Emhlabeni lapho ukuzilungisa nokuzinakekela kungeyona nje imikhuba kodwa izinkulumo zobuntu, imakethe yokunakekelwa kwezinwele iba nenguquko emangalisayo. Namuhla, simi ekupheleni kwenkathi entsha ekunakekelweni kwezinwele, eseqa isenzo nje sokugeza nokulungisa izinwele. I-“Dandruff Deterrents: Elevated Basics” ihlola lolu shintsho oluguquguqukayo, ingena ekujuleni kokuthi abathengi besimanje bawachaza kanjani kabusha izindinganiso zokunakekelwa kwezinwele. Kusukela ekuvuseleleni intshisekelo yokulwa ne-dandruff ngezisombululo zikanokusho, ezakhiwe ngokwesayensi kuya ekugubheni ukuthungwa kwezinwele nemibala ehlukile, isimo sezwe siyashintsha. Lokhu kuhlola akukhona nje ngemikhiqizo; imayelana nokuqonda izinguquko zamasiko eziqhuba isidingo sokuqamba izinto ezintsha, ukubandakanywa, kanye nokusimama ekunakekelweni kwezinwele. Njengoba sihlolisisa la mathrendi, sithola ingqikithi yokunakekelwa kwezinwele kwesimanje: inhlanganisela yobuhle, isayensi, kanye nokuqonda okujulile kwezifiso zabathengi, okubeka inkundla yohambo olunokuqonda ngokusebenzisa kwakamuva ekunakekelweni kwezinwele.
Okuqukethwe
Ukuvimbela inkwethu: izisekelo eziphakeme
I-Chaotic 'dos: ilungele ukuduma
Yamukela iphethini: ukunakekelwa okuhlanganisa izinwele
Ama-Glam grey: ukulwela izinwele eziguga
Ukucwala izinwele okuvilaphayo: ama-hacks womzamo omncane
Ukuvimbela inkwethu: izisekelo eziphakeme
Ukuvuselelwa kwentshisekelo yokulawulwa kwe-dandruff kusho ukushintsha kwemakethe kuzixazululo eziyinkimbinkimbi, ezigxile kwezempilo. Njengoba usesho lomhlaba wonke lokwanda “kwe-dandruff” ngo-100% YoY, isidingo se-premium, amakhambi asebenzayo asobala. Umthengi wesimanje ufuna okungaphezu kokwelashwa kwendabuko, ukudonsela ezinkampanini eziwubukhazikhazi njenge-OUAI ne-Galinée, ezinikeza izixazululo ze-skincare-grade ezipakishwe ngobuhle obuncane.
Lawa mabhrendi ayisibonelo sethrendi ebanzi: ukuhlanganiswa kobuhle bezinga eliphezulu nokwakheka okusekelwe ngokwesayensi. Abathengisi kufanele babheke ngale kwama-shampoos kuma-combs akhethekile, ukukhuhla ekhanda, nama-serum aphakamisa umuzwa wokwelapha inkwethu kube isiko lokuzinakekela likanokusho. Ukwengeza, ukufaka imikhiqizo esekela i-microbiome yesikhumba, njengama-probiotic serum kanye nezithako zamavithamini, kungabhekana nesidingo esikhulayo sempilo ye-scalp ephelele.
I-Chaotic 'dos: ilungele ukuduma
I-S/S 24 yamukela umoya ongavinjiwe wemicimbi ebukhoma namafestivali, nesiko lentsha elihola phambili ekulungiseni izinwele ezigqamile, ezicacile. I-#RaveHair, eziqhenya ngokubukwa kwezigidi ezingu-74.9 ku-TikTok, ihlanganisa umongo walo mkhuba, ukugubha ama-braids anempilo, amawigi, nemibala yesikhashana.
Abathengisi kufanele basebenzise le threndi ngokugcina odayi abaphephile, abasuseka kalula kanye nezinsiza ezibhekelela imvelo yokuhlola ye-Gen Z. Imikhiqizo ethuthukisa ubuhlakani befomu lamahhala, njenge-COSMAX's PYXOH kanye nesitembu segem se-Straand, inika amandla ukuziveza komuntu ngaphandle kokuzibophezela noma ukulimala koshintsho olungunaphakade.
Lo mkhuba awubonisi nje isifiso sokuziveza ngokudlalayo kodwa futhi umele ushintsho olubanzi oluya ekwenziweni ngokwezifiso kanye nokuguquguquka ekunakekelweni kwezinwele, okukhuthaza indlela eguquguqukayo, efana ne-chameleon yesitayela somuntu siqu.
Yamukela iphethini: ukunakekelwa okuhlanganisa izinwele
Imakethe yezinwele ezithungwe iyathuthuka, iqhutshwa umphakathi ofuna izixazululo ezihambisana nezidingo zawo ezihlukile. Njengoba izingxoxo mayelana nezinwele zohlobo 4 zikhuphuke ngo-63% we-YoY, isidingo semikhiqizo ebhekelela ubuningi bama-curls namakhoyili asikaze sicace kakhudlwana. Abathengisi bangaphendula ngokulebula ngokucacile imikhiqizo yezinhlobo ezithile zama-curl, kusukela ekuthunjweni okuqinile kuya ezindaweni, enikeza ukucaca nokuzethemba kubathengi.
Ukugcizelela amabhrendi afana ne-Pattern Beauty kanye ne-OurX, asekelwa ochwepheshe futhi abhekelela izidingo eziqondene ne-hyper-specific, kungathuthukisa ukunikezwa komkhiqizo. Ukwengeza, ukuhlinzeka ngemfundo ngemibuzo eku-inthanethi kanye nabasebenzi abaqeqeshiwe kungasiza ekunciphiseni ukukhethwa komkhiqizo kubathengi, kuqinisekiswe ukuthi bathola imikhiqizo efana ngempela nohlobo lwezinwele zabo nesimo. Lo mkhuba ugcizelela ukushintshela ekuhlanganiseni kanye nokwenza kube ngokwakho ekunakekelweni kwezinwele, ukuqaphela ubuhle obuyingqayizivele kanye nezidingo zayo yonke iphethini yama-curl.
Ama-Glam grey: ukulwela izinwele eziguga
Umbono wezinwele ezimpunga uchazwa kabusha, uguqulwa usuka kuphawu lokuguga uye kuphawu lokuthuthuka nokuzethemba. Njengoba owesifazane oyedwa kwabathathu ekhetha ukwamukela okumpunga kwemvelo, isidingo semikhiqizo ebhekelela lokhu kukhula kwabantu siyakhula. Abathengisi kufanele bacabangele imikhiqizo yesitoko eyenza kube lula ukushintshela ezinweleni ezimpunga, njengemithi ye-Go Grey's yokususa udayi kanye ne-Hair Biology's Silver Shampoo, ethuthukisa ukucwebezela kwezinwele ezimpunga.
Ukwengeza, ukufaka odayi abanempilo abahambisana nezinwele ezimpunga kunikeza abathengi indlela yokudlala yokuhlola ukubukeka kwabo. Lo mkhuba ukhombisa ukushintsha kwesiko okubanzi ekubhekeni kokuphila kahle kanye nokubungazwa kobuhle bemvelo, okukhuthaza abathengi ukuthi bamukele impunga yabo ngokuziqhenya nangesitayela.
Ukucwala izinwele okuvilaphayo: ama-hacks womzamo omncane
Umnyakazo 'Ovilaphayo' okhulayo we-Skinimalist ulungisa kabusha isitayela sezinwele zibe yingxenye esebenza kanzima kodwa enomthelela yezindlela zobuhle zansuku zonke. Imikhiqizo yokwenza izinto eziningi ethembisa imiphumela yekhwalithi ye-salon ngamaminithi iba yinto ebalulekile kubathengi abazisa ukusebenza kahle nokubalula. Abathengisi kufanele bagxile emikhiqizweni efana ne-Tsubaki's Premium Hair Mask, enikeza imiphumela esheshayo ngaphandle kokulinda, kanye ne-Matomage's Hair Styling Stick, eklanyelwe ukulungiswa okusheshayo ekuhambeni.
Ukwengeza, amathuluzi aqhutshwa ubuchwepheshe njenge-Remington's Proluxe You Collection, esebenzisa izinzwa ze-AI ukuthuthukisa isitayela sokushisa, ahlangabezane nesidingo sezixazululo zobuhle ezihlakaniphile, ezisebenza kahle. Lo mkhuba obheke emalini ephansi, imikhiqizo enomthelela omkhulu ukhombisa ukushintsha okubanzi kokuthandwa ngabathengi ukuya ekusebenziseni nasekusebenziseni kalula ubuhle nokunakekelwa kwezinwele, okuhambisana nempilo esheshayo yabathengi banamuhla.
Isiphetho
Indawo yokunakekelwa kwezinwele ibhekene nokushintshashintsha okujulile, okuholwa yizidingo ezahlukahlukene kanye nezifiso zabathengi banamuhla. Njengoba sizulazula ezinkambisweni ezakha le nguquko—kusukela endleleni ewubukhazikhazi kuya ekunakekelweni kwenkwethu, umgubho ogqamile wokuziveza, ukuya ekwamukeleni ukwakheka kwemvelo nokwamukelwa ngomusa kwezinwele eziguga—kusobala ukuthi ikusasa lokunakekelwa kwezinwele licebile ngokungenzeka. I-“Dandruff Deterrents: Elevated Basics” ayigcini nje ngokugqamisa ukuguquguquka kwezimakethe zamanje kodwa iphinde ibonise ikusasa lapho ukunakekelwa kwezinwele kuyisandiso sobunikazi bomuntu siqu kanye nempilo enhle. Kulolu hambo, indima yabathengisi iba semqoka, ivala igebe phakathi kwemikhiqizo emisha kanye nabathengi abamagange ukuthola izixazululo ezihambisana nezindlela zabo zokuphila. Njengoba sibheke phambili, ukuqamba okusha okuqhubekayo nokujwayela imboni yezokunakekelwa kwezinwele kuthembisa ukubhekelela izifiso zabathengi ezihlala zivela, okuphawula inkathi ejabulisayo yokukhula, ukubandakanywa, kanye noguquko.
