Amasu ayi-7 Alula we-Amazon PPC Okukhulisa Inzuzo

Amabhizinisi aqhubeka nokuthungatha amasu okuthuthukisa inzuzo nokwandisa ubukhona bemakethe. Ihlakaniphile ukukhangisa kuzoba enye yezindlela ezinokwethenjelwa kakhulu zokwandisa imali engenayo, futhi i-Amazon Pay-Per-Click (PPC) ingenye yezindlela ezinjalo.

Imali engenayo yonyaka ye-Amazon isiphelile US $ 31 billion ezikhangisweni zodwa ngo-2021. Ngo-2026, le mali kulindeleke ukuthi ifinyelele ku-$ 64.3 billion. Ukusebenzisa amasu afanele kuzonikeza abathengisi inzuzo enkulu lapho benza inzuzo yabo, ikakhulukazi nge-Amazon.

Kulokhu okuthunyelwe kwebhulogi, sizoxoxa ngamasu ayisikhombisa alula kodwa asebenza ngempumelelo e-Amazon PPC azokusiza uthuthukise inzuzo yakho eku-inthanethi. Lawa maqhinga azokusiza ukuthi ubonakale kakhudlwana, uthuthukise ukuthengisa kwakho kwemvelo, uhehe ukuchofoza okuningi, futhi ekugcineni uthuthukise ukuthengisa kwakho ku-Amazon.

Okuqukethwe
Ukuqonda i-Amazon PPC
Izinhlobo zezikhangiso ze-Amazon PPC
Amasu aphezulu ayi-7 okusebenzisa i-Amazon PPC ukwenza inzuzo ngokugcwele
Isiphetho

Ukuqonda i-Amazon PPC

I-Amazon Pay-Per-Click iyinkundla yokukhangisa okukhokhelwayo enesakhiwo sesitayela sendali. Inika amandla abathengisi abazimele be-Amazon ukuthi bathenge izikhangiso zamagama angukhiye athile futhi babonise imikhiqizo yabo njengezikhangiso ezixhasiwe phezulu kwemiphumela yosesho ye-Amazon.

Nakuba isikhangiso sakho singase sivele njengomphumela ezimweni ezimbalwa (amakhulu, noma izinkulungwane, kuye ngokuduma komkhiqizo), uzokhokhiswa kuphela ngokuchofoza kwangempela uma usebenzisa ukukhangisa kwe-Amazon PPC.

Lokhu kukwenza uhluke esixukwini ngenkathi ugcina izintengo zesikhangiso sakho ziphansi. Futhi, kungase kukusize ukuthi uqalise ngokuqalisa umkhiqizo omusha uma ungenakho ukuthengiswa kwangaphambilini noma ukubuyekezwa. Lokhu kusho ukuthi ukwenza kahle kwe-PPC kusiza abathengisi be-B2B ku ukwandisa ukuthengisa, ukukhiqiza umkhondo wekhwalithi ephezulu, nezimbangi ezisebenza kahle kakhulu.

Ukukhangisa kwe-Amazon pay-per-click kungahlinzeka ngezinzuzo ezimbalwa zebhizinisi lakho, ezihlanganisa:

• Ukubonakala okukhulu: I-Amazon PPC inika amabhizinisi ukufinyelela okubanzi. Ngamakhasimende angaphezu kwezigidi ezingama-300 emhlabeni wonke, i-Amazon PPC ikuveza kumakhasimende amaningi angaba khona.
• Ukuthengisa okwandisiwe: Ngokubonisa izikhangiso zakho kumakhasimende asesha imikhiqizo efanayo, ungashayela ithrafikhi eyengeziwe ohlwini lwakho futhi ekugcineni wandise imali engenayo.
• Kuqiza kahle: I-Amazon PPC ikunikeza indlela eshibhile yokukhangisa. Awumoshi imali ngezikhangiso ezingasebenzi ngoba ukhokhiswa kuphela uma othile echofoza kuzo.

Uma lwenziwe kahle, uhlelo lwe-Amazon lunikeza izinketho ezihlukahlukene zokukhomba, okuvumela abathengisi ukuthi bafinyelele izethameli ezithile futhi bakhulise i-ROI yabo. Ngokuqonda ukungena nokuphuma kwe-Amazon PPC, abathengisi bangasebenzisa leli thuluzi elinamandla futhi bafeze izinjongo zabo zebhizinisi.

Imigomo nezici ezibalulekile ze-Amazon PPC

Nawa amagama abalulekile nezici ezihlotshaniswa ne-Amazon PPC. Le migomo izokusiza ukuthi uqonde kangcono i-Amazon PPC.

I-CTR (Isilinganiso Sokuchofoza) isho isilinganiso sokuchofozwa kokuvelayo. Ikala ukuthi abantu ababuka isikhangiso sakho bagcina besichofoza kaningi kangakanani. I-CTR ephezulu isho ukuchofoza okuningi kanye nokuthengiswa okungenzeka.

Ukuchofoza inombolo yezikhathi umuntu achofoza ngazo isikhangiso sakho. Lena imethrikhi ebalulekile njengoba ikhombisa ukuthi isikhangiso sakho sikuheha kanjani ukuchofoza.

Okuvelile bheka inani lezikhathi isikhangiso sakho esiboniswa ngazo abathengi base-Amazon. Lokhu kubalulekile ngoba kubonisa ukuthi bangaki amakhasimende okungenzeka abone isikhangiso sakho.

I-ACoS (Izindleko Zokuthengisa Zokukhangisa) isilinganiso sokukhangisa esichithwa ekuthengisweni okukhiqiziwe. Lena imethrikhi ebalulekile njengoba isiza ukunquma ukuthi imali oyisebenzisayo ngesikhangiso yenza imbuyiselo enhle ekutshalweni kwezimali (ROI).

Ibhidi inani ozolikhokhela ngokuchofoza esikhangisweni sakho. Lokhu kubalulekile ekunqumeni ukuthi isikhangiso sakho sizovela kuphi emiphumeleni yosesho.

Izinhlobo zezikhangiso ze-Amazon PPC

I-Amazon ihlinzeka ngezigaba ezintathu eziyinhloko zesikhangiso se-PPC: Imikhiqizo Exhasiwe, Imikhiqizo Exhasiwe, kanye Nezibonisi Ezixhasiwe.

1. Imikhiqizo Exhasiwe: Lezi zikhangiso zivela emiphumeleni yosesho nasemakhasini emininingwane yomkhiqizo, anesithombe somkhiqizo, isihloko, nentengo, kanye nokuthengisa okushayela kwemikhiqizo ethile.

2. Imikhiqizo exhasiwe: Lezi zikhangiso zivela phezulu emiphumeleni yosesho futhi zifaka isihloko sangokwezifiso, ilogo, nezithombe zomkhiqizo, eziqhuba ukuthengiswa kwemikhiqizo ehlobene.

3. Ukuboniswa okuxhasiwe: Lezi zikhangiso zivela kumawebhusayithi e-Amazon kanye ne-non-Amazon. Ziyindlela emangalisayo yokuqwashisa nokuthuthukisa ukuthengiswa kwamabhizinisi ahlukahlukene. Zifaka izithombe zomkhiqizo, izihloko, nezintengo futhi ziqondiswe kubathengi ababuke noma baseshe imikhiqizo efanayo.

Okubalulekile okungathathwa ngabakhangisi ukuthi ukukhetha uhlobo olufanele lokukhangisa kubalulekile ekwandiseni umkhankaso we-PPC. Imikhiqizo Exhasiwe ingaba inketho ekahle yokwandisa ukuthengiswa komkhiqizo othile. Uma ufuna ukwanda ukuqwashisa ngomkhiqizo, Imikhiqizo Exhasiwe ingaba yisinqumo esingcono kakhulu.

Uma ufuna ukwandisa ukuthengiswa kwemikhiqizo ehlukahlukene, Isibonisi Esixhasiwe kungaba yisinqumo esingcono kakhulu. Ukwazi amandla nobuthakathaka bohlobo ngalunye lokukhangisa kuzokusiza wenze ukukhetha unolwazi.

Amasu aphezulu ayi-7 okusebenzisa i-Amazon PPC ukwenza inzuzo ngokugcwele

I-Amazon PPC iyithuluzi elinamandla lokukhangisa labathengisi abafuna ukukhulisa ukubonakala kwabo nokuthengisa endaweni yesikhulumi. Nawa amasu aphezulu ayi-7 okusebenzisa i-Amazon PPC ukwenza inzuzo ngokugcwele:

Khomba izethameli ezifanele

Omunye wemisebenzi ebalulekile ekudaleni umkhankaso ophumelelayo we-Amazon PPC ukukhomba izethameli ezifanele. Lokhu kusho ukukhetha isigaba somkhiqizo esifanele, ukusetha izinketho zokukhomba ezifana neminyaka, ubulili, indawo, nezintshisekelo, nokukhetha amagama angukhiye afanele ongawaqondisa.

Isibonelo: Umthengisi othengisa i-premium yoga ama-mats angase aqondise kubasebenzisi abathanda i-yoga, ukufaneleka, nokuphila kahle futhi basesha amagama angukhiye njengokuthi “omata be-yoga,” “omata be-yoga be-premium,” kanye “nama-yoga alungele imvelo.

Yenza ucwaningo lwegama elingukhiye

Ucwaningo lwegama elingukhiye ukuthola nokuhlaziya amagama okusesha abantu abawasebenzisayo ukuthola imikhiqizo ku-Amazon. Kubalulekile ukwenza ucwaningo olunzulu lwamagama angukhiye ukuze ubone amagama angukhiye afanele, anethrafikhi ephezulu angasiza ukukhulisa ukubonakala komkhiqizo wakho.

Isibonelo: Esebenzisa ithuluzi lokucwaninga lamagama angukhiye, umdayisi angathola ukuthi amagama angukhiye anjengokuthi “isikhwama se-yoga mat,” “ithawula le-yoga,” kanye “namabhulokhi e-yoga” ahlobene kakhulu nomkhiqizo wabo futhi anevolumu yokusesha ephezulu.

Sebenzisa amagama angukhiye aphikisayo

Amagama angukhiye angalungile amagama okusesha ongafuni ukuthi isikhangiso sakho sivele. Ungangeza amagama angukhiye angalungile emkhankasweni wakho ukuze ubonise isikhangiso sakho kubantu okungenzeka babe nentshisekelo kumkhiqizo wakho, ngaleyo ndlela uthuthukise ukuhambisana nokusebenza komkhankaso wakho.

Isibonelo: Umthengisi othengisa omati be-yoga be-premium angase afune ukukhipha amagama angukhiye angemahle njengokuthi “omata be-yoga abashibhile,” “omata be-yoga bamahhala,” kanye “namacansi e-yoga yabaqalayo” emkhankasweni wabo wokugwema ukuheha ithrafikhi enenani eliphansi.

Setha amabhidi wamasu

Amabhidi abhekisela enanini lemali ozimisele ukuyikhokha ngokuchofoza ngakunye esikhangisweni sakho. Ukusetha ibhidi efanele kubalulekile ngoba kunquma ukuthi isikhangiso sakho sivela kuliphi ikhasi, ukuthi isikhangiso sakho siboniswa kangaki, nokuthi ukhokha malini ngokuchofoza ngakunye. Ukuqapha amabhidi akho njalo nokuwalungisa ngokusekelwe ekusebenzeni kubalulekile. Kubalulekile ukubhidela indawo ephezulu ekhasini lokuqala.

Isibonelo: Umthengisi angasetha ibhidi ephezulu yamagama angukhiye ahlobene kakhulu anenani eliphezulu lokuguqulwa, njengokuthi “ama-yoga e-premium,” kanye nebhidi ephansi yamagama angukhiye angabalulekile anenani eliphansi lokuguqulwa, njengokuthi “isicoci se-yoga mat.”

Lungiselela ikhophi yakho yesikhangiso

Ikhophi yesikhangiso sakho iwumbhalo ovela esikhangisweni sakho futhi ubalulekile ekukholiseni abangaba amakhasimende ukuthi bachofoze esikhangisweni sakho futhi bathenge. Ukudala ikhophi yesikhangiso ephoqelelayo, ecacile, futhi emfushane egqamisa izici ezihlukile zomkhiqizo wakho nezinzuzo kubalulekile.

Isibonelo: Umthengisi angase asebenzise ikhophi yesikhangiso egcizelela ubungane bemvelo nokuqina kwe-yoga mat yabo ye-premium, efana ne-“Eco-Friendly Premium Yoga Mat – Non-Toxic, Sustainable, and Built to Last.”

Sebenzisa imikhankaso ezenzakalelayo

Imikhankaso ezenzakalelayo isebenzisa ama-algorithms wokufunda komshini we-Amazon ukuze iqondise amagama angukhiye afanelekile nezethameli ngokuzenzakalela. Kungaba yindlela enhle yokonga isikhathi nokwandisa ukusebenza kahle komkhankaso wakho.

Isibonelo: Umthengisi angasebenzisa I-Amazon Automatic Targeting isici sokuvumela i-Amazon ikhethe amagama angukhiye kanye nezinketho zokukhomba zomkhankaso wabo ngokusekelwe kuhlu lwemikhiqizo yabo kanye nedatha yokusebenza.

Sebenzisa izikhangiso zevidiyo

Isu elihle kakhulu lokukhangisa impahla yakho ngevidiyo. Amavidiyo anamandla ekuheheni abangaba amakhasimende. Zingasebenza ngokukhethekile emikhiqizweni ekhangayo noma leyo edinga ukuboniswa.

Isibonelo: Umthengisi othengisa amacansi e-yoga e-premium angase enze isikhangiso sevidiyo esibonisa umqeqeshi we-yoga esebenzisa umata wakhe endaweni enhle yangaphandle, egqamisa ikhwalithi nezici ze-mat.

Isiphetho

Ukuthuthukisa isu lakho le-Amazon PPC kubalulekile ekukhuliseni inzuzo yakho. Ngokusebenzisa amasu ashiwo ngenhla, kusukela ekusetheni amabhidi kuya ekusebenziseni izikhangiso zevidiyo, ungakwazi ukwandisa ukufinyelela kwakho, ushayele ithrafikhi eyengeziwe, futhi ukhiqize ukuthengisa okwengeziwe.

I-Amazon PPC ingakusiza ukuthi ukhulise i-ROI futhi usebenzise ngokugcwele idola ngalinye olitshalayo. Gcina iwashi ekusebenziseni kwakho ukukhangisa nokuthi kuhlobana kanjani namazinga okuchofoza kanye nemiphumela yokuthengisa, futhi wenze izinguquko ezidingekayo ukuze uqinisekise impumelelo.