9 Okuthrendayo Kwemfashini Okuphezulu Kusethwe Ukubusa Ngo-2024

Abantu abaningi abajabulile ngemfashini esheshayo. Njengoba izinkampani zikhipha izimpahla zokugqoka ezikhiqizwe ngobuningi ukuze zithuthukise izitayela ze-catwalk, abathengi abaningi bayazi ukuthi imikhuba enjalo ilimaza imvelo.

Kodwa-ke, ngo-2024, izitayela zemfashini zihlelelwe ukuthi ziqhubeke nokunyakaza kwe-eco-friendly, okuphusha imboni yezemfashini ibe nedumela elingcono. Kodwa akugcini lapho. Ezinye izingxenye ezingalindelekile nazo zithola ukuthuthukiswa, kuyilapho ezinye ziguqula umhlaba wemfashini. Zitholele lezi zindlela nokuthi zizoba nomthelela kanjani embonini yezemfashini kulo nyaka.

Okuqukethwe
Izitayela eziyi-9 eziphezulu zemfashini ezizobusa ngo-2024
Ukuvala

Izitayela eziyi-9 eziphezulu zemfashini ezizobusa ngo-2024

1. Izingubo ezingamasekeni

Imikhuba ye-Eco-friendly futhi esimeme iqhuba imfashini yesimanje, futhi enye yezitayela eye yathola ukwanda kodumo muva nje izingubo zamasekeni. I izingubo zamasekeni imboni ikhuthaza indlela eqaphela kakhulu imvelo ekusetshenzisweni kwemfashini.

Ngokwamukela izingubo ezaziphethwe ngaphambilini, abathengi banciphisa imfucuza yabo yemvelo kanye nezinyathelo zabo. Kodwa okubaluleke nakakhulu, ukuthandwa okukhulayo kwe izingubo zamasekeni kubonisa ushintsho esimweni sengqondo somthengi, okugqamisa ukubaluleka kokuphinda kusetshenziswe futhi kunwetshwe isikhathi sokuphila kwezingubo.

Imakethe yezimpahla ezisetshenzisiwe ayikhuli nje. Kuyaqhuma. Ochwepheshe babikezela ukuthi izingubo zamasekeni zizobalelwa ku-10% (noma ama-US $30.6 wezigidigidi) azo zonke izingubo ezithengiswayo e-US ngo-FY 2025.

2. Uqalo njengempahla yokugqoka

Nakuba izingubo ezisetshenziswayo neziqashiswayo zifaka isandla kakhulu emfashinini evumelana nemvelo, azikwazi ukumisa ukukhiqizwa kwezingubo ezintsha. Ngakho-ke, ukuze kunqandwe umthelela obulalayo wemboni yezemfashini kwezemvelo, abakhiqizi abaningi baphendukele ezintweni ezisimeme—Indwangu yoqalo ingenye yezixazululo ezithembisa kakhulu.

Indwangu yoqalo ithambile, ikhululekile ukugqokwa, iphefumula kakhulu, futhi isusa umswakama, iyenza ifanelekele izingubo zokulala. I-bamboo pajama intshisekelo yokusesha ikhule ngo-18% onyakeni odlule, yafinyelela ekusesheni kwanyanga zonke okungu-12k.

Indwangu yoqalo ibuye idume ngezingubo ezisebenzayo, izingubo zezingane, nezinye izingubo ezibandakanya ukunyakaza okuningi. Njengebhonasi, izingubo zoqalo ziyinketho ephezulu kubathengi abanesikhumba esibucayi.  

3. Izingubo zakudala

Noma iyiphi into kufanele ibe neminyaka okungenani engu-20 ubudala ukuze iwele ngaphansi kwesigaba “sokudala”. Nakuba abaningi izingcezu zakudala zingamasekeni, akunandaba ukuthi ngabe kukhona obenazo ngaphambilini (ezinye izingcezu zakudala azinamnikazi). Kodwa-ke, izingubo zakudala nazo zisiza ukukhuthaza imfashini esimeme.

Imfashini yemali endala i isitayela se-vintage fashion lokho ukujabulela ukuvela kabusha. Sikhuthazwe ubuhle bemindeni eyizicukuthwane kanye nemindeni ecebile ngokomlando, isitayela sigqamisa ubuhle bakudala, obungaphansi, nobungaphelelwa yisikhathi. Inzalo ezimpahleni zemali ezindala ikhule ngo-328%, okuyibeka ekusesheni kwanyanga zonke okungu-19k.

I-Preppy ingenye isitayela somvini okwamanje ivunguza ngokuduma. Ithrendi ye-nostalgia yaphendulela ukunaka kwabathengi kuzitayela ze-retro, ezifaka phakathi izingubo zangaphambili zama-80s nama-90s. Ivolumu yamanje yesitayela se-preppy ingu-446k usesho lwanyanga zonke, lukhula ngo-16% onyakeni odlule.

4. Ukugqoka kwezemidlalo nokunethezeka

Ama-2020s inkathi yokunethezeka nesitayela, futhi umsubathi iye yavela njengemfashini ehamba phambili. Ihlanganisa ngaphandle komthungo izingubo zokugijima nezokungcebeleka, ezokugijima zihlinzeka ngesitayela sezingubo esiguquguqukayo esihlale sithandwa kubathengi abahamba phambili ngemfashini.

Inani lemakethe yezokusubatha ngo-2022 lalingu-US $350 wezigidigidi, kanti ucwaningo lulindele ukuthi lifinyelele e-US $626.79 billion ngo-FY 2032. Kungakho imakethe yokugqokwa kwezokusubatha ibe nkulu ngayo kule minyaka embalwa edlule.

Okunye okudumile izinto zezemidlalo kufaka phakathi amahembe ejimu amakhulu (32% ukukhula konyaka, ukusesha okungu-1.9k nyanga zonke), amabhulukwe avutha amalangabi (246% ukukhula konyaka, ukusesha okungu-7.4k), amabhulukwe akhuphuka kancane (113% ukukhula konyaka, ukusesha okungu-2.2k nyanga zonke), nama-baggy leggings (191% ukukhula konyaka, ukusesha okungu-1.9k ngenyanga).  

5. Izingubo zezokwelapha ezichwepheshile

Izinto eziningi zashintsha ngokobuhlakani bemfashini ekuqaleni kwawo-2020, kodwa olunye ushintsho olungalindelekile kwaba izingubo zezokwelapha ezithola uthando olusesitayeleni. Scrubs, ikakhulukazi, bathole ukulungiswa kwemfashini, okuvumela ochwepheshe bezokwelapha ukuba baveze imizwa yabo emsebenzini.

Kodwa linda, izingubo zezokwelapha azihlinzekwa yini izibhedlela zezokwelapha nezinhlelo zezokwelapha? Ngokwesiko, yebo. Kodwa ngokuvamile azinasimo ngokwanele ukuba zilingane nanoma ubani futhi ziqine ngokwanele ukuphatha izindinganiso zezimboni. Kodwa-ke, izisebenzi zezokwelapha eziningi zithatha indlela yomuntu siqu nezabo izihlahlana.

Ezinye izinguquko ezenziwe ku izikhuhla zezokwelapha faka okulingana kangcono, amabhulukwe okukhuhla esitayela se-jogger, amaphakethe anaziphu, ama-boxy top amancane, namadizayini angenamikhono. Amanye amabhrendi anikela ngezitayela ezingafika kwezingu-13, okudala amathuba emakethe yemfashini entsha.   

6. Izincomo zesitayela esiqhutshwa yi-AI

Naphezu kwalo imibono eminingi ezungeze i-AI, akunakuphikwa ukuthi yenze ukuphila kwaba lula emikhakheni eminingi. Futhi manje, i-AI isingene embonini yezemfashini ngokusebenzisa ama-try-on abonakalayo.

Ukwengeza isistimu yokuncoma ye-AI kulwazi lokuthenga kwabathengi kuyindlela enhle yokukhulisa imali engenayo. Ukuthengisa okuqhutshwa ngumkhiqizo kuyaphela njengoba abathengi abaningi bazisa isipiliyoni esinikezwa abathengisi njengalokho abakunikezayo, futhi Amasistimu wokuzama we-AI zingenye yezitayela ezikhula ngokushesha.

Abathengi bangazama izingubo ezidonsa amehlo abo ngaphambi kokuba bazithenge. Okubaluleke nakakhulu, ubuchwepheshe bokuzama kwedijithali, njenge Izingubo ze-AI, bakhuthaze ukusimama njengoba besusa isidingo samasampuli aphathekayo kanye nezimbuyiselo.

7. Izimpahla eziqashiswayo nezisekelwe ekubhaliseni

Umqondo wabathengi uyathuthuka—abantu abaningi babeka okuhlangenwe nakho kuqala kunezinto ezibonakalayo. Ngalesi sizathu, izinsiza eziqashiswayo nezasekelwe ekubhaliseni zikhula kakhulu njengoba zihambisana nale miqondo eguqukayo.

Ukuvumelana nemvelo kungamandla amakhulu abangela ukuthandwa okukhulayo kwezingubo eziqashisayo. Izingubo eziqashisayo ikhuthaza ukwabelana nokusebenzisa kabusha izingcezu, kusiza ukunciphisa ubunzima bemvelo edume kabi ehlobene nemfashini esheshayo futhi ivumela abathengi ukuthi bafinyelele izingubo zezinga lomklami ngaphandle kokuthenga isikhathi eside.

Imikhiqizo efana Manje kanye ne-FashionPass inikezela ngezinsizakalo ezisuselwe kokubhaliselwe, enikeza abathengi ukukhetha okubanzi kwezingubo nezesekeli. Le mikhiqizo nayo ikhula kakhulu, kanti i-Nuuly ijabulela ukukhula ngo-58% onyakeni odlule futhi iheha ukusesha okungu-157k nyanga zonke. Amandla amakhulu kulo mkhuba.

8. Ukuphrinta kwe-3D ngemfashini

3D zokunyathelisa akuyona eyama-geek kuphela! Ngisho nemfashini inambithile ubuhle bokuphrinta kwe-3D, futhi ishintshile. Kanjani? Ishintsha indlela umhlaba oklama ngayo, ukhiqize, futhi udle izingubo zokugqoka.

Isizathu esisodwa 3D zokunyathelisa idlondlobala emhlabeni wemfashini yindlela eshesha ngayo inqubo yokuklama nokukhiqiza. Idala indlela yokuba abaklami baguqule ngokushesha imibono yabo ibe ngokoqobo, banciphise isikhathi esichithwe kusuka kumqondo kuya endalweni.

Ukwenza ngokwezifiso kungesinye isithupha esikhulu salo mkhuba. Njengoba wonke umuntu enomumo nobukhulu bomzimba obuhlukile, ukukhiqizwa ngobuningi okuvamile kungase kunganelisi izidingo zawo wonke umuntu. Kodwa 3D zokunyathelisa kuyashintsha lokho, okuvumela abakhiqizi ukuthi benze ukubalwa kwemali ngendlela oyifisayo kube nezilinganiso ezithile ukuze kulingane kahle.

9. Imfashini yezizathu zomphakathi

Imboni yezemfashini inegama elibi ngendawo ezungezile, kodwa izinhlobo eziningi zemikhiqizo ziyakhuphuka ukuze zisize ukushintsha ukulandisa. Ngenxa yalokho, fashion ngezizathu zomphakathi lalilikhulu ngo-2023 futhi cishe lizoqhubeka nokukhula ngo-2024.

Ezinye izinhlobo zitshala izihlahla kuzo zonke izingcezu zezingubo ezikhiqizwayo, zisusa i-CO2 eziyakhayo kuwo wonke umjikelezo wazo wokuphila. Okunye brand ukusiza imiphakathi yasendaweni yakhe izimpilo ezisimeme nezizimele. Izimbangela zomphakathi zingaba yinoma yini, inqobo nje uma ziwusizo emvelweni nasemiphakathini.

Ukuvala

Umhlaba wonke uphokophele ekuthandeni imvelo, futhi imboni yezemfashini yenza okufanayo. Abantu abaningi baye bathuthela ezimpahleni ezizizwa zikhululekile ngaphandle kwesitayela sokudela. Ngisho nomkhakha wezingubo zezokwelapha nawo awukhululiwe, njengoba ama-scrubs athola ukuthuthukiswa kwesitayela kulo nyaka.

I-AI yenza amagagasi embonini yezemfashini, ivumela abathengi ukuthi bazame izitayela ezahlukene cishe. Ukuphrinta kwe-3D kuguqula ukwakheka kwemfashini nokukhiqizwa, kanti izimbangela zezenhlalo nazo zinomthelela emakethe yezingubo.

Lawa amathrendi ayisishiyagalolunye okufanele ugxile kuwo ngo-2024 ukuze uhehe abathengi abaningi futhi wandise ukuthengisa!