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Umfanekiso wokukhiqiza umthofu kanye nefaneli yokuthengisa

7 Lead Magnet Strategies to Fuel Sales Your Funnel

Ifaneli yokuthengisa isiphenduke ithuluzi okufanele ube nalo lamabhizinisi kunqolobane yawo yokuphromotha. Iqondisa amakhasimende angaba khona kusukela ekuxhumaneni kwawo kokuqala nenkampani yakho ekuguquleni.

Kodwa-ke, ukuthola abantu abalungile kuleyo faneli kuwubuqili kubanikazi bamabhizinisi abaningi. Ongoti bayakuveza lokho I-61% yezinkampani umzabalazo wokukhiqiza umkhondo kanye nethrafikhi naphezu kokuchitha izigidigidi emikhankasweni yokumaketha.

Usebenzisa amasu kazibuthe oholayo, kulula ukuheha nokubandakanya amakhasimende anentshisekelo futhi alungele ukuthenga kuwe.

Kulo mhlahlandlela, sizoxoxa ngozibuthe abaholayo futhi sihlole izindlela zokukusiza ukuthi udale isu elisebenzayo likazibuthe oholayo. Ake siqale.

Okuqukethwe
Yini uzibuthe oholayo?
Izibonelo zamafomethi kazibuthe oholayo
Amathiphu okudala ozibuthe abaholayo abaguqulayo
Isiphetho

Yini uzibuthe oholayo?

Uzibuthe oholayo obomvu oheha abantu

Uzibuthe oholayo uwumnikelo obalulekile amabhizinisi awudalela amakhasimende awo ukuze athole imininingwane yawo yokuxhumana noma olunye ulwazi oluthile. Ikhuthaza abantu ukuthi babelane ngedatha yabo ngokuzithandela, njengamakheli e-imeyili noma izinombolo zocingo, ngokusebenzisa ifomu lokungena.

Izibonelo zamafomethi kazibuthe oholayo

Ozibuthe bomthofu bangeza ngamafomethi ahlukene. Nazi izibonelo zozibuthe abaholayo ongazisebenzisa empilweni yakho isu lokumaketha ye-digital:

  • Ebooks: Ama-ebooks ayimibono kazibuthe ehamba phambili ekahle kakhulu yamabhizinisi e-B2B ngoba ahlinzeka ngolwazi olujulile oludingwa ngamabhizinisi. Bakhombisa ukuthi ungumholi embonini futhi ikakhulukazi baheha abaholi abanentshisekelo ekunikezeni kwakho.
  • Amaphephandatshana: Iphepha lezindaba lisetshenziselwa ukuthumela ama-imeyili avamile kwababhalisile, linikeza okuqukethwe okubalulekile nezibuyekezo. Izincwadi zezindaba zinikeza indlela enhle yokukhulisa ubudlelwano nababukeli nokukhuthaza ukwethembeka komkhiqizo.
  • Imihlahlandlela noma amaphepha amhlophe: Imihlahlandlela iyizinsiza ezilandekayo ezinikeza ulwazi olubalulekile oluxazulula inkinga ethile yezethameli. Ngaphezu kokukhiqiza abaphambili, basiza ukwakha ukwethembana kanye nokukhombisa ubuchwepheshe.
  • eziyimpumelelo: Izibonelo zezifundo ziphoqa omazibuthe abaholayo njengoba bebonisa izindaba zempumelelo ezakha ukwethenjwa nokwethembeka komkhiqizo wakho. Basiza ukunikeza imininingwane ebalulekile futhi baxazulule amaphuzu obuhlungu kubasebenzisi.
  • webinars: Ama-Webinar izethulo eziku-inthanethi, ama-workshops, noma izinkulumo ezenziwa ngesikhathi sangempela nge-inthanethi. Ivumela ababambiqhaza ukuthi bahlanganyele ngengxoxo, izinhlolovo, kanye ne-Q&A, futhi le mvelo yokusebenzisana ibenza basebenziseke ekuheheni abaphambili.
  • izaphulelo: Amakhasimende akhangwa izaphulelo; ukuzisebenzisa kungayisa amakhasimende amasha ngendlela efanele kufaneli yakho.
  • giveaways: Ukunikeza into yamahhala, isevisi, noma ucezu lokuqukethwe kudlala indima ebalulekile ekuletheni imikhondo kufaneli yakho yokumaketha. Ukuheha kokunikezwa kwamahhala kukhuthaza abantu ukuthi bajoyine, bandise izethameli zakho kanye nesizinda samakhasimende esingaba khona.
  • Amademo noma izilingo zamahhala: Ukuvumela abasebenzisi ukuthi bahlole futhi bahlole umkhiqizo noma isevisi ngaphambi kokuzibophezela ekuthengeni kungabayenga ukuthi banikeze ulwazi lwabo.
  • Amathuluzi: Amathuluzi anikeza izinsiza ezibalulekile kumakhasimende futhi ayasebenza ekuheheni abaphambili. Izibonelo zifaka usayizi wokubala wezitolo zezingubo noma isiguquli semali.
  • kwakha: Imibuzo iyimibono emihle kazibuthe oholayo. Lawa mathuluzi okuthengisa abandakanya futhi afanelekela ukuhola ngokunikeza ukuzizwisa okusebenzisanayo, komuntu siqu, intshisekelo yokushayela, nokuqoqa idatha.

Amathiphu okudala ozibuthe abaholayo abaguqulayo

Ozibuthe abaholayo bangaletha imikhondo yekhwalithi njalo kumugqa wakho wokuthengisa. Kodwa-ke, ungamosha izinsiza eziningi futhi ungatholi lutho ngesu elibi. Nawa amanye amathiphu okudala isu likazibuthe oholayo elinamandla:

1. Qonda izilaleli zakho

Isixuku sabantu siphakamisa izandla emhlanganweni

Ukucwaninga izethameli zakho ezihlosiwe kuyisinyathelo sokuqala okufanele usithathe lapho udala uzibuthe oholayo. Ngaphandle kokuqonda okucacile kwezithameli zakho ozihlosile, isu lakho likazibuthe oholayo ngeke lisebenze.

Ukuziphatha ucwaningo lwezethameli ikusiza ukuthi wazi iphrofayela yakho yekhasimende efanelekile ngokuthuthukisa abantu bomthengi nokwenza imilayezo iqonde kubo. Ngaphezu kwalokho, kuba lula ukubona izinkinga izethameli zakho ezibhekene nazo, okukusiza ukuthi udale omazibuthe abaholayo ababhekana ngqo nalezi zinkinga.

Ucwaningo lwezithameli nalo lubalulekile, njengoba lusiza ekuhlonzeni izinkundla ezithandwa ngababukeli bakho. Uma usuwazi ukuthi yiziphi izinkundla abazisebenzisayo, ukumaketha uzibuthe wakho oholayo kuba lula.

2. Dala okuqukethwe okubalulekile kwezethameli zakho

Usomabhizinisi usebenza kwi-laptop

Ozibuthe abaholayo bangamathuluzi anamandla akha ubudlelwano obuhlala njalo nezithameli zakho. Ukudala okuqukethwe okunikeza inani langempela kubavakashi bewebhusayithi kubalulekile.

Esikhundleni sokudala izinto ezingahleliwe ezilindele ukuguqula abasebenzisi, indlela engcono kakhulu ukuya eyakho ukudalwa kokuqukethwe njengomxazululi wezinkinga. Khomba izinkinga izethameli zakho okungenzeka zibhekane nazo futhi awukwazi ukuthola isixazululo kwabancintisana nabo noma usesho olusheshayo lwe-inthanethi.

Ungathola lezi zinkinga kumazwana wenkundla yezokuxhumana noma amathikithi okunakekela amakhasimende inkampani yakho ewatholayo. Bese, thuthukisa imihlahlandlela, ama-ebook amahhala, noma okuqukethwe okukhethekile okubhekana nalezi zidingo ezithile futhi uzinikeze kubantu abangaba amakhasimende akho.

3. Yiba namafaneli amaningi okukhiqiza okuholayo

Umfanekiso wefaneli yokuthengisa enamakhasimende

Kungakhathaliseki ukuthi ngemikhankaso yenkundla yezokuxhumana, ukumaketha nge-imeyili, noma ukudalwa kokuqukethwe, ukuba namafaneli ambalwa okuhola kukhulisa ubukhona bakho ku-inthanethi futhi kukhulisa amathuba okuthwebula abaholi abasha.

Indlela ehlukahlukene iqinisekisa ukuthi ubhekelela okuhlukahlukene izingxenye zezilaleli kanye namashaneli, okwandisa amathuba okuheha uhla olubanzi lwamakhasimende angaba khona. Ungakwazi ukuhlanganisa ngayinye ukuze ihambisane nezibalo zabantu, izinto ozithakaselayo, noma iziteshi zokumaketha, uqinisekise ukufinyelela okuqondiswe kakhulu futhi komuntu siqu.

Ukwengeza, ukuba namashaneli ahlukahlukene kukuvumela ukuthi uthuthukise ngokuqhubekayo futhi wenze izinguquko ezisekelwe endleleni isiteshi ngasinye esisebenza ngayo, ukhulise ukusebenza kahle kwefaneli yakho yokuthengisa.

4. Sebenzisa izibangeli

Ukubizela esenzweni kwamahhala kwe-ebook ngenkinobho ethi LANDA MANJE

Uma ifaneli yakho kazibuthe oholayo ikhiqiza umkhondo wekhwalithi ephansi, kungenzeka kungenxa yokuthi uwabonisa wonke umuntu. Ukuze ubhekane nalokhu, ukusebenzisa izibangeli kungakusiza ukuheha abaphambili bekhwalithi ephezulu.

Isibonelo, ungasebenzisa i-tracker yesikhathi ukukhombisa uzibuthe oholayo kumsebenzisi ohlala kuwebhusayithi yakho imizuzu embalwa noma i-popup enomnikelo odinga abasebenzisi ukuthi bagcwalise imininingwane yabo uma sebevakashele ikhasi lakho lokubikezela ngaphezu kwesikhathi esisodwa noma bafunde okubili noma ngaphezulu. blog izikhala.

Ngale ndlela, uzibuthe wakho uzoheha abaholi abengeza inani ebhizinisini lakho ngokuba amakhasimende akhokhayo, bakhulise izinga lakho lokuguqulwa.

5. Sebenzisa ukuqondisa ukuletha okunikezwayo okuhlobene kakhulu

Umdwebo wokumaketha oqondisiwe usebenzisa umcibisholo we-dart ebomvu

Ukuze isu lakho lesizukulwane sokuhola lisebenze, udinga ukuqinisekisa ukuthi uzibuthe wakho oholayo uyasebenza. Esikhundleni sokubonisa okunikezwayo okufanayo kuzo zonke izethameli, bonisa okunikezwayo okuhlukile kubasebenzisi abahlukene.

Ngokwesibonelo, uma uthengisa imikhiqizo yezempilo nokuphila kahle, ungahlobanisa uzibuthe oyedwa oholayo ukuze uqondise izethameli zabesilisa kanti enye ibe izethameli zabesifazane. Esinye isibonelo singabandakanya ukwenza ngendlela oyifisayo ozibuthe bakho abaholayo ngokusekelwe kokuqukethwe kwebhulogi.

6. Thembeka

Themba igama ku-jigsaw puzzle

Ozibuthe abaholayo njengemibiko, amaphepha amhlophe, imihlahlandlela, nama-ebook abeka umkhiqizo wakho njengomholi esihlokweni esithile. Lapho udala lezi zidonsa ukuze ukhiqize umkhondo, qiniseka ukuthi ucwaninge ngokwanele futhi usekela izimangalo zakho ngedatha.

Abasebenzisi bangafuna ukuqinisekisa lolo lwazi ngokwabo, futhi uma beluthola lungacacile, lungonakalisa isithunzi sakho nobudlelwano bakho nabo.

Ngaphezu kwalokho, ukunaka imininingwane emincane njengama-typos nakho kubalulekile ekwandiseni ukwethembeka komkhiqizo wakho. Qiniseka ukuthi ufunda kabusha izinto zakho ngaphambi kokuzinikeza izivakashi zakho.

7. Landelela futhi wandise omazibuthe bakho bokuhola

Abantu ababuka igrafu kusikrini sethebhulethi

Ngemuva kokwethula uzibuthe wakho oholayo, udinga ukuqoqa imininingwane. Ungabali nje inani labantu abajoyine uhlu lwakho lwe-imeyili.

Into yokuqala ukulandela lonke uhambo lukazibuthe wakho oholayo, uqale ngokuchofoza okutholayo, bese uqapha ukuthi bangaki kwalokhu kuchofoza okuphenduka umkhondo. Isinyathelo esilandelayo ukubona ukuthi bangaki kulaba basebenzisi abaqhubeka nokuchofoza isixhumanisi ukuze babhalisele umkhiqizo wakho.

Sebenzisa imiphumela yokutholile ukuze uyishunise ibe uzibuthe oholayo ophelele. Ngokusekelwe kudatha, ungalungisa eyakho ukubizela esenzweni (CTAs) kanye nezinto ezibangela ukuheha abaphambili abafaneleka kakhulu nabathakazelayo. Ekugcineni, kwenza isu lakho likazibuthe oholayo linembe kakhudlwana futhi liphumelele.

Isiphetho

Ozibuthe abaholayo babalulekile ekukhangiseni kwedijithali njengoba bekusiza ukuthi ugcwalise ifaneli yakho yokuthengisa ngamakhasimende angaba khona. Ngamathiphu akulo mhlahlandlela, ukwakha uzibuthe oholayo kufanele kube lula. Njengoba uqoqa amathemba engeziwe kufaneli yakho eholayo, wehlisa izindleko zokutholwa kwamakhasimende futhi ukhuphule i-ROI yakho yokumaketha.

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