Abathengi baqala ukudinwa ngesikhathi befuna isixazululo ngoba umhlaba ubona sengathi konke akulungile. Ngalesi sizathu, amabhrendi kufanele adale okunikezwayo ngomfutho, uzwela, nokuphuthuma ukuze akwenze kube kukhulu kule ndawo eshintshayo.
I-Inter-Actions ivela kule sizini ukuze ikhuthaze imikhiqizo ethuthukisa okwedlule inkathi yesimanje kuyilapho iqaphela ukubaluleka kobuntu kanye nokuxhumana. Kuleli nothi, imikhiqizo yobuhle izokwanelisa ukulangazelela izisombululo zemikhiqizo eziguquguqukayo ngenkathi isebenzisa amatimu e-spikier nanzima.
Ngena ku-Inter-Actions ephezulu ubuhle isibikezelo izitayela okwe-A/W 24/25.
Okuqukethwe
Ukuqonda imboni yomkhiqizo wobuhle
7 Amathrendi wobuhle we-Inter-Actions ongawabuka ku-A/W 24/25
Gada lawa mathrendi
Ukuqonda imboni yomkhiqizo wobuhle
Emhlabeni jikelele, i ubuhle kanye nemakethe yomkhiqizo wokunakekelwa komuntu siqu ikhiqize amabhiliyoni angama-482.8 ngo-2021, futhi ochwepheshe babikezela ukuthi izokhula ku-CAGR ka-7.7% kusukela ngo-2022 kuya ku-2030. Ophephela abayinhloko bemakethe bahlanganisa ukuqwashisa kwabathengi okukhulayo mayelana nokubukeka kanye nokugcwala kwezimonyo ezinezithako ezingenabuthi neziphilayo.
Imikhawulo ye-Lockdown ibe nomthelela omkhulu ekukhuleni kwemboni. Yehlisa uchungechunge lokuhlinzeka futhi yaphusha isidingo sama, kwabangela ukuthengiswa kwempahla eziteshini eziku-inthanethi nezingaxhunyiwe ku-inthanethi. Kungakhathaliseki ukuthi, ochwepheshe bakholelwa ukuthi imakethe isendleleni esheshayo yokululama ngokugcwele.
Thayipha imininingwane
Ingxenye yomkhiqizo wobuhle ojwayelekile ikhiqize isabelo semakethe esiphezulu kakhulu (ngaphezu kuka-84.9%) ngo-2021. Ibone isidingo esikhulu ngenxa yenzuzo yamanani aphansi nokutholakala kwayo emhlabeni jikelele. Noma kunjalo, le mikhiqizo evamile iqukethe amazinga aphezulu ezithako ezisekelwe ku-petroleum, okwenza ibe yingozi esikhumbeni futhi ikhiqize kancane i-eco-friendly. Ngenxa yalokho, isidingo sabo singase sinciphe phakathi nesikhathi sokubikezela.
Ngakolunye uhlangothi, ingxenye ye-organic izobhalisa ukukhula kwemakethe okuhlaba umxhwele. Njengoba abantu abaningi bethuthela kuzimonyo ezitholakala ngokwemvelo, ochwepheshe balindele ukuthi lolu shintsho luqhubekisele phambili imakethe esikhathini sokubikezela.
Imininingwane yesiteshi sokusabalalisa
Ngo-2021, izitolo ezikhethekile zavela nesabelo semakethe esiphezulu esingu-35.7%. Ukwanda kokuba khona kwalezi zitolo kusize ekuqhubekiseni ukukhula kwesiteshi sokusabalalisa. Kuyathakazelisa ukuthi izitolo ezikhethekile zigxila emikhiqizweni engenamakhemikhali kanye neyobuhle bemvelo, ezivumela ukuthi zihehe ukunaka kwabathengi.
Imakethe ye-e-commerce ngeke isale ngemuva, njengoba ochwepheshe bebikezela ukuthi izobhalisa i-CAGR ephezulu kakhulu esikhathini sokubikezela. Izinto ezihamba phambili zesiteshi sokusabalalisa zihlanganisa ukukhuphula ukumaketha okuhlosiwe kwebhizinisi kanye nokungena kwe-inthanethi.
Imibono yesifunda
I-Asia Pacific yabusa ngo-2021, ibalwa ngaphezu kwama-38% wesabelo semakethe yomhlaba. Futhi, ochwepheshe balindele ukuthi isifunda sizobhalisa i-CAGR eshesha kakhulu kusukela ngo-2022 kuya ku-2030. Imakethe yesifunda ijabulela ukukhula okumangalisayo ngenxa yokwenyuka kwenani labesifazane abasebenzayo emazweni afana ne-India ne-China.
Ngaphezu kwalokho, imakethe yaseYurophu izolandela ngemuva kakhulu ngenxa yoshintsho olukhulayo lwabathengi bebheke kwizimonyo ze-vegan kanye ne-organic, ikakhulukazi eFrance, e-UK naseJalimane.
7 Amathrendi wobuhle we-Inter-Actions ongawabuka ku-A/W 24/25
Ubuhle bemizwa
Ubuhle obungokomzwelo buxhuma ingqondo nesikhumba, buqhube izixazululo ezimangalisayo zempilo yesikhumba somthengi. Indaba ikhuluma ngemikhiqizo egxile ekuphileni kahle ngokomzimba nangokwengqondo, evumela abesifazane ukuthi bakhe ukuqina ngokomzwelo phakathi nemikhuba yobuhle.
Abathengisi bangathatha le ndlela ngokwengeza izincwadi (ezinokufundwa kwansuku zonke) kwezabo ukupakisha komkhiqizo. Ushintsho olunjalo lungasiza abathengi bahlole ukuphambana kweziqu zabo zomzimba nezangaphakathi ngenkathi bejabulela izinqubo zabo zokunakekela isikhumba.
Futhi, abathengisi bangangeza ama-mantras aqinisekisayo kuzo zonke izigaba zabo ukunakekelwa kwesikhumba kanye nemikhiqizo yokwakheka, eguqula isikhathi ngasinye sobuhle sibe isiko lomuntu siqu.
Amabhizinisi nawo angasebenzisa le nqubo ngokuthatha i-360o indlela ephelele yezixazululo zangaphakathi-ngaphandle. Bheka emikhiqizweni efana ne-adaptogenic ukunakekelwa kwesikhumba, ukugeza/ukunakekelwa komzimba, iphunga elimnandi lasekhaya, nezithasiselo zokukhathazeka zempilo ngakunye.
Ubuhle bomzwelo buphinde budlulele ohlelweni lwangaphakathi, bukhuthaze imikhiqizo engadleki ukukhomba amathumbu ngokudla kwesikhumba esibushelelezi.
Ama-flexi-taskers asebenzayo
Ubani owathi imikhiqizo eyisisekelo kufanele ibe yisicefe? Ama-flexi-taskers asebenzayo abuyekeza izinto zobuhle ezilula ngamadizayini ahlakaniphile, asekela abathengi ngempilo ekhuthazwa yingcindezi. Lo mkhuba uhlose ukuhlinzeka ngemikhiqizo ekwazi ukuzivumelanisa nezimo futhi ivumelane nezidingo zomthengi ngamunye, ibasize bajabulele izinqubo zabo ngaphandle kokucindezeleka.
Isibonelo, abathengisi bangakwazi ukutshala ama-balms ezihlinzeka ngamanzi, ukulwa nokuguga, ukulwa namagciwane, nokuphulukisa amanxeba. Bangakwazi futhi ukuthenga imikhiqizo epholisa imisipha ebuhlungu futhi epholise ukushiswa yilanga.
Ama-flexi-taskers asebenzayo athatha ukuthenga kwenqwaba akuyise ezingeni elisha ngamafomethi athuthukisiwe ahlanganisa konke, okusiza ukuthuthukisa ubuhle bendlu obuziqhenyayo kanye nemininingwane ehlanzekile. Isibonelo, amabhizinisi angangena ngaphakathi ukugeza umzimba ngezakhiwo ezingasusa izimonyo, ukulawula ukuphuma, nokuthambisa isikhumba ngezithako zemvelo.
Cabangela ukwamukela amafomula ngamathuluzi ohlelo athuthukisiwe ezikhathi zokuzinakekela ngamabomu nezinemisebenzi eminingi. Imikhiqizo efana ne-a Ibha yokukhanya engu-3-in-1 ziyimali efanelekile kule ndaba. Imikhiqizo enjalo ingaba nomumo othakazelisayo ngenkathi iqopha, ithambisa, futhi idlulisela ukukhanya okucashile esikhumbeni somsebenzisi.
Isiphithiphithi sokuphila kahle
Amathrendi akamuva ahlehlisa isiko lokuphila kahle elinobuthi, futhi ukuphila okunesiphithiphithi kuyalandela. Esikhundleni salokho, igxile emikhiqizweni esekela izindlela zobuhle ezithambile nezithethelelayo, esiza ukuheha izethameli eziningi ze-Gen-Z ezizijwayeza ukuzinakekela ngokusekelwe emithethweni yazo.
Kulokhu, kugxilwe ekufinyelelekeni nasekusebenziseni kalula. Umkhiqizo owodwa oguqula isimo kule sizini iziqephu zobuhle. Abathengisi bangagxila ezinhlobonhlobo ezinikeza ukukhishwa kwesithako okuqhubekayo emahoreni ayi-12-24. Umkhiqizo ungase futhi unikeze ukugxila, ukulala, nokunakekelwa komuntu siqu.
Ngaphezu kwalokho, abathengisi bangatshala esikhumbeni esingenaso ukucindezeleka, izinwele, kanye amafomula okunakekelwa komuntu siqu nazo zikulungele ukuhamba. Akufanele kube yizinto ezilahliwe, imikhiqizo yezinti eqinile eyenza ubuhle ohambeni bube yibhizinisi elilula.
Impilo idlula izinqubo zobuhle, futhi amabhizinisi adinga ukukhombisa lesi sici. Isibonelo, bangacabangela ukutshala imali kumaminti ansuku zonke ahlanganiswe nezingxube zamakhowe ukuze baqambe ngokushesha kanye nama-focus boost.
Isiphithiphithi senhlalakahle sihlose ukwenza impilo ihlobane futhi ifinyeleleke ngokunikezwa okuphusile, ukucekela phansi ngempumelelo imigoqo yokungena. Iphinde yamukele amahlaya kanye ne-haywire aesthetics ukuze ihehe abathengi be-Gen Z abangama-quirky.
Okwesithathu ubuhle bamasiko
Abathengi bafuna ukumelwa okwengeziwe ngale kwemingcele, okuvumela ubuhle “besiko lesithathu” ukuthi buqhamuke neminikelo ebhekele izinto ezikhathaza amasiko amaningi. Lo mkhuba futhi upheka imibono emisha yamasiko ahlukene yokunakekelwa kobuhle.
Bheka ku-cosmetics nge ama-shades ahlanganisiwe adalwe ngamathoni aphansi kanye namathoni esikhumba ajulile engqondweni. Abathengisi bangase baqhubekele phambili ngokubhekana nokukhathazeka kwe-brown and black hyperpigmentation ngokusebenzisa izinti ze-serum kanye okhilimu okhanyayo.
Okwesithathu ubuhle bamasiko bazisa ukuhlukana kwamasiko amaningi esikhundleni sokukufanela. Ngenxa yalesi sizathu, abathengisi kufanele babheke imikhiqizo ezihlonipha amasiko ezempilo endabuko, ezivumayo umthombo, futhi zikhulise amazwi omphakathi.
Ukujabulisa ngenhloso
Ukuphila kahle kwezocansi uye wahlushwa ukucwaswa okweqile amakhulu eminyaka—kodwa lokho kuzoshintsha ngalo mkhuba. “Ukuzijabulisa” okunenjongo kuphusha isihloko esibucayi sisuke kwesiyimfihlo siye kwesikhulu, ngemikhiqizo elwa nemibono ecindezelayo ecindezela ukusondelana.
Amabhizinisi angenza lokhu kuthambekela ngokunweba intshisekelo yabathengi ezindabeni zobuhle ezibandakanyayo ukuya enhlalakahleni yezocansi. Isibonelo, cabanga ngokutshala imali amathoyizi wezocansi kubathengi abakhubazekile, okuvumela wonke umuntu ukuthi ajabulele ucansi.
Amandla obufakazi
Akukho okuqinisekile kuze kube kufakazelwe ngenye indlela ezikhathini zamuva nje, okuholela abathengi ukuthi babuze yonke into futhi baqondise ukukhetha kwabo ngokugxeka okuhle. “Amandla obufakazi” asebenzisa ukwethembeka okukhulu kanye nokuxhumana okusobala ukuze kubhekwane nokukhathazeka kwabathengi ngokuwashwa kwezicelo, intengo, kanye nokutholakala.
Abathengisi bangakha iziteshi zokubandakanya abathengi ukuze baphendule imibuzo futhi bagxeke. Futhi, bangacabangela ukutshala imali ezinkundleni zezinkampani zangaphandle kanye nokugunyazwa ukuze kufakwe isendlalelo sokwethembeka esengeziwe.
Ngaphezu kwalokho, abathengisi kufanele bakhethe imikhiqizo enamakhodi e-QR angaskena, avumele abathengi ukuthi baqonde ukukhetha kwesithako futhi benze izinqumo zokuthenga benolwazi.
Amafa esimanje
Amafa esimanje thola ugqozi ezinganekwaneni nasezinganekwaneni ukuze wenze imiklamo yemikhiqizo enobuhlakani. Ukunethezeka kuzoba okubalulekile endabeni yangemuva yomkhiqizo njengoba abathengi abengeziwe abayongayo begcwala umhlaba wobuhle.
Ukutshala imali emikhiqizweni enamakha okuthutha, izithako zasendulo, kanye ukupakisha ngobuciko izofaka ukutholakala kanye nokunethezeka ohlelweni lwansuku zonke lobuhle. Kodwa-ke, amabhizinisi kufanele aqaphele ukugwema ukucasula isisekelo sabathengi esibucayi.
Gcina kuphela izinto ezicabanga kabusha ngenhlonipho okwedlule futhi ubheke kungobo yomlando ukuze uthole ugqozi olwalahleka kudala.
Gada lawa mathrendi
Ngezikhathi zokucindezeleka, abathengi bayohlale bekwazisa umusa nokunakekelwa. Ngakho-ke, amabhizinisi kufanele ahlinzeke ngemikhiqizo namasevisi enza ukuphila kungabi namandla kuyilapho esekela inhlalakahle yomzimba nengqondo.
Ukwengeza, usayizi owodwa awusalingani konke—khuluma nomuntu hhayi abathengi ngemiklamo yomuntu ngamunye. Ukumelwa okuphelele akuxoxiswana ngakho kulokhu, njengoba abathengi badinga izinketho ezengeziwe ezibhekana nokukhathazeka okuthile.
Lawa amathrendi wobuhle be-Inter-Actions okumele ugxile kuwo kusizini ezayo ka-24/25 A/W.
