Umthengisi onemfashini esheshayo kungenzeka ukuthi aphumelele nge-IPO yakhe eLondon kunaseNew York.
Umthengisi wemfashini waseShayina ku-inthanethi uShein ubhekene nokukhula okunamandla, okuphinda kabili inzuzo yakhe yaba ngaphezu kuka-$2bn ngo-2023.
Lokhu kuhlasela kuza njengoba inkampani ilungiselela umnikelo womphakathi wokuqala we-blockbuster (IPO) e-New York, e-US, noma eLondon, e-UK, enenani elingase libe ngu-$90bn.
Impumelelo kaShein igqugquzelwa ukugxila kwezimpahla zemfashini, nezindleko eziphansi eziqondiswe kubathengi bakwaGen Z.
Isebenzisa ukumaketha kwenkundla yezokuxhumana kanye nokukhishwa okusheshayo kwezitayela ezintsha (okubikwa ukuthi zedlula i-2,000 nsuku zonke) ukuze ibambe ukunaka kwabathengi. Leli su liqhubekisele phambili u-Shein adlule abadlali abasunguliwe abanjengo-H&M no-Primark ngokwenzuzo.
Kodwa-ke, indlela kaShein eya ku-IPO ayinazo izithiyo. Ukugunyazwa ngokomthetho kuhlala kuyisithiyo esiyinhloko, lapho inkampani ifuna ukukhanya okuluhlaza okuvela e-Beijing kanye neziphathimandla ezifanele endaweni yayo yohlu ekhethiwe.
Ukusebenza kukaShein okubalulekile kwe-China kuphakamisa ukukhathazeka, ikakhulukazi e-US, lapho abenzi bezomthetho becubungule imodeli yebhizinisi lenkampani kanye nobudlelwano obungase bube nohulumeni waseShayina.
Naphezu kwalezi zinselelo, ukusebenza kukaShein kwezezimali kuveza isithombe esiphusile kubatshalizimali.
Isamba semali ethengiswayo yenkampani, i-metric ebonisa ukuthengiswa okuphelele endaweni yayo, yafinyelela emalini elinganiselwa ku-$45bn ngo-2023.
Lokhu kukhula okusheshayo kubeka ingcindezi kubathengisi be-inthanethi bendabuko base-UK abanjenge-ASOS ne-boohoo, asebevele bezabalaza nokuminyana kwemakethe yangemva kobhubhane.
I-London Stock Exchange iphuma phambili njenge-IPO, uma kubhekwa ubunzima ekutholeni imvume yase-US.
Ukufakwa kuhlu okuyimpumelelo e-London kungaba umcimbi oyingqopha-mlando, okungenzeka kube uhlu lwedolobha olukhulu kunawo wonke.
Ngomhla ziyi-15 kuFebhuwari 2024, uSenator waseRiphabhlikhi uMarco Rubio wathumela incwadi kuKhomishini Yezokuphepha Nezohwebo yase-US, eyicela ukuthi ivimbe uhlu lukaShein lwe-IPO.
Ukukhathazeka ngokuziphatha kukaShein kwandise ukukhathazeka kwe-US mayelana nohlu lwayo lwe-IPO.
Kungakhathaliseki ukuthi iyiphi indawo ekhethiwe, i-IPO kaShein isilungele ukuba umcimbi omkhulu embonini yezemfashini, okubonisa ithonya elikhulayo lemfashini esheshayo ye-intanethi kanye namandla okusebenzisa abathengi bakwa-Gen Z.
Umthombo ovela I-Retail Insight Network
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