7 Imibono Yokumaketha Yokuthuthukisa Ukuthengisa Kosuku Lomama

Amabhizinisi amaningi avame ukucabanga ngoKhisimusi, iPhasika, noSuku LukaValentine njengamaholide amakhulu okuthenga. Nakuba lezi zenzakalo ngokungangabazeki zibalulekile, abathengisi akufanele babukele phansi ithonya loSuku Lomama embonini yokudayisa.

Izindleko zoSuku Lomama zikhuphuka ngokushesha, cishe ziphindeka kabili e-US kuphela. Esikhathini esingaphezudlwana kweshumi leminyaka, lesi sibalo e-US senyuke sisuka ku-US$ 14.6 billion (2010) saya ku-US$28 billion (2021).

Ngenxa yalokho, abathengisi bangathuthukisa amasu abo okumaketha oSuku Lomama ukuze bahehe abathengi. Lesi sihloko sibuyekeza imibono ephezulu yokumaketha yoSuku Lomama ukusiza ukukhulisa ukuthengisa.

Okuqukethwe
Amathuba enzuzo oSuku Lomama nokuthi ungamaketha nini imikhiqizo yakho
Imibono yokumaketha yoSuku Lomama Oluyisikhombisa ukushayela ukuthengisa
Amazwi wokugcina

Amathuba enzuzo oSuku Lomama nokuthi ungamaketha nini imikhiqizo yakho

Imali yoSuku Lomama ifinyelele ku-US $ 31.7 billion ngo-2022, ikhuphuke ngama-US $ 3.6 billion isuka kwirekhodi lokusebenzisa imali lika-2021. Futhi naphezu kwezinguquko ezithile ezithinta imakethe (njengezici ezintsha ze-e-commerce), ochwepheshe babikezela inzuzo yosuku olukhethekile ngeke yehle noma nini maduze.

Kungakhathaliseki ukuthi abathengi bazithenga ngenxa yothando lwangempela noma umuzwa wokuzibophezela, izipho zoSuku Lomama zibaluleke kakhulu, ikakhulukazi kubathengi base-UK nabase-US. Kuyathakazelisa ukuthi inkathi yokuvalwa komsebenzi ibe nomthelela obonakalayo ekusetshenzisweni kwemali ngoSuku Lomama, yakhuphula ngo-12% e-US.

Ngenxa yalokho, ubhubhane lukhulise ukuthengiswa koSuku Lomama ku-inthanethi, kwakhulisa amaphesenti okunikezwayo kwe-eCommerce ngo-3.6 ashintshwe ku--2020%..

Okubaluleke nakakhulu, abathengi bazimisele ukuchitha imali eyengeziwe ekuphishekeleni izindlela ezikhumbulekayo zokwazisa izibalo zabomama nomama. Ochwepheshe babikezela ukuthi abathengi abaningi bazosebenzisa ama-US $ 25 ngaphezulu kulo nyaka. Baphinde balindele ukuthi amakhasimende afinyelele isilinganiso esihle esingu-$245.76 ekuthengeni koSuku Lomama.

Ukuvakasha okukhethekile (isidlo sakusihlwa noma i-brunch) nokuthengwa kobucwebe kuqhubekisele phambili ukusetshenziswa kwemali kwango-2022. Ngokwemibiko, jewelry igcina ukubusa kwayo okungapheli ekukhetheni izipho koSuku Lomama futhi izoqhubeka nokuthola isabelo semakethe esithuthukisiwe.

Yisiphi isikhathi esingcono kakhulu sokuqala umkhankaso wokumaketha woSuku Lomama?

Usuku Lomama luyahluka ngokuya ngesifunda somthengisi. Isibonelo, abathengi base-US baqala ukusesha izipho zoSuku Lomama cishe ezinsukwini zokuqala zika-April. Kodwa ukusesha kuqina ndawana thize phakathi nesonto lokuqala likaMeyi.

Ngakolunye uhlangothi, abathengi abazinze e-UK baqala ukusesha kwabo kusuka ngoFebhuwari 3 kuya ku-17. Ngokusho kwe-Google Trends, ukusesha kuyaqina cishe ngoMashi 7 kuya ku-13.

Nakuba zombili izifunda zinezinsuku ezihlukene, zombili zivumela abathengi bazo ukuthi baqale ukusesha emasontweni ambalwa ngaphambi koSuku Lomama olusemthethweni. Ngenxa yalokho, isikhathi esikahle sokuba abathengisi bethule amasonto amathathu kuya kwamane ngaphambi koSuku Lomama.

Imibono yokumaketha yoSuku Lomama Oluyisikhombisa ukushayela ukuthengisa

Yamukela okuqukethwe okukhiqizwa umsebenzisi

Okuqukethwe okukhiqizwa ngumsebenzisi (i-UGC) kungenye yezindlela eziqinisekile zokukhulisa ukwethenjwa kwabathengi nokuthengisa, ikakhulukazi ngamaholide afana noSuku Lomama. Ngaphezu kwalokho, abathengi bavame ukucinga ubufakazi bomphakathi ngaphambi kokuthenga, okwenza i-UGC ibe ithuluzi okufanele lisetshenziswe kumabhizinisi eCommerce.

Enye indlela yokuthuthukisa i-UGC ukwabelana ngezithombe. Abathengisi bangacela abalandeli babo ukuthi babelane ngezinkumbulo eziyigugu besebenzisa i-hashtag yomkhiqizo wabo. Kuyindlela enhle yokubonisa amaphromoshini oSuku Lomama futhi uthuthukise ukuqwashisa ngomkhiqizo.

Okubaluleke nakakhulu, i-UGC isu elingabizi kakhulu. Esikhundleni sokuqasha iqembu langaphakathi noma ukusebenzisa osonkontileka, abalandeli bazokhiqiza okuqukethwe komkhiqizo besebenzisa izinsiza zabo nangesikhathi sabo.

Ithiphu yochwepheshe: Abathengisi akumele bakhohlwe ukwabelana ngokuthunyelwe kwe-UGC yabathengi kuMkhankaso wabo Wosuku Lomama.

Dala umcimbi wokuphisana woSuku Lomama

Ayikho into edonsa ukunaka kwabantu njengezipho. Abathengisi bangabasingatha kunoma yimuphi umcimbi—bangacela abasebenzisi ukuthi bamake abangani babo ezinkundleni zokuxhumana, balandele ama-akhawunti okuxhumana nabantu, noma babhalisele incwadi yezindaba ukuze babe sethubeni lokuwina okuthile.

I-Giveaways igxile kakhulu ekutholeni ababhalisile abasha nabaholayo. Ngakho-ke, amabhrendi kufanele aqinisekise ukuthi enza umthelela osheshayo ngemuva komcimbi wokunikeza ngemiyalezo yokwamukela eqondisiwe, eqondene nawe..

Isibonelo, izinhlobo zobucwebe zingasebenzisana nazo ukunakekelwa kwesikhumba amabhizinisi azophatha umcimbi wokupha, anikeze ikhadi lesipho elineqoqo lobuhle. Lapho abathengi abasha befaka ama-imeyili abo ukuze bathole ithuba lokuwina, bazojoyina izinhlu zombili zezincwadi zemikhiqizo, okuthuthukisa ukuqwashisa ngempumelelo.

Yenza umhlahlandlela wesipho soSuku Lomama

Iholide ngalinye linesethi yalo yabathengi bomzuzu wokugcina, futhi abathengisi bangasebenzisa ithuba lokuthengisa okwengeziwe. Kanjani? Imikhiqizo ingasebenzisa umhlahlandlela wesipho ukuheha ukunaka kwabo.

Imihlahlandlela yezipho iwuhlu olukhethiwe lwemikhiqizo esiza ukwenza inqubo yocwaningo yekhasimende ingabi nengcindezi. Kuyafana nokuthi abathengi ababuza, "Yini oyincomayo?" ezitolo ezithengisa izinto ezibonakalayo.

Futhi, amabhrendi angakwazi ukukhomba kabusha abathengi "abangeza ekalishini" ngaphandle kokuthenga noma abasanqikazi ukwenza izinqumo. Kungenjalo, abathengisi bangasebenzisa Izikhangiso Ezinamandla ukuqondisa kabusha izivakashi zewebhusayithi, zibakhumbuze ngemikhiqizo abazithakaselayo.

Ngaphezu kwalokho, umhlahlandlela wesipho Sosuku Lomama uzonikeza inani kanye nokunethezeka, ikakhulukazi uma abathengisi behlinzeka ngemikhiqizo yabo ngamanqwaba. Futhi, amabhizinisi angahlomisa amakhasi awo okufikela ngomlayezo ohehayo Wosuku Lomama futhi engeze isixhumanisi “somhlahlandlela wesipho” ukuze aqedele ulwazi lwewebhusayithi.

Engeza izikhuthazo ukuze uhehe amakhasimende amaningi

Izikhuthazo zingenye indlela enhle yokwenza okunikezwayo kuhehe kakhulu. Kunezindlela ezahlukahlukene amabhizinisi angazinikela ngazo, okuhlanganisa:

• Ukuthunyelwa kwamahhala ezintweni ezithile zokuphromotha (kusiza ukukhulisa ukuthengiswa kwamaholide)
• Bandakanya izipho ngokuthenga okuvela kumhlahlandlela wesipho woSuku Lomama
• Nikeza amakhuphoni esaphulelo ukuze wenze izinto zithengeke kakhulu

Ngaphandle kokukhetha, izikhuthazo ziyindlela esebenzayo yokuthi amabhizinisi agqamise imikhiqizo afuna abathengi bayithenge. Isibonelo, amabhrendi anganikeza isikhwama samahhala esinokuthengwa koSuku Lomama lapho abathengi basebenzisa amakhodi okuphromotha (njengokuthi “MOM”).

Gxila ekuheheni okuqukethwe koSuku Lomama ukuze uthuthukise ukusebenzelana kwenkundla yezokuxhumana

Inkundla yezokuxhumana iyithuluzi elikhulu lomkhiqizo lokwenza ukuthengisa okwengeziwe noma ukuheha amakhasimende amaningi ngesikhathi samaholide, okuhlanganisa noSuku Lomama. Ngakho-ke, yonke into ebaluleke kakhulu yomkhiqizo we-inthanethi kufanele kube ukwandisa ukuzibandakanya kwezokuxhumana.

Nakuba ukwenza ukuthengisa kubalulekile, akufanele kube okugxilwe kuwo wonke umkhankaso wokumaketha. Kodwa-ke, ukudala inani elengeziwe lamakhasimende nakho kuyadingeka ukuze kukhuliswe ukuzibandakanya. Enye indlela abathengisi abangakha ngayo okuqukethwe okubalulekile iwukwenza okuthile okuwusizo kuyilapho besebenzisa indlela egxile kancane ekuthengiseni.

Kungakhathaliseki ukuthi amadili abonakala engenakuvinjelwa kangakanani, kuwumkhuba omubi ukuthi abathengisi bacabange ukuthi wonke umuntu uzothenga kubo. Kunalokho, bangakhuthaza abathengi ngokuqukethwe kwezemfundo, babanikeze ulwazi oluhlukahlukene oluhlobene noSuku Lomama.

Ezinye ezisebenza kahle kakhulu zihlanganisa ukwabelana ngezindlela zokupheka ezilula, ukukhombisa ukuthi ungazakha kanjani izipho ze-DIY, noma indlela yokubhala inkondlo ebabazekayo kaMama. Abathengi bazongena ngokwemvelo kumabhrendi akhipha okuqukethwe okunjalo ngokungaguquki.

Abathengisi bangathuthukisa futhi ukusebenzelana kwenkundla yezokuxhumana ngokusebenzisa izinto ezibonakalayo ezihlukahlukene, njengamavidiyo amile nezithombe. Bangakwazi futhi ukuhlanganisa okuqukethwe okunjalo namagama-ncazo ahlukahlukene kusukela kokwenjabulo kuye kozwela.

Kuyathakazelisa ukuthi ukuthumela okuqukethwe okuhehayo kuzogcina iso lezethameli likumkhiqizo evikini elingaphambi koSuku Lomama. Futhi ukuzibandakanya okwengeziwe kusho amathuba aphezulu kumakhasimende okuthenga.

Futhi, amabhizinisi kufanele angenele ubuhlakani bawo futhi adale okuqukethwe okugxile osukwini lomama okuveza imizwa ngenkathi kuhlanganisa ingqikithi yobumama. Ngaphezu kwalokho, ukwandisa ubukhona bezokuxhumana kuzoqinisekisa umkhankaso ophumelelayo.

Hlela umkhankaso wokumaketha oholwa ngabagqugquzeli

Emhlabeni wanamuhla, abathengisi bangakha ama-akhawunti enkundla yezokuxhumana ukuze bamise isitolo ngenkathi bedala okuqukethwe kwabalandeli babo abathembekile. Nokho, okuqukethwe okuningi kokuphromotha, njengalokho okuhlobene noSuku Lomama, kudinga indlela ehlukile ukuze kuhehe abathengi abaningi.

Ukwenza isivumelwano nomuntu onethonya kungenye yezindlela ezinhle kakhulu abathengisi abangaheha ngazo abathengi abaningi ezinkundleni zokuxhumana. Yize abathengisi bengakwazi ukudala okuqukethwe ngaphandle kosizo, ukusebenza ngethonya kuzokwenza amaphromoshini abo azizwe eyiqiniso.

Okubaluleke nakakhulu, amabhrendi adinga abagqugquzeli ukuze afinyeleleke. Iningi labagqugquzeli benkundla yezokuxhumana banikeza izethameli ezigcwele ezilungele ukulalela zonke izincomo, Ngenxa yalokho, ukukhipha okuqukethwe ngeke kuzwakale kungelona iqiniso noma kuhleliwe ngenjongo yokuthengisa.

Enye yezindlela ezinhle kakhulu zokusebenzisa umkhankaso wokumaketha oholwa ngabagqugquzeli ukuheha abathengi abaningi ingokuqukethwe okukhuthazayo. Abathonya bayazazi izethameli zabo futhi bangakha izindlela ezingcono kakhulu zokuheha imizwa yabo ngaphandle kokuzizwa behleliwe.

Ngaphezu kwalokho, abathengisi bangafaka imicimbi eminingi kusu lokumaketha eliholwa ngabagqugquzeli boSuku Lomama. Ezinye izibonelo zomcimbi zifaka imikhankaso ye-giveaway, imiqhudelwano eku-inthanethi, nemiklomelo yesixhumanisi esihlobene.

Thumela ubuhle bokunakekelwa noma iphakheji yemfashini

Njengokunikeza izikhuthazo, amabhrendi angathumela ukunakekelwa kwamahhala ubuhle or amaphakheji fashion nama-oda ekhasimende labo. Kuyindlela esiza ukugcina abathengi ngemva kokuthengisa kuyilapho benza uSuku Lomama wabo lukhetheke nakakhulu.

Ukwengeza, amabhizinisi angase abonise ukuthi ama-oda azothola isipho, noma angasithumela njengesimangaliso ukubonga amakhasimende ngokuthenga.

Amazwi wokugcina

Usuku Lomama iholide elikhethekile labathengi namabhizinisi. Nakuba abathengi bezazisa izibalo zonina nomama, abathengisi bangasebenzisa lolu suku olukhethekile ukuze bakhulise ukuthengisa futhi bahehe amakhasimende aphindelelayo.

Abathengisi abasebenzisa leli thuba bazobona ukuthuthuka okubalulekile ekuthengisweni komuntu siqu kanye naku-inthanethi. Kodwa abakwazi ukuhlala phansi balindele amakhasimende ukuthi eze kubo—kufanele banikeze okuthile okubasiza ukuba bavelele.

Kuleli nothi, amabhizinisi angasebenzisa imibono eyisikhombisa yokumaketha okukhulunywe ngayo kulesi sihloko ukuze kuqinisekiswe umkhankaso oyimpumelelo woSuku Lomama. Thenga emikhiqizweni ehamba phambili yokukhangisa koSuku Lomama olukhangayo.