Izinyathelo Eziyisi-9 Zokuqala Ibhizinisi Lezimpahla Ngo-2022

Ukuqhuba ibhizinisi lezimpahla zokugqoka, ikakhulukazi ngezitolo ze-eCommerce, izimakethe eziku-inthanethi noma izinkundla zokuxhumana kungaba yithuba elihle kosomabhizinisi abasafufusa. Kodwa ukuwususa phansi futhi uguqule umcabango ube ngokoqobo kungaba umsebenzi onzima.

Yingakho lesi sihloko sizokwabelana ngezinyathelo eziyisishiyagalolunye ezilula ezingasetshenziswa ukuqala ibhizinisi lezingubo ngokuzethemba. Uma lokhu kuzwakala njengokuthile onentshisekelo kukho, qhubeka ufunda ukuze uthole okwengeziwe.

Okuqukethwe
Ukukhula kwemakethe yezimpahla zokugqoka emhlabeni jikelele
Izinyathelo ezingu-9 zokuqala ibhizinisi eliphumelelayo lezingubo
Izingozi eziza nebhizinisi lezingubo
Yenza izifiso zakho zokudayisa zemfashini zibe ngokoqobo

Ukukhula kwemakethe yezimpahla zokugqoka emhlabeni jikelele

Usayizi wamanje wemali engenayo yemboni yezingubo zemfashini $ 0.99 isigidintathu, futhi kulindeleke ukuthi ifinyelele ku-$1.39 trillion ngo-2025, kubhaliswa izinga lokukhula lonyaka elihlanganisiwe (CAGR) lamaphesenti angu-11.96 kusukela ngo-2022 kuya ku-2025. Ngokufanayo, imboni yezingubo eziku-inthanethi ikhula ngokushesha, okulindelwe $ 295.7 billion ngo-2025 isuka ku-$180.5 billion ngo-2021. Lokhu kusho ukuthi umkhakha wokudayisa ngemfashini ku-inthanethi unikeza ithuba elihle kwabazoba osomabhizinisi be-eCommerce ukuthi bangene kule makethe ekhulayo.

Izinyathelo ezingu-9 zokuqala ibhizinisi eliphumelelayo lezingubo

1. Khetha i-niche

Ukukhetha i-niche esekelwe ezintweni ozithakaselayo, ukuzilibazisa, noma ukuthanda akuyona indlela ephephe kakhulu yokuqala ibhizinisi lezingubo. Kunalokho, zama ukukhetha i-niche yezingubo ngokusekelwe ezimfuno zabathengi. Lokhu kusho ukuthi kubalulekile ukwenza ucwaningo lwemakethe lomuntu kusenesikhathi. Isikhathi esichithwa phakathi nesigaba socwaningo ngokuvamile sikhokha kahle ngokuhamba kwesikhathi.

Mayelana nokwenza ucwaningo, abathengisi bangenza ucwaningo lwemakethe oluyisisekelo noma lwesibili. Kuzodingeka baziqoqele mathupha idatha yocwaningo oluyisisekelo ngokwenza izinhlolovo nabangane nemindeni. Umthetho wesithupha uwukukhipha uhlu lwemibuzo olulula olungaphendulwa ngefomethi yokukhetha okuningi noma okungelona iqiniso.

Ngokuphambene, ucwaningo lwesibili lubandakanya abathengisi abasebenzisa idatha ku-inthanethi evela ocwaningweni lwemakethe. Ngokungafani nocwaningo oluyisisekelo, le modeli ingabiza ngaphezulu, kodwa ekugcineni isindisa ingcindezi yokuthi uziklame futhi usabalalise izinhlolovo wena. Futhi, ingase inikeze umbono womhlaba wonke lapho izingubo zokugqoka zithrendayo ezindaweni ezithile zendawo.

Izibonelo zezimakethe ze-niche zezimpahla ezithile zifaka: izingubo zakudala, ezabesifazane nezabesilisa imigqa yokugqoka ye-athleisure, imfashini esimeme, imfashini engenabulili, phakathi kokunye.

2. Yiba nohlelo lwebhizinisi oluphelele

Uhlelo oluhle lwebhizinisi kufanele luhlanganise konke umthengisi afuna ukukufeza eminyakeni emithathu kuya kwemihlanu yokuqala. Kodwa futhi khumbula ukuthi nakuba kuhle ukuhlela, izinto ngeke zihlale zihamba njengoba bekulindelekile. Ngakho abathengisi kufanele bakhe izinhlelo eziguquguqukayo futhi bavulekele izinguquko.

Uhlelo lwebhizinisi kufanele luqukathe okulandelayo:

• Uhlelo lwesu olufanele lokuma kwemakethe, olubalulekile ukuqinisekisa ukuthi umuntu uchaze umkhawulo wokuncintisana emakethe.
• Ukuhlolwa kwezinsiza zabantu zenkampani kanye nemininingwane yalokho ibhizinisi elihlose ukukuthengisa, kanye nesu lokuthola umkhiqizo/isu lokukhiqiza.
• Lokho abathengisi abafuna ukukufeza ngezinjongo eziqondile nezilinganisekayo phakathi nesikhathi esithile.
• Abathengisi bahlela kanjani ukuhlangabezana nale migomo ebekiwe ngamasu anemininingwane nezinyathelo.
• Okokugcina, kufanele kubandakanye ukuthi kungani abathengisi becabanga ukuthi inkampani izophumelela ngokusekelwe ocwaningweni lwemakethe, kanye nohlelo lokuphuma.

Abathengisi bangakwazi futhi ukwethula izinhlelo zabo zebhizinisi kwabangase babe ozakwethu nakubatshalizimali. Ngenxa yalokho, bangase bathole amadili uma uhlelo lwebhizinisi luphelele, lungenzeka, futhi lukhanga.

3. Qala ukuklama izingubo

Manje yisikhathi sokusungula futhi uqale ukusebenza. Kodwa, ngaphambi kokuba umklamo uqale, kunezinto ezintathu okufanele uziqaphele:

1. Imibono yokuqamba ingashaya noma nini, ngakho abathengisi kufanele bahlale benenothiphedi noma i-sketchpad. Ngale ndlela, ngeke baphuthelwe ugqozi lapho kufika.

2. Abathengisi kufanele bazame ukwenza amasampula kusukela ekuqaleni, ngisho noma bethola ugqozi kweminye imiklamo ephezulu. Kungabasiza ukuba baqonde kangcono inqubo yabo yokudala. Futhi, amabhizinisi amancane angonga imali eningi ngale ndlela ngokukhipha umklamo ku-freelancer.

3. Ungalokothi unciphise amakhona ukuze wonge izindleko kanye nokwehlisa izinga lempahla noma imikhiqizo, njengoba ukuba nemikhiqizo yekhwalithi enhle kuzobaluleka ebhizinisini ngokuhamba kwesikhathi.

4. Thola abahlinzeki abakhulu

Lesi sinyathelo sibalulekile ngoba kungaba nzima ukuqhuba ulayini wezingubo onedumela elihle ngaphandle kwabahlinzeki abahle. Ukuze uthole abahlinzeki nabakhiqizi baphesheya kwezilwandle, abathengisi bangakwazi ukusesha izinkundla ezithembekile ze-inthanethi kanye nemiphakathi. Ngabahlinzeki abathembekile baphesheya kwezilwandle, abathengisi bangonga imali futhi bathole imikhiqizo yabo ngaphandle kokuhamba uhhafu womhlaba. Ukuze uthole abakhiqizi abahlonishwayo ku-inthanethi, abathengisi bangabheka ukufakwa kuhlu kwabahlinzeki ngezibuyekezo ezibhalwe ezinye izinhlobo zezingubo.

Abathengisi abakhethayo izinto zokuthola usizo endaweni bangabheka abahlinzeki basekhaya. Ukuthola indawo yangakini kungase kuholele ekukhiqizeni okusheshayo nasezikhathini zokusabalalisa, kodwa kungase futhi kusho imikhawulo ekutholeni izinto ezithile.

Ekugcineni, isinqumo sokuthola imali kwamanye amazwe noma endaweni sincike ezidingweni ezithile zebhizinisi, okufanele zichazwe ohlelweni lwebhizinisi (bona isinyathelo sesi-2).

5. Khetha iphoyinti lentengo lomkhiqizo wezingubo

Intengo iyisici esibalulekile esinganquma impumelelo noma ukwehluleka kwebhizinisi lezingubo. Ukuze ubeke inani elifanele, abathengisi kudingeka balinganisele izindleko zabo zokukhiqiza, izinto zokwakha, abasebenzi, kanye nezindleko eziphuthumayo.

Kodwa akugcini lapho. Abathengisi kufanele futhi bacabangele ukuqasha indawo yokugcina impahla, izindleko zokuthumela, kanye nenkokhelo yabasebenzi. Ngemva kokufingqa zonke izindleko, abathengisi bazobekwa kangcono ukuze balinganisele inani elihlanganisa wonke umkhiqizo ngeyunithi ngayinye.

Uma abanikazi bamabhizinisi bekuthola kunzima ukusetha intengo yezingubo zabo zokugqoka, bangasebenzisa indlela yomaka yetshe elingukhiye. Lapha, bangaphinda kabili inani lezindleko ukuze bahlanganise izindleko futhi baqinisekise inzuzo. Isibonelo, uma kubiza u-$50 ukwenza ibhantshi elilodwa, abathengisi bangalithengisa ngo-$100. Kungenjalo, bangathengisela abathengisi bezitolo nge-$100 futhi bathengise esitolo sabo sendawo noma esiku-inthanethi ngo-$150 noma u-$200.

6. Hlola umkhiqizo bese uwuyisa emakethe

Ukuhlola kuyindlela enhle yokwazi ukuthi umkhiqizo uzokwanelisa izethameli zawo ezihlosiwe. Abathengisi bangahlola imikhiqizo yabo ngokuyethula kumaqembu amancane okugxilwe kuwo noma ngokuthengisa endaweni, okungabavumela ukuthi bathole impendulo yesikhathi sangempela. Izibonelo zingabandakanya ukuthola impendulo evela kubangani bomuntu, noma ngokuthengisa emibukisweni yesikole yasendaweni noma ezindaweni zokuhweba ezimakethe. Ngokwenza kanjalo, abathengisi bangakwazi ukuqaphela imibono yamakhasimende futhi babheke ukuthi sikhona yini isidingo sokushintsha imiklamo yezingubo zabo noma cha.

7. Thuthukisa futhi ulinganise uhlobo lwezingubo

Ukuthengisa ngesinye isinyathelo esibalulekile okufanele usicabangele lapho uqala uhlobo lwezimpahla zokugqoka. Ngakho-ke abathengisi kufanele bahlose ukudala izinhlelo eziqinile zokumaketha, amasu, nemikhankaso ngaphambi kokwethula uhlobo lwabo.

Lokhu kungenziwa ngokumisa imikhankaso yezikhangiso ezinkundleni zokuxhumana, ikakhulukazi ku-Facebook. Futhi, lokhu kungase kuvumele umuntu ukuthi akhe isisekelo samakhasimende ngaphambi kokuba umkhiqizo wethulwe.

Abathengisi abanesabelomali esiqinile bangasebenzisa amasu ezinto eziphilayo ezinkundleni zokuxhumana kanye naku-inthanethi. Isibonelo, esikhundleni sokukhokhela izikhangiso, bangakha okuqukethwe okubalulekile kwamabhulogi abo noma amakhasi enkundla yezokuxhumana ukuze bashayele ithrafikhi futhi bahehe isisekelo samakhasimende.

Ukumaketha kwe-Influencer kungenye indlela enhle kakhulu yokuthi amabhrendi anesabelomali esiphansi amemezele umugqa wezingubo zawo. Abathengisi banganikeza izingubo kubagqugquzeli mahhala uma beshintshana ngokubalula. Ukuqalisa ukunikeza amakhasimende angaba khona kungenye indlela abathengisi abangadonsa ngayo ukunaka, kanye nokusebenzisa ukumaketha nge-imeyili ukuze baqalise isitolo sabo futhi bakhuthaze imikhiqizo yabo.

8. Thola ukuthi yini eyenza uhlobo lwempahla luhlale luntanta futhi uqhubeke usenza

Ngemuva kokwethulwa ngempumelelo, abathengisi badinga ukugcina ibhizinisi labo lezingubo lisebenza ngokushintsha inzuzo njalo.

Abathengisi bangasebenzisa inani lempilo yekhasimende (i-CLV) njengemethrikhi eyinhloko ukuze bahlole impumelelo yebhizinisi labo. Futhi, abathengisi bangasebenzisa imodeli ye-direct-to-consumer (DTC) njengenye imethrikhi ebalulekile, lapho amakhasimende abhalisa khona ukulethwa kwezinto ngokuphindaphindiwe. Izibonelo zabathengisi bezinsiza ze-DTC abangazisebenzisa i-Dollar Shave Club, i-Honest Company, kanye ne-Casper.

Futhi, abathengisi kufanele babeke eceleni isabelomali sokumaketha saminyaka yonke abangasisebenzisa ukugcina uhlobo lwabo lusebenza. Ukwengeza, uma bebona ukwehla kokusebenza nokuthengisa, abathengisi bangaqhuba isibuyekezo futhi bashintshe amasu abo ukuze babuyele endleleni.

9. Sebenzisa ukwethulwa okuthambile

Kuhle ukuthi abathengisi baqalise ukwethulwa okuthambile ngaphambi kokutshala imali eningi ebhizinisini labo lezingubo. Ngaleyo ndlela, bazobona ukuthi ibhizinisi labo lichuma kanjani ngezinsizakusebenza ezincane futhi bathole indlela yokukala. Uma abathengisi bengathola ifomula yokusebenza yebhizinisi, bangayithatha ukuze bathole uxhaso.

Izingozi eziza nebhizinisi lezingubo

Ukungahambisani namathrendi akamuva

Ukuqhuba ibhizinisi lezingubo kudinga ukuthi umuntu ahambisane nezitayela zemfashini njalo, futhi lezi zitayela zihlala zishintsha. Ngakho-ke umkhiqizo uzodinga ucwaningo oluqinile, ukuthuthukiswa, kanye namasu okuhlola ukuze uhlale usemfashinini.

Amabhrendi angalahlekelwa isisekelo samakhasimende awo uma ehluleka ukuhambisana nezitayela zakamuva zezingubo. Ukuwa ekuvumelaneni namathrendi emfashini kungase futhi kube nomthelela ekwethembekeni komkhiqizo, kukhiqize izinto eziningi ngokweqile, futhi kudale ukudideka kobunikazi bomkhiqizo.

Abathengisi bangagwema le ngozi ngokuqinisekisa ukuthi balandela amathrendi akamuva, kanye nokwehlisa amathrendi anciphayo kusenesikhathi. Ukuze uhlale phezu kwezinto, abathengisi abakhulu bangaqasha izinsizakalo ze imfashini ochwepheshe.

Izindleko eziphezulu zokukhiqiza

Izindleko zokukhiqiza embonini yezingubo azikaze zizinzile. Ngakho-ke, kuvamile ukuthi abathengisi babhekane nezinguquko zentengo ezingalindelekile ngenxa yesidingo/ukunikezwa kwezimpahla noma ukwehla kwamandla emali. Indlela engcono kakhulu yokunciphisa lobu bungozi ukusebenzisa amandla okukhishwa kwemisebenzi ukuze kuncishiswe izindleko eziphezulu.

Ikhwalithi yokukhiqiza ephansi

Inkinga enkulu abanikazi bamabhizinisi bezingubo ababhekene nayo wukukhipha izindwangu zezimpahla zokugqoka kanye nokuthola imikhiqizo esezingeni eliphansi, okuholela ekwanelisekeni okungekuhle kwamakhasimende. Kungase kube inselele ukuthola abahlinzeki abathembeke kakhulu nabathembekile abangaletha, futhi ukukhiqiza kungase kubize kakhulu ebhizinisini lezimpahla zokuqalisa. Ngakho-ke, kuyatuseka ukuqasha izinsizakalo zenkampani elawula ikhwalithi ezweni lomnikezeli wempahla ukuze igade futhi ihlole isimo sempahla ngaphambi kokuyithumela.

Uhlelo lokuphathwa kwempahla ephansi

Ukuphathwa kabi kwempahla kungaba nomthelela omubi ekuthengisweni kwebhizinisi lezingubo. Uma umthengisi ene-inventory encane, angabambezela ukuthengisa okungaholela ekukhanselweni kwe-oda kanye nezikhalazo zamakhasimende. Futhi, izindleko zesitoreji esiningi zingase zibe nomthelela kubhajethi yebhizinisi.

Ngakho-ke abathengisi bangahlanganyela ukuphathwa kwempahla efanele ngokuthatha i-akhawunti yesitoko ngasinye ukugwema ukulahlekelwa yimali. Bangasebenzisa isoftware yokuphatha yokusungula njengeGofrugal noma iFishbowl. Noma okunye, abathengisi bangakhipha ukuphathwa kwe-inventory kuchwepheshe ohloniphekile.

Izinkinga zokusabalalisa

Nakuba amabhizinisi amaningi akuthola kulula ukuphatha ukuklama nokukhiqiza, ukusatshalaliswa kungaba nzima. Lezi zinselelo azizintsha ezinkampanini zezimpahla zokugqoka, njengoba abathengisi abaningi bevamise ukubeka isikhathi nomzamo ukuze bathole imikhiqizo yabo ezitolo kodwa bahluleke.

Ukuze badabule, abathengisi kufanele benze umzamo owengeziwe ukuze bathole amadili futhi baxhumane nabantu abalungile ukuze bathole izingubo zabo ezitolo ezahlukahlukene.

Ukuncintisana okukhulu

Imakethe yemfashini yezingubo inokuncintisana kakhulu futhi ingenza kube nzima kakhulu ukuthi izinkampani ezisafufusa ziqashelwe. Uma kucatshangelwa izinkulungwane zezimpahla zokugqoka ezitholakala emakethe, kuyinselele ukusungulwa nokukhulisa isisekelo samakhasimende. Kodwa amabhizinisi alindele inselelo ngokuqinisekile angadabula, futhi izinzuzo zokujoyina le mboni ethokozisayo nesheshayo zingayenza iwufanele umzamo.

Yenza izifiso zakho zokudayisa zemfashini zibe ngokoqobo

Ukuqala umugqa wezingubo kungaba umsebenzi onobungozi obukhulu, kodwa futhi kungaba nomvuzo omkhulu. Izinyathelo eziyisishiyagalolunye ezethulwe lapha zihloselwe ukusiza abathengisi abasha ukunciphisa ubungozi babo futhi ekugcineni baphumelele. Njengoba bemusha embonini yezemfashini, abathengisi bangacabanga uhlelo olucophelelayo futhi bakhombe i-niche yabo, futhi ukusuka lapho benze okudingekayo ukuze bavelele. Sekushiwo lokho, osomabhizinisi abasafufusa bemfashini bangabheka lezi fantastic izingubo izitayela ukuthola ugqozi olwengeziwe.