka ama-skincare-cosmetic hybrids, izinto ezidliwayo nezithasiselo njengezinto ezibalulekile ezihlakaniphile. Bahlale bebheke imikhiqizo enemisebenzi eminingi.

Futhi bangabathengi abaqaphelayo futhi bazonda imfucuza njengoba nje bezonda imfuhlumfuhlu ukulungisa izikhwama. Bazobeka phambili imikhiqizo esebenza kahle, ama-hacks obuhle ahlakaniphile kanye nemikhiqizo eyodwa enamandla noma amafomula kadokotela anciphisa ukunakekelwa kwesikhumba imizila esinyathelweni esisodwa. Ukuphumula nokulala nakho kuzoba amadrayivu okuthenga abalulekile. Bazotshala imali emikhiqizweni ukuze bakhe isikhathi esengeziwe sokuzinakekela noma baphendukele ekwelapheni okukhanyayo nama-nutricosmetics ukuze benze ubuthongo obuhle ebusuku.

Ukuze uthintane ne-Skinimalist 'evilaphayo', yiba nohlelo mayelana nesikhathi esitholakalayo sokuzinakekela kanye nezixazululo eziphumelelayo zokuklama. Ubufakazi bubalulekile kulo mthengi, kodwa akayithandi 'i-data smog', ngakho gcina ukuxhumana nolwazi kucacile, kulula futhi kungenayo i-BS.

I-Beautyversals

Ivela ku-metaverse, i-Beautyversals ihlala ezintweni zangempela eziwuketshezi futhi ibumba kabusha umhlaba wobuhle ngesithombe sawo se-phygital ngengqondo yawo yonke yangempela kanye nobuhle be-meta bobuso obuphefumulelwe yi-avatar.

Isitayela sabo sobuhle sizobhekwa 'njenge-meta face aesthetic' egqugquzelwe ama-avatar kanye nopopayi bedijithali - lokhu kuchazwa ngesikhumba esibushelelezi, esingenasici, amehlo aqhakazile kanye nokufuna ukuphelela ngemva kobuntu. Abathengi abakulesi sigaba yi-Gen Z encane, i-Alphas kanye nabaphakathi. Bavame ukuba nombono ohlanzekile wokwethulwa kobulili nobulili.

Imvelo yoketshezi yalaba bathengi idlulela ngale kobuntu babo bomzimba futhi iye emhlabeni wedijithali. Abamukela kuqala ukuthenga okuqondile kuya ku-avatar, abakwaBeautyversals bazohlala emhlabeni othunyelwa ngomkhumbi lapho bezozithengela khona kokubili izinhlobo ezingokwenyama nezedijithali zemikhiqizo yobuhle kanye nokuzicabangela kwabo kwedijithali. Bazisa 'isevisi ejulile' futhi bathuthukisa ukuxhumana okuqinile nemikhiqizo. Ubunikazi babo bedijithali bubaluleke kakhulu njengomhlaba wabo wangempela, futhi balindele ukulindela ukuthi imikhiqizo izobhekana nakho kokubili.

Imikhiqizo yobuhle kufanele ibe nesimo sengqondo 'soqobo sangempela' ukuze izibandakanye ne-Beautyversals, idale imikhiqizo yedijithali nomhlaba ongawuhlola, njengesikhungo sokuhlola i-VR ye-metaversal ye-Dyson. Imikhiqizo yempilo yangempela enezici zedijithali ezivula okuqukethwe okukhethekile izobamba ukuheha okwengeziwe kulabo abakulesi sigaba. Uma kukhulunywa ngamanxusa omkhiqizo, lo muntu uncamela okwangempela kunowabantu.

E-China, inxusa le-Perfect Diary, u-Xiao Wanzi, unikeza iseluleko sobuhle nge-WeChat. Umuntu wokuqala obonakalayo we-Dermalogica, u-Natalia, uqeqesha ochwepheshe bakhe kwisayensi yesikhumba, ngokuguga nokubonisa imiphumela yomkhiqizo.

AmaProtopians

AmaProtopian azibophezele ekwakheni ikusasa elingcono, azimisele ukwenza umehluko ngakho konke okuthengwayo, futhi ahlose ukuvusa ushintsho embonini yobuhle ngokusebenzisa ukukhetha okuhle kweplanethi. Lo muntu wokuqala wemvelo ukholelwa emvelweni, hhayi i-narcissism kanye nokuqanjwa kwemvelo phambili okugcina iplanethi yazo zonke izinhlobo zezilwane.

Kuma-Protopians, ubuhle buthatha isihlalo esingemuva kuma-ecosystems. Bathanda imikhiqizo ebukeka ngokwemvelo futhi bangabasebenzisi bokuqala bamafomethi e-eco-amafomethi kanye nezinto ezintsha.

Ama-Protopian ane-pragmatic mayelana nokusimama futhi akholelwa ukuthi izenzo ezincane zingashintsha umhlaba. Bazivumelanisa nezinqubo zabo zokuzinakekela nsuku zonke ukuze banciphise umthelela wabo. Ukwamukela izinqubo ezifana nokuthi `ukugebenga kwenhlanzeko' nokusebenzisa amafomethi angenamanzi, kanye nezinto eziningi ezinciphisa isikhathi ukuze wonge amanzi.

Bafuna imikhiqizo esebenzayo enjongweni yabo yezemvelo futhi bagweme imikhiqizo 'esimeme' njengendlela yokufinyelela esiphethweni. Bahlola i-CRP namasu okusimama ngaphambi kwemikhiqizo yomkhiqizo. Bazokhokha i-premium kumabhizinisi anezitifiketi ezigunyaziwe noma Isimo se-B Corp.

Ukuze uthintane namaProtopian, yenza ukusimama kube yinto ehamba phambili. Amabhrendi anciphisa umthelela wawo kwezemvelo azoklonyeliswa ngokwethembeka. Bheka ku-Sustainable Packaging Guidelines ye-Credo edinga ozakwethu bomkhiqizo ukuthi basuse izinto eziyingozi.

AmaFactivists

Lo muntu ogxile emphakathini umela amazwi nobuhle obungameleli kahle ngaphandle kwemingcele nokuchema. Bemukela indima yesishoshovu, amaFactivists akwazisa ukubeka izinto obala, ulwazi namandla abantu. Bahlose ukuthuthukisa ukulandisa kobuhle, inselele ukuchema okufihlekile kwemboni kanye nokwenza imibono ye-niche ibe evamile.

Ama-Factivists anesitayela sobuhle esifanayo esincane futhi agxile embonweni wokuzifunela indlela yakho. Ikakhulukazi ahlanganisa ama-Gen Z futhi ahlanganisa isishoshovu uMillenials kanye no-Gen Xers.

Ama-Factivists akhetha abathengisi nemikhiqizo ebungaza amagugu nomphakathi futhi anike amandla ukutholwa. Cishe bazokwakha ukuxhumana okujulile ngokomzwelo nemikhiqizo nemikhiqizo ehambisana namagugu abo. Ngokuphambene, abawabekezeleli amabhrendi angenawo amanani acacile nezimiso zokuziphatha futhi bafuna ukuba sobala namaqiniso ezinkampanini.

Ukuhlanganisa akuxoxiswana ngayo ku-Factivitst, kodwa amabhrendi kufanele adlulele ngale kwemibala ehlukahlukene ukuze abhekane nokucwasa okujulile okucashile.

Ukuze uthintane nama-Factivists, cabanga ngokudala ngokubambisana. Badonsela kumikhiqizo enomklamo wentando yeningi. Cabanga ngezindlela umkhiqizo wakho ongathatha ngazo isinyathelo sokuqaqa imigoqo ebuhleni.

I-Universals

Ukuthi cha 'kokuvamile,' i-Universals ichaza kabusha ukuthi ubuhle busho ukuthini futhi ikhetha imikhiqizo ebenza bazizwe bamukelekile, behlinzekwa futhi babonwa. Bakwenqaba ukuphishekela ukuphelela, benqaba ukulandisa okwengeziwe kobuhle bendabuko okucindezela imibono engelona iqiniso noma ukudala ukungazethembi, futhi bakwazisa ukuzamukela kanye nokuba ngokoqobo ngokweqile.

Isitayela sobuhle se-Universals siphambene nokulangazelela futhi asihambisani, futhi umgomo wabo uwukuba wonke umuntu azizwe emuhle esikhumbeni sakhe.

Ngokusho kwama-universals, sekuyisikhathi sokususa igama elivamile emikhiqizweni yobuhle - asikho isikhumba 'esivamile'; zonke izinhlobo zesikhumba zivamile. Amabhrendi kufanele agxile ekuzamukeleni esikhundleni sokusebenzisa imibono engelona iqiniso ukuze adale ukungazethembi okuzothengisa imikhiqizo. Imikhiqizo akufanele isaba 'usayizi owodwa olingana konke' - zonke izinhlobo zesikhumba, osayizi, imibala, ukubonakaliswa kobulili namakhono kufanele amelwe futhi alinganiswe ngokulinganayo.

Ukwamukelwa kwe-Universals' kokuthi `okungaphelele' kudlulela nasemikhiqizweni. Bamukela `ubuhle be-Oddbox' kanye nemikhiqizo efana ne-KANKAN ne-Mahalo, eyenza imikhiqizo eyonakele noma engaphansi kokuphelele itholakale ngamanani ancishisiwe ngezinhlelo ezizinzile, futhi ukubaluleka ubuhle izinkundla zokuthengisa kabusha ezifana ne-Rebeauty, njengesinyathelo esihle ekwenzeni imikhiqizo yobuhle ithengeke futhi ifinyeleleke.

I-Neuromantics

Inxanela ubuciko bokusungula nobuhle kuzo zonke izinto, ama-Neuromantics athola ugqozi lwawo lobuhle kusukela kwezobuciko, isayensi nemvelo, futhi awasho lutho futhi awavumelani. Baphula amakhodi obuhle akhona kanye nobuhle.

Njengama-Universals, isitayela sobuhle be-Neuromantics siphikisana nesifiso futhi asihambisani; nokho, igxile kakhulu ekukhulumeni komuntu siqu nasekuhlukeni ngokungaxolisi, ngesimo sengqondo sokwenza-ngokwakho. I-Neuromatics ibuswa u-Gen Z kodwa ihlanganisa iMillennials ehlubukayo kanye no-Gen Xers.

Ku-Neuromantics, inqubo yokudala ngemuva komkhiqizo ibaluleke njengokusebenza kwawo. Kungenzeka kakhulu ukuthi bakhethe ama-avant-garde kanye nemikhiqizo yobuhle yokuhlola evuselela ingqondo, umzimba, nomphefumulo.

Ukuze uhambisane ne-Neuromantics, dala imikhiqizo evuselela ukucabanga okuhlakaniphile futhi usunduze imingcele yobuhle. Ukusebenzisana kobuciko kuyindlela yokuthola umkhiqizo walo mthengi olangazelela ukusebenzisana kobuciko.

Thuthukisa ibhizinisi lakho ngokunikeza umuntu ngamunye ubuhle

Imikhiqizo yobuhle idinga ukuhlala phezu kokushintsha abantu bobuhle kanye nezidingo ezishintshayo zabathengi bobuhle ukuze banikeze izixazululo zobuhle emakethe yabo eqondiwe ngempumelelo. Laba bantu bobuhle basitshela izinto ezimbalwa ezibalulekile mayelana nokuthuthukiswa komkhiqizo wobuhle, amanani emikhiqizo kanye nokumaketha.

Nazi izinto ezinhlanu okufanele zenziwe yizinkampani zobuhle ukuze ziqinisekise ukuthi zihlala zincintisana emakethe yobuhle futhi zihlangabezana nezidingo zabathengi bobuhle.

1. Shumeka ukuzinakekela kuyo yonke imikhiqizo yobuhle namasevisi.
2. Hlola ukuzizwisa kwedijithali. Thatha okuhlangenwe nakho kobuhle bedijithali ngale kokuthengisa nge-IRL ethengekayo nemikhiqizo ye-URL. Ukuvela kwe-beautyverse kuzoletha izindawo ezintsha zokuxhuma kanye namathuba azungeze 'isevisi ejulile'.
3. Qinisekisa ukujikeleza. Qinisekisa ukuthi amasistimu ayindilinga nevuselelayo akhona. Lwela ukusimama ngokugcwele futhi, kangcono nakakhulu, ube ne-carbon-positive.
4. Hola nge-mission. Yiba obala mayelana nomsebenzi wakho futhi uthuthukise imikhiqizo enayo yonke imizimba namasiko engqondweni. Thola ngemuva koshintsho oluhle kulo lonke uhlobo lwezemvelo nenhlalakahle yomphakathi futhi uqinisekise ukuthi amazwi angameleli kahle ayahola.
5. Funa ozakwethu abahlakaniphile. Ingqwele iphazamisa imibono nabenzi abephula imingcele futhi benze izinto ngendlela ehlukile. Izixazululo zizovela kubadali abahlukahlukene, ngakho-ke funa ozakwethu abahlakaniphile abavela kwezobuciko, ezobuchwepheshe nasemhlabeni webhizinisi.

Ngokusebenzisa lawa mathrendi, amabhrendi angaqinisekisa ukuthi alungiselwe ikusasa lobuhle elihle!