Usuku Lomama luyeza, futhi abathengi abaningi bazophinde balungiselele ukugubha omama ezimpilweni zabo ngokubonga nothando. Nakuba abaningi bethi “imizwa iyigugu,” izipho ezicabangelayo ziyingxenye enkulu yalokho okwenza usuku lube olukhethekile. Abathengi balungele ukuchitha izimbali, amakhadi, nokuhlangenwe nakho okukhumbulekayo.
Nokho, ngenkathi amabhokisi okungenayo abathengi egcwele imibono yezipho ezijwayelekile, abathengisi bangenza imikhiqizo yabo igqame ngokunikeza izinketho zokuthenga eziqondene nawe nezilula. Le ndlela izosiza abathengi bathole isipho esihle futhi bakhe ukuxhumana okuqinile nabo. Nansi imibono yokuthengisa yoSuku Lomama eyisishiyagalolunye yokwenza lo mcimbi okhethekile ubale.
Okuqukethwe
Abathengi basebenzise malini ngoSuku Lomama lwango-2024?
9 Imibono yokuthengisa yoSuku Lomama ukukhuthaza amasu ka-2025
Lungiselela Usuku Lomama lwango-2025
Abathengi basebenzise malini ngoSuku Lomama lwango-2024?
Ngo-2024 imali yoSuku Lomama yehle ngo-6.2% ukuya US $ 33.5 billion-ukwehla kokuqala eminyakeni eyisithupha futhi enkulu kakhulu kusukela ngo-2009. Lokhu kwehla kulandela iminyaka emibili yokukhula kwezindleko ezingaphezu kuka-12%. Umndeni ojwayelekile wasebenzisa u-$254.04, wehle ngo-7.3% usuka ku-$274.02 ngo-2023, nakuba u-84% wabantu usagubha.
Ubucwebe buhlale buyikhethelo lesipho esiphezulu, kwasetshenziswa u-$7 billion, kulandelwa uhambo olukhethekile (US$ 5.9 billion) kanye nezinto zikagesi (US$ 3.5 billion). Amakhadi esipho nezimbali zibalwe ngamaRandi ayizigidi eziyizinkulungwane ezingu-3.2 lilinye, okuwenza abe yisigaba sesine esinenzuzo kakhulu.
9 Imibono yokuthengisa yoSuku Lomama ukukhuthaza amasu ka-2025
1. Bandakanya ngokunikeza inketho yokuphuma
Usuku Lomama luyisikhathi esijabulisayo kwabaningi, kodwa lungaba muncu noma lube nzima kwabanye, ngakho amabhizinisi kufanele azwele ekukhangiseni kwawo. Kufanele bacabange ukunikeza amakhasimende inketho yokuphuma kokuqukethwe koSuku Lomama ngaphambi kokuthumela noma imaphi ama-imeyili noma imibhalo yokuphromotha.
Lelisu elilula libonisa ukuthi abathengisi bayayihlonipha imizwa yabo kanye nezinto abazithandayo. Khumbula ukubazisa ukuthi basazothola ezinye izibuyekezo nolwazi lokuthengisa, oqinisekisa ukuthi bazizwa bebalulekile futhi beqondwa.
2. Dala umuzwa okhethiwe wokuthenga izipho
Amabhizinisi angenza kube lula kumakhasimende ukuthi athole futhi athenge izipho ngokusetha isitolo sezipho esikhethekile ku-inthanethi. Bese, bangayiphromotha nge-SMS, i-imeyili, nenkundla yezokuxhumana futhi bahlele izinto ngezigaba ezikhangayo njengokuthi “Abanesiphiwo Kakhulu” noma “Izintandokazi ezingaphansi kuka-US$ 300.” Yethula isitolo amasonto ambalwa ngaphambi koSuku Lomama ukuze uqinisekise ukuthi amakhasimende athola ukunikezwa kwawo okukhethekile ngaphambi kwesikhathi (ngethemba ngaphandle kokubambezeleka).
Okunye, abathengisi bangadala imibuzo esebenzisanayo yokuthola izipho (noma umhlahlandlela wesipho) nge-SMS. Lapha, amakhasimende angaphendula imibuzo embalwa mayelana nokuthi athengela bani kanye nesabelomali sabo, abasize bathole isipho esihle kakhulu njengasesitolo esiphathekayo.
3. Yenza ukukhushulwa komkhiqizo kuzizwe kuthinta inhliziyo
Enye indlela amabhizinisi angayithatha ukuze abhekane noSuku Lomama ukushintsha ukugxila kwawo kokumaketha kusuka ekuthengiseni kuya ekukhuthazeni. Esikhundleni sokuphromotha imikhiqizo ethile, bangabelana ngemibono yokugubha usuku, njengezipho ze-DIY, imisebenzi ejabulisayo, nezindlela zokupheka zokudla. Leli yithuba elihle kakhulu lokuthi abathengisi babeke uphawu lwabo "njengolukhathalela ngokweqiniso," okulingana namakhasimende amaningi ngokuhamba kwesikhathi.
4. Dala inqwaba yezinto ezidumile
Akukho okudlula ukuthola inqwaba ekhethwe kahle yezinto eziyintandokazi zothile uma kuziwa ekunikezeni izipho, ikakhulukazi uma abathengi bengakwazi ukuzitholela isaphulelo. Ngakho-ke, amabhizinisi kufanele adale amasethi ezipho acatshangelwayo ezinhlobo ezahlukene zomama, ahlanganise izinto ezinokusebenzisana okuhle.
Isibonelo, abathengisi bangakwazi ukuhlanganisa imikhiqizo ye-skincare nekhandlela elipholile kanye nenothi lomuntu siqu ukuze uthole iphakheji "yokuzinakekela". Bangase futhi bengeze izinto ezikhethekile noma ze-edishini ekhawulelwe ukuze benze izinqwaba zabo zihehe kakhulu.
Kodwa-ke, lezi zinqwaba kufanele zize ngamanani ahehayo, aphansi kunalapho abathengi bethenge into ngayinye ngokwehlukana. Ngale ndlela, amakhasimende azizwa sengathi athola okukhulu, okuyikhona empeleni.
5. Khuthaza ukuthenga ngomzuzu wokugcina
Abathengi bomzuzu wokugcina abasafuna isipho esiphelele soSuku Lomama nabo kufanele babe yingxenye yesu, ngakho amabhizinisi kufanele akhumbule ukubahlinzeka. Bangathumela izikhumbuzi mayelana nezinsuku zokugcina zokuthumela ukuze amakhasimende azi izinsuku zokugcina zoku-oda, okubasize bagweme ingcindezi yokulethwa sekwephuzile.
Okunye, ukunikeza ukuthunyelwa kwamahhala kwezinsuku ezimbili nakho kungaba yisikhuthazo esihle. Kungase kukhuthaze abantu ukuthi bathenge ngokushesha futhi basebenzise imali ethe xaxa, bazi ukuthi isipho sabo sizofika NGOKUSHESHA. Abathengisi basengaphromotha amakhadi esipho njengendlela eguquguqukayo nelula ngisho nalapho izinsuku zokugcina zokuthumela zidlula.
6. Khumbuza abathengi ukuthi bathenge izipho zabo ezinhle kusenesikhathi
Usuku Lomama lungazizwa lukhethekile lapho omama bevula izipho zabo ngosuku olukhulu. Ngakho-ke, abathengisi bangakhuthaza amakhasimende ukuthi aqhubekele phambili ngokunikeza izaphulelo zoku-oda kusengaphambili kwezinyoni.
Leli su lisiza amabhrendi athuthukise ukuthengisa ngokuthenga kusenesikhathi futhi livikele amakhasimende ekucindezelekeni kokuthenga ngomzuzu wokugcina noma engcupheni yokungabi naso isipho. Kuwukuwina okwenza usuku lwawo wonke umuntu lukhanye kancane.
7. Sebenzisa okunikezwayo kwasesitolo ukuze ukhuthaze ukuphuma okukhethekile
Abaningi baphinde babone uSuku Lomama njengethuba lokujabulela isikhathi nabathandekayo futhi balugubhe ngendlela ehlukile. Ingxenye engcono kakhulu? Amabhizinisi anezitolo ezibonakalayo angasisebenzisa ngokugcwele lesi senzakalo futhi adonsele amakhasimende ngokuxuba ukuzizwisa okujabulisayo namadili akhangayo.
Kufanele basebenzise i-geo-targeting ukuze bafinyelele amakhasimende asendaweni futhi bawamemele esitolo ukuze bathole ukunikezwa okukhethekile. Lokhu kungaba isipho esinokuthenga noma isivumelwano sokuthenga-kodwa-thola-one. Ithuba elihle lokuthi abathengisi babonise ukwazisa ngokwethembeka kwamakhasimende futhi benze imigubho yabo yoSuku Lomama ikhetheke nakakhulu.
8. Sekela omama ngezinsiza
Ingabe omama abamatasa bangamakhasimende amaningi? Amabhizinisi angawabonisa uthando nokwazisa ngoSuku Lomama ngokubamba imicimbi ebonakalayo noma yomuntu mathupha lapho engakwazi khona ukukhululeka futhi ashaje, njengamakilasi okuzindla noma e-yoga. Khumbula ukwenza kube lula kubo ukubhalisa nge-imeyili noma nge-SMS.
Omunye umqondo omuhle owokuqala umkhankaso wokunikela osekela injongo ezuzisa omama. Uma amabhizinisi enikezela ngezinsiza zabazali, njengeqembu lomphakathi noma inethiwekhi yosekelo, angakwazi ukuziphromotha ngoSuku Lomama, futhi. Iwusizo kubathengisi abanethemba lokuxhumana namakhasimende ngobuqotho nangokuzuzisayo ngaphezu kokuthengisa imikhiqizo nje.
9. Gubha uSuku Lomama ngokuthengisa kwesikhathi esilinganiselwe
Ingabe ufuna ukuwusebenzisa ngokugcwele lowo mkhankaso woSuku Lomama? Cabangela ukudala umuzwa wokuphuthuma ngokuthengisa noma imititilizo yesikhathi esilinganiselwe. Amabhizinisi kufanele aqale ukuphromotha kusenesikhathi futhi athumele izikhumbuzi nge-imeyili nange-SMS phakathi naso sonke isikhathi sokuthengisa.
Ukwengeza, umlayezo kufanele ugcizelele ukuthi okunikezwayo kuyaphela maduze ukuze kukhuthazwe isenzo esisheshayo. Abathengisi kufanele futhi baqinisekise ukuthi bakhomba kuphela amakhasimende angakathengi ngemilayezo yokulandelela.
Lungiselela Usuku Lomama lwango-2025
USuku Lomama lunikeza amabhizinisi ithuba lokuzuza okungaphezu nje kokuthengisa. Ngomkhankaso wokumaketha woSuku Lomama oklanywe kahle, bangaphinda bathuthukise ukubonakala komkhiqizo wabo, bahehe amakhasimende amasha, futhi baqinise ukwethembeka. Kodwa-ke, ukufeza lezi zinhloso kudinga ukudala amasu ahambisana nalokho okubalulekile kubantu ngo-2025 futhi ahambisane nezithameli eziqondiwe. Hlala njalo ugcine izinto ziheha futhi zihambisana ukuze ukhulise umthelela.
