Izinyathelo Eziyisi-6 Zokusiza Amabhizinisi Amasha Aphumelele

Ukuqala ibhizinisi elisha esimweni sezulu samanje somhlaba wonke kungabonakala kuyingozi kakhulu kunangaphambili, futhi ngokuqinisekile kunezinselele zakho. Kodwa-ke, inqwaba yokuvalwa kanye nokunyakaziswa kwezimboni zizonke kwenze ngandlela thize imakethe yatholakala kalula kulabo abasafufusa.

Kulesi sihloko, sizobeka izinyathelo eziyisithupha amabhizinisi amasha angazithatha ukuze awasize aphumelele emakethe yanamuhla, sinikeze izibonelo zomhlaba wangempela ukuze bathole ugqozi.

Okuqukethwe
Ukubuka konke kwemakethe yosomabhizinisi bomhlaba
Izinselelo amabhizinisi amasha abhekana nazo emhlabeni wangemva kwe-COVID
Izinyathelo ezingu-6 amabhizinisi amasha angazithatha ukuze aphumelele
Isiphetho

Ukubuka konke kwemakethe yosomabhizinisi bomhlaba

Imakethe yosomabhizinisi bomhlaba wonke ibe nokukhula okumangalisayo eminyakeni yamuva nje, ngabadlali abamqoka abambalwa abaqhamuka ezimbonini ezahlukahlukene. Embonini yezobuchwepheshe, abadlali abavelele njenge-Apple ne-Google bahlala bengabaholi bemakethe ababalulekile. I-Apple, ngokwesibonelo, ibike imali engenayo emangazayo yama-US $ 365.7 billion ngonyaka wezimali ka-2021, ekhombisa ubukhona bayo obubalulekile bemakethe kanye nomkhondo wokukhula. Ngokufanayo, inkampani engumzali yakwa-Google, i-Alphabet Inc., yenze imali engamaRandi ayizigidi eziyizinkulungwane ezingama-182.5 ngonyaka ofanayo, igqamisa isabelo sayo semakethe nomthelela omkhulu.

Ngaleso sikhathi, embonini yokudayisa, iziqhwaga zomhlaba ezifana ne-Walmart, i-Amazon, ne-Chovm zigcine izingxenye ezinkulu zemakethe yomhlaba. Isibonelo, i-Walmart iqophe imali engenayo engama-US$559.2 billion ngonyaka wezimali ka-2021, ekhombisa isimo sayo semakethe esesabekayo nokukhula okungaguquki. I-Amazon, eyaziwa ngokubusa kwe-ecommerce, ibike imali emangazayo ye-US $ 386 billion ngonyaka ofanayo. Ekugcineni, i-Chovm ibike imali engenayo eyizigidi eziyizinkulungwane ezingama-US $ 109.5 ngonyaka wezimali ka-2021, iqinisa ukufinyelela kwayo emhlabeni jikelele.

Kuyaphawuleka ukuthi eziningi zalezi zinkampani zaqala njengamabhizinisi amancane futhi zakhula zaba izinkampani zamazwe ngamazwe eziyizo namuhla. Futhi nakuba isimo sebhizinisi sihlala sinokuncintisana, impumelelo ayiqinisekisiwe - amanye amabhizinisi azothuthuka kuyilapho amanye ehluleka ukuwenza asuke phansi. Lokho eziningi zalezi zinkampani ezifanayo ukuthi zifaka i-niche emakethe, zakha uhlelo olucacile, oluzobukeka esikhathini esizayo, futhi lwaguqulwa njengoba izimo zidingeka.

Izinselelo amabhizinisi amasha abhekana nazo emhlabeni wangemva kwe-COVID

Umhlaba we-post-COVID uletha izinselelo eziningi kumabhizinisi amasha, njengoba isimo sezomnotho senzile yashintsha kakhulu. Naphezu kokuphazamiseka okubangelwa yilolu bhubhane, akhona namathuba amasha okuqamba nokukhula. Kodwa-ke, osomabhizinisi kumele badabule izithiyo ezimbalwa ezibalulekile kule ndawo eguqukayo, okubandakanya ukuncintisana okuphakeme, okuphazamisekile. ukunikezela ngamaketanga, ukushintsha ukuziphatha kwabathengi, kanye nokuthola uxhaso phakathi kwesimo somnotho esingaqinisekile.

Amabhizinisi amaningi aphoqeleke ukuthi aphike ukusebenza kwawo, okuholela ekwandeni kokuncintisana ezimbonini eziningi. Embonini yezindawo zokudlela, ngokwesibonelo, ukwenyuka kwezinsizakalo zokulethwa kwezidingo kanye nezokuthatha kuholele ekuncintisaneni okukhulu, nokwenyuka okungama-44% kokuvalwa kwezindawo zokudlela e-United States phakathi kukaMashi noSepthemba 2020 uma kuqhathaniswa nesikhathi esifanayo ngo-2019, ngokusho kwedatha evela. Yelp. Lokhu kwenze kwaba inselele nakakhulu ukuthi izindawo zokudlela ezintsha zizisungule futhi zihehe amakhasimende.

Ngokufanayo, embonini yokudayisa, izitolo eziningi zezitini nodaka kwadingeka zivalwe noma zinciphise amahora azo. Kepha ngakolunye uhlangothi, abathengisi abaningi abaku-inthanethi baye babhekana nesidingo esikhulu, njengoba ukuthengiswa kwe-inthanethi e-United States kukhula ngama-42% unyaka nonyaka ngo-2020, ngokusho kwedatha evela I-Adobe Analytics. Lokhu kubonisa ukuthi nakuba isimo somnotho sesiguqukile ngokuqinisekile, sihlala sivundile emibonweni emisha nama-engeli ebhizinisi.

Ngaphezu kwalokho, amaketanga okuhlinzeka aphazamisekile abeka inselele enkulu emabhizinisini amasha. Umthelela walolu bhubhane emhlabeni wonke uphazamise amanethiwekhi okukhiqiza, ezokuhamba kanye nezokuthuthwa kwempahla, okuholele ekubambezelekeni kanye nokushoda. Ngenxa yalokho, amabhizinisi amasha angase ahlangabezane nobunzima nokuhlonza izinto zokusetshenziswa, imikhiqizo yokukhiqiza, noma ukuletha izinsiza, okwengeza inkimbinkimbi emisebenzini yabo.

Ukushintsha ukuziphatha kwabathengi futhi isiphenduke into ebalulekile emabhizinisini amasha. Ubhubhane seluyiguqule ngokuyisisekelo indlela abantu abathenga ngayo, abasebenza ngayo, kanye nokuxhumana. Osomabhizinisi kumele baqonde futhi bazivumelanise nokushintshashintsha okuthandwayo kwabathengi, njengokugxila okwengeziwe kwezentengiselwano, ukuthengiswa ngaphandle kokuthinta, nomsebenzi okude. Ukwehluleka ukuvumelanisa nezidingo zabathengi eziguqukayo kungakhinyabeza ukukhula nokusimama kwebhizinisi elisha.

Ekugcineni, ukuthola uxhaso enye inselele amabhizinisi amasha abhekene nayo emhlabeni wangemva kwe-COVID, nesimo somnotho esingaqinisekile esenza abatshalizimali baqaphele, okuholela ekuqineni kwenqubo yokuboleka kanye nokuncipha kokutholakala kwezimali. Osomabhizinisi bangase bahlangabezane nobunzima ekufinyeleleni imithombo yoxhaso evamile, njengemali ebolekiwe yasebhange noma imali yebhizinisi. Ezinye izindlela zokuthola imali, njenge-crowdfunding noma izinhlelo zokusekela zikahulumeni, seziphenduke izindlela ezibalulekile zamabhizinisi amasha afuna izinsiza zezezimali.

Izinyathelo ezi-6 zokusiza amabhizinisi amasha aphumelele

Ukuze sibe nethuba eliphezulu lempumelelo, amabhizinisi amasha kufanele athathe izinyathelo zangamabomu ukuze azisungule futhi ahlukanise izimpahla namasevisi awo kulezo ezivele zikhona emakethe. Ukuze wenze lokhu, kubalulekile ukuba nesisekelo esiqinile endaweni ngaphambi kokuthi uqale phansi. Nazi izinto eziyisithupha ongazenza ukuze ubeke ibhizinisi lakho ezingeni lokuphuma ngaphandle kwesango:

Dala uhlelo lwebhizinisi oluqinile

Uhlelo lwakho lwebhizinisi kufanele luveze imigomo yamasu ebhizinisi, imakethe eqondiwe, ukuncintisana, kanye nokuqagela kwezezimali. Ngokuchaza ngokucacile lezi zindawo, ungathola ukuqonda kangcono kwakho amandla kanye nobuthakathaka bebhizinisi futhi uthuthukise uhlelo lokufeza izinhloso zakho. Ngaphezu kwalokho, ukuba nohlelo lwebhizinisi olunemininingwane kungasiza ukuvikela uxhaso kubatshalizimali, ababolekisi, noma izibonelelo zikahulumeni. 

Uhlelo olubanzi luzosiza futhi ukuqinisekisa ukuzinza kwezezimali kanye nenzuzo esikhathini eside. Inikeza umhlahlandlela webhizinisi lakho, futhi ngokulandelela inqubekelaphambili ngokumelene nohlelo, ungakwazi ukukhomba izindawo lapho udinga ukwenza khona ukulungisa futhi uhlale ugxile ezinhlosweni zakho.

Isibonelo somhlaba wangempela: Lapho uTushar Roy eqala Abalandeli, umthengisi othengiswayo ku-inthanethi wezemidlalo, udale uhlelo lwebhizinisi oluhlanganisa ukuhlaziywa okuningiliziwe kwemakethe yokuthengiswayo kwezemidlalo, ukuphumelela kwezindleko zomkhiqizo, uhlu lwabahlinzeki abangaba abahlinzeki, nesu lokumaketha lokufinyelela abalandeli bezemidlalo. Lolu hlelo lwamsiza ukuthi athole uxhaso futhi akhulise ibhizinisi ukuze abe yinkampani engenisa izigidigidi zamarandi.

Yakha ubukhona obuqinile ku-inthanethi

Emhlabeni wanamuhla wedijithali, ukuba khona okuqinile ku-inthanethi cishe kubaluleke njengezinye izinjongo zebhizinisi lakho zihlangene. Ngokusebenzisa isikhundla semakethe, ukwenziwa ngcono kwe-SEO, iziteshi zemidiya yezenhlalo, kanye ne ukusetshenziswa kwama-influencers, amabhizinisi angafinyelela izethameli eziningi futhi andise ukubonakala kwawo ku-inthanethi. 

Okwenziwe kahle isu lokukhangisa online ingakusiza futhi ukuthi ukhuphule imali engenayo yokuthengisa, uthuthukise ukungena ezimakethe, futhi uqhubekisele phambili amazinga okukhula ngokusebenzisa amasu okuthengisa asha futhi angabizi. Ngokulandelela ithrafikhi yewebhusayithi, ukubandakanyeka, namazinga okuguqulwa, kufanele ukwazi ukuhlonza izindawo zokuthuthukisa futhi ulungise amasu akho okumaketha ku-inthanethi ngokufanele.

Isibonelo somhlaba wangempela: Zonke izinhlobo, inkampani yezicathulo ezizinzile yase-UK, yakhe ubukhona obuqinile ku-inthanethi ngokudala iwebhusayithi esebenziseka kalula ebonisa imikhiqizo yabo evumelana nemvelo futhi yabelane ngendaba yomkhiqizo wabo. Baphinde basebenzise izinkundla zokuxhumana ezifana ne-Instagram ne-Twitter ukuze baxhumane namakhasimende angaba khona futhi bakhuthaze imikhiqizo yabo.

Sungula ubuwena bebhrendi obuqinile

Kusungulwa a ubunikazi bomkhiqizo obuqinile kuhambisana nokwakha ubukhona bakho ku-inthanethi. Uphawu olubonakalayo nolukhumbulekayo kufanele lubonise isiphakamiso senani esiyingqayizivele senkampani yakho, izethameli eziqondiwe, namanani enkampani, okusiza ukuthuthukisa ukuqashelwa komkhiqizo, ukwethembeka kwekhasimende, kanye nemali engenayo yokuthengisa.

Ubunikazi bebhrendi obuqinile busiza futhi ukuhlukanisa ibhizinisi lakho nezimbangi, futhi kungasiza ukudala ukuxhumana okungokomzwelo namakhasimende. Ngokuxhumana njalo ngemiyalezo yomkhiqizo kanye nobunikazi obubonakalayo kuzo zonke iziteshi, amabhizinisi angasungula ukwethenjwa nokwethembeka kubabukeli abaqondiwe. Lokhu kungasiza ekuqhubekiseni ukuqwashisa ngomkhiqizo, kukhuphule ukwethembeka kwamakhasimende, futhi ekugcineni, kube negalelo ekuzinzeni kwezezimali zesikhathi eside zebhizinisi.

Isibonelo somhlaba wangempela: Inkampani ye-eyewear eku-inthanethi UWarby Parker basungule ubunikazi bomkhiqizo obuqinile ngelogo yabo ehlukile, izibuko eziphefumulelwe kabusha, nokuzibophezela ekuzibophezeleni komphakathi. Bakhe isisekelo samakhasimende athembekile ngokunikela ngemikhiqizo yekhwalithi ephezulu kanye nolwazi lomkhiqizo oluyingqayizivele, okusiza ukukhulisa kakhulu imbuyiselo ekutshalweni kwezimali.

Khomba futhi uqondise ikhasimende lakho elifanelekile

Ukuhlonza izethameli zakho ezihlosiwe kukuyisa phakathi nokwakha isu eliyimpumelelo lokumaketha. Ngokuqonda izidingo zekhasimende lakho, izintandokazi, kanye nezindawo zobuhlungu, ungalungisa imilayezo yokumaketha yebhizinisi lakho namasu ukuze ufinyelele ngempumelelo futhi ubandakanye izethameli ozihlosile. 

A isu lokumaketha elihlosiwe isiza amabhizinisi akhe ukuqashelwa komkhiqizo, akhulise isabelo semakethe, futhi azuze inzuzo yokuncintisana. Isu lokumaketha elenziwe kahle lingakhuphula imali etholwayo yokuthengisa, lithuthukise ukungena ezimakethe, futhi liqhubekisele phambili izinga lokukhula ngamasu okuthengisa asha futhi angabizi. Ngokubeka phambili ukwaneliseka kwamakhasimende nokwethembeka, ungakwazi ukuhlukanisa ibhizinisi lakho nezimbangi futhi uzuze ukuzinza kwezezimali kwesikhathi eside.

Isibonelo somhlaba wangempela: I-behemoth yobuchwepheshe bokufaneleka eku-inthanethi I-Peloton baphumelele ngokuhlonza ngokuphelele ikhasimende labo elifanelekile njengochwepheshe omatasa ofuna ukulingana nohlelo lwabo lokuzivocavoca. Balungise imikhiqizo yabo kanye nemizamo yokumaketha kulesi sibalo futhi bathengisa izinkulungwane zamabhayisikili abo anikwe amandla ku-inthanethi phakathi nalolu bhubhane ngenxa yalokho.

Yakha inethiwekhi yokusekela

Ukuqala ibhizinisi elisha kungaba nesizungu, kodwa ngokuqinisekile akufanele ugweme ukwakha inethiwekhi yokusekela. Ngokufuna isiqondiso nezeluleko kubaluleki abanolwazi, abeluleki, nontanga bemboni, ungathola imininingwane ebalulekile, ugweme izingibe ezivamile, futhi usheshise ukukhula kwakho. Inethiwekhi esekelayo inganikeza nokwesekwa ngokomzwelo nangokwengqondo ngezikhathi ezinzima. 

Amathuba okuxhumana angatholakala ngokusebenzisa izinhlangano zamabhizinisi, imicimbi yezimboni, nemiphakathi eku-inthanethi. Ngokwakha ubudlelwano obuqinile nabeluleki nabeluleki, ungasebenzisa ubuchwepheshe bakho nokuxhumana ukuze ukhulise ibhizinisi lakho, ngakho-ke, wandise amathuba akho empumelelo.

Isibonelo somhlaba wangempela: Sesame Workshop, inhlangano engenzi nzuzo ngemuva kweSesame Street, yakhe inethiwekhi yokusekelwa ngokubambisana nezinhlangano kanye nohulumeni emhlabeni jikelele. Basebenzise le nethiwekhi ukukhuthaza imfundo yezingane ezincane kanye nokufunda, futhi basize izigidi zezingane ukuba zifunde futhi zikhule.

Gxila ekuletheni isevisi yamakhasimende eyingqayizivele

Isevisi yamakhasimende eyingqayizivele ingumshayeli oyinhloko wempumelelo yanoma yiliphi ibhizinisi, kodwa ibaluleke kakhulu kumabhizinisi amasha. Ngokubeka phambili ukuzwelana, ukuphendula, nokuxazulula izinkinga, ungakha umuzwa omuhle wamakhasimende owakha ukwethembeka, ukwethembana, isithunzi, ngisho nokuheha abantu abaningi ukuthi bajoyine izinhlelo zokwethembeka. Lokhu kuzokusiza ukuthi ukhuphule ukugcinwa kwamakhasimende kanye nokudluliselwa kwamagama, okubalulekile ekukhuleni kwesikhathi eside.

Isevisi yamakhasimende eyingqayizivele ingalethwa ngeziteshi ezihlukahlukene, ezihlanganisa ifoni, i-imeyili, nenkundla yezokuxhumana. Ngokusabela ezidingweni zekhasimende nezinto ezikukhathazayo, ungakha isiko lokugxilwa kwamakhasimende elingenza ibhizinisi lakho lihluke kulabo oqhudelana nabo. Ekugcineni, amabhizinisi abeka phambili isevisi yamakhasimende eyingqayizivele maningi amathuba okuthi azuze ukuzinza kwezezimali, inzuzo, impumelelo yesikhathi eside, kanye nokukhiqiza okwandayo njengoba ezochitha isikhathi esincane ebhekana nezikhalazo.

Isibonelo somhlaba wangempela: Singapore Airlines yaziwa ngenkonzo yayo yamakhasimende eyingqayizivele, enikeza ukunaka komuntu siqu kumgibeli ngamunye futhi ilwela ukweqa lokho abekulindele. Bazuze imiklomelo eminingi ngomsebenzi wabo, futhi sebeyinketho ephezulu kubahambi emhlabeni jikelele.

Isiphetho

Ikusasa lamabhizinisi amabhizinisi libukeka lithembisa, njengoba bayanda abantu abafuna ukuqala amabhizinisi abo. Nokho, impumelelo emakethe yanamuhla idinga umzamo wamabomu kanye nokuhlela amasu. Izinyathelo eziyisithupha ezivezwe kulesi sihloko kufanele zinikeze isisekelo esiqinile sokuzilungiselela impumelelo. Khumbula nje, ukubekezela kubalulekile, njengokwakha iqembu elisekelayo elinombono ohambisana nowakho. Okokugcina, uma usabambekile ngemibono yokuthi yimiphi imikhiqizo noma amasevisi ongase ufune ukuwathengisa, indlela esheshayo yokuvuselela imibono ukuphequlula imikhiqizo ethrendayo kuyo. Chovm.com. Futhi ngalokho, sikufisela inhlanhla ngomzamo wakho omusha nojabulisayo!