6 Abathengisi Abathrendayo Bezingilazi Zeziphuzo Abakwazi Ukukugeja

Ingabe zonke izingilazi zokuphuza azifani? Kungani ubeke izingilazi ezahlukene uma benza into efanayo? Zihluke kanjani izingilazi zamanzi ezingilazini zikabhiya? Kumfundamakhwela engilazi, yonke le imibuzo esemthethweni. Okungase kungabonakali ngaso leso sikhathi ukuthi ukuma nokuzwakala kwengilazi kuvame ukuxhunyaniswa nomuzwa kanye nolwazi lwesiphuzo esiphethe.

Ngakho-ke imakethe yezingilazi zeziphuzo ihlala ishintsha ukuze ivumelane nokushintshashintsha kwezitayela, indlela yokuphila, kanye nokukhathazeka kwemvelo. Lapha, sizocubungula izitayela zengilazi eziyisithupha ezibalulekile ukuze abathengi basekhaya namabhizinisi baphumelele ngo-2024.

Okuqukethwe
Ukubuka konke kwemakethe ye-drinkware ngo-2024
6 izibonelo zezingilazi zeziphuzo ezihamba phambili
Izitayela ze-Drinkware wonke umthengisi kufanele aziqonde ngaphambi kokutshala imali
Isifinyezo

Ukubuka konke kwemakethe ye-drinkware ngo-2024

Imakethe yeziphuzo ikhula kancane kancane futhi kubikezelwa ukuthi izokhula ku-CAGR engu-6.32% isuka ku-USD 750.86 million ngo-2023 iye ku-USD 1.152 billion ngo-FY 2030.

Isizathu esiyinhloko sokukhula ukukhuphuka kwezindleko zabathengi kumabha, izindawo zokudlela, namahhotela, okuhlangene okungenise imali eningi ngo-2023. Ngaphezu kwalokho, ingxenye yengilazi njengamanje ibusa imakethe ngenxa yesimo sayo esimeme kakhudlwana.

6 izibonelo zezingilazi zeziphuzo ezihamba phambili

Njengoba imboni iqhubeka nokukhula, sekuyisikhathi sokubheka ukuthi yiziphi izibuko ezenza umqondo omkhulu ukutshala imali kuzo eminyakeni ezayo.

1. Izibuko zikabhiya

Izinkomishi noma izibuko ze-pint zingase zidume kakhulu ingilazi kabhiya izinketho, kodwa abathengisi kufanele babheke ekuthengiseni izitayela eziningi ezihlukahlukene. Isibonelo, ngale kwezinhlobo zakudala, izibuko ze-tulip zilungele ama-ales nobhiya be-hoppy. Enye inketho kumnandi kukhona izibuko ze-pilsner, ilungele obhiya abalula.

Ngokusekelwe kudatha yevolumu yosesho lwe-Google, izibuko zikabhiya zisebenza kahle ekusesheni, okulinganiselwa ku-74,000 amahithi ngo-2023. Isidingo salezi zibuko sikhuphuke ngoKhisimusi nangoNcibijane safinyelela ku-90,500 kanye no-110,000 wokusesha, ngokulandelana.

2. Izibuko zewayini

Izingilazi zewayini elibomvu ziklanywe ngendlela yokuthi iwayini elingaphakathi likwazi ukushaywa umoya, "liphumuze" izinhlanganisela ezingase zibebaba kancane. Ngakho, izingilazi zewayini elibomvu ngokuvamile anemiphetho nezitsha ezibanzi kunalezo ezenzelwe iwayini elimhlophe.

Ngakolunye uhlangothi, amawayini amhlophe abanda kakhulu, ngakho-ke izingilazi zewayini ezimhlophe zivame ukuba zincane ezinemiphetho emincane ukusiza iwayini ukuthi ligcine izinga lokushisa elilungile futhi libambe iphunga lalo. Ngaphezu kwalokho, iziqu zabo ezinde zivimbela isiphuzo ukuthi sifudumale ngesandla.

Izingilazi zewayini elibomvu zenze ukuseshwa okungu-40,500 ngo-2023 ngaphambi kokukhuphuka ngo-70% ngamaholide zafika ku-90,500 49,500. Sebefinyelele ukusesha okungu-2024 kuze kube manje ngo-XNUMX futhi kungenzeka babone ukwanda kwesidingo ekupheleni konyaka.

Ngokuvamile, izingilazi zewayini ezimhlophe azithandwa kakhulu kunozakwabo bewayini elibomvu, kodwa zisaqhosha izethameli ezihlaba umxhwele. Isibonelo, bathole ukusesha okungu-22,200 ngenyanga ngo-2023 ngaphambi kokufika ku-40,500 22 ngesikhathi samaholide asebusika - ukukhuphuka okungu-XNUMX%.

3. Izibuko zikaMargarita

Ayikho into edlula i-margarita eqhwa engilazini enomugqa obanzi nonosawoti ofanele. Izibuko zikaMargarita zenzelwe ukuzijabulisa futhi zifaka neziqu ezinde ukugcina isiphuzo sipholile.

Njengezinye izingilazi zeziphuzo kulolu hlu, cinga izibuko ze-margarita kuqubuke ngesikhathi samaholide kaKhisimusi noNcibijane, kwafinyelela inani eliphakeme ekusesheni okungu-90,500. Kodwa-ke, ngokumangalisayo nge-cocktail yasehlobo, ukusesha okumaphakathi kwanyanga zonke okungu-49,500 nakho kweqe kakhulu ngo-10% kuya ku-60,500 ngoJulayi nango-20% kuya ku-74,000 ngo-August, ngakho-ke cabanga ukubeka isitokwe ngendlela efanele ngalezi zikhathi.

4. Izibuko ze-Rocks (izibuko zakudala)

Izibuko zedwala ziyizibuko ezibanzi, ze-squat eziklanyelwe ukubamba ama-ounces angu-6 kuya kwangu-14 e-whisky-based cocktails, efana nendala, kanye nokushutha okuqondile okukodwa noma okukabili.

Izibuko ze-Rocks zingenye yezibuko ezimbalwa ezigcina isithakazelo ngemva kwamaholide, izilinganiso zosesho ezingu-27,100 ngo-2023 futhi zikhuphuka ngo-40% ziye ku-40,500 oNyaka Omusha.

5. Izibuko zesiphepho

Izibuko zesiphepho ngesinye isitayela sakudala okungekho bartender okufanele abe ngaphandle kwaso. Zinde ezineziqu ezimfushane, lezi zibuko zenzelwe ama-pina coladas, ama-daiquiris aqandisiwe, futhi, njengoba igama libonisa, ama-cocktails e-Hurricane.

Yize izibuko zesiphepho zingavamisile ukubhalisa ukuphakama ekusesheni ngesikhathi samaholide asebusika, zithola ukukhushulwa okukhulu ehlobo, kufaka phakathi ukusesha okungu-320% kuya ku-201,000 ngo-Agasti 2024, ngokungafani no-40,500 abawutholile engxenyeni yokuqala yonyaka.

6. Izigaxa

Ekugcineni, unezinga lakho izibuko ze-tumbler iziphuzo zansuku zonke. Ngokuvamile, lezi zingabamba ama-ounces angu-15 futhi zilungele yonke into kusukela kuma-smoothies kuya kuma-cocktails ukuya emanzini amadala alula.

Ngokwezikhangiso ze-Google, ama-tumbler ahlala ethandwa, aziqhenya ngokuseshwa okungu-60,500 kusukela ekuqaleni kuka-2024.

Izitayela ze-Drinkware wonke umthengisi kufanele aziqonde ngaphambi kokutshala imali

Hyper-personalization kanye ngokwezifiso

Kunesidingo esikhulayo sezinto eziyingqayizivele neziqondene nomuntu emakethe yezingilazi zeziphuzo. Ngakho-ke, abathengisi kufanele bacabangele ukunikeza ezinye izici ezengeziwe uma kuziwa ekuthengiseni izibuko, okuhlanganisa:

• Ukwenza ngokwezifiso: Abathengi bafuna izibuko ezibonisa abakuthandayo, okuhlanganisa nenketho yokuqopha amagama abo, amagama okuqala, noma izinsuku ezikhethekile engilazini.

• Inkululeko yokuklama: Ngaphandle kokuqoshwa okulula, abathengisi banganikela ngezinketho ezithuthukisiwe zokwenza ngokwezifiso nge-glassware yabo, njengokudweba, ukunamathisela, ngisho nokuphrinta kwe-3D, okuvumela abathengi ukuthi ba-ode imiklamo eyinkimbinkimbi futhi eqondene nomuntu.

• I-edishini ekhawulelwe neminikelo ekhethekile: Abathengisi bangaheha amakhasimende ngokunikeza inguqulo elinganiselwe noma imiklamo ekhethekile, ekhanga labo ababhekile izingcezu eziyingqayizivele neziqoqekayo.

• Ukwenza ngokwezifiso okusebenzisanayo: Ukuze unikeze isevisi ehluke nakakhulu, abathengisi banganikela ngamathuluzi aku-inthanethi noma ukuzizwisa kwesitolo lapho amakhasimende angaklama izibuko zawo kusukela ekuqaleni, akhethe imibala, amaphethini, namafonti.

Isiphuzo esinolwazi

Umkhuba we-drinkware wesipiliyoni umayelana nokuthuthukisa umuzwa wokuphuza uwonke ngaphezu kokusebenza nje. Abathengi bafuna izibuko ezibamba izinzwa zabo futhi zenze iziphuzo zabo zijabulise kakhudlwana. Uma ubheka ukungena kule ngxenye, qiniseka ukuthi ugcina izinto ezihlinzeka:

• Imizwa yezinzwa: Izingilazi ezinokwakheka okuhlukile, umumo, noma izinto ezisetshenziswayo zingakha imizwa ethokozisayo ethintekayo nebonakalayo ethuthukisa isiphuzo. Ngokwesibonelo, izingilazi ezinezimbambo zingathuthukisa iphunga lewayini, kuyilapho ingilazi enemibala ingaba nomthelela endleleni abathengi ababona ngayo ukunambitheka.

• Ukwenza ngcono i-Flavour: I-Glassware edizayinelwe iziphuzo ezithile ingaveza amaphrofayili e-flavour ahamba phambili. Lo mkhuba uhlanganisa izibuko ezinomumo noma osayizi abaqinisa iphunga elimnandi noma ezigqamisa amanothi athile.

Isifinyezo

Ngokungangabazeki, abathengi bahlala befuna izingilazi zesiphuzo zakudala nezesimanje ukuze bakhe ibha yabo efanelekile ekhaya noma ngezinjongo zokuthengisa. Kodwa-ke, njengakwezinye izimboni, izingilazi zeziphuzo zihlale zishintsha, ngakho-ke abathengisi kufanele bahlale ngaphambi kwezitayela ukuze bagweme ukulahlekelwa ukuthengiswa okungenzeka.

Ngokujabulisayo, akukho ukushoda kwabakhiqizi bezingilazi abathokozisayo laphaya, abahlinzeka ngezinketho ezifunwa kakhulu abathengi bebhizinisi abangazithola ukuze babuyekeze uhlu lwabo.

Ukuze uthole uhla olukhulu lwezibuko ezihlukene emakethe ngo-2024, bheka ukunikezwa kwakamuva okuvela kubahlinzeki abathembekile ku- Chovm.com namuhla.