8 Amathrendi Asafufusa Ashintsha Ubuso Bobuhle

Njengoba izindlela zokuphila zabathengi nezimfuno ziguquka, i ubuhle imboni isebenzisa amasu amasha ukuze kuhlangatshezwane nezintshisekelo ezishintshayo. Lesi sihloko siphenya izindlela ezinkulu zokuphila kanye nokuqanjwa okusha okuzoba nomthelela ezigabeni zomkhiqizo eminyakeni ezayo. Ukusungulwa kwe-bio-synthetic, izixazululo ezingenayo imfucuza, nezindlela zokulima ezisimeme zivela njengezitayela eziphezulu.

Okuqukethwe
Indawo yobuhle
Imiqondo yobuhle engukhiye ka-2025
Ngamafuphi

Indawo yobuhle

Njengoba isimo sezulu siqhubeka siba sibi, izimboni eziningi zizobhekana nokushoda kwezinsiza. Abaningi bazobheka imithombo esimeme kakhudlwana, njengokulima okuvuselelayo kanye nezibonelo ezitshalwe elebhu. Kuzoba nokwanda kwemikhiqizo ehlolwe ingcindezi ukuze ibone izindawo ezinokhahlo, njenge-skincare evikela imisebe, njengoba amabhrendi eqagela ukuthi izindawo ezizayo zizofana kanjani.

Imikhiqizo eminingi izoshiya ubuhle obuluhlaza kanye nobuhlanzekile ukuze ithande ukwakheka kwamaxhaphozi, imibala enenkungu, kanye nezithako ezikhuliswe nge-bio-synthetic. ezintsha. Ukwengeza, izindlela nemiklamo ebungaza ukungapheleli kwe-zero-waste izonakwa kakhulu.

Lo mbhalo ugxile ezindikimbeni ezibalulekile ezizobumba isimo sobuhle ngo-2024/25. 

Imiqondo yobuhle engukhiye ka-2025

Ubuhle be-Biotech

Uma kubhekwa izindleko ezikhuphukayo zezinto zokusetshenziswa, izinkinga ze-supply chain, nokukhathazeka kwemvelo, i-plant stem cell biotechnology ibonakala iyisixazululo esifanele. Atholwe emvelweni kanye kuphela, lawa maseli asebenza njengezimboni ze-bio ezikhiqiza izithako ze-bio-synthetic kanye nemvelo efanayo. Lobu buchwepheshe buyindlela ehlukile yokulima kwendabuko, futhi budinga amanzi amancane futhi bukhulula indawo yokukhiqiza ukudla.

Ubuchwepheshe be-stem cell buzoba nenzuzo ikakhulukazi ekulondolozeni izinhlobo zezitshalo ezisengozini yokushabalala. Imikhiqizo eminingi ihlanganisa isitshalo izithako emikhiqizweni yabo besebenzisa lobu buchwepheshe. I-Orpheus skincare isebenzisa ama-stem cells avela embalini eyivelakancane, kanti i-DF18+, uhlobo lwase-Italy, inamalungelo obunikazi ayisishiyagalombili okusebenza kwe-stem-cell.

Izinkampani ezengeziwe kufanele zenze ukutshalwa kwezimali kwe-R&D kubuchwepheshe be-stem cell ezisebenzisa ukonga amandla, okuhlanzekile, namasu okukhipha izinsiza eziphansi ukuze kunciphe ukuthembela ezinsizeni zemvelo. Isibonelo, isazi samakhemikhali ezinto eziphilayo saseMelika u-Jesse Adler uthi ukhipha isikhunta emvelweni kanye kuphela bese ehlakulela ama-stem cells elabhorethri.

Ubuhle bedijithali

Njengoba abathengi abaningi befuna obala, ubuchwepheshe be-blockchain buzothola amandla, njengoba amakhodi e-QR ekupakishweni komkhiqizo azonikeza lonke ulwazi oludingwa ngamakhasimende alambile. Ngokuvumela amakhasimende ukuthi alandelele imikhiqizo kusukela enzalweni kuye ekugcineni okuhle, amabhizinisi amaningi abonakala kumakhasimende awo.

Ngokwesibonelo, i-Clarins inenkundla ethenjwayo evumela abathengi ukuthi bafinyelele umjikelezo wokuphila womkhiqizo, okuhlanganisa nenqubo yawo yokukhiqiza, ngekhodi ye-QR ephrintwe ephaketheni. Ngokusebenzisa ubuchwepheshe be-blockchain, izinhlobo eziningi zemikhiqizo zikwazile ukuthola ukwethenjwa kwabathengi. Lobu buchwepheshe buphinde busetshenziswe yinkampani yaseFrance i-Le Jardin Retrouve ukuveza izitifiketi ze-IFRA emikhiqizweni yabo.

Ezinye izinkampani zingasebenzisa i-blockchain ukukhuthaza izinhlelo zabo zokusimama komphakathi. Isibonelo, u-Solvay, umkhiqizi wamakhemikhali, usebenzisa i-blockchain ukuqinisekisa izinkokhelo ezifanele neziqondile kubalimi.

Amafomu okuvikela isimo sezulu

Ngokushintsha kwezimo zezulu, ubuhle buzobona ukukhuphuka kokwakheka kokuvikela okukhulu, okusiza abathengi ukuthi balungiselele zonke izimo. Ama-sunscreens azohlinzeka ngokuvikeleka okwengeziwe kunangaphambili futhi atholakale ngezindlela ezihlukahlukene amafomethi kwezinye izindawo ngaphandle kobuso. Isibonelo, amabhrendi ahlinzeka ngesicwebezelisi sezindebe kanye namakhilimu ezandla ane-SPF.

Kanye nokunakekelwa kwesikhumba, ubuhle Izithako izothandwa ukuvikela isikhumba kusuka ngaphakathi nangaphandle. Imikhiqizo kufanele iqaphe lapho ikhetha izithako, ikhetha lezo ezikwazi ukumelana nezimo zezulu ezimbi kakhulu, njengokushisa nokubanda. I-Ohiohoo, isibonelo, isebenzisa izithako ezifakwe iqhwa ukuze igcine imikhiqizo izinzile isikhathi eside.

Amabhrendi kufanele ahlole ukwakheka kwawo ngokuqinile ukuze azinze ngaphansi kwezimo zokuqhwa ezisheshisa kakhulu noma ukushisa okuyinselele ukuze alingise izimo zokuhamba ezinembe kakhudlwana. Isibonelo, inkampani eseDubai i-Peaceful idala imikhiqizo ye-skincare, ikakhulukazi isimo sezulu esishisayo eMpumalanga Ephakathi.

Ubuhle obusebenza kahle bezinsiza

Ngenxa yokwenyuka kwezindleko zamandla kanye nesidingo sokulondoloza imithombo yemvelo, abathengi kanye nemikhiqizo bazohlola izindlela zokunciphisa ukusetshenziswa kwabo kwamandla. Lesi sidingo sokusebenza kahle sizodlula ukusetshenziswa kwamandla ukuze sihlanganise okuhlakaniphile nokusebenza kahle izixazululo lokho akulahli ikhwalithi.

Abaningi ukunakekelwa kwezinwele izinkampani zisebenzisa izindlela zokucubungula ezibandayo ukuze zonge amandla futhi zivikele izithako ezingezwani nokushisa njenge-Vitamin E. Oasis, uhlobo lwaseSingapore olunodoti omncane, luthengisa amabhomu ombukiso esikhundleni samabhomu okugeza ngoba izihlambi zisebenzisa amanzi amancane namandla kunokugeza.

Ukuze uthole ukwethenjwa kwekhasimende, amabhrendi kufanele alandelele wonke amandla asetshenziswa kuwo wonke umjikelezo wempilo yomkhiqizo. I-Seppic, inkampani yaseFrance, ithengisa i-emulsifier eyonga amandla angu-97% kanye nesikhathi sokukhiqiza esingu-80% lapho yenza amajeli eshawa. Kuwukuhlakanipha futhi ukubheka izinto zokuhlanza ezingahlanzisi noma ezingahlanzisisi kancane, njengezimo ezipholile ze-Garnier's no-rinse.

Zero imfucuza enezithako ezisekelwe esitshalweni

Njengoba abathengi beqaphela kakhulu imvelo, imikhiqizo izosebenzisa yonke imicu yesitshalo, kusukela empandeni kuya esiqwini, ukuze kugcinwe izithako futhi kuncishiswe imfucuza iyonke. Bazophinde baphenye nezindlela zokulahla imfucuza. Isibonelo, umkhiqizo we-skincare wase-US uMuri Lelu usebenzisa imbewu yesitshalo se-hemp, isiqu, kanye nesiqu ukuze kwandiswe izinzuzo zokwelapha zesitshalo, ezikhangayo Okuqaphele abathengi.

Izindlela zokulima ezivuselelayo zizoqinisekisa ukuthi noma iyiphi imfucuza yezitshalo engasebenziseki ekuqanjweni kwezimonyo isetshenziswa ngandlela thize. Olunye uhlobo olulandela le ndlela i-Moringa Project ezinze eThailand. Bavuna izihlahla ze-moringa ngembewu yabo kanye nezimpushana zamaqabunga futhi basebenzise izakhi ezisele njengomanyolo.

Imikhiqizo yezimonyo kufanele ibambisane nezinye izimboni ukuze isebenzise kahle izinsiza. Isibonelo, uhlobo lwaseBrithani i-Baz & Co ivuna i-basil yezimonyo zayo kanye nemboni yokudla, izuza kakhulu ezitshalweni. 

Amabhrendi angakwazi ukungena ezimisweni zobuhle ezingajwayelekile ngokususa ukulandisa mayelana nokuthi yiziphi izingxenye zesitshalo ezifiselekayo. Ngomoya wokwamukela amaphutha, uhlobo lwephunga Amadokhumenti' luthengisa isethi ye-aromatherapy esebenzisa sonke isitshalo sama-rose, okuhlanganisa iziqu, amaqabunga, izimbali, nezimpande.

Ngenhloso eyengeziwe 

Ngokuphambene nobuhle bemfashini esheshayo, umqondo owenziwe ngamabomu owaziwa ngokuthi ubuhle obuhamba kancane uzodonsa. Lo mkhuba uzogqugquzelwa isifiso sabathengi sezithako ezivivinywe futhi ezihloliwe ezinezinzuzo zezempilo ezifakazelwe. Imikhiqizo izophinde isebenzise imikhuba yobuhle yakudala esekelwa ubufakazi besayensi. 

Ngaphezu kwalokho, izinkinga ze-supply chain zizocindezela amabhrendi ukuthi asebenzise indawo izithako ezitshalwa kabanzi. I-Sussane Kaufmann, uhlobo lwezempilo, ithola futhi ikhiqize yonke imikhiqizo yayo endaweni eyonga amandla futhi enothile ngezinsiza e-Austria. Lokhu kuqinisekisa ukuthi akukho ukubambezeleka kokukhiqiza.

Imikhiqizo yobuhle enensayo izokhawulela ukwehla komkhiqizo ukuze ilawule amanani entengo eshintshayo futhi icabangele uku-oda kwangaphambilini ukuze kuncishiswe ukumoshwa komkhiqizo. I-Ecoslay, ibhrendi yaseMelika, idala imikhiqizo eyenziwe-uku-oda enesikhathi sokuhola samasonto amabili. Okokugcina, amabhrendi azohlola imiklamo eqhubekayo yokupakisha ukuze kuncishiswe imfucuza.

Ubuhle be-Biorhythmic

Ubuhle besizini izoduma kakhulu ngenxa yokuphazamiseka kwesimo sezulu esivamile okubangelwa inkinga yesimo sezulu. Amabhrendi azothuthuka imikhiqizo ezihambisana nemiqondo emisha yesizini.

Ngaphandle kwezinkathi ezine ezimisiwe, amabhrendi azobheka ukuthi izinguquko zesizini zimakwa kanjani ezimakethe zomhlaba wonke. Izinkampani zingafundisa abathengi mayelana nokushintsha kwesimo sezulu. 

Amabhrendi angasiza i-ecosystem yesizini ukuthi ichume ngokusebenzisa amasu e-net-zero carbon nokusebenzisa amaphakheji angaboli. Isibonelo, i-Bare Minerals, inkampani ezinze e-US, isebenzisa abathumeli beposi be-mycelium PR futhi ibona amakhadi wamaphepha njengengxenye yemizamo yayo yokusimama.

Ngamafuphi

Ngenxa yokuthi abathengi abaningi bakhathazekile ngendawo ezungezile, dala imikhiqizo esimeme esiza abantu bazizwe bexhumene kakhulu nemvelo. Cabangela izixazululo ezingasebenziseka kabusha nezibolayo.

Ngenxa yezinkinga zomhlaba wonke kanye nezinsiza ezilinganiselwe, tshala kuzixazululo zokuvuselela ukugwema ukuphazamiseka kokukhiqiza. Cabangela i-biotechnology nezinye izindlela ezitshalwe elebhu.

Nciphisa ukusetshenziswa kwamandla, kusukela ekwakhiweni komkhiqizo kuya ekupakishweni. Ukunciphisa imfucuza kufanele kube yinto ehamba phambili yebhizinisi.