8 Amathuluzi Okuhlaziya Isiqhudelana Akhethwe Hand (Ngezimo Zokusebenzisa)

Kulungile, ngakho ulapha ngoba ufuna hlola imibono izimbangi zakho ' bheka ugqozi kulokho okwenziwa izimbangi zakho. Ucingo oluhle—uzodinga amathuluzi akhethekile alokho.

Lawa mathuluzi ayisishiyagalombili azokuvumela ukuthi wenze izinto ezifana nalezi: 

• Yeba ithrafikhi kokuqukethwe kwezimbangi zakho eziphumelele kakhulu.
• Kopisha lokho okubasebenzelayo ekukhangiseni nge-imeyili. 
• Bona ukuthi abantu bathanda ini nabangakuthandi mayelana nezimbangi zakho. 
• Bukela imikhankaso yezimbangi zakho ukuze wenze izikhangiso zakho zigqame. 

Futhi nokuningi! 

1. Ama-Ahrefs—ye-SEO, izikhangiso zosesho, nokumaketha okuqukethwe

I-Ahrefs iyisethi yamathuluzi e-SEO ehlanganisa yonke into ehlinzeka ngedatha esezingeni eliphezulu kakhulu mayelana nokuqukethwe kwezimbangi zakho, ama-backlink, amagama angukhiye, izikhangiso ze-PPC, nokunye okuningi. 

Ezinye zezimo eziyinhloko zokusetshenziswa: 

• Thola izikhala zokuqukethwe phakathi kwakho nezimbangi zakho ukuze uthole imibono emisha yokuqukethwe.
• Bona ukuthi izimbangi zakho bathola kuphi ama-backlink abo ukuze baphindaphinde amaqhinga abo noma balandele izixhumanisi zabo. 
• Gada ukwabelana kwakho kwezwi ukuze ukwandise uma kuqhathaniswa nezimbangi zakho.

Umsebenzi wami oyintandokazi: Ukuthola izikhala zokuqukethwe phakathi kwakho nezimbangi zakho

Lesi sici sibonisa amagama angukhiye lapho izimbangi zakho zikleliswa khona kodwa wena ungakwenzi. Lezi zibizwa ngokuthi izikhala zokuqukethwe futhi zingakunikeza imibono yokuqukethwe efakazelwe yokuhlela okuqukethwe kwakho. 

Nge-Ahrefs, ungaqhathanisa zonke izizinda futhi uthole imibono emisha yesihloko. Noma, ungaqhathanisa amakhasi futhi ubone ukuthi iziphi izihloko ezingaphansi okungenzeka ukuthi okuqukethwe kwakho akukho—isizathu esingaba sezinga eliphansi. 

Iya kuthuluzi Lokuhlaziya Lokuncintisana bese ufaka isizinda sakho kanye nezimbangi. 

Uma ufaka izimbangi eziningi, uzothola amagama angukhiye amaningi. 

Uma, ngesikhathi esithile, uhlu luba lukhulu kakhulu ukuthi ungaluphatha, ungalunciphisa usebenzisa izihlungi. Isibonelo, ungagxila kumagama angukhiye lapho okungenani izimbangi zakho ezimbili zikleliswe kwabangu-10 abaphezulu. 

Isibonelo, nanka amagama angukhiye ambalwa athokozisayo i-Mailchimp engawasebenzisa ukugcwalisa igebe lokuqukethwe: 

UKUFUNDA OKUFANELE

• Indlela Yokwenza Ukuhlaziywa Kwesiqhudelana Se-SEO 

Zamanani 

Ama-Ahref ahlome ngethuluzi Lokuhlaziya Ukuncintisana (kanye namanye amathuluzi okuhlaziya ngokuncintisana) aqala ku-$99 ngenyanga, noma ama-$83 uma ukhokha minyaka yonke—bona amanani. 

Ungaphinda uzame amanye amathuluzi ethu amahhala. Zilungele ukuhlola indawo ngokushesha njengokuhlola ithrafikhi yezinto eziphilayo zombangi wakho noma ukuhlola izixhumanisi zangemuva eziphezulu zokuqukethwe oqhudelana nakho ku-Google. Thola okwengeziwe Ezintweni Eziyi-10 Ongayenza e-Ahrefs Mahhala.  

2. Ukubuka-ukuqapha izinguquko zekhasi lewebhu

I-Visualping iyithuluzi elikwazisa noma nini lapho izimbangi zakho zishintsha okuthile kuwebhusayithi yazo. 

Ezinye zezimo eziyinhloko zokusetshenziswa: 

• Thola ugqozi nge-UX kanye ne-CRO tweaks kumawebhusayithi esiqhudelana naye.
• Gada amanani esimbangi ukuze wazise isu lakho lentengo.
• Hlala ubheka ukuvuleka kwemisebenzi emisha ukuze ubone ukuthi izimbangi zakho zitshala kuphi ibhajethi yazo. 

Umsebenzi wami oyintandokazi: Ukukhuthazwa yi-UX ne-CRO tweaks kumawebhusayithi esiqhudelana naye

I-Visualping ilungele ukubheka ukuthi izimbangi zakho zizama kanjani ukukhipha okuningi kuso sonke isivakashi esikuwebhusayithi yabo. Ngamanye amazwi, ungabheka ulwazi lomsebenzisi (UX) kanye nama-tweaks okuthuthukisa izinga lokuguqulwa (CRO) ongawamukela ngaphandle kokwenza lonke ucwaningo nokuhlola kwe-A/B. 

Odinga ukukwenza nje ukusetha ukulandelelwa kwamawebhusayithi oqhudelana naye, futhi uzothola isexwayiso noma nini uma kuba noshintsho oluphawulekayo. Ngalokhu kusetshenziswa, kwanele ukusetha imvamisa yokuhlola ukuthi yenzeke nsuku zonke noma maviki onke.

Ungaphinda ukhethe ukungena "noma yiluphi ushintsho" noma "izinguquko ezincane," njengoba lawo ma-tweaks angasukela ezinguqukweni ezincane zekhophi kuye ekushintsheni nje izinkinobho ze-CTA nemibala.

Khumbula ukuthi akufanele ukopishe ngokungaboni noma yini eyenziwa izimbangi zakho. Ngokufanelekile, ushintsho kufanele lube nengqondo kuwe, futhi kufanele wazi ukuthi oqhudelana naye wenza ukuhlola kwe-A/B (ukuhlola nge-BuiltWith kuyisiqalo esihle—okuningi kulokhu ngezansi).

Zamanani

I-Visualping inikeza uhlelo lwamahhala olunamasheke afika kwangu-150 ngenyanga, okungenzeka ukuthi anele ukumboza ikhasi eliyisiqalo, ikhasi lezintengo, ikhasi lesilingo, namanye amakhasi abalulekile ezimbangi zakho masonto onke.

Uma uzimisele kakhulu ngokugcina umkhondo wamawebhusayithi ezimbangi zakho, zama izinhlelo ezikhokhelwayo. Lawo aqala ku-$10 ngenyanga ngamasheke ayi-1000—bona amanani entengo. 

3. I-Brand24—yenkundla yezokuxhumana kanye nokuqapha umkhiqizo

I-Brand24 ilandelela ukukhuluma kwamagama angukhiye ofuna ukuwaqapha kuyo yonke iwebhu. Baziwa kakhulu ngezici zokuqapha inkundla yezokuxhumana. 

Ezinye zezimo eziyinhloko zokusetshenziswa: 

• Bona ukuthi umlayezo wezimbangi zakho usebenza ngempumelelo kangakanani mayelana nokufinyelela, ukuzibandakanya kanye nomuzwa. 
• Gada uphawu lomkhiqizo ukuze ubone ukuthi abantu bathanda ini nabangathandi mayelana nezimbangi zakho. 

Umsebenzi wami oyintandokazi: Ukuqapha ukushiwo komkhiqizo wezimbangi

Setha iphrojekthi ehlukile (noma amaphrojekthi) enegama lemikhiqizo eqhudelana nayo nemikhiqizo. Ungaya kabanzi noma ucacise ngendlela othanda ngayo. Isibonelo, uma igama lomkhiqizo woqhudelana naye linezincazelo eziningi, ungakwazi ukuhlunga amagama angukhiye angabalulekile ngenkambu yamagama angukhiye Angabaliwe. Ukufanekisa: 

Nakhu okuthakazelisayo okushiwo ngethuluzi lokuphatha iphrojekthi i-Asana. Lokhu kungasho ukuthi uma ubungaqhudelana nabo, ungafaka ukulandelela isikhathi kwelinye lezinhlelo zakho ezingabizi kakhulu ukuze uthole umkhawulo ngaphezu koqhudelana naye.

 Lolu hlobo lokuqapha izimbangi likuvumela ukuthi:

• Lungisa ukuxhumana kwakho ngokusebenzisa amafomethi aheha kakhulu kanye nemisho esetshenziswa izimbangi zakho ukukhuthaza izici ezifanayo. 
• Thola imininingwane yomkhiqizo ngokusekelwe ekukhishweni okudume kakhulu nokwamukelwe kahle.
• Hlola ukuthi abantu babona kanjani umkhiqizo wakho kanye nezimbangi zakho ngokuhlaziywa kwemizwa.
• Benchmark ukufinyelela kwakho kwezokuxhumana kanye nesabelo sezwi ngokumelene nezimbangi zakho.

Zamanani

Izinhlelo ziqala ku-$99 ngenyanga zokulandelela amagama angukhiye amathathu. Ukulandelela umkhiqizo wakho kanye nezimbangi zakho kuzodinga uhlelo oluphakeme lwe-$179 ngenyanga olunikeza amagama angukhiye ayisikhombisa. Ungathola izinyanga ezimbili mahhala kunoma yiluphi uhlelo uma ukhokha njalo ngonyaka—bona amanani. 

I-Brand24 futhi inikeza isivivinyo samahhala sezinsuku eziyi-14.

4. I-SparkToro—yemininingwane yezithameli

I-SparkToro iyithuluzi lokucwaninga izethameli elihlinzeka ngolwazi mayelana nokuthi yiziphi izithameli ezifundwayo, ezibukwayo, ezilalelayo, nezilandelayo. 

Ezinye zezimo eziyinhloko zokusetshenziswa:

• Bona ukuthi ungakhangisa kuphi noma iziphi iziteshi ongazixhasa ngokuthola amasayithi namaphrofayela enkundla yezokuxhumana izethameli zombangi wakho ezihlanganyela nazo. 
• Thuthukisa ikhasimende lakho ngemininingwane evela kumaphrofayili enkundla yezokuxhumana yabalandeli bomncintiswano wakho. 
• Thola imibono yokuqukethwe ngokubona ukuthi iziphi izihloko izethameli zoqhudelana naye ezivame ukukhuluma ngazo. 

Umsebenzi wami oyintandokazi: Ukuthola ukuthi izethameli zoqhudelana nazo zilenga kuphi ku-inthanethi

Masithole amathuba amasha oxhaso ngokubheka abagqugquzeli abadumile phakathi kwabalandeli baka-SparkToro X. 

Nasi isibonelo sombiko. Ungakwazi futhi ukusetha izihlungi ukuze wenze ngcono idatha yakho. Kulesi sibonelo ngibeke inani labalandeli ku-50k ukuze ngithole uhlu olulawulekayo. 

Ngedatha efana nale, ungakwazi ukubona kalula amathuba amasha okukhangisa nawoxhaso eziteshini eziningi ezahlukene. Vele uhlanganise yonke imininingwane ngokuxhuma amaphrofayili omphakathi oqhudelana naye, amawebhusayithi, amagama angukhiye, nanoma imaphi ama-hashtag “aphethwe”.

Inani

I-SparkToro imahhala usesho olungamashumi amabili ngenyanga olunamandla okubika alinganiselwe. Izinhlelo ezikhokhelwayo ziqala ku-$50 ngenyanga (izinyanga ezi-3 mahhala uma ukhokha njalo ngonyaka) - bheka amanani entengo. 

5. Amashadi eposi—okumaketha nge-imeyili nange-SMS 

I-Mailcharts ibamba iqoqo elikhulu lemikhankaso ye-imeyili ne-SMS, ikusiza ukuthi ufunde amaqhinga emikhiqizo efana neyakho. 

Ezinye zezimo eziyinhloko zokusetshenziswa:

• Zitholele imikhankaso ye-imeyili ne-SMS ngezinhlobo noma amabhrendi aqhudelanayo futhi uthole ugqozi ngekhophi kanye (uma kwenzeka ama-imeyili) umklamo obonakalayo abawusebenzisayo. 
• Qonda indlela yokuthumela izimbangi zakho (i-cadence, imigqa yezihloko, izaphulelo, njll.). Kopisha okuthandayo, noma wenze okuthile okuhluke ngokuphelele ukuze wenze umkhiqizo wakho ugqame.
• Tadisha izindlela ezizenzakalelayo zokumaketha nge-imeyili embonini yakho. Bona ukuthi yiziphi izici izimbangi abagxile kuzo ekugibeleni kubasebenzisi babo, noma ukuthi amanye amabhrendi azama kanjani ukwenza amakhasimende abuyele ezinqoleni zawo zokuthenga. 

Umsebenzi wami oyintandokazi: Ukufunda amasu wokumaketha nge-imeyili

Ngenxa yesici se-Mailchart's Journeys, ungafunda ama-imeyili azenzakalelayo athunyelwa yizinkampani noma nini lapho ababhalisi babo beqala isenzo esithile, njengokushiya inqola noma ukudala iphrojekthi ngaphakathi kohlelo lokusebenza. 

Kuyisici esihle kakhulu ngoba kuthatha umsebenzi wezandla ekuhlaziyeni uhlobo olulodwa olubaluleke kakhulu lokumaketha nge-imeyili; cabanga uzama ukuthola i-imeyili yokucupha ngesandla. 

Nasi isibonelo: I-Mailchart ithwebule uhambo lokushiya ukubhalisa kusuka ku-Masterclass. 

Ngokusekelwe kukhophi yama-imeyili, ungasebenzisa amasu okukholisa afanayo ukuze wenze umsebenzisi acabange kabusha noma usebenzise isikhawu sesikhathi esifanayo phakathi kwama-imeyili. 

Zamanani 

I-Mailcharts inikezela ngohlelo lwamahhala olunamasampula e-imeyili ayi-1,000 kanye nedlanzana lezinye izici eziwusizo. Izinhlelo ze-Premium ziqala ku-$149—bona amanani.

6. i-vidIQ—yokumaketha amavidiyo ku-YouTube

I-vidIQ iyithuluzi eliklanyelwe ukukusiza ukhulise isiteshi sakho se-YouTube ngokuhlehlisa impumelelo yezimbangi zakho.

Ezinye zezimo eziyinhloko zokusetshenziswa:

• I-Benchmark ngokumelene nezimbangi ukuze uqonde kangcono ukuthi ukuvama kokushicilela, ukukhetha isihloko, nezitayela zokuhlela zikuthinta kanjani ukusebenza. 
• Thola imibono yokuqukethwe okusha ngokusekelwe kumagama angukhiye ezinye iziteshi eziqondiswe kuwo kanye nokubukwa kwe-vidIQ nge-metric yehora ngalinye.

Umsebenzi wami oyintandokazi: Ukuhlaziya idatha yokusebenza ngaphakathi kwe-YouTube

I-vidIQ inikezela ngesandiso kusiphequluli sewebhu se-Chrome esikuvumela ukuthi uthole idatha ngaphakathi kwe-YouTube. Ngokubona kwami, amanye amaphuzu edatha abaluleke kakhulu anikezwe lapha yilawa:

• Amathegi evidiyo: Ungabona ukuthi yimaphi amagama angukhiye lowo oqhudelana naye azama ukuwakhomba nokuthi ubeka kuphi. Ungasebenzisa afanayo esiteshini sakho noma uthole imibono yamagama angukhiye afanayo. 
• Ukubuka Ngehora (VPH) imethrikhi: Uma ubona ividiyo endala kunonyaka kodwa isathola i-VPH ephezulu, lesi kungaba isihloko esihlala siluhlaza. 

Zamanani

Ukusebenza okungenhla kuza nohlelo lwamahhala lwe-vidIQ. Kodwa uma uzimisele ngokumaketha kwamavidiyo, nakanjani cabanga ngezinhlelo ezikhokhelwayo eziqala ku-$10 ($7.50 uma zikhokhwa minyaka yonke)—bona amanani. 

7. Imitapo yolwazi yezikhangiso esemthethweni—yokuthola imininingwane yamahhala ezinkundleni zokuxhumana kanye nemikhankaso yezikhangiso zosesho 

Amanye amanethiwekhi ezikhangiso akuvumela ukuthi ubone zonke izikhangiso ezidlalayo njengamanje ezinkundleni zabo (futhi ngezinye izikhathi ngisho nezikhangiso ezifakwe kungobo yomlando). Ungamane ubheke oqhudelana naye futhi ufunde izikhangiso zabo ngaphandle kwenkokhiso.

Ngesikhathi sokubhala, lolu hlobo lwesevisi lusekelwa ngokusemthethweni ku:

• I-Meta (i-Facebook, Messenger, ne-Instagram)
• TikTok
• Izikhangiso ze-Google 
• X 
• I-LinkedIn (awukho umtapo wezincwadi ohlukile: udinga ukuthola iphrofayela yomuntu oncintisana naye bese uya kokuthi Okuthunyelwe/Izikhangiso). 

Ezinye zezimo eziyinhloko zokusetshenziswa: 

• Bona ukuthi lowo oqhudelana naye usebenzisa noma yiziphi izikhangiso kwasekuqaleni. Ukusungula lokho kungakusiza ukuthi uxoxisane ngesabelomali sakho sokumaketha. 
• Bheka izici noma amadili abawakhuthaza kakhulu ukuze ukhuthaze amadili akho. 
• Tadisha ulimi nokuklama okubonakalayo kwezikhangiso namakhasi okufika. Khomba ukuthi okuthile okuhluke ngokuphelele ukuze kugqame noma ukulingise uma udinga indlela esheshayo yokwethula umkhankaso wakho. 

Umsebenzi engiwuthandayo: Ukufunda imikhankaso yezimbangi ukuze igqame 

Ake sithi uzama ukukhuthaza isofthiwe yakho yokuphatha iphrojekthi futhi u-Asana ungomunye wezimbangi zakho. 

Ukusesha okusheshayo kwalo mkhangisi kulabhulali yesikhangiso se-Meta kuveza iphethini ecacile: okwamanje basebenzisa idizayini ebonakalayo ebonakalayo ukuze bathuthukise okuqukethwe kwabo. Ukusebenzisa izithombe ezifanayo ezikhangisweni zakho kungase kungabi umqondo ongcono kakhulu ngoba umkhiqizo wakho ungase udideke nezabo noma ubonakale njenge-copycat . 

UKUFUMA Ukuze uthole idatha eyengeziwe ngezimbangi zakho, bheka izikhangiso eziboniswa e-EU. Ngenxa yemithetho yokubonisa izinto e-EU, izinkundla kudingeka ukuthi zinikeze ulwazi olwengeziwe olufana neminyaka, ubulili kanye nendawo.

Zamanani 

Yonke imitapo yolwazi esemthethweni yezikhangiso imahhala. 

8. I-BuiltWith—yokuhlola izitaki zobuchwepheshe

I-BuiltWith iyithuluzi elisiza ukuhlonza ubuchwepheshe obusetshenziswa noma iyiphi iwebhusayithi, njengezinkundla zokukhangisa, izinhlelo zokukhokha, amaseva ewebhu, nama-CDN. 

Ezinye zezimo eziyinhloko zokusetshenziswa: 

• Thola izinkundla zokukhangisa ze-niche ezisetshenziswa izimbangi zakho futhi ubone ukuthi ungakhangisa yini nalapho. 
• Zitholele izinkampani ezisebenzisa imikhiqizo yezimbangi zakho—okungenzeka kube umthombo omuhle wamathuba eqembu lakho labadayisi eliwulandelayo.
• Gada isabelo semakethe sombangi wakho ukuze uqonde ukuthi isu labo lingaba nomthelela kanjani ebhizinisini labo. 

Umsebenzi wami oyintandokazi: Ukuthola izinkundla zokukhangisa ze-niche

Njengoba izinkundla eziningi zokukhangisa zisebenzisa amakhodi okulandelela namaphikseli ngezinjongo zokuqondisa kabusha, ukuhlaziya, kanye nezichasiso, uzobona ukuthi yiziphi izinkundla izimbangi zakho abakhona kuzo.

Ukuthola ukuthi izimbangi zakho zisebenzisa izikhangiso ze-Google, Facebook, ne-Twitter akumangazi kunoma ubani. Kepha ungathola amapulatifomu athile we-niche noma amanethiwekhi wokubonisa okungahle kudingeke ukuthi uwabhekisise. Nasi isibonelo salokho i-BuiltWith engakudalula esigabeni sayo esithi “Izibalo Nokulandelela”. Le nkampani ikhangisa ku-Reddit:

Zamanani

I-BuiltWith imahhala endaweni engiyibonise ngenhla. Izinhlelo ezikhokhelwayo ziqala ku-$295/mo futhi zingase zikufanelekele amabhizinisi adinga ukujula ezitakini zobuchwepheshe—bona amanani.

Imicabango yokugcina 

Amathuluzi engiwabale lapha yilawo enginolwazi ngawo futhi engiwathanda kakhulu. Cishe wonke amathuluzi anenye indlela eqinile ongayithanda kakhulu.

Ngifuna futhi ukugqamisa ezinye izinsiza zokuhlaziya ezincintisanayo (hhayi ngempela amathuluzi) eziwusizo kakhulu futhi mahhala:

• Imibiko ye-IPO (imibiko ye-aka S-1) nemibiko yezezimali yezinkampani ezihweba esidlangalaleni. Amathiphu amabili lapha: zama ukubona ukuthi ngabe othile uselihlaziyile yini iphepha (isibonelo) futhi ubone ukuthi amathuluzi e-AI afana ne-Documind noma i-PDF.ai angakusiza yini ukuthi udlule kumadokhumenti. 
• Inhlolovo namaqembu okugxilwe kuwo ukuze uthole idatha yobuningi nekhwalithi mayelana nemakethe yakho kanye nezimbangi zakho.
• Ukuthenga izipoki ukuze uthole ukuzizwisa okuqondile kwamakhasimende kubancintisana nabo futhi ngokunokwenzeka uthole amaqhinga abo okuthengisa.
• Buyekeza izinkundla ezifana ne-G2, TrustPilot, Yelp, noma i-Google Bhizinisi Lami ukuze uhlole ukuthi amakhasimende wezimbangi zakho athini.

Ngakho-ke kunjalo. Uma usanda kuthola ngamathuluzi kodwa ungaqiniseki ukuthi iyiphi indlela efanele yokwenza ukuhlaziya okuncintisanayo, siphinde sibe nomhlahlandlela olula (okuhlanganisa nesifanekiso).

Unemibuzo noma ukuphawula? Ngifake ku-X. 

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.