Ubani othi abathengi kufanele babhake ngaphansi kwelanga amahora amaningi ukuze bathole i-tan ephelele? Imikhiqizo yokuzishukela isishintshile ukuze inikeze ama-tan abukeka ngendlela efanayo, okuvumela abathengi ukuthi bajabulele ukubukeka kwehlobo okudumile ngaphandle kokufaka impilo yesikhumba sabo engcupheni.
Le ndatshana izosiza amabhizinisi ukuthi azulazule emakethe yemikhiqizo yokushukwa kwesikhumba ngokwephula amathrendi amahlanu aphezulu emikhiqizo yokushukwa okufanele isitokwe ngo-2024.
Okuqukethwe
Sinjani isimo semakethe yemikhiqizo yokushuka?
Imikhiqizo yokushuka: Izitayela ezi-5 abathengi bazozithanda ehlobo lika-2024
Bamba lawa mathrendi
Sinjani isimo semakethe yemikhiqizo yokushuka?
Imikhiqizo yokuzishukela isiphenduke enye indlela ethandwayo yokucwiliswa emisebeni ye-UV eyingozi, ngakho-ke imakethe yabo ibhalise ukukhula okumangazayo eminyakeni yamuva. Ivala i-2023 nge-USD 1.11 billion, ochwepheshe babikezela imakethe yomhlaba wonke izofinyelela ku-USD 1.59 billion ngenani lokukhula elihlanganisiwe lonyaka elingu-5.2% (CAGR) ukusuka ngo-2024 kuya ku-2030.
- Amaloshini namakhilimu enza imali enkulu kakhulu engxenyeni yohlobo lomkhiqizo. Ochwepheshe babikezela nokuthi bazokhula ku-CAGR engu-6.3% esikhathini sokubikezela.
- Abesifazane yibo abahamba phambili emakethe yezilophu zokuzishukela. Abantu besifazane banamathuba amaningi okuthi bathenge ama-self-taners ukuze bathole ukuzethemba, ibala elinempilo, kanye nokucwebezela kwelanga.
- INyakatho Melika yavela njengemakethe enkulu yesifunda yomkhiqizo wokuzishukela. Ikhonya ngenxa yokugxila okuqinile ebuhleni/ukunakekelwa komuntu siqu kanye nesifiso esikhulayo sama-tan unyaka wonke esifundeni.
Imikhiqizo yokushuka: Izitayela ezi-5 abathengi bazozithanda ehlobo lika-2024
Izithako zokushuka
Ubusika buphelile; abathengi bafinyelela kubashuki abangenalanga ukuze bashaye ibala labo eliphaphathekile. Izithako zokushuka ziphakathi kokukhetha kokuqala, njengoba abathengi badinga kuphela ukuzihlanganisa futhi bajabulele i-tan mbumbulu ngaphakathi noma ngaphandle.
Lezi zokugcoba beza ne-DHA ukuze banikeze abathengi ithusi labo lokwenziwa elidingeka kakhulu. Zihlangana nama-amino acid esikhumbeni, zisenze sibe mnyama ukuze zenze ukubukeka kwehlobo okukhangayo ngaphandle kokuchayeka emisebeni yelanga.
Kodwa kuthiwani uma abathengi befuna i-tan yemvelo eyengeziwe? Bangahamba izinto zokuthambisa lokho kusiza ukusheshisa inqubo ye-bronzing. Abakhiqizi bafaka lawa ngamafutha athile ukuze basize abathengi bamunce imisebe ye-ultraviolet eyengeziwe ngokubangela ukukhiqizwa kwe-melanin.
Ama-lotions okushuka aqale unyaka ngokuseshwa okumangalisayo njengoba abathengi abaningi belungiselela ihlobo elizayo. Ngokwemininingwane yakwaGoogle, bahehe ukusesha okungu-201,000 ngoJanuwari 2024.
Amaseramu
Abanye abathengi bangase babone izinto zokugcoba ukushuka njengezingaphephile. Ngokujabulisayo, banezinye izinketho ezihambisana nokuthanda kwabo. Uma befuna indlela esheshayo nephephile yokuthola ukukhanya okusagolide okubukeka okwemvelo, ukushuka ama-serum kungaba impendulo.
Ama-serum okushuka awasebenzisi ungqimba mbumbulu lwethusi. Kunalokho, kancane kancane athuthukisa umbala wemvelo wesikhumba, enze ukukhanya okuphuma kwelanga ngaphandle kokuchayeka emisebeni ye-UV eyingozi.
Ngokungafani nezikhumba zendabuko ezisebenzisana nongqimba olungaphandle lwesikhumba, ukushuka ama-serum ingene ijule ukuze ikhuthaze ukukhiqizwa kwe-melanin. Ama-serum okushuka abuye abe ne-tyrosine ukusiza ukugcina i-tan isikhathi eside.
Kepha akupheleli lapho. Ama-serum okushisa futhi cabangela uhlobo lwesikhumba. Amafomula amaningi aqukethe izithako ezinomsoco (njenge-hyaluronic acid, i-aloe vera, ne-vitamin E) ukuze kufakwe amanzi nokuvikela isikhumba.
Uma abathengi befuna ukukhanya okwengeziwe, amanye ama-serum okushuka ahlanganisa izinhlayiya ezicwebezelayo noma ezibonisa ukukhanya ukuze kuthuthukiswe ukukhazimula kwesikhumba. Ngokusekelwe kudatha ye-Google, abathengi abangu-5,400 baseshe ama-serum okushuka ngoJanuwari 2024.
Amanzi okushuka
Ukushuka nge-lotions nama-serum kungaba luqili. Uma abathengi bengenabo ubuciko obanele, bangase bagcine sebenemigqa engathandeki nama-blotches. Kodwa-ke, abathengi bangasho ukuthi bye-bye ezindabeni ezinjalo nge amanzi okushuka.
Lo mshuki ozimele yi-DHA (dihydroxyacetone) emiswe emanzini. Ngenxa yalesi sizathu, ifomula icacile, okusho ukuthi akukho lutho oluzodlulisela emashidini ombhede noma ezingutsheni, okuvumela abathengi ukuthi bakhanye ngaphandle kokukhathazeka mayelana nokungcoliswa.
Okungcono nakakhulu, isisekelo samanzi sefomula sisho ukuthi zonke izinhlelo zokusebenza ziletha i-hydration esikhumbeni. Amanzi okushuka futhi ilula ngokwanele ukuba isebenze noma ingaphansi kwezimonyo, ngakho abathengi bangayisebenzisa kalula ngaphambi kokuhlanganyela emisebenzini yansuku zonke-bacwila khona manjalo, futhi!
Nakuba amanzi okushuka kwenza ukushuka ekhaya kungabi nankinga, kusenakho ukucatshangelwa kwakho. Amabhizinisi kufanele abeke phambili amafomula afakwe izithako ezilungele isikhumba, njengovithamini C ne-hyaluronic acid. Izithako zokulwa nokuguga nazo zinhle ukuba nazo emanzini okushuka.
Gwema ukugcwala emanzini okushuka ngama-parabens, ama-sulfate nama-phthalates. Idatha ye-Google ibonisa ukuthi le mikhiqizo ithole ukusesha okungu-27100 ngoJanuwari 2024, okuwukukhuphuka okungama-20% kusuka kumibuzo engu-2023 yango-22,200.
Amahlumela
Nakuba wonke amanzi okushuka eyizifutho, akuzona zonke izifutho ezingamanzi okushuka. Le mikhiqizo khipha inkungu encane engena ungqimba olungaphezulu lwesikhumba ukuze yenze umphumela ube mnyama. Nokho, okuhlukanisa laba abazishuki besikhumba ukuthi beza ngezindlela ezintathu ezahlukene.
Eyokuqala i-DIY spray tans. Lena imikhiqizo elungele ukusetshenziswa evumela abathengi ukuthi bathole i-tan ebukeka yemvelo ngaphandle kokuvakashela isaluni. Ingxenye engcono kakhulu ukuthi lawa ma-spray tans alula kakhulu ukuwasebenzisa-futhi abathengi bangakwazi ukuzuza ngisho nokubanda ngokulandela imiyalelo enikeziwe.
Amadokodo okushuka ziyindlela yesibili yokufutha. Abathengi abaningi bayayithanda le mishini ngokusebenza kwayo kanye nemiphumela ehlala isikhathi eside. Futha amadokodo okushuka angakwazi ukubala ngokuzenzakalelayo izidingo zabathengi ukuze zibe tan ngokuphelele. Kodwa-ke, badinga usizo lochwepheshe, ngakho abathengi bangase badinge ukuthatha uhambo lokuya esalon.
Okokugcina, ukushuka kwe-airbrush kungenye indlela enhle yokusebenzisa ama-spray tan. Le ndlela isebenzisa umshini we-airbrush ukufaka i-spray tan ngokulinganayo emzimbeni. Ngeshwa, iyindlela edla isikhathi kakhulu futhi idinga usizo oluvela komunye umuntu—kodwa imiphumela ikufanele!
Ngokusho kwedatha ye-Google, ama-DIY spray tan namadokodo okushuka ahehe ukusesha okungu-201,000 ngoJanuwari 2024. Kodwa-ke, ukushuka kwe-airbrush kuyimakethe ethandwa kakhulu, edonsa ukusesha okungu-6,000 kuphela ngoJanuwari 2024.
I-mousse yokushisa
Nakuba yonke le mikhiqizo yokushuka imihle, ayikho eguquguqukayo njenge i-mousse yokushuka. Lesi sishuki se-self-tanner singenye yezindlela ezisebenza kahle kakhulu zokuthola umbala owubala okhanyayo ofana nesikhumba esiqatshulwe yilanga.
Laba abazishuki zithandwa ngefomula yazo ye-mousse enegwebu, ezenza kube lula kakhulu ukuzisebenzisa. Abathengi kufanele bawahlikihle esikhumbeni sabo futhi balinde ukukhazimula kwabo kwethusi kuphume.
Abanye abathengi bazizwa ama-mousse esikhumba banamafomula asebenzayo angase aphatheke kabi isicelo sabo. Ngokujabulisayo, akunjalo. Nakuba kusekelwe emanzini, lezi zishuki aziguquki ngokwanele ukusiza ukufeza lokho kukhanya okungelona iqiniso ngaphandle kwezingozi.
Nakuba abathengi bengasebenzisa izandla zabo ukuze bagcobe lesi sishuki, bazothola imiphumela engcono ngokusebenzisa ama-mitts okufaka izicelo. Ama-mousses e-tanning angomunye wemikhiqizo edume kakhulu yokushukwa. Bathole intshisekelo yokusesha ebalulekile, bafinyelela ukusesha okungu-165,000 ngoJanuwari 2024.
Ekuphetheni
Lapho abathengi beqaphela izingozi ezingaba khona zokuvumela imisebe ye-UV icwilise esikhunjeni, imikhiqizo yokuzishisa yavela njengendlela ephephile yokuthola ukukhanya kwelanga. Izinhlobo ezahlukahlukene ziye zavela emakethe, okuvumela amabhizinisi ukuthi anikeze izinhlobonhlobo ezanele futhi ahehe ukunakwa okwengeziwe.
Nokho, imikhiqizo yokushukwa yimikhiqizo yesizini. Yize abanye abathengi befuna ama-tan onyaka wonke, ukukhuphuka kwesidingo esikhulu kwenzeka ngesikhathi sasehlobo. Ngakho, amabhizinisi angalindela lezo zinombolo zedatha ye-Google ukuthi zifinyelele amazinga amangalisayo ngoJuni! (ehlobo).
Uma amabhizinisi efuna ukukhulisa inani leminikelo yawo, angakwazi ukuhlanganisa lawa mathrendi amahlanu emikhiqizo yokushuka ngezinsimbi zokufaka izicelo.
