amakhandlela sekungamashumi eminyaka ehlotshaniswa nokubonakaliswa kothando. Lapho nje ikhandlela likhanya, ijubane liyancipha, futhi ukuzola kukhishwa kulo lonke igumbi. Ukucwayiza okumnene kusetha isimo sothando, futhi lokhu kuyenga abantu ukuba bakhulume okusezinhliziyweni zabo.
Ngokucabangela isikhalo sabo, abantu baye basebenza kanzima ukuletha amakhandlela emakethe ngazo zonke izinhlobo namafomu, futhi lokhu kusho ukuba nezinketho ezinikezwa zonke izikhathi kanye nesabelomali. Lokhu kunikeza abathengisi ithuba elihle lokukhulisa ibhizinisi labo ngokuhlangabezana nalesi sidingo esikhulayo. Ngakho-ke funda ukuze uhlole izitayela zamakhandlela zothando okufanele wazi zango-2024!
Okuqukethwe
Umbono wemakethe yomhlaba wonke wamakhandlela
7 okufanele-wazi amathrendi amakhandlela othando
Ungaqinisekisa kanjani ukuthi amakhandlela akho ayadayisa
Isiphetho sendaba
Umbono wemakethe yomhlaba wonke wamakhandlela

Ngo-2018, amakhandlela emhlabeni wonke ayebiza cishe ama-US $ 8.38 billion. Kulindeleke ukuthi ngo-2026, azobe ebiza cishe ama-US $ 13.72 billion, akhula I-6.3% unyaka ngamunye kusukela 2019 kuya 2026.
Imakethe yamakhandlela yomhlaba wonke kulindeleke ukuthi iqhubeke nokukhula eminyakeni ezayo. Abantu baba nesithakazelo esikhulu kumakhandlela anephunga elimnandi, njenge-lavender, i-vanilla, ne-citrus. Lokhu kwenza amakhandlela anephunga elimnandi abe yingxenye enkulu yokukhula kwemakethe yamakhandlela yomhlaba.
Uma sibheka lapho kuthengiswa khona amakhandlela amaningi, i-United States iyimakethe enkulu kunazo zonke. Yenza ngaphezu kwengxenye eyodwa kwezintathu yakho konke ukuthengiswa kwamakhandlela emhlabeni jikelele. Amazwe afana ne-United Kingdom, iJalimane neFrance nawo athengisa amakhandlela amaningi, ngakho iYurophu ingenye indawo ebalulekile emakethe yamakhandlela yomhlaba wonke.
Ucwaningo lwabakhi lukhombisa ukuthi abesifazane bathenga amakhandlela angaphezu kuka-95%. Ucwaningo lwemboni yamakhandlela lubonisa ukuthi iphunga, umbala, izindleko, nesimo yizici ezibaluleke kakhulu ezithinta ukuthengiswa kwamakhandlela. Abathengi baya ngokuya bethenga amakhandlela okuhlobisa ikhaya labo kanye nokunciphisa ingcindezi. Abasebenzisi bekhandlela abayisishiyagalolunye kwabayishumi bathi amakhandlela enza izindawo zabo zizizwe zikhululekile futhi zijabule.
7 okufanele-wazi amathrendi amakhandlela othando

Omunye wemibuzo emikhulu abahlangabezana nayo abathengi uma betshala amakhandlela ukuthi yiziphi izinhlobo ezithengiswayo? Kungakho isigaba esilandelayo sinikeza izinhlobo zamakhandlela zothando eziyisikhombisa ezisethwe ukuthi ziphele ngokushesha!
1. Amakhandlela anephunga elimnandi

Lapho abantu bethenga amakhandlela, iphunga lingenye yezinto ezibaluleke kakhulu. Kunamakha ahlukene angaba ngu-10,000 ongakhetha kuwo. Cishe izingxenye ezintathu kwezine zabantu abathenga amakhandlela bathi iphunga “libaluleke kakhulu” noma “libaluleke ngempela” lapho bekhetha ikhandlela.
Amakhandlela anephunga elimnandi dala indawo epholile edingekayo ekuthuliseni ingqondo nokuthuthukisa ukuphumula. Ukuhlolwa okuseduze kokuthandwayo kwemakethe kunconywa kakhulu uma utshala imali emakhandleleni anephunga elimnandi. Cabangela ukunikeza izinhlobonhlobo ezihlukahlukene zephunga elimnandi ukuze ubhekane nesisekelo sabathengi ababanzi. Futhi, qiniseka ukuthi iphunga limnandi, lihlala isikhathi eside, futhi alinamandla.
2. Amakhandlela e-Aromatherapy
I-aromatherapy ihilela ukusebenzisa amafutha abalulekile namakha ukuze kuthuthukiswe inhlalakahle engokomzwelo nengokomzimba. Ivumela abasebenzisi ukuthi bathole izinzuzo ze-aromatherapy ekhaya. Ama-aroma anjalo i-lavender, i-peppermint, futhi geranium ziye zabonakala ziwusizo ezinkingeni eziningana ezingokwengqondo nezokuphila. Khanyisa ikhandlela ngemva kosuku olude emsebenzini noma ngesikhathi sokugeza okushisayo, okuthokomele ukuze unciphise ukucindezeleka.
Inzuzo engaba khona yamakhandlela e-aromatherapy ukuthi iningi alinawo amakha okwenziwa. Ucwaningo luthole ukuthi 34.7% yabantu baba nemithelela emibi yezempilo ngenxa yokuchayeka ephunga elingelona elemvelo. Ngakho-ke kuyalulekwa kakhulu ukuthi ubheke amakhandlela e-aromatherapy angenabuthi kodwa amnandi ukuze uqiniseke ukuthi awabangeli monakalo kulabo abazoba abathengi.
3. Amakhandlela ahlanganiswe nobuchwepheshe

Ukufakwa kobuchwepheshe emakhandleleni kwathatha abathandi bamakhandlela abaningi ngokumangala. Iqiniso lokuthi umuntu akudingeki ashintshe amakhandlela njalo kuyisici esidumile salo mkhuba. Kunalokho, isilawuli kude singalawula ikhandlela futhi inesibali sikhathi esididiyelwe esiqeda isidingo sokushintsha ikhandlela ngesandla.
Iningi lalamakhandlela alinawo umsi futhi avutha kakhulu. Ayikho intambo noma ingcina encibilikayo; ukugcwaliswa ngakunye kungasha amahora amade. Amadiski ephunga angafakwa phezulu, agcwalise igumbi ngalelo phunga. Nokho kubalulekile ukukhumbula ukuthi izindleko zamakhandlela anjalo zingase zivale abathengi abaningi abangaba khona. Ngenxa yalokho kubalulekile ukuhlose ukwethula amakhandlela tech lokho kokubili ephaketheni-friendly futhi umsebenzisi-friendly.
4. Amakhandlela eJiyomethri

Amakhandlela eJiyomethri ingasetshenziswa njengendlela yokugcizelela enhle kunoma yiliphi igumbi. I imiklamo ye-chic zidonsa amehlo futhi ziletha i-vibe ehlukile esikhaleni. Ukwakheka kwazo okuhlukile kuzivumela ukuthi zilingane kuzilungiselelo ezahlukahlukene, kungaba ingaphakathi elincane noma i-eclectic design.
Ngaphambi kokuwangeza ohlwini lomuntu, kufanele afunde izinto ezithandwa yimakethe. Ngokwesibonelo, amakhandlela ejiyomethri enziwe ngesandla angaba nesikhalo esengeziwe kulabo abajabulela izinto ezenziwe ngezandla. Ukuhlolwa ngokucophelela kwamathrendi aqhubekayo kungasiza abathengisi bezitolo ukuthi bagcine ukuhambisana emakethe abayifisayo.
5. Amakhandlela e-Vegan

Amakhandlela e-Vegan zenziwa ngaphandle kokusebenzisa izithako ezithathwe ezilwaneni noma imikhiqizo ekhiqizwayo. Ngokuvamile aqukethe izinto zokwenziwa kanye nezitshalo-based ukufeza izici oyifunayo ikhandlela. Ezinye izici okufanele uzicabangele lapho ufuna amakhandlela e-vegan yilezi:
- Ukubonisa ngale kwesithako: Qinisekisa ukuthi izithako zibhalwe ngokucacile futhi azinazo izinto ezithathwe ezilwaneni.
- Izitifiketi: Bheka izitifiketi ezigunyaza isimo se-vegan sekhandlela.
- Iphunga nezithasiselo: Amanye amakhandlela angase asebenzise imibala engeyona ye-vegan noma amakha. Khetha ezemvelo ngokuphelele.
- Isu lamanani: Yize abanye abathengi bengase bazimisele ukukhokha imali ekhokhwayo ngemikhiqizo ye-vegan, ukugcina amanani ancintisanayo kungasiza ukufinyelela imakethe ebanzi.
Amabhizinisi angangena emakethe ekhulayo yemikhiqizo eqhubekayo nelungile ngokwethula izinhlobonhlobo zamakhandlela e-vegan.
6. Amakhandlela e-soy
Amakhandlela e-soy zenziwa ngengcina yesoya, etholakala kumafutha kabhontshisi. I-wax isekelwe esitshalweni, kodwa ezinye iphunga nezithasiselo zingase zengeze iminonjana yokwenziwa ekwakhiweni sekukonke. I-Soy wax iyabola ngokwemvelo. Lokhu kwenza ukuchitha ngephutha kube lula ukukuhlanza. Ukulahlwa kwale mikhiqizo nakho kuphephile emvelweni.
Akukhona nje kuphela ukuthi kunezinzuzo eziluhlaza ze-soy wax, kodwa futhi ishisa kancane kune-wax kapharafini yakudala. I-wax yesoya incibilika lapho izinga lokushisa liphansi kune-wax kapharafini evamile. Lokhu kwenza indawo enkulu encibilikisiwe ezungeze intambo yekhandlela futhi ngokuvamile ikhipha iphunga elinamandla. Kodwa-ke, ukuthi iphunga linamandla kangakanani lingancika ku-wax ethile ye-soy nokuthi umenzi wenza kanjani ikhandlela.
Izithasiselo zivame ukungezwa ukwenza i-soy wax ibe nzima. Uma ukhathazekile ngezinto ezingezona ezemvelo, buza umkhiqizi noma umdwebi ukuthi umkhiqizo ungowemvelo ngo-100%.
7. Amakhandlela engcina yezinyosi

Ngoba amakhandlela ngezinyosi konke okwemvelo, azikhiphi izinto ezinobuthi lapho zisha. Ngaphezu kwalokhu, amakhandlela angu-100% wezinyosi anezela iphunga lemvelo ezindlini. Ziyindlela elula yokuqeda iphunga lomoya ngaphandle kwamakha okwenziwa. I amakhandlela shisa kahle futhi ukhiqize umule omncane. Ziyinketho enhle kubantu abanezinkinga zokuphefumula.
Cabangela ukubambisana nabakhiqizi ababambelela ezimisweni zokuziphatha zokufuya izinyosi. Ukutholakala kwezimiso zokuziphatha kuhambisana namanani omthengi futhi kunomthelela ekusimameni komkhiqizo. Ukukhula kwentshisekelo kwezinye izindlela ezilungele imvelo nezemvelo kuyindlela abathengisi abangasebenzisa ngayo amandla.
Ungaqinisekisa kanjani ukuthi amakhandlela akho ayadayisa

I-Google Trends ibonisa intshisekelo eningi ezinhlotsheni ezihlukene zamakhandlela - kusukela ku-soy kuya kwamakha kanye nayo yonke into ephakathi. Isithakazelo semakethe emakhandlelani asinamandla nje kuphela kodwa futhi siqhuba i-gamut. Uma ibhizinisi licabanga ukuthi hlobo luni lwamakhandlela okufanele lidayiswe, lezi zinyathelo ezilandelayo zingasiza:
- Yenza ucwaningo lwemakethe: Qaphela ukuthi amakhasimende athenga amakhandlela anjani. Ingabe amakhandlela e-eco-friendly noma e-vegan adingeka kakhulu? Ukuqonda okucacile emakethe yamakhandlela kungasiza ukugcina amasheya afanelekile.
- Hlinzeka ngemikhiqizo yesizini: Hlela amakhandlela ngokuvumelana nezinkathi zonyaka. Ngokwesibonelo, amanye amakha angase adume kakhulu entwasahlobo noma ngoKhisimusi. Cwaninga futhi utshale imali ngokuhlakanipha.
- Gxila kukhwalithi: Amathemba avame ukubuya uma amakhandlela evutha ngokulinganayo futhi enziwe ngamaphunga ekhwalithi. Ikhwalithi yakha ukwethembeka nokwethenjwa komkhiqizo.
- Gcina izintengo zincintisana: Qhathanisa inani lamakhandlela ngokuya ngedizayini yawo, ikhwalithi, kanye nolwazi lwamakhasimende lulonke.
Phinda uhlole uhlelo lomkhiqizo ngokusekelwe empendulweni yekhasimende kanye nokushintsha amandla emakethe ukuze uqinisekise impumelelo eqhubekayo.
Isiphetho sendaba

Ukukufingqa, izwe lamathrendi ekhandlela lilokhu lishintsha futhi libonisa ukuthi ubuciko, ukuzama izinto ezintsha, nokwenza amakhandlela akhethekile kubaluleke kakhulu. Namuhla, amakhandlela awawona nje awokukhanyisa. Futhi zenza amakhaya azizwe ekhululekile, asize abantu baphumule, futhi adale izikhathi ezinhle nezinkumbulo.
Amabhizinisi akule ngxenye kufanele alandele amathrendi ashintshayo, abeke phambili ikhwalithi, futhi aqhubeke esungula ukuze anikeze amakhandlela angagcini nje ngokukhanyisa izikhala kodwa futhi avuthele amalangabi othando.