Intengo ayikona nje ngezinombolo; imayelana nokwenza okwenziwayo okushiya amakhasimende ejabulile namabhizinisi echuma. Emdansweni oyinkimbinkimbi wezohwebo, imali enqwabelene yekhasimende ivela njengesithako esiyimfihlo esingaguqula indlela imikhiqizo efakwa ngayo amanani futhi ibonwa ngayo.
Lapha, sizochaza imali enqwabelene yamakhasimende, indlela yokubala, nokuthi ibhizinisi lakho lingayisebenzisa kanjani ukusetha amanani.
Okuqukethwe
Iyini insalela yekhasimende?
Ukuthi ukunqwabelana kwamakhasimende kuwathinta kanjani amasu entengo ye-e-commerce
Ibalwa kanjani imali enqwabelene yamakhasimende
Ibhizinisi lakho lingasebenzisa kanjani imali enqwabelene yekhasimende ukubala amanani
Ukufunda kabanzi mayelana namasu entengo
Iyini insalela yekhasimende?
Kwezohwebo nge-inthanethi, imali enqwabelene yamakhasimende imelela inani elithe xaxa elitholwa amakhasimende lapho ethenga umkhiqizo ku-inthanethi ngentengo ephansi kunaleyo ebengathanda ukuyikhokha. Ukwaneliseka amakhasimende akuzwayo lapho ebona ukuthi athole idili elihle noma athole inani elikhulu kunezindleko.
Amabhizinisi e-E-commerce ahlose ukuthuthukisa imali enqwabelene yamakhasimende ngokunikeza amanani ancintisanayo, izaphulelo, namaphromoshini. Ngokwenza kanjalo, abagcini nje ngokuheha amakhasimende kodwa futhi bakhuthaza ukwethembeka nokwaneliseka. I-Positive surplus yamakhasimende ibonisa ukuthi amakhasimende akholelwa ukuthi athola okwengeziwe ngemali yawo, okukhuthaza umbono omuhle womkhiqizo.
Ukuqapha kanye nokwenza kahle inani elinqwabelene lamakhasimende kubalulekile emabhizinisini, njengoba kungaba nomthelela ekugcinweni kwamakhasimende kanye nempumelelo iyonke endaweni yokuncintisana ye-e-commerce.
Ukuthi ukunqwabelana kwamakhasimende kuwathinta kanjani amasu entengo ye-e-commerce
Imali enqwabelene yekhasimende inomthelela omkhulu kumasu entengo e-e-commerce, okunomthelela ekutheni amabhizinisi azimisa kanjani izintengo futhi ahlanganyele nesisekelo samakhasimende awo.
- Amanani wokuncintisana: Amabhizinisi avame ukusebenzisa imali enqwabelene yamakhasimende njengomhlahlandlela wokuncintisana wamanani. Izinkampani zingaheha futhi zigcine amakhasimende emakethe eqhudelanayo ngokunikeza izintengo ezidala imali eyengeziwe ethe xaxa yamakhasimende (lapho amakhasimende ezwa sengathi athola imali enhle).
- Izaphulelo nokukhushulwa: Amabhizinisi asebenzisa imali enqwabelene yamakhasimende ukuze adizayine amasu asebenzayo esaphulelo nawokunyusa.
- Intengo yomuntu siqu: Imali enqwabelene yekhasimende iyacatshangelwa lapho kusetshenziswa amasu entengo yomuntu siqu. Ngokuqonda ukuzimisela kwekhasimende ngalinye ukukhokha, amabhizinisi angakwazi ukuhlanganisa amanani ukuze akhulise imali enqwabelene yamakhasimende ngaphandle kokudela inzuzo iyonke.
- Ukubona inani: Ukudala imali esele yamakhasimende enhle kunomthelela embonweni omuhle wevelu. Izinkampani ze-E-commerce zilwela ukuvumelanisa intengo nevelu ecatshangwayo ukuze kuthuthukiswe ulwazi lwamakhasimende, ukwakha ukwethenjwa nokwethembeka komkhiqizo.
- Amanani ashukumisayo: Ezimweni zentengo eziguqukayo, lapho izintengo zishintsha khona ngokusekelwe esimisweni, ukunikezwa, noma ezinye izici, ukuqonda ukwanda kwamakhasimende kubalulekile. Amabhizinisi angalungisa izintengo ngendlela eguquguqukayo ukuze athuthukise inani eliningi lamakhasimende futhi alondoloze ukuncintisana.
Ngokucabangela ngempumelelo kanye nokuphatha imali enqwabelene yamakhasimende, amabhizinisi e-e-commerce angabhalansisa ukukhulisa imali engenayo futhi anikeze amakhasimende inani elicatshangelwayo, akhulise ukwaneliseka kwamakhasimende nokwethembeka.
Ibalwa kanjani imali enqwabelene yamakhasimende
Ukubala imali enqwabelene yamakhasimende kuhlanganisa ukuqhathanisa lokho amakhasimende azimisele ukukukhokhela ngomkhiqizo noma isevisi nalokho akukhokhela ngempela.
Nali uhlaka olulula lwenqubo:
- Nquma ukuzimisela ukukhokha (WTP): Qonda inani eliphezulu ikhasimende elizimisele ukulikhokhela ngomkhiqizo ngokusekelwe ezicini ezifana nezintandokazi, inani elibonakalayo, nezimo zemakethe
- Khomba intengo yangempela ekhokhiwe (APP): Nquma inani ikhasimende elithenga ngalo ngempela umkhiqizo, kucatshangelwa noma yiziphi izaphulelo, amaphromoshini, noma izintengo eziqondene nawe
- Bala i-surplus yamakhasimende (CS): Susa inani langempela elikhokhiwe ekuzimiseleni ukukhokha ukuze uthole imali enqwabelene yekhasimende (CS = WTP – APP).
Ngokususa inani lokuthenga langempela ekuzimiseleni ukukhokha, uthola imali enqwabelene yekhasimende. Inzuzo esele yekhasimende evumayo ibonisa ukuthi ikhasimende libona ukuthi lithole inani elingaphezu kwalokho elikukhokhele, kanti imali enqwabelene yekhasimende engalungile iphakamisa ukunganeliseki.
Kubalulekile ukuqaphela ukuthi ukuthola ukuthi uzimisele ngempela ukukhokha inani kungaba inselele, njengoba kuhilela ukuqonda imibono yamakhasimende, izintandokazi, kanye nezici zemakethe zangaphandle. Amabhizinisi avame ukusebenzisa ucwaningo lwemakethe, izinhlolovo, kanye nokuhlolwa kwentengo ukuze alinganisele futhi ahlaziye ukuzimisela ukukhokha, okuwavumela ukuba athuthukise amasu entengo emali enqwabelene yamakhasimende.
Ibhizinisi lakho lingasebenzisa kanjani imali enqwabelene yekhasimende ukubala amanani
Ukwethula ibhizinisi elisha le-e-commerce kuza nezinselelo, futhi ukubeka amanani entengo efanele yemikhiqizo yakho kubalulekile ukuze uphumelele. Ungakwazi ukusebenzisa imali enqwabelene yamakhasimende ukuze usethe izintengo ezincintisanayo nezikhangayo. Nansi indlela:
1. Qonda imakethe yakho
Zijwayeze nemakethe futhi ubone izidingo zezithameli zakho eziqondiwe. Lokhu kuhilela ukucwaninga nokuhlaziya imboni osebenza kuyo - wazi izimbangi zakho, amasu abo entengo, kanye namandla emakethe jikelele. Isibonelo, uma ungena emakethe yegajethi yobuchwepheshe, ukuqonda amathrendi akamuva, izintandokazi zabathengi, kanye nebanga lentengo lemikhiqizo efanayo kubalulekile.
Ufuna amathuluzi angakusiza ukuhlaziya idatha yemakethe nokuziphatha kwekhasimende ukuze unqume amanani ancintisanayo? Hlola Inani f(x), PROS Amanani, kanye / noma IsiVendavo.
2. Hlukanisa amakhasimende akho
Hlukanisa izethameli zakho ezihlukene zibe amasegimenti ngokuya ngezibalo zabantu, okuncamelayo, nokuziphatha kokuthenga. Hlela indlela yakho yokubeka amanani engxenyeni ngayinye, ucabangela ukuzimisela okuyingqayizivele ukukhokhela imikhiqizo yakho. Isibonelo, uma ibhizinisi lakho lithengisa kokubili imikhiqizo ephezulu kanye nelungele isabelomali, hlukanisa izethameli zakho ngokufanele. Ukuzimisela ukukhokhela ingxenye ewubukhazikhazi kungase kuhluke kulokho kwabathengi abaqaphela ibhajethi.
3. Hlukanisa izinombolo
Phakamisa isu lakho lentengo ngokuchofoza izinombolo. Izintengo ezinembile zidinga ukucatshangelwa ngokucophelela kwezindleko, isidingo semakethe, nemibono yamakhasimende. Isibonelo, uma uthengisa imikhiqizo yezandla ezenziwe ngezandla, amakhasimende angase abeke inani eliphezulu emsebenzini wobuciko, okukuvumela ukuthi usethe izintengo ezibonisa lelo nani elicatshangelwayo.
Linganisela inani eliphezulu amakhasimende akho azimisele ukulikhokhela ngemikhiqizo noma amasevisi akho. Bala imali enqwabelene yamakhasimende ngokucophelela ngokukhipha inani langempela lokuthenga enanini elicatshangelwayo abalitholayo.
4. Thola indawo emnandi
Setha izintengo zakho ngokwesu ukuze udale imali enqwabelene yekhasimende ngokusekelwe ekubaleni kwakho esinyathelweni sangaphambilini. Lokhu kubandakanya ukuhlosisa ukwenza amakhasimende azizwe engatholi nje kuphela imikhiqizo eyikhwalithi kodwa futhi athola isivumelwano esidlula lokho abekulindele.
Cabangela ukuqalisa ngezaphulelo ezihehayo noma amaphromoshini ukuze uqale ubudlelwano obuhle.
5. Yamukela amandla
Gcina izintengo zakho ziguquka. Hlala usabela kuzinto zangaphandle ezifana nokuguquguquka kwesidingo, amathrendi esizini, noma izinguquko kumaleveli ohlu. Lokhu kuzivumelanisa nezimo kuqinisekisa ukuthi amanani akho ahlala elungiselelwe ukuze kuthuthukiswe inala yamakhasimende kuyilapho ehlala enokuncintisana.
Uma uthengisa izinto zesizini, ukulungisa izintengo ngesikhathi sokufunwa okuphezulu noma izikhathi eziphansi ze-inventory kuqinisekisa ukuncintisana. Isibonelo, ukwehlisa izingubo zasebusika ekupheleni kwesizini kungasiza ekucaciseni uhlu lwamagama.
6. Hlanganisa
Phakamisa isiphakamiso sakho senani ngokunikela ngezinqwaba zomkhiqizo. Dala amaphakheji anikeza inani elingeziwe futhi uhehe amakhasimende ngezaphulelo kule minikelo eyinqwaba. Le ndlela ithuthukisa inani elicatshangwayo futhi ibe nomthelela ekwandeni kwensalela yamakhasimende. Isibonelo, uma isitolo sakho sithengisa imikhiqizo yobuhle, ukudala izinqwaba zezinto ezihambisanayo ngentengo enesaphulelo kungakhuthaza amakhasimende ukuthi athenge okwengeziwe futhi akhulise ukwaneliseka kwawo kukonke.
7. Lalela ufunde
Qoqa imininingwane ebalulekile ngokufuna impendulo yekhasimende ngenkuthalo - thuthukisa izinhlolovo, ukubuyekezwa, nezinye izindlela zokuphendula ukuze uqonde ukuthi amasu akho entengo akuthinta kanjani ukwaneliseka kwamakhasimende. Sebenzisa lolu lwazi ukuze wenze ngcono futhi ulungise indlela yakho yokubeka amanani ngokuphindaphindiwe.
8. Ukwethembeka kuyakhokha
Gqugquzela ubudlelwano besikhathi eside namakhasimende ngokwethula izinhlelo zokwethembeka kwamakhasimende. Klomelisa amakhasimende aphindayo ngezinzuzo ezikhethekile, izaphulelo, noma ukufinyelela kwangaphambi kwesikhathi emikhiqizweni emisha. Isibonelo, isistimu esekelwe amaphuzu lapho amakhasimende azuza khona imiklomelo ngokuthenga ngakunye anganikela emalini enqwabelene yamakhasimende.
Lezi zinhlobo zezinhlelo zifaka isandla kakhulu ekwakheni inala eqhubekayo yamakhasimende ngokuhamba kwesikhathi.
Funda kabanzi mayelana nalo izinzuzo zama-CRM, amathiphu okukhetha i-CRM elungile, namanye ama-CRM anconyiwe wamabhizinisi.
9. Hlaziya konke
Sebenzisa amathuluzi okuhlaziya ukuze uhlole ukuziphatha kwamakhasimende, amanani okuguqulwa, kanye nomthelela wezinguquko zentengo.
Ngaphezu kwalokho, hlaziya idatha njalo ukuze uhlonze izitayela namaphethini. Isibonelo, uma ubona isu elithile lentengo liholela emazingeni okuguqulwa anyukile, ungalungisa indlela yakho ngokufanele.
Okokugcina, lungisa amasu entengo ngokusekelwe kule mininingwane, uqinisekise indlela eqhutshwa idatha futhi egxile kumakhasimende.
10. Khuluma ngenani
Xhumana ngokuphumelelayo nesiphakamiso senani lemikhiqizo yakho. Ubuciko bokulandisa okucindezelayo obugqamisa izici ezihlukile, izinzuzo, nezimfanelo ezinikela emalini eningi atholwa ngamakhasimende akho ngokuthenga ngakunye. Ukuxhumana okusebenzayo kuqinisa inani elibonakalayo leminikelo yakho.
Indawo eyodwa ongaxhumana ngayo nenani kusezincazelweni zomkhiqizo. Funda ubhala kanjani izincazelo zomkhiqizo wekhwalithi ezikhanga amakhasimende futhi zifanele i-SEO.
Ukufunda kabanzi mayelana namasu entengo
Ulungele ukwenza amagagasi? Ngemali eningi yamakhasimende njengamandla akho akuqondisayo, awugcini nje ngokubeka izintengo - wenza umuzwa ojulile ogcina amakhasimende ebuya ukuze athole okwengeziwe. Ngokuhlala uvumelana nezimo futhi uhambisane nempendulo yekhasimende, maningi amathuba okuba uthole ukuthi yini ngempela amakhasimende akho ayifunayo.
Ukuze ube sethubeni eliphezulu lokubona ibhizinisi lakho le-e-commerce lichuma, yenza ucwaningo olwengeziwe ngamasu amathathu entengo ajwayeleke kakhulu - ukumaka intengo, amanani okuncintisana, kanye nentengo yokungena - kanye indlela yokuzisebenzisa.
Ungase futhi ufune ukujula ku- i-psychology yamasu entengo ku-e-commerce kanye ne konke odinga ukukwazi mayelana namasu esaphulelo.
