Abathengisi be-Trendsetting basebenzisa ubuchwepheshe obusezingeni eliphezulu njengamasu we-omnichannel ne-AI ukuthuthukisa ulwazi lwamakhasimende kanye nokukhula kwebhizinisi likaphethiloli.
I-United Kingdom, eyaziwa ngamafa ayo okudayisa acebile, iyaqhubeka nokubona izitayela ezishintshayo ezishintsha indlela abantu abathenga ngayo.
Kusukela ekukhuleni kwe-e-commerce kuya ekugcizeleleni kokusimama, nazi izitayela eziphezulu eziyi-10 ezibumba ikusasa lokuthenga e-UK.
1. Okuhlangenwe nakho kwe-omnichannel engenazihibe
Sezadlula izinsuku lapho ukuthenga kwakuvalelwe ezitolo zenyama.
Namuhla, abathengi balindele ulwazi lokuthenga olungenazihibe kuwo wonke amashaneli ahlukahlukene, okuhlanganisa izinkundla ze-inthanethi, izinhlelo zokusebenza zeselula, nezitolo zezitini nodaka.
Abathengisi batshala imali kumasu we-omnichannel ukuze banikeze amakhasimende ukuxhumana okungaguquki nohambo lokuthenga oludidiyelwe.
Amasevisi okuchofoza bese uqoqa, ama-try-on ebonakalayo, nezinto ezingokoqobo ezingathandwa kwabathelisi esikubona ziya ngokuya ziduma, zifiphalisa imigqa phakathi kokuthengisa okuku-inthanethi nokungaxhunyiwe ku-inthanethi.
2. Ukwenza kube ngokwakho nokwenza ngokwezifiso
Kule minyaka yemininingwane eqhutshwa idatha, ukwenza kube ngokwakho kuye kwavela njengesu elibalulekile kubathengisi ukuze bahlanganyele namakhasimende ezingeni elijulile.
Kusukela kuzincomo zomkhiqizo ofanelana nawe ukuya emilayezweni yokumaketha yomuntu siqu, amabhrendi asebenzisa idatha yekhasimende ukuze adale ukuzizwisa kokuthenga okungalindelekile.
Izinketho zokwenza ngokwezifiso, njenge-monogramming kanye nokucushwa komkhiqizo, zivumela abathengi ukuthi baveze ubuntu babo kanye nezintandokazi zabo, okugqugquzela ukwethembeka komkhiqizo nokwaneliseka.
3. Imikhuba eqhubekayo kanye nokusetshenziswa kwezimiso zokuziphatha
Ngokuqwashisa okwandayo kwezindaba zemvelo kanye nesibopho senhlalo, ukusimama sekuyimbangela enkulu embonini yokudayisa.
Abathengi baya ngokuya bebeka phambili ukucatshangelwa kwezimiso zokuziphatha lapho benza izinqumo zokuthenga, okukhuthaza abathengisi ukuthi basebenzise imikhuba eco-friendly futhi banikeze ngemikhiqizo eqhubekayo.
Kusukela emaphaketheni asebenziseka kabusha ukuya ekutholeni uhwebo olungakhethi, amabhrendi aqondanisa amanani awo nalawo abathengi abaqaphela imvelo, okunikela ekusaseni elizinzile.
4. Ukuhlanganiswa kobuhlakani bokwenziwa nokufunda komshini
I-Artificial Intelligence (AI) kanye nobuchwepheshe bokufunda komshini kushintsha umkhakha wezokuthengisa, kunikeza abathengisi amandla ukuze bathuthukise ukusebenza kahle, ukwenza kube ngokwakho, kanye nezibalo eziqagelayo.
Ama-chatbot anamandla e-AI nabasizi ababonakalayo benza lula isevisi yamakhasimende, kuyilapho ukuhlaziya okubikezelwayo kuthuthukisa ukuphathwa kwempahla namasu entengo.
Ama-algorithms okufunda ngomshini ahlaziya inani elikhulu ledatha ukuze embule imininingwane ebalulekile kokuthandwayo kwabathengi namathrendi emakethe, okuvumela abathengisi ukuthi benze izinqumo eziqhutshwa idatha futhi bahlale bencintisana endaweni eguqukayo ngokushesha.
5. Ukunyuka kwezohwebo kwezenhlalo
Izinkundla zokuxhumana zithuthuke ngaphezu kokuba amathuluzi okuxhumana nje kuya eziteshini ezinethonya zokuthenga nokutholwa.
Ukukhula kwezentengiselwano zomphakathi kuguqule indlela imikhiqizo exhumana ngayo nabathengi, okubavumela ukuthi bathengise imikhiqizo ngokuqondile ngezinkundla zokuxhumana.
Kusukela kokuthunyelwe okuthengekayo kuya ekusebenzisaneni kwabathonya, abathengisi basebenzisa amandla enkundla yezokuxhumana ukuze bafinyelele izethameli eziqondiwe, baqhube ukuzibandakanya, futhi baqondise okwenziwayo okungenazihibe, bafiphaze imigqa phakathi kokukhuthazwa nokuthenga.
6. Izinkokhelo ezingenakuthinta kanye nezikhwama zedijithali
Enkathini lapho ukunethezeka nokuphepha kubaluleke kakhulu, ukukhokha ngaphandle kokuthinta kanye nezikhwama zedijithali zithole ukutholwa okubanzi phakathi kwabathengi.
Umqedazwe we-Covid-19 usheshise ukushintshela ekuhwebeni okungenamali, okwenza abathengisi bamukele izindlela zokukhokha ngaphandle kokuthintwa futhi banikeze izinketho ezivikelekile ze-wallet yedijithali.
Izinhlelo zokusebenza zokukhokha zamaselula namadivayisi anikwe amandla i-NFC ahlinzeka abathengi ngomuzwa wokukhokha osheshayo, okahle, futhi ohlanzekile, oqhuba inguquko eya emphakathini ongenamali.
7. Izinhlelo zokwethembeka ezenzelwe wena uqobo
Izinhlelo zokwethembeka kade zaba yisisekelo embonini yokudayisa, kodwa abathengi banamuhla balindele okungaphezu nje kwezaphulelo nemivuzo.
Izinhlelo zokwethembeka ezenzelwe umuntu nge-Hyper-personalised zenza izikhuthazo zifanele ngokusekelwe kokuthandwayo komuntu ngamunye, umlando wokuthenga, namaphethini okuziphatha, ezikhuthaza ukuxhumana okujulile phakathi kwemikhiqizo namakhasimende.
Izibalo ezithuthukile kanye nama-algorithms e-AI kuvumela abathengisi ukuthi bahlukanise isisekelo samakhasimende abo ngempumelelo futhi balethe okunikezwayo okuhlosiwe kanye nolwazi oluhambisana nengxenye ngayinye yamakhasimende, ukushayela ukuzibandakanya nokugcina.
8. I-Augmented Reality (AR) kanye ne-Virtual Reality (VR).
Ubuchwepheshe be-Augmented reality (AR) kanye ne-virtual reality (VR) buyashintsha indlela abathengi abasebenzisa ngayo imikhiqizo nemikhiqizo, bunikeza ulwazi olujulile noluhehayo oluvala igebe phakathi kokuthenga ku-inthanethi nokungaxhunyiwe ku-inthanethi.
Kusukela kuzinhlelo zokusebenza zokuzama okubonakalayo kuye ekubonisweni komkhiqizo onikwe amandla yi-AR, abathengisi basebenzisa amandla e-AR ne-VR ukuze bathuthukise ulwazi lokuthenga, bakhuphule ukuzethemba kwamakhasimende, futhi baqhube amazinga okuguqulwa.
Lobu buchwepheshe buvumela abathengi ukuthi babone ngeso lengqondo imikhiqizo kuzilungiselelo zomhlaba wangempela, behlise ukungaqiniseki futhi bakhulise inhloso yokuthenga.
9. Amamodeli asekelwe ekubhaliseni
Amamodeli asuselwe kokubhaliselwe athole ukuduma kuzo zonke izimboni ezahlukahlukene, enikeza abathengi ukunethezeka, inani, kanye nokwenza kube ngokwakho.
Kusukela emabhokisini okubhaliselwe ukuya kumasevisi akhethiwe, abathengisi bangena emnothweni wokubhaliselwe ukuze basungule imithombo yemali engenayo ephindelelayo futhi bakhe ubudlelwano besikhathi eside namakhasimende.
Ngokunikeza okubhaliselwe okuklanyelwe okusekelwe kulokho okuthandwayo komuntu ngamunye kanye nezidingo zendlela yokuphila, amabhrendi angakha umuzwa wokulindela nokukhethekile, aqhube ukwethembeka kwekhasimende kanye nenani lempilo yonke.
10. Ukuhweba ngezwi kanye nabasizi abahlakaniphile
Ukwanda kwamadivayisi asebenza ngezwi kanye nabasizi abahlakaniphile kuguqule indlela abathengi abasesha ngayo imikhiqizo kanye nokuthenga.
Ukuhweba ngezwi, okuxhaswe ubuhlakani bokwenziwa kanye nokucubungula ulimi lwemvelo, kwenza abathengi bakwazi ukuthenga ngezandla besebenzisa imiyalo yezwi, okwenza ukuzizwisa kokuthenga kube lula futhi kube lula.
Abathengisi bahlanganisa amakhono okuhweba ngezwi kuzinkundla zabo ze-e-commerce namadivayisi ahlakaniphile, okuvumela ukuthengiselana okungenazingxabano futhi kuthuthukise ukufinyeleleka kwabathengi.
Indawo yokudayisa e-United Kingdom ibhekene nezinguquko ezijulile eziqhutshwa ukuqanjwa kabusha kwezobuchwepheshe, ukushintsha okuthandwayo kwabathengi, kanye nezitayela zomphakathi.
Ngokwamukela lezi zindlela eziyishumi eziphezulu zokudayisa, amabhizinisi angakwazi ukuzivumelanisa nezimo ezishintshayo zemakethe, ahlanganyele namakhasimende ngempumelelo kakhudlwana, futhi achume endaweni eyandayo yokuncintisana.
Kusukela kokuhlangenwe nakho kwe-omnichannel kuya ezinkambisweni ezisimeme, ikusasa lokuthenga e-UK lithembisa ukuguquguquka, ukucwiliswa, nokugxilisa amakhasimende.
Umthombo ovela I-Retail Insight Network
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