Njengoba kusondela ubusika, imboni yezemfashini ilungiselela ukukhombisa izitayela zakamuva zamajazi asebusika. Ezweni lapho isitayela sihlangabezana nokusebenza, ukuhlala ngaphambi kwegeyimu kubalulekile kumabhizinisi asemakethe yokuncintisana.
Lesi sihloko sihlola amathrendi amajazi asebusika ayisikhombisa enza amagagasi, anikeze imininingwane ngezizathu zokuduma kwawo nezibonelo ezivela kubaklami abadumile.
Kungakhathaliseki ukuthi ihlanganisa uboya benkohliso obuwubukhazikhazi noma ikhetha imibala egqamile namaphrinti, amabhizinisi angathola umkhawulo wokuncintisana ngokuqonda nokuhlanganisa lawa mathrendi ekunikezelweni kwawo. Ngakho-ke, ake sicwilise emhlabeni we imfashini yasebusika futhi uthole amathrendi amajazi okufanele waziwe esizini.
Okuqukethwe
Ukubuka konke kwemakethe yamajazi yomhlaba wonke
Izitayela zejazi lasebusika ezingu-7
Ukuhlala ngesitayela
Ukubuka konke kwemakethe yamajazi yomhlaba wonke
Imakethe yamajazi yomhlaba wonke iyaqhubeka nokuchuma, ngokukhula okubonakalayo kwemali okulindelwe engxenyeni yamajazi namajakhethi.
Ngo-2023, imali engenayo kulesi sigaba ilinganiselwa ukuthi izofinyelela ezigidini eziyizinkulungwane ezingama-50.39 zamaRandi, kanti imakethe kulindeleke ukuthi ikhule kancane ngesilinganiso sokukhula sonyaka (CAGR) esingu-2.89% ukusuka ngo-2023 kuya ku-2027.
I-China ingumholi phakathi kwabadlali bomhlaba wonke, ekhiqiza imali ephezulu kakhulu I-US $ 10,190.00 million ngo-2023. Uma kucutshungulwa inani labantu, imali engenayo yomuntu ngamunye engu-US $6.56 kulindeleke ukuthi ibe ngo-2023.
Uma ubheka phambili, ingxenye yamajazi namajakhethi kulindeleke ukuthi ibone ukwanda kwevolumu, ifinyelele izingcezu eziyizigidi eziyizinkulungwane ezingama-0.79 ngo-2027, ngesilinganiso sokukhula esilinganiselwe esingu-0.5% esibikezelwe ngo-2024.
Ngokwesilinganiso, umuntu ngamunye kulindeleke ukuthi abe nezingcezu ezingaba ngu-0.10 esigabeni samajazi namabhantshi ngo-2023. Lezi zibalo zigqamisa isimo esiqinile semakethe yamajazi yomhlaba wonke, okubonisa amathuba okuba amabhizinisi angenele lo mkhakha onenzuzo enkulu futhi asebenzise isidingo esikhulayo samajazi asebusika.
Izitayela zejazi lasebusika ezingu-7
1. Uboya benkohliso obuwubukhazikhazi
Ukunethezeka amajazi oboya be-faux bathole ukuthandwa okukhulu ngenxa yemvelo yabo engenalo unya nokubukeka kwabo okusezingeni eliphezulu.
Lawa majazi anikeza ukubukeka okukhangayo nokunethezekile kuyilapho ebhekana nokukhathazeka kokuziphatha. Kusukela kubude obugcwele amajazi oboya be-faux kuzinguqulo ezinqanyuliwe ezimfushane, zengeza ukuthinta kobuhle kunoma iyiphi ingubo. Abaklami abafana no-Stella McCartney kanye ne-Shrimps bafake uboya obungamanga emaqoqweni abo, babonisa ukuguquguquka nokufiseleka kwabo.
2. Ama-silhouette amakhulu
Amajazi amakhulu abe yisisekelo semfashini yasebusika. Ukulingana kwabo okuxekethile nokukhululekile kunikeza imfudumalo nenduduzo futhi kwengeza umphetho wesimanje kunoma iyiphi inhlanganisela.
Noma ngabe ijazi lesitayela se-cocoon, a ijakhethi ye-puffer encane, noma a ijazi elide lomsele, ukuthambekela okukhulu kwe-silhouette kumayelana nokusho isitatimende esinesibindi. Imikhiqizo efana ne-Balenciaga ne-Acne Studios yamukele le nqubo, inikela ngezilinganiso eziyihaba eziveza umuzwa wokuphola okungenamsebenzi.
3. Imibala egqamile namaphrinti
Amajazi asebusika akusadingeki akhawulelwe kumathoni athulisiwe naphakathi nendawo. Imibala egqamile nokuphrinta okukhanga iso kuthatha indawo ephambili kule sizini. Ama-hues agqamile afana nogesi oluhlaza okwesibhakabhaka, obomvu ovuthayo, kanye phuzi ngokujova amandla izingubo zangaphandle zasebusika zendabuko.
Ukwengeza, abathanda imfashini abafuna ukugqama esixukwini bamukela imibhalo yezitatimende efana amaphethini ezilwane, amasheke, nezimbali.
Abaklami abafana noBurberry neGucci babonise ubuhlakani babo ngokuhlanganisa le mibala egqamile namaphrinti kumaqoqo abo amajazi.
4. Izindwangu ezihlanganisiwe
Ukuthungwa kuyisihluthulelo uma kuziwa izitayela zejazi lasebusika. Amajazi anezindwangu ezicebile nezithintekayo afunwa kakhulu.
I-Plush velvet, ukugunda okunethezekile, futhi i-mohair engacacile ezinye zezinto zikanokusho ezibonwa emigwaqweni yezindiza nasezitolo.
Lezi zindwangu zinikeza ukufudumala futhi zengeze ukujula kanye nesithakazelo esibukwayo kunoma yimuphi umklamo wejazi. Imikhiqizo efana ne-Prada ne-Miu Miu ihlanganise ngempumelelo izindwangu ezithungwe emaqoqweni ejazi lawo lasebusika, okwenza umuzwa wokunethezeka nokunethezeka.
5. Amajazi anebhande
The ijazi elinebhande I-trend inikeza i-silhouette ethophayo neyesifazane ngenkathi inikeza imfudumalo nesitayela.
Lawa majazi afaka okhalo olucijile olunebhande, agqamisa isimo somuntu ogqokile futhi anezele ukuthinta kobuhle.
Noma ngabe ijazi lomsele we-classic, a ijazi loboya elihlanganisiwe, noma a ipaki ehlanganisiwe, imininingwane yebhande iphakamisa ngokushesha ukubukeka okuphelele. Izindlu zemfashini ezifana noMax Mara noDior zamukele lo mkhuba, zikhombisa amajazi ayinkimbinkimbi, ahlelekile aveza ubuhle obungapheli.
6. Amakholomu esitatimende
Amajazi anamakholomu esitatimende ziwumkhuba ohehayo kulobu busika. Kusuka amakholomu oboya be-faux amakhulu kuya imininingwane emangalisayo yokugunda, lawa makhola engeza ngokushesha ukuthinta kwedrama nokugqama kunoma yisiphi isitayela sejazi.
Zisebenza njengendawo yokugxila, zidonsela ukunaka ebusweni futhi zidale ukubukeka kwesitayela, okudonsa amehlo. Abaqambi abafana no-Marc Jacobs no-Fendi baye bawamukela lo mkhuba, banikeza amajazi anamakholomu ahlotshisiwe, ahlukanisekayo, noma ahlukile enza isitatimende semfashini esiqinile.
7. Ukukhetha okusimeme kanye nezimiso zokuziphatha
Njengokuqwashisa nge imfashini esimeme futhi enesimilo iyakhula, isidingo samajazi asebusika eco-friendly siyakhuphuka.
Abathengi bafuna izinketho ezenziwe kusuka izinto ezigaywe kabusha, imicu yemvelo, nezinye izindlela ezingenalo unya. Imikhiqizo efana ne-Patagonia ne-Everlane ihola indlela ngokunikela ngamajazi asebusika aqhubekayo futhi akhiqizwe ngokuziphatha agcina amakhasimende efudumele futhi aqondanise namagugu awo.
Ukuhlala ngesitayela
Amathrendi amajazi asebusika ayisikhombisa agqanyisiwe kulesi sihloko anikeza umbono obanzi wezitayela ezimiselwe ukubusa imakethe.
Kusukela ekukhangiseni okukhazimulayo koboya bamanga bobukhazikhazi kuya ekubeni nesibindi samasilhouette amakhulu, izindwangu ezithungwe, namakholomu esitatimende, lezi zindlela nikeza izinketho eziningi zabathandi bemfashini.
Ngaphezu kwalokho, ukugcizelela ekukhetheni okusimeme nokuziphatha kuqinisa ukuqwashisa okukhulayo kokuqaphela imvelo embonini.
Ngokuhambisana nalezi zindlela, amabhizinisi angahlangabezana nezidingo zamakhasimende awo awazi ngemfashini futhi azibeke njengabahloli bemfashini yasebusika esezingeni eliphezulu. Ngakho-ke, zilungiselele, wamukele lezi zitayela, futhi wenze isitatimende esesitayeleni ngamajazi asebusika ashisa kakhulu esizini.
