I-7 Facebook Ad Hacks yokuthuthukisa ukuguqulwa kwakho

Ukukhangisa kwe-Facebook sekuvele njengelinye lamathuluzi okukhangisa enkundla yezokuxhumana asetshenziswa kakhulu yimikhiqizo ye-e-commerce. Ngokufinyelela okungenzeka kokukhangisa kwe-Facebook kuphelile Abantu abayizigidi eziyizinkulungwane ze-2.11, amabhizinisi angakhomba futhi ahehe uhlobo olulungile lwamakhasimende kumawebhusayithi awo.

Ngaphandle kwalokho, ukusebenzisa imikhankaso yezikhangiso ze-Facebook kungaba luqili. Ngokocwaningo, mayelana izingxenye ezimbili kwezintathu zamabhizinisi amancane banomuzwa wokuthi izikhangiso zabo ze-Facebook ziyehluleka. Lisizani inani elikhulu lamakhasimende angaba khona uma ungakwazi ukuwafinyelela ngempumelelo?

Okuhle ukuthi kunezindlela zokukusiza ukuthi uthole okuningi ezikhangisweni zakho ezikhokhelwayo ze-Facebook. Kulesi sihloko, sizobheka ama-hacks afakazelwe ukukhulisa ukusebenza kahle kwezikhangiso zakho ze-Facebook nokuthuthukisa ukuguqulwa. Qhubeka ufunde ukuze ufunde kabanzi.

Okuqukethwe
Izikhangiso ezi-7 ze-Facebook zingena emakethe ukuze ukhokhise kakhulu ukuguqulwa kwakho
Isiphetho

Ama-hacks angu-7 ezikhangiso ze-Facebook ukuze ukhokhise kakhulu ukuguqulwa kwakho

1. Khetha inhloso yomkhankaso efanele

Lapho usetha umkhankaso wesikhangiso se-Facebook, into yokuqala ozocelwa ukuba uyenze ukukhetha umgomo. Kunezinjongo eziyisithupha zomkhankaso wezikhangiso ze-Facebook ongazikhetha, ikakhulukazi ukuqwashisa, ukuhola, ukusebenzelana, ithrafikhi, ukuthengisa, kanye nokunyuswa kohlelo lokusebenza.

Iphutha elivamile elenziwa abathengisi abaningi ukweqa lesi sigaba ngezimpendulo ezisheshayo ngaphandle kokubona ukubaluleka kwaso. Iqhaza elibalulekile lenhloso ukuchaza inhloso ethile ofuna ukuyifinyelela ngomkhankaso wakho wesikhangiso, ovumela i-algorithm ukukhombisa isikhangiso kuzithameli ezifanele kakhulu.

Lokhu kulungiselelwa okuzenzakalelayo kwezikhangiso zakho ngeke kusebenze uma ungakhethi umgomo olungile womkhankaso wesikhangiso. Ngaphezu kwalokho, kungase kugcine kukubize kakhulu ngokwezindleko ngokuchofoza ngakunye.

Ukuqinisekisa ukuthi izikhangiso zakho ze-Facebook ziyasebenza, fanisa umgomo wakho wesikhangiso nomgomo ofuna ukuwufinyelela ngomkhankaso wesikhangiso. Ngokwesibonelo, uma ufuna tshela izethameli ezahlukene ngomkhiqizo wakho, khetha "ukuqwashisa." Uma umgomo wakho wokugcina uwukushayela abasebenzisi kuwebhusayithi yakho, uhlelo lokusebenza, noma ikhasi lokubikezela, khetha "ithrafikhi."

 2. Khomba izethameli ezifanele ngokukhomba izikhangiso ze-Facebook

Yonke imizamo yakho ekwenzeni okuhle Izikhangiso ze-Facebook kuyoba yize uma ungazibonisi izilaleli ezifanele. Nakuba lokhu kungase kubonakale njengento esobala futhi eyisisekelo yomkhankaso wokukhangisa, abanye abakhangisi bavame ukugxumela phezu kokukhonjwa kwezikhangiso ze-Facebook.

Ukukhomba izikhangiso ze-Facebook kusiza ukunquma uhlobo lwezithameli ezizobona izikhangiso zakho. Lokhu kuvumela izikhangiso zakho ukuthi ziboniswe phambi kwabantu ababonise intshisekelo kumkhiqizo othile futhi bazwakalise ukuzimisela kwabo ukuthenga, ngakho-ke kukhuphula amazinga akho okuguqulwa.

Uma usebenzisa ukuqondisa kwezikhangiso ze-Facebook, ungagxila ezinhlotsheni ezintathu zababukeli, ikakhulukazi:

• Izithameli ezibalulekile: Lezi izethameli oziqondisayo ngokusekelwe ekuziphatheni kwazo, indawo, kanye nezibalo zabantu.
• Izithameli ezibukekayo: Ukukhomba abantu okungenzeka ukuthi abakaze bezwe ngebhizinisi lakho kodwa abafana namakhasimende akho angcono kakhulu.
• Izithameli ngokwezifiso: Ungabonisa izikhangiso ze-Facebook kubantu abake bazibandakanya nebhizinisi lakho ngaphambilini.

Izinkampani ezifana I-Myfix Cycles basebenzise ngempumelelo i-Facebook Pixel esitolo sabo se-inthanethi ukuze baqondise abantu, bakhulise imali yabo yokuthengisa kanye nokuzuza a 1529% buyisela ekusetshenzisweni kwezikhangiso. Ngakho-ke, qala ukukhomba abantu abalungile, futhi uzovuna izinzuzo.

3. Gwema ukuphindaphinda izikhangiso zakho

Abathengisi abaningi bakhetha ukuphinda isikhangiso sabo se-Facebook lapho benza umkhankaso omusha wesikhangiso ngoba kulula. Nokho, le ndlela ibhekwa njengomkhuba omubi.

Isizathu? Uma uphinda isikhangiso sakho, ulahlekelwa yiwo wonke amazwana asekuqaleni, ukuthanda, nokwabelana kokuthunyelwe, okungenzeka kungabahlaba umxhwele abanye abasebenzisi. Ngakho-ke, wena udinga ukubandakanya izethameli zakho ngokuqukethwe okusha, okuyisici esibalulekile ekwenzeni izikhangiso zakho ze-Facebook ziphumelele.

Ukuze ugweme ukuphindaphinda kwesikhangiso ngenkathi udala isikhangiso esisha, khetha "sebenzisa okuthunyelwe okukhona" ku-akhawunti yakho ye-Meta Ads Manager. Lokhu kuzogcina konke ukusebenzelana kwangaphambilini kokuthunyelwe, ngaleyo ndlela kudale intshisekelo eyengeziwe njengoba abasebenzisi bezobona isikhangiso njengokuqukethwe okwenze abanye babe nentshisekelo kumkhiqizo noma kumkhiqizo wakho.

4. Bhala ikhophi ekhangayo yesikhangiso eguqulayo

Ikhophi yesikhangiso iwukhiye wempumelelo yanoma yimuphi umkhankaso wokukhangisa ku-inthanethi ekumakethweni kwesimanje kwedijithali. Umbhalo osetshenziswa ezikhangisweni oveza isiphakamiso senani futhi udonse ukunaka kwezithameli eziqondiwe.

Uma ibhalwe kahle, ikhophi kufanele ikwazi ukujabulisa, ukujabulisa, nokukhuthaza umsebenzisi ukuthi enze isenzo asifisayo. Nawa amanye amathiphu angakusiza ukuthi ubhale ikhophi yesikhangiso esiguqulayo:

• Xazulula inkinga yekhasimende lakho: Uma ubhala ikhophi yesikhangiso, kufanele ususe zonke izithiyo ezivimbela okungenzeka ikhasimende ukuthi lithenge. Zibeke ezicathulweni zezithameli bese uphendula imibuzo ekhuluma ngezinhlungu zazo.
• Kugcine kufushane: Yenza ikhophi yakho yokukhangisa ibe mfushane futhi ibemnandi ngangokunokwenzeka. Ubude bokunaka buyancipha, ngakho-ke lokhu kusiza ukubamba iso lomsebenzisi ngokushesha ngenkathi uskrola ezinkundleni zokuxhumana.
• Yiba nokubizelwa esenzweni okusobala: I-CTA ecacile ibalulekile, njengoba itshela abantu ukuthi yiziphi izinyathelo okufanele bazithathe. Batshele ukuthi yini okufanele bayenze kukhophi yesikhangiso, njengokuvakashela iwebhusayithi yakho, ukujoyina uhlu lokulinda, noma ukuthenga into.
• Sebenzisa izwi lebhrendi elingaguquki nethoni: Ukungaguquguquki komkhiqizo akufanele nje kube kulogo nombala wakho, kodwa futhi kuzwi nethoni ukuze kuyenze ibonakale kuwo wonke amashaneli okuthengisa.

Ungafunda Ibhalwa Kanjani Ikhophi Yesikhangiso Esidayisayo ukuthola amathiphu angeziwe.

5. Lungiselela ishejuli yesikhangiso sakho

Ukwenza imikhankaso 24/7 kungabiza kakhulu. Ukuze ulondoloze ibhajethi yakho yokukhangisa, udinga ukubuyekeza idatha yakho futhi amashejuli futhi ubone izikhathi nezinsuku lapho zisebenza kahle kakhulu.

Siyabonga, Umphathi Wezikhangiso ze-Meta wenza kube lula ukufeza lokhu, njengoba ikuvumela ukuthi uthole isifinyezo sansuku zonke sakho konke ukukhangisa kwakho. Okungcono nakakhulu, ungakwazi ukuqhathanisa imizamo yakho ukuze ube neqoqo elikhulu ledatha ozosebenza nalo.

Uma usunqume isikhathi nosuku olusebenza kangcono ngezikhangiso zakho, zibeke ukuthi zidlale phakathi nalelo windi ukuze kufinyelelwe abathengi abaningi.

6. Gxilisa isikhangiso sakho endaweni efanele yebhizinisi lakho

Ukuqinisekisa ukuthi izikhangiso zakho ze-Facebook ziqondiswe ezindaweni ezifanele kubalulekile ukuze uthole ibhizinisi lakho imiphumela oyifunayo. Kufana nokubalwa kwabantu ukukhomba, ukuqondisa kwendawo kungakusiza ukuthi ulungise kahle imikhankaso yakho ukuze ugxile ezifundeni noma ezifundeni lapho amakhasimende akho atholakala khona noma lapho ahlala khona.

Leli su liwusizo ekuvimbeleni ukusetshenziswa kwemali okungadingekile ezikhangisweni ngoba uqondise kubasebenzisi be-Facebook kuphela ezifundeni lapho kungenzeka bathenge khona kuwe. Leli elinye lamasu angcono kakhulu okukhangisa kwe-Facebook, ikakhulukazi ukukhomba abasebenzisi ezindaweni ezithile, amadolobha, izifunda, noma amazwe. Ngale ndlela, ungaba nesiqiniseko sokuthi izikhangiso zakho ziqondiswe kakhulu ezindaweni ezithile, ngaleyo ndlela kwandise ukubandakanyeka kwababukeli namazinga okuguqulwa.

7. Ukuhlolwa kwe-A/B njalo

Enye indlela yokuthola ukuthi yini esebenzayo nokuthi yini engekho ngezikhangiso zakho ze-Facebook idlula A / B ukuhlolwa. Ngokuhlolwa kwe-A/B, ungakwazi ukuqhathanisa imikhankaso efaka izici ezihlukene ukuze ubone ukuthi iyiphi inguqulo esebenza kahle kakhulu.

Ukuhlolwa kwe-A/B akugcini nje emikhankasweni yezikhangiso ehlulekayo. Ungakwazi futhi i-A/B ukuhlola izikhangiso zakho ezenza kahle kakhulu ukuze uthuthukise ukusebenza kwakho konke kwezikhangiso ze-Facebook. Ezinye izici zomkhankaso wesikhangiso ongazihlola nge-A/B zihlanganisa ikhophi yesikhangiso, izithombe ezibonakalayo, amavidiyo, ukubizelwa esenzweni, amagama angukhiye, uhlelo lwezikhangiso, iqembu eliqondiwe, noma izinhlobo zezikhangiso ze-Facebook ezihlukile.

Isiphetho

Izikhangiso ze-Facebook ziyithuluzi elisebenzayo ongalisebenzisa ukuze uthuthukise ukuguqulwa, njengoba zikwenza ukwazi ukugxilisa izikhangiso zakho zenkundla yezokuxhumana eqenjini elithile eliqondiwe futhi udale izikhangiso ezigxilile ezihambisana nazo. Noma kunjalo, ukuze isu lakho lesikhangiso se-Facebook liphumelele, udinga ukukhulisa izikhangiso zakho.

Ngokuzama ama-hacks kulesi sihloko, akufanele ube nezinkinga zokudala umkhankaso wesikhangiso olungile we-Facebook ozokhulisa ukuqwashisa ngomkhiqizo futhi wandise ukuguqulwa kwakho.