Njengoba imboni yezemfashini iqhubeka nokuvela, amabhrendi adinga ukuhlala enolwazi mayelana namathrendi akamuva ashintshayo.
Ukuqonda nokulindela lezi zitayela kungasiza amabhizinisi ukuthi ahlale ngaphambi komncintiswano futhi ahlinzekele izidingo ezishintshayo zabathengi nezintandokazi.
Lesi sihloko sizohlola amathrendi ayisikhombisa esikhathi esizayo abumba kabusha imboni.
Okuqukethwe
Isiqondiso semfashini
7 fashion izitayela esizayo
Ukufaka izinto phezulu
Isiqondiso semfashini
Imboni yezemfashini inkulu emnothweni womhlaba, futhi ikhula kahle minyaka yonke. Izilinganiso zibeka ukubaluleka komhlaba wonke kwemboni yezemfashini endaweni US $1.7 trillion, okuyenza ibe ngomunye wemikhakha enemali eningi emhlabeni wonke.
Imvelo yayo eguquguqukayo yenza imboni yezemfashini ihluke, lapho izitayela zishintsha njalo futhi zishintsha ngokushesha. Ngokufika kwenkundla yezokuxhumana kanye nezinkundla zedijithali, izitayela zanda ngokushesha kunangaphambili, zithonya okuthandwa ngabathengi kanye nezinqumo zokuthenga.
Imboni iyathuthuka kulokhu kuguquguquka okungaguquki, abaklami, izinhlobo, nabathengisi beqhubeka bezivumelanisa nezimo ukuze bahlangabezane nezidingo ezihlala zishintsha zabathengi. Lokhu kuguquguquka okungapheli kanye nomjikelezo wokuzijwayeza kudala indawo elungele amashifu abalulekile.
Imboni yezemfashini ibhekene nezinguquko ezinkulu eziqhutshwa ukusimama, ukubandakanywa, intuthuko yezobuchwepheshe, nokuziphatha okuguquguqukayo kwabathengi.
Njengoba imboni ifuna ukuhambisana nezinqubo zokuziphatha nezisimeme ngenkathi ihlinzeka abathengi abahlukahlukene nabanolwazi lwedijithali, uguquko olujulile nolujabulisayo kulindeleke ukuthi lulolonge kabusha isimo somkhakha futhi luvule indlela yekusasa eliqaphelayo, elinobuhlakani obusha, nelibandakanyayo.
7 fashion izitayela esizayo
1. Imfashini eqhubekayo kanye nemikhuba yokuziphatha
Njengoba imboni yezemfashini ithuthuka, umkhuba owodwa ozuza ukuthandwa okuphawulekayo imfashini esimeme kanye nemikhuba yokuziphatha.
Lolu shintsho lungabangelwa ukwanda kwesidingo esivela kubathengi abaqaphela kakhulu umthelela wemvelo nenhlalo abawukhethayo. Ngenxa yalokho, izinhlobo zemfashini ziyakubona ukubaluleka kokuqalisa imikhuba esimeme kulo lonke uchungechunge lwabo lokuhlinzeka.
Lokhu kubandakanya ukwamukela izimiso zomnotho eziyindilinga, lapho izinto ezisetshenziswayo ziphinde zisetshenziswe, zigaywe kabusha, noma zikhushulwe ukuze kuncishiswe udoti futhi kuncishiswe i-carbon footprint.
Amabhrendi aphinde agcizelele ngokuqinile ukutholakala kwezimiso zokuziphatha kanye nezinqubo zokuhweba ezinobulungiswa, ziqinisekisa ukuthi imikhiqizo yazo ikhiqizwa ngendlela ehlonipha amalungelo abasebenzi futhi ehlinzeka ngamaholo afanelekile.
2. Ukuthuthuka kwezobuchwepheshe kwezemfashini
Lo mkhuba uqhutshwa isidingo sokuthi izinkampani zemfashini zamukele ukwenziwa kwedijithali futhi zingene emandleni e-e-commerce.
Ngokuthandwa okwandayo kokuthenga ku-inthanethi, ukuthengiselana kushintshela kuzingxenyekazi zedijithali, okuhlinzeka ngemikhiqizo ngokufinyeleleka okubanzi nokufinyeleleka.
Ukwengeza, ukusebenzisa ubuchwepheshe be-augmented reality (AR) kanye ne-virtual reality (VR) kuguqula indlela amakhasimende ayizwa ngayo imfashini. Lobu buchwepheshe obugxilile buvumela amakhasimende ukuthi azame cishe izingubo, abone ngeso lengqondo ukuthi izingubo zizolingana kanjani, futhi adale ukuzizwisa kokuthenga okusebenzisanayo nokuhehayo.
I-Artificial Intelligence (AI) kanye nokuhlaziywa kwedatha kubalulekile ekubikezelweni kwethrendi kanye ulwazi lomuntu siqu lwamakhasimende. Ama-algorithms anamandla e-AI ahlaziya inani elikhulu ledatha, okuhlanganisa izitayela zenkundla yezokuxhumana kanye nokuthandwa ngamakhasimende, okwenza amabhrendi ahlale ngaphambi kwejika futhi alethe. ngezifiso izincomo zamakhasimende.
Ukuhlanganisa lokhu kuthuthuka kwezobuchwepheshe embonini yemfashini kuthuthukisa ukusebenza kahle, kuthuthukisa ukuzizwisa kwamakhasimende, futhi kuqhubekisela phambili ukuqanjwa okusha kwezemfashini.
3. Ukwenza ngokwezifiso kanye nokwenza kube ngokwakho
Isifiso esikhulayo sabathengi sokuhlukile futhi komuntu ngamunye imikhiqizo yemfashini ishayela lo mkhuba.
Imikhiqizo yemfashini iyakubona ukubaluleka kokunikeza izinketho zokwenza ngokwezifiso kumakhasimende abo ukuze ahlangabezane nalesi sidingo. Ngokuvumela amakhasimende ukuthi lungisa izingubo zabo, izesekeli, noma isipiliyoni sonke sokuthenga, imikhiqizo ingakha ukuxhumana okuqinile futhi idale umuzwa wokukhethekile.
Amasu okuthi ngokwezifiso kubandakanya ukunikeza izinketho ezifana nokukhetha imibala, izinto zokwakha noma ukwengeza imininingwane yomuntu siqu engutsheni.
Ubuchwepheshe budlala indima ebalulekile ekuhleleni nasekuthuthukiseni inqubo yokwenza ngokwezifiso. Kusukela kumathuluzi edizayini asebenzisanayo kuya kumagumbi okulingana abonakalayo, izinkundla zedijithali zisetshenziselwa ukunikeza amakhasimende umuzwa wokwenza ngendlela oyifisayo ongenazihibe nohehayo.
4. Ukubandakanywa kanye nokuhlukahluka kwemfashini
Ukubandakanywa futhi ukuhlukahluka kuye kwaba yizici ezibalulekile embonini yezemfashini, okuqhuba umkhuba obalulekile ongenakuzitshwa. Imikhiqizo yemfashini iyakubona ukubaluleka kokwamukela ukuhlukahluka ngobukhulu, ubuzwe, ubulili, kanye nobudala.
Imboni yezemfashini imelela kakhulu abantu bayo abahlukahlukene, ivuma ukuthi ubuhle buza ngazo zonke izinhlobo, ubukhulu, nezizinda. Ukumelwa okubandakanya wonke ama-marketing kanye nemiyalezo yomkhiqizo kubalulekile njengoba abathengi befuna ubuqiniso nokuhlobana.
5. Imfashini esheshayo vs. imfashini enensayo
Imboni yezemfashini ibhekene noshintsho olukhulu njengoba inkulumompikiswano yemfashini esheshayo nenensayo idlondlobala. Lokhu kuthambekela kugqugquzelwa ukwanda kokuthengwa kwempahla, lapho abantu beya ngokuya beqaphela umthelela wemvelo nenhlalo abawukhethayo.
Imfashini enensayo, egxile kuyo izinqubo ezizinzile kanye nezimiso zokuziphatha, inselele ukubusa kwemfashini esheshayo. Lolu shintsho luthonya izinqubo zokukhiqiza nezokuthengisa, njengoba amabhrendi abhekana nokulinganisa isidingo sabathengi semfashini esheshayo nokucatshangelwa okusimeme kanye nokuziphatha.
Amabhrendi asebenzisa amasu okufaka izinqubo ezizinzile ezinhlelweni zawo zokukhiqiza, njengokusebenzisa izinto eco-friendly, ukunciphisa udoti, kanye nokwenza ngcono ukucaca kwe-supply chain. Baphinde bahlole izindlela ezintsha zokuhlangabezana nezidingo zemakethe kuyilapho benciphisa imiphumela esheshayo yemfashini engemihle kwezemvelo nezenhlalo.
6. Ukushintshashintsha kwabathengi: Gen Z nangale kwalokho
Imikhiqizo yemfashini iyasibona isidingo sokuqonda okuthandwayo namagugu ale nombolo yabantu abasha.
Amasu okumaketha okudijithali kanye nenkundla yezokuxhumana abalulekile ekuqondiseni nasekuhlanganyeleni nalezi zibalo zabantu abasha. Amabhrendi athuthukisa amapulatifomu afana ne-Instagram, TikTok, kanye ne-YouTube ukuze babonise zabo imikhiqizo futhi uxhumane nabathengi be-Gen Z.
Ukufaka izinto phezulu
Imboni yezemfashini iphokophele endleleni esimeme kakhudlwana, ebandakanya wonke umuntu, ethuthuke kakhulu kwezobuchwepheshe, nenengqondo ukuze ihlangabezane nezidingo ezishintshayo zabathengi kanye namagugu.
Ngokuhlala ehambisana nalokhu kuthambekela nokulungisa amasu abo ngokufanele, amabhizinisi angakwazi ukuzibeka empumelelweni embonini eshintsha ngokushesha.
