Ukusuka emigwaqweni ephakeme kuya kwezinkulu ze-e-commerce, abathengisi badinga ukuqhubeka nokuphatha i-inventory ukuze bahlangabezane nesidingo futhi bakhulise inzuzo.
Kwezokudayisa, ukuzuza amazinga esitoko alungile kufana negolide elishayayo. Yiphuzu lokulinganisa lapho isidingo samakhasimende sihlangabezana khona nokunikezwayo, namamajini enzuzo enyuka.
Nokho, ukuthola le ndawo emnandi kudinga ibhalansi ethambile yokuhlaziya idatha, ukubikezela, kanye nokuthatha izinqumo kwamasu. Kulesi sihloko, singena kubuciko nesayensi yokuthuthukisa amazinga esitoko sokuthengisa ukuze kwandiswe inzuzo.
Ukuqonda amandla esidingo samakhasimende
Ukuphatha ngempumelelo amazinga esitoko, abathengisi kumele baqale baqonde ubunkimbinkimbi besidingo samakhasimende. Lokhu kuhlanganisa ukucacisa amathrendi namaphethini abusa ukuziphatha kwabathengi.
Idatha yokuthengisa engokomlando, ucwaningo lwemakethe, kanye nemininingwane yemboni isebenza njengamathuluzi abalulekile kulo mzamo. Ngokuhlaziya amarekhodi okuthengisa adlule, abathengisi bangakwazi ukuhlonza ukushintshashintsha kwesizini, imikhiqizo edumile, namathrendi avelayo.
Ngaphezu kwalokho, ukusebenzisa ama-analytics athuthukile kanye nokubikezela kwemodeli kwenza abathengisi bakwazi ukulindela isidingo sesikhathi esizayo ngokunemba okukhulu. Le ndlela esebenzayo inika abathengisi amandla okuvumelanisa amazinga abo e-inventory ngokufanele, kuncishiswe ubungozi bokuphela kwesitokwe noma inani lempahla eleqile.
Ukuqalisa ukusebenza kwezinhlelo zokuphatha izinto ezisebenzayo
Okubalulekile ekwandiseni amazinga esitoko esidayisayo ukuqaliswa kwezinhlelo eziqinile zokulawulwa kwempahla. Lawa masistimu ahlanganisa uchungechunge lwezinqubo nobuchwepheshe obuklanyelwe ukuhlehlisa ukusebenza kanye nokuthuthukisa ukusebenza kahle.
Ukutshala imali ku-software yokuphathwa kwempahla kuvumela abathengisi ukuthi balandelele amaleveli esitoko ngesikhathi sangempela, baqaphe amathrendi okuthengisa, kanye nezinqubo zokugcwalisa ngokuzenzakalela.
Ngaphezu kwalokho, ukuhlanganiswa nezinhlelo zokudayisa kanye nozakwethu bochungechunge lokunikezela kusiza ukuxhumana okungenazihibe nokusebenzisana kulo lonke uchungechunge lwenani.
Ukwengeza, ukwamukela izimiso zokuphatha izinto ezifika ngesikhathi kungasiza ukunciphisa izindleko zokuphatha futhi kunciphise ingozi yokuphelelwa yisikhathi. Ngokugcina uhlu lwempahla engenamandla nokugcwalisa isitoko njengoba kudingeka, abathengisi bangathuthukisa ukuhamba kwemali futhi bakhulise inzuzo.
Intengo yamaqhinga namasu okukhangisa
Emzamweni wokuthola amamajini enzuzo ephezulu, amanani entengo yamaqhinga namasu okukhangisa adlala indima ebalulekile. Imikhiqizo yokubeka intengo ngokufanele ngokususelwe ekufuneni ukunwebeka, ukuhlaziya izimbangi, kanye nevelu ecatshangwayo kubalulekile ekukhuliseni imali engenayo.
Ama-algorithms entengo anamandla angasetshenziswa ukulungisa izintengo ngesikhathi sangempela ngokusekelwe ezimeni zemakethe nokuziphatha komthengi.
Ngaphezu kwalokho, ukusebenzisa imikhankaso yokuphromotha eqondisiwe kungashukumisa isidingo futhi kuqhubekisele phambili ukuthengisa ngaphandle kokufaka inzuzo. Kungakhathaliseki ukuthi ngezaphulelo, izinqwaba, noma izinhlelo zokwethembeka, ukuthenga okugqugquzelayo kungasiza ukusula uhlu lwamagama oludlulele ngenkathi kukhiqiza imali engenayo ekhuphukayo.
Ngaphezu kwalokho, ukuhlaziya idatha nezindlela zokuhlukanisa amakhasimende kuvumela abathengisi ukuthi bahlelele ukukhushulwa ezingxenyeni ezithile zezethameli, okuthuthukisa ukusebenza kwabo kanye ne-ROI.
Ekugcineni, ukukhulisa amazinga esitoko sokuthengisa kuwumsebenzi onezici eziningi odinga ukuqonda okujulile kokushintshashintsha kwesidingo samakhasimende, amasistimu okuphatha okusungula asebenzayo, namasu amaqhinga okubeka amanani.
Ngokufinyelela ibhalansi efanele phakathi kokunikezwayo nesidingo, abathengisi bangakwazi ukukhulisa inzuzo, bathuthukise ukwaneliseka kwamakhasimende, futhi bathole umkhawulo wokuncintisana ezimakethe.
Njengoba indawo yokudayisa iqhubeka nokuthuthuka, ukuba yingcweti kokuthuthukiswa kwezinga lamasheya kuhlala kubalulekile ukuze kube nempumelelo eqhubekayo nokukhula.
Umthombo ovela I-Retail Insight Network
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