Izindlela eziyi-14 zokuthuthukisa amakhasi womkhiqizo we-Ecommerce we-SEO

Kumawebhusayithi e-e-commerce, ukwenza kahle amakhasi omkhiqizo kungenye yezinto ezibaluleke kakhulu ze-SEO.

Amakhasi omkhiqizo athuthukisiwe athuthukisa ulwazi lomsebenzisi kanye nezinga elingcono kumagama osesho anomsila omude, ngokuvamile anokuncintisana okuphansi nenjongo yokuthengisa ephezulu. Lokhu kubalulekile ku-ecommerce ngoba abasebenzisi abafuna imikhiqizo ethile bavame ukuba ngaphansi kwefaneli yokuthengisa futhi kungenzeka ukuthi bathenge.

Kulesi sihloko, ngizoxoxa ngezincomo ezimbalwa zokuthuthukisa amakhasi omkhiqizo we-ecommerce we-SEO, okuhlanganisa nokwenza ngcono izinto ezisekhasini, ukwenza okuningi ngamazwibela anothile, kanye nokuthuthukisa ukusebenzelana kwabasebenzisi.

Okuqukethwe
1. Qala ngocwaningo lwegama elingukhiye olujulile
2. Lungisa amagama emikhiqizo (ama-H1) nezihloko ukuze zihambisane nosesho lwabasebenzisi
3. Engeza okuqukethwe okuyingqayizivele, okuwusizo
4. Sebenzisa ukwakheka kwesihloko sesemantiki
5. Lungiselela izithombe
6. Sebenzisa i-HTML ye-semantic
7. Engeza izincazelo zemetha eziyingqayizivele
8. Sebenzisa idatha ehlelekile (futhi ubhanqe Nesikhungo Somthengisi)
9. Faka nokubuyekezwa kwamakhasimende
10. Engeza izixhumanisi zangaphakathi
11. Phatha okuhlukile ngendlela efanele
12. Setha amamephu esayithi e-XML
13. Yiba nesu eliyekiwe + eliphelile
14. Khetha ngokuxhumanisa & nokukhomba

1. Qala ngocwaningo lwegama elingukhiye olujulile

Ucwaningo lwamagama angukhiye luyisinyathelo sokuqala esibalulekile ngoba idatha ingaqondisa indlela amakhasi athuthukiswa ngayo nokuthi athuthukiswa kanjani.

Kunezindlela ezimbalwa engivame ukwenza ngazo lokhu, kuye ngosayizi wesayithi:

1. Ukukhuhla amagama emikhiqizo nokuqoqa idatha
2. Kusetshenziswa i-Ahrefs'Site Explorer
3. Ukusebenzisa i-Ahrefs' Keyword Explorer

Ukukhuhla idatha kumasayithi amakhulu

Inselele enkulu yocwaningo lwegama elingukhiye lekhasi lomkhiqizo inani eliphelele lamakhasi amaningi ezitolo ze-ecommerce anazo. Isibonelo, ukufaka ngesandla amagama angukhiye okuhlosiwe wemikhiqizo engu-20,000 futhi ukuwacwaninga kungathatha amasonto. Ngakho, indlela esebenza ngempumelelo iyadingeka.

Enye indlela ukuklebhula idatha emakhasini omkhiqizo ukuze udale isethi yegama elingukhiye bese usebenzisa i-Keyword Explorer ukuqoqa idatha yamagama angukhiye ngobuningi.

Nansi indlela engingakwenza ngayo lokho ku-AO (I-Appliances Online):

Okokuqala, ngizokwenza ucwaningo olusheshayo ukuze ngiqonde ukuthi abasebenzisi ngokuvamile basesha kanjani izinhlobo ezahlukene zemikhiqizo. Ukwenza lokhu, ngizocinga umkhiqizo ku-Google bese:

1. Kopisha i-URL yekhasi ku-Site Explorer
2. Yiya ku Amagama angukhiye we-Organic umbiko
3. Hlunga amazinga aphezulu angukhiye angu-5

Isibonelo, singabona ngenhla ukuthi abantu abaningi basesha le-smart TV ngenhlanganisela yegama lomkhiqizo kanye ne-SKU. Kodwa abantu abambalwa bafaka isigaba (“i-smart TV”) nezinye izici ezihlobene embuzweni wabo futhi.

Ngihlome ngalolu lwazi, ngingazama ukupena leyo datha ekhasini (nawo wonke amanye amakhasi afanayo kusayithi).

Imvamisa, ungathola okudingayo ukuze ukuklebhule kuthebula lokucaciswa noma okufanayo. Ku-AO, bane-JSON ethile equkethe idatha yomkhiqizo eshumekwe ku-HTML.

Le JSON ikuwo wonke amakhasi omkhiqizo, ngakho-ke ngizokhipha konke lokho ngisebenzisa isizinda senkambiso seScreaming Frog:

Ngiphinde ngakhipha izigaba nezigaba ezincane. I-AO inalokhu ku-JSON, kodwa futhi ungakhipha lolu lwazi ngokukhuhla imvuthuluka yesinkwa.

Nasi isibonelo se-regex engiyisebenzisile ukukhipha idatha ku-JSON:

<[^>]*id="product-json"[^>]*>[^<]*"sku":\s*"([^"]*)"*

Qala ukucaca kwakho, bese uya kuthebhu yokukhipha ngokwezifiso bese uthumela. Ungase udinge ukuzama nephutha ukuze ukhiphe idatha oyifunayo ngendlela efanele. Uma ungeyena uchwepheshe ku-regex, ngincoma ukusebenzisa i-ChatGPT; uma ufuna ukwaziswa kwesibonelo, nansi eyodwa evela ku-ChatGPT yami yokwaziswa kwensiza ye-SEO.

Angikaqedi ukucaca okugcwele kwesayithi kwalesi sibonelo, kodwa ngemva kokuthekelisa, i-CSV kufanele ibukeke kanje.

Okulandelayo, ngingasebenzisa ifomula ye-TEXTJOIN ukuze ngihlanganise i-SKU negama lomkhiqizo ngefomethi engiyifunayo ngale ndlela -

=(LOWER(TEXTJOIN(" ",TRUE,B6:C6)))

Bese ukopisha futhi unamathisele ikholomu yegama elingukhiye ku-Keyword Explorer.

Manje sinedatha yethuba legama elingukhiye kule mikhiqizo. I-metric ye-TP (Traffic Potential) iwusizo kakhulu. Kusinikeza ukuqonda kwengqikithi yamandla ethrafikhi, ngisho noma inhlanganisela yekhodi yomkhiqizo kanye nomkhiqizo esiwusebenzisile kungewona umbuzo okuseshwa kakhulu.

Lesi isibonelo nje sendlela ongayisula ngayo idatha ewusizo ngenqwaba. Indlela yokusebenza izoshintsha kusayithi ngalinye, kodwa inqubo iyafana.

Kwesinye isikhathi, ungamane usule i-H1, nezinye izikhathi, amathebula acacisiwe. Uma unenhlanhla, njengakulesi sibonelo, kuzoba khona i-JSON enayo yonke idatha oyidingayo.

Ngenkathi ngigxile emakhasini omkhiqizo walo mhlahlandlela, ngibhale esinye isibonelo kubhulogi yami ukuze sihlaziye isakhiwo sesayithi esiqhudelana naye ngisebenzisa indlela efanayo. Kuhle kakhulu ukuthi ufundwe uma ukukhuhla idatha ngezinjongo ze-SEO ukuthakaselayo.

Kusetshenziswa i-Ahrefs'Site Explorer

Uma ulwazi lokuklwebha kungeyona inketho, ungaqoqa idatha yamawebhusayithi amakhulu usebenzisa i-Ahrefs' Site Explorer. Kodwa, le ndlela ingase ingabi nembayo. Kudinga futhi ukuba nawo wonke amakhasi omkhiqizo kuhla lwemibhalo ye-URL.

Qala ngokufaka isizinda kanye nohla lwemibhalo lapho amakhasi omkhiqizo atholakala khona (isibonelo, 'www.example.com/product/') ku-Site Explorer. Okulandelayo, hamba ku- Amakhasi aphezulu bika futhi uhlunge izwe olifunela idatha.

Bese, sebenzisa ikholomu 'yegama elingukhiye eliphezulu' ukuhlonza igama elingukhiye eliletha ithrafikhi eningi ku-URL.

Le ndlela iphumelela kakhulu kumawebhusayithi asevele enezinga elihle. Kodwa-ke, igama elingukhiye elishayela ithrafikhi eningi lingase lingabi elingcono kakhulu lekhasi. Ngakho ungase uthole imiphumela exubile.

SIDENOTE. Kuyathakazelisa ukuqaphela ngesibonelo esingenhla, kungase kube nethuba lokukhipha kusuka embikweni Wamakhasi Aphezulu, bese usebenzisa isakhiwo se-URL yomkhiqizo ukuqoqa amagama angukhiye ngokusebenzisa amanye amafomula e-REGEXREPLACE kanye ne-REGEXEXTRACT.

Ukusebenzisa i-Ahrefs' Keyword Explorer

Ungase futhi ufake ngesandla amagama angukhiye okuqondiswe kuwo ku-Keyword Explorer futhi wenze ucwaningo oluthile lomkhiqizo. Kodwa-ke, le ndlela izosebenza kuphela uma kunemikhiqizo embalwa okufanele icwaningwe njengoba kudla isikhathi esiningi.

Kaningi kunalokho, uzodinga ukusebenzisa amaqhinga ahlukahlukene ukuze uthole imiphumela ehamba phambili yezitolo ezinezinhlobo eziningi zemikhiqizo ehlukene.

2. Lungisa amagama emikhiqizo (ama-H1) nezihloko ukuze zihambisane nosesho lwabasebenzisi

Sebenzisa universal H1 kanye nezifanekiso zethegi yesihloko ukuze uthole imiphumela emihle. Lezi zifanekiso kufanele zihlanganise ama-H1 omkhiqizo nenye idatha yomkhiqizo efanelekile, njengama-SKU noma amagama emikhiqizo ukuze udale ifomethi ephumelela kakhulu, eqondiswa ucwaningo lwakho lwamagama angukhiye.

Cabangela ukudala izifanekiso zeleveli yesigaba ngasinye uma usebenzisa isitolo esikhulu. Isibonelo, ama-TV angase adinge isihloko/isifanekiso se-H1 esihlukile kunezintambo.

Uzodinga ukwenza lokhu uma ucwaningo lwakho lwegama elingukhiye lubonisa ukuthi abasebenzisi basesha ngendlela ehlukile imikhiqizo ehlukahlukene oyithengisayo.

Isibonelo, i-AO isebenzisa izifanekiso ezahlukahlukene ezigabeni ezahlukahlukene.

I emikhiqizweni yabo ye-AV (okubukwayo okulalelwayo) iqala ngokungaguquki ngenhlanganisela yomkhiqizo nekhodi yomkhiqizo.

Kodwa-ke, uma ubheka ikhasi elinebha yamathuluzi ye-Ahrefs SEO, abalandeli le threndi baye kumathegi esihloko, okungenzeka ukuthi bakwenze ukufanisa kangcono nemibuzo yosesho yabasebenzisi:

Esigabeni 'Somsindo' se-AO, bashintshe i-H1 yabo ukuze kube nje igama lomkhiqizo + esikhundleni sekhodi yomkhiqizo + inhlanganisela yegama lomkhiqizo eboniswe ngaphambilini.

Kungenzeka ukuthi bakwenzile lokhu njengoba abasebenzisi bengawacingi amakhodi omkhiqizo walo mkhiqizo, njengoba kukhonjisiwe kokuthi Keywords Explorer.

Impela, kwezinye izimo, uzofuna ukusetha inhlanganisela ye-H1/isihloko efanelana kangcono nombuzo wosesho lomsebenzisi kanye nenjongo yomkhiqizo ngamunye uma ukubuyiselwa kwethrafikhi okungaba khona kuwufanele ukutshalwa kwezimali kwesikhathi.

3. Engeza okuqukethwe okuyingqayizivele, okuwusizo

Izincazelo zomkhiqizi zisebenza njengesisekelo esiwusizo sesitolo sakho. Nokho, usesimweni esihle njengomthengisi ukuze unikele ngokungaphezu kwalokho okuhlinzekwa ngumkhiqizi.

Lokhu kungase kuhlanganise ukunikeza izincomo noma ukuqhathanisa ukusiza amakhasimende ekuthengeni izinqumo.

Kunenqwaba yamasu okwenza amakhasi omkhiqizo wakho abe yinzuzo kakhulu. Nazi ezinye izibonelo.

Engeza ama-FAQ

Ama-FAQ ayindlela enhle yokuhlinzeka ngamafuphi ulwazi olwengeziwe mayelana nomkhiqizo wakho. Isibonelo, Izinsuku Zokuzizwisa Ezintombini zinama-accordion aphendula ukuphikisa kwabasebenzisi abakhulu ngaphambi kokuthenga, njengohlelo losuku lomsebenzi, umshwalense, ukutholakala, nokuningi.

Engeza isibuyekezo esifushane

Eceleni kwencazelo yomkhiqizi, bhala umbono omfushane ngokuthi ucabangani ngomkhiqizo. Lokhu kusebenza kangcono emikhiqizweni ebonakalayo.

Umthengisi we-projektha i-Projectorpoint wenza lokhu ngobuhlakani ngokubhala izigaba ezi-4 noma ezi-5 emakhasini omkhiqizo abalulekile futhi azinike amaphuzu ngemibandela emisiwe.

Engeza i-Q&A

Ukwengeza isigaba se-Q&A emakhasini omkhiqizo kuyindlela enhle yokubhekana nemibuzo yamakhasimende, ukuthuthukisa okuqukethwe, nokusiza izinqumo zokuthenga unolwazi.

Thola imibuzo evela kumakhasimende noma izimbangi futhi unikeze izimpendulo ezicacile, ezimfishane, nezibalulekile. I-Toner Giant iyisibonelo esihle somkhiqizo owenza kahle lokhu.

Hlala uhlinzeka ngolwazi olubalulekile

Yonke imboni inocezu olubalulekile lolwazi oluthonya kakhulu ukukhetha kwekhasimende ukuthenga. Ukunikeza lolu lwazi kuyasiza, okuyilona kanye uhlobo lokuqukethwe i-Google ekufunayo uma iklelisa.

Lokhu kungase kuzwakale kulula, kodwa amawebhusayithi amaningi ayahluleka ukunikeza lolu lwazi emakhasini omkhiqizo. Nazi ezinye izibonelo zokuthi yikuphi okuqukethwe okungaba usizo emakhasini omkhiqizo ezimbonini ezahlukene:

1. Izingubo Nezicathulo: Nikeza amashadi osayizi anemininingwane aqondene nempahla yezingubo noma imodeli yezicathulo.
2. Electronics: Faka kuhlu ngokucacile izici ezibalulekile ezifana nempilo yebhethri noma umthamo wesitoreji.
3. Ifenisha: Nikeza izilinganiso zobude, ububanzi, nokujula ukuze uqinisekise ukuthi into ilingana nendawo ehlosiwe.
4. Imikhiqizo Yobuhle: Imininingwane ngohlu olugcwele lwezithako ezizobhekelela labo abangezwani nezinto ezithile noma izintandokazi ezithile. Njengebhonasi, chaza ukuthi kungani lolu lwazi lusemkhiqizweni.
5. Imikhiqizo Yokudla: Yethula ukuhlukaniswa okunemininingwane kokudla okunomsoco ngokuphakelwa ngakunye.
6. Amabhuku: Nikeza isifinyezo esifushane noma amazwi acacile ukuze unikeze abafundi ukuqonda kokuqukethwe.
7. Imishini yezemidlalo: Chaza okokusebenza okusetshenzisiwe kanye nokuphila isikhathi eside, ikakhulukazi ezintweni ezifana namarekhethi ethenisi noma izicathulo zokugijima.
8. Jewelry: Imininingwane uhlobo lwensimbi noma itshe eliyigugu futhi unikeze imiyalelo yokunakekela ukuze kugcinwe ukukhanya nokuvimbela umonakalo.

Engeza okuqukethwe okuhlakaniphile, okuwusizo

Futhi, cabangela izindlela zokudala zokugcizelela izinzuzo nezici zomkhiqizo wakho.

I-Bellroy ikwenza kahle lokhu ngokubonisa ukuthi izikhwama zabo ezincane ziqhathaniswa kanjani nezikhwama ezivamile. Lokhu kugqamisa indawo yabo yokuthengisa eyinhloko: izikhwama zabo zemali zihlala zizincane futhi zizincane ngisho nalapho zigcwele.

Ukwengeza okuqukethwe okuwusizo okufana nalokhu kuphinde kuguqule amakhasi omkhiqizo wakho abe izimpahla ezixhumekayo, njengoba kwenza ku-Bellroy.

Okuningi kwalokhu kungafakwa kumkhiqizo wabo omuhle kakhulu kanye nendlela ehlakaniphile ababonisa ngayo izinzuzo zayo.

Ziningi izindlela ongaphinda ngazo le mpumelelo; nazi ezinye okufanele zicatshangelwe, eceleni kwezibonelo zemikhiqizo esebenzisa amasu afanayo (nakuba kungahlali kuqondile emakhasini omkhiqizo):

• Izibalo: I-Casper, ibhrendi kamatilasi, inesibali sokulala esiza abasebenzisi banqume ishejuli yabo yokulala ngokusekelwe ezikhathini zokuvuka.
• Izici zokuqhathanisa ezisebenzayo: I-Apple isebenzisa ngempumelelo leli su ukuze iqhathanise amamodeli ahlukene ama-iPhones, ama-iPads, nama-Mac ayo.
• Okuhlangenwe nakho okungokoqobo okungokoqobo: I-IKEA isebenzisa i-AR ngohlelo lwayo lwe-IKEA Place, oluvumela amakhasimende ukuthi abeke ifenisha ezindlini zawo ukuze abone ukuthi ingena futhi ibukeka kanjani.
• Iziqondiso zosayizi namathuluzi okufaka: I-ASOS isebenzisa “I-Fit Assistant” encoma osayizi abasuselwe kumininingwane yekhasimende nama-oda angaphambilini.
• Ulwazi lomthelela wendawo noma ukusimama uma kuqhathaniswa nomncintiswano: I-Patagonia inikeza ulwazi ngomthelela wabo kwezemvelo kanye nezinqubo zokusimama.
  

• Ulwazi mayelana nenqubo yokukhiqiza noma indaba yomsuka: U-Everlane unikeza imininingwane ngenqubo yokukhiqiza, kusukela ekutholeni izinto zokwakha kuye ekukhiqizeni kuye ezindlekweni zokwenza umkhiqizo.
  

• Okuqukethwe okwenziwe ngumsebenzisi njengezithombe zamakhasimende noma amavidiyo: I-Glossier ikhuthaza abasebenzisi ukuthi bathumele izithombe zabo besebenzisa imikhiqizo yabo, bedala umuzwa womphakathi.
  

• Ukubuka komkhiqizo we-360-degree noma ukuzama okubonakalayo: U-Warby Parker unikeza isici sokuzama esibonakalayo sezingilazi zabo zisebenzisa ikhamera yefoni.
  

• Imibukiso yevidiyo ebandakanyayo: I-Blendtec, eyaziwa ngochungechunge lwayo lwe-“Will It Blend?” amavidiyo, akhombisa amandla abahlanganisi bawo nokuqina.
• Ukuhlukaniswa kwemikhiqizo enemininingwane, ebonisa zonke izingxenye nemisebenzi yazo: I-Dyson ivame ukudiliza ingxenye yayo yokuhlanza i-vacuum ngengxenye kuzo zombili izithombe nokuqukethwe kwevidiyo ukuze kuboniswe ubuchwepheshe babo obusha.
• Imibuzo esebenzayo noma amathuluzi: I-Sephora inikeza imibuzo efana nokuthi “Isitholi Sesisekelo” ukuze isize amakhasimende athole ukufana komkhiqizo ophelele ngezidingo zawo ezithile.
  

4. Sebenzisa ukwakheka kwesihloko sesemantiki

Isakhiwo sesihloko se-semantic sibalulekile ekwenzeni ngcono ukufinyeleleka nokufundeka kwewebhusayithi yakho. Isiza abasebenzisi baqonde ukulandelana kokuqukethwe futhi bathole ngokushesha ulwazi oludingekayo.

Lo mkhuba uyisihluthulelo se-SEO, njengoba ama-algorithms enjini yokusesha azoqonda ukwakheka kwekhasi kangcono.

Ukuze usebenzise amathegi ezihloko ngendlela ephumelelayo emakhasini omkhiqizo wakho, gcina lawa maphuzu engqondweni:

• Ithegi ye-H1 yisihloko sakho esiyinhloko; ngokuvamile ifana eduze nombhalo kuthegi yesihloko. Kufanele kube ne-H1 eyodwa kuphela ekhasini.
• Omaka be-H2 bayizihloko zesibili ezibonisa izigaba ezinkulu ngaphakathi kwekhasi lakho.
• Omaka be-H3-H6 basetshenziselwa izigatshana ezingaphakathi kwalezi zigaba.
• Ileveli ngayinye kufanele ifakwe ngaphakathi kweleveli engaphezulu kwayo - isibonelo, omaka be-H3 kufanele bafakwe phakathi kwesigaba se-H2, njalo njalo. Akufanele weqe amazinga, ngakho-ke ungasuki ku-H2 uye ku-H4.
• Yenza izihloko zakho zichaze futhi zibe mfushane.

Nasi isibonelo sokuthi i-Bellroy ingakwenza kanjani lokhu ekhasini lomkhiqizo:

• I-H1: I-Bellroy Slim Wallet
  • I-H2: Izici Eziyinhloko
    • I-H3: I-Ultra Slim Design
    • I-H3: I-Premium, Izinto Ezitholakala Ngokuqhubekayo
    • I-H3: Ukuvikelwa kwe-RFID
  • H2: Ukubuyekezwa Kwekhasimende
    • H3: Buyekeza 1
    • H3: Buyekeza 2
    • H3: Buyekeza 3
  • H2: Usinakekela Kanjani Isikhwama Sakho Semali
    • H3: Imiyalelo Yokuhlanza
    • H3: Amathiphu Okugcina

Lesi sakhiwo sihlinzeka ngokugeleza kolwazi okucacile, okunengqondo ukusiza abasebenzisi nezinjini zokusesha ukuqonda nokuzulazula ekhasini.

5. Lungiselela izithombe

Sebenzisa izithombe noma amavidiyo asezingeni eliphezulu ukuze ubonise umkhiqizo wakho ngemibono ehlukahlukene. Lokhu kuthuthukisa ikhwalithi yamakhasi omkhiqizo wakho, okungathuthukisa indlela asezingeni eliphezulu ngayo, kodwa futhi kukuvulela ithuba lokuthola ithrafikhi nge-Google Images.

Ezinhlotsheni ezithile zemikhiqizo, njengokuhlobisa noma imfashini, abasebenzisi abaningi basebenzisa ukusesha izithombe ukuze bathole imikhiqizo. Nasi isibonelo sokuthi ukufakwa kuhlu kwemiphumela yesithombe kubukeka kanjani ekusesheni kwesithombe "sethebula le-walnut" - I-Google ibonisa lesi sithombe emiphumeleni yosesho ngqo ekhasini lomkhiqizo.

Ngaphansi komphumela wesithombe esikhethiwe, i-Google iphinda ibonise imikhiqizo efanayo ngokubukeka.

Kodwa uqinisekisa kanjani ukuthi imikhiqizo yakho isebenza kahle ekusesheni izithombe? Nazi izinkomba ezimbalwa.

Sebenzisa umbhalo ohlukile ochazayo namagama wefayela

Omunye umbhalo ubalulekile ekufinyelelekeni njengoba uchaza isithombe kubasebenzisi abangaboni kahle.

Umbhalo ohlukile kanye negama lefayela elichazayo lesithombe somkhiqizo kusayithi lika-Bellroy lingabukeka kanjena:

<img src="bellroy-slim-wallet-black.jpg" alt="Bellroy Slim Wallet in Black">

Lo mbhalo ohlukile usichaza kahle isithombe, esiza kokubili izinjini zokusesha nezifundi zesikrini.

UKUFUNDA OKUFANELE

• Umbhalo we-Alt we-SEO: Uzilungiselela Kanjani Izithombe Zakho

Sebenzisa

Inkinga evamile ngesithombe se-SEO ukusebenzisa i-CSS ukufaka izithombe njengama-elementi angemuva esikhundleni se- maka ku-HTML.

Zonke izithombe kufanele zifakwe kukhodi ye-HTML ne umaka ukuze uqinisekise ukuthi i-Google ingakwazi ukukhomba kahle isithombe kanje:

<img src="/images/bellroy-slim-wallet-black.jpg">

Setha izithombe esizindeni sakho

Nakuba kungabalulekile, ukubamba esizindeni sakho esikhundleni somuntu wangaphandle kuzokwenza kube lula ukulandelela ukusebenza kwakho kokuthi Izithombe ze-Google. Odinga ukukwenza nje ukushintsha isihlungi sohlobo lokusesha sibe “Izithombe” ku-Google Search Console.

Uma usebenzisa i-CDN yesithombe, qiniseka ukuthi leso osikhethayo sinikeza inketho ye-CNAME yangokwezifiso ukuze ukwazi ukuyisingatha kusizinda esingaphansi njenge-images.yoursite.com.

6. Sebenzisa i-HTML ye-semantic

I-Semantic HTML iyindlela enhle yokuthuthukisa ukuthi izinjini zokusesha zikuqonda kahle kangakanani okuqukethwe kwakho. Ngenkathi amathegi ezihloko evame ukuxoxwa ngawo ngezinjongo ze-SEO, zikhona ezinye izindlela ezimbalwa zokwenza amakhasi omkhiqizo abe nemakhaphu ye-semantic.

Nazi izibonelo ezimbalwa ezibalulekile:

1. Uhlu lwezincazelo (DL, DT, DD) noma: Lezi zingasetshenziselwa ukuhlela nokwethula imininingwane ecacisiwe ngendlela ecacile nehlelekile. I-DL imele uhlu ngokwalo, i-DT imele igama noma ilebula, futhi i-DD imele incazelo noma inani. Ungakwazi ukugoqa i-DT ne-DD ngo-a ngezinhloso zesitayela.
2. Uhlu olungahleliwe (UL) nezinto zohlu (LI): Ukusebenzisa omaka be-UL kanye ne-LI kungasiza ekudaleni uhlu olukhonjwe ichashazi ukuze kugqanyiswe izici, izinzuzo, noma olunye ulwazi oluhlobene mayelana nemikhiqizo yakho. Ungayisebenzisa futhi kuma-carousels omkhiqizo.
3. Ezinye izibonelo: Kukhona ezinye izinto eziningi ze-HTML ze-semantic ezingasetshenziswa ukuthuthukisa ukwakheka nencazelo yamakhasi wakho womkhiqizo. Ezinye izibonelo zihlanganisa ukusebenzisa ukuhlanganisa okuqukethwe okuhlobene neqembu, ukuchaza izingxenye zomkhiqizo ngamunye, noma futhi .

Kwalokhu okungenhla, ngithanda ukusetshenziswa kohlu lwezincazelo kakhulu futhi ngihlale ngilusebenzisa kumakhasimende ami. Ake sithathe Izinsuku Zokuzibonela Ezintombini, elinye lamakhasimende ami, njengesibonelo.

Bengibheka izindlela zokwandisa amazwibela abo e-SERP emakhasini omkhiqizo. Ngiqaphele ukuthi ikhasi ngalinye linohlu lolwazi lomkhiqizo oluwusizo. Lokhu kuhlanganisa imininingwane efana nezindawo ezitholakalayo, abantu abahilelekile, nesikhathi sokuqinisekisa somkhiqizo.

Ngaphambili, indawo esetshenzisiwe amathegi ayengenayo incazelo ye-semantic. Ngicele ukushintshwa ohlwini lwezincazelo. Ngenxa yalokho, imakhaphu yaleso sigaba manje ibonakala kanje:

Bengithemba ukuthi i-Google izoqala ukubonisa lolu lwazi emiphumeleni yosesho njengoba iqonda ukwakheka kokuqukethwe kangcono. Ngemva kwamasonto ambalwa, ithemba lami laba ngokoqobo. Lolu lwazi lomkhiqizo olubalulekile luphinde lwaqala ukuvela eceleni kweminye idatha enothile evela kudatha ehlelekile ekufakweni kuhlu kwe-SERP yomkhiqizo.

Ngokusebenzisa i-HTML ye-semantic ngalezi zindlela ezihlukahlukene, unganikeza izinjini zokusesha onomongo owengeziwe futhi wenze kube lula kuzo ukuqonda okuqukethwe nokuhlobana kwamakhasi omkhiqizo wakho. Lokhu, nakho, kungathuthukisa amazinga kanye nolwazi oluboniswe ohlwini lwakho lwe-SERP.

7. Engeza izincazelo zemetha eziyingqayizivele

Abathengisi abaningi abakunaki ukubeka phambili izincazelo ze-meta ezihlukile zekhasi lomkhiqizo i-SEO ngenxa yenani elikhulu lemikhiqizo abayiphethe.

Ukuze babhekane nalokhu, bavame ukusebenzisa izifanekiso ukwenza izincazelo ze-meta besebenzisa igama lekhasi lomkhiqizo nanoma yiziphi izibaluli zomkhiqizo ezifanele.

Isibonelo, i-Schuh, isitolo sezicathulo, idala izincazelo zemeta zekhasi lomkhiqizo ngale ndlela.

Inkinga enkulu ukuthi izincazelo zemetha zijwayelekile kakhulu. Abachazi umkhiqizo othengiswayo noma benze umsebenzi omuhle wokufanisa inhloso nokuheha ukuchofoza.

Ngokujabulisayo, amamodeli olimi olukhulu (LLMs) afana ne-GPT enze ukukhiqiza izincazelo ze-meta ezilandela izinqubo ezihamba phambili zaba lula.

Manje kulula ukunikeza ulwazi oluthile ngokushesha bese ucela i-AI ukuthi ikhiqize incazelo. Ungasebenzisa i-Ahrefs ye-AI meta generator yamahhala ukwenza lokhu. Vele uchaze ikhasi lakho, khetha ithoni yokubhala, bese usetha inani lezinhlobonhlobo ozifunayo.

8. Sebenzisa idatha ehlelekile (futhi ubhanqe Nesikhungo Somthengisi)

Idatha ehleliwe ithuthukisa ukufakwa kuhlu kwe-SERP yekhasi lomkhiqizo, ngokuvamile ithuthukisa amanani okuchofoza nokusebenza kwe-organic. Kuhlanganisa imininingwane efana negama lomkhiqizo, intengo, nokutholakala, esiza izinjini zokusesha ekuqondeni kangcono okuqukethwe kwekhasi.

Nakuba idatha ehleliwe ingeyona into esezingeni, u-Gary Ilyses wakwa-Google uyaphawula:

Kuzosisiza ukuthi siqonde amakhasi akho kangcono, futhi ngokungaqondile, kusiholela emazingeni angcono ngandlela thize, ngoba singalinganisa kalula.

Ukumatanisa idatha ehleliwe nokuphakelayo komkhiqizo okuvela ku-Merchant Center kukhulisa ukufaneleka kwemiphumela ethuthukisiwe nokuzizwisa kokusesha okuhlukahlukene, futhi kunika amandla ukufakwa kuhlu kwamahhala kwe-Google Shopping. Le datha ekabili ithuthukisa ukubonakala kuyo yonke imikhiqizo ye-Google ehlukahlukene.

Ukunikeza idatha ehlelekile kunomthelela endleleni ozoboniswa ngayo emikhiqizweni ehlukahlukene ye-Google, efana nale:

• Imiphumela yosesho evamile: Lena indlela ecebile yokwethulwa yamazwibela emiphumeleni yosesho. Angafaka ulwazi olwengeziwe lomkhiqizo olufana nezilinganiso, ulwazi lokubuyekeza, intengo, nokutholakala.

• Okuhlangenwe nakho kohlu lwabathengisi: Amakhasi lapho umthengi angathenga khona umkhiqizo ngokuqondile ayafaneleka lokhu. I-Google ingase izame ukuqinisekisa idatha yomkhiqizo wohlu lwabathengisi ngaphambi kokubonisa ulwazi emiphumeleni yosesho.
  • Imikhiqizo edumile: Lesi sici sinikeza iphrezentheshini ecebile ebonakalayo yemikhiqizo ethengiswayo.
    

• Iphaneli yolwazi lokuthenga: Imininingwane yomkhiqizo enemininingwane kanye nohlu lwabathengisi kuboniswa kusetshenziswa imininingwane efana nezihlonzi zemikhiqizo
  

• Izithombe ze-Google: Lesi sici sibonisa amanani nedatha yokubuyekeza eduze kwezithombe zomkhiqizo wakho okhonjiwe.
• I-Google Lens: Leli thuluzi lokubona isithombe lingabonisa ulwazi lomkhiqizo olunothisiwe.

Ngokuvamile uthola izintengo nezibuyekezo emiphumeleni enemininingwane. Nokho, ukwengeza imininingwane yomkhiqizo eyengeziwe kudatha yakho ehleliwe kungathuthukisa uhlu lwakho kanye nokuqonda kwe-Google kokuqukethwe kwakho ngokuqhubekayo. Le datha ingase ihlanganise okuhle nobubi bomkhiqizo, ukuthunyelwa, ukubuyisela, kanye nolwazi lwesitoko.

Ukuze usebenzise idatha ehleliwe, i-JSON-LD inketho enconyiwe. Nasi isibonelo se-schema somkhiqizo esilula se-Bellroy slim wallet. Kubandakanya izintengo, ukuthunyelwa, ukubuyisela, ukubuyekezwa, nokuningi:

<script type="application/ld+json">
{
  "@context": "http://schema.org/",
  "@type": "Product",
  "sku": "bellroy-00001",
  "gtin14": "01234567890123",
  "name": "Bellroy Slim Wallet",
  "image": [
    "/images/bellroy-slim-wallet-black.jpg"
  ],
  "description": "A slim, minimalist wallet made from premium, sustainably-sourced leather.",
  "brand": {
    "@type": "Brand",
    "name": "Bellroy"
  },
  "offers": {
    "@type": "Offer",
    "url": "http://www.yourwebsite.com/bellroy-slim-wallet",
    "itemCondition": "http://schema.org/NewCondition",
    "availability": "http://schema.org/InStock",
    "price": 79.00,
    "priceCurrency": "USD",
    "priceValidUntil": "2024-12-31",
    "shippingDetails": {
      "@type": "OfferShippingDetails",
      "shippingRate": {
        "@type": "MonetaryAmount",
        "value": 5.00,
        "currency": "USD"
      },
      "shippingDestination": {
        "@type": "DefinedRegion",
        "addressCountry": "US"
      },
      "deliveryTime": {
        "@type": "ShippingDeliveryTime",
        "handlingTime": {
          "@type": "QuantitativeValue",
          "minValue": 1,
          "maxValue": 2,
          "unitCode": "DAY"
        },
        "transitTime": {
          "@type": "QuantitativeValue",
          "minValue": 2,
          "maxValue": 7,
          "unitCode": "DAY"
        }
      }
    },
    "hasMerchantReturnPolicy": {
      "@type": "MerchantReturnPolicy",
      "applicableCountry": "CH",
      "returnPolicyCategory": "http://schema.org/MerchantReturnFiniteReturnWindow",
      "merchantReturnDays": 60,
      "returnMethod": "http://schema.org/ReturnByMail",
      "returnFees": "http://schema.org/FreeReturn"
    }
  },
  "review": {
    "@type": "Review",
    "reviewRating": {
      "@type": "Rating",
      "ratingValue": 4.5,
      "bestRating": 5
    },
    "author": {
      "@type": "Person",
      "name": "Jane Doe"
    }
  },
  "aggregateRating": {
    "@type": "AggregateRating",
    "ratingValue": 4.6,
    "reviewCount": 150
  }
}
</script>

9. Faka nokubuyekezwa kwamakhasimende

Ukubuyekezwa kwekhasimende kuyindlela ewusizo yokusiza abasebenzisi ukwenza isinqumo sokuthenga futhi kungaba nomthelela omkhulu ku-SEO. Nazi izinzuzo ezimbalwa ezibalulekile zokubuyekezwa kwekhasi lomkhiqizo we-SEO:

• Okuqukethwe okufanelekile, okuwusizo: Okuqukethwe okukhiqizwa umsebenzisi, okufana nezibuyekezo, kunikeza okuqukethwe okusha nokuhlobene okuwusizo kubasebenzisi, okuwuhlobo ncamashi lokuqukethwe i-Google ehlose ukukuklomelisa.
• I-CTR ethuthukisiwe: Amakhasi omkhiqizo anezibuyekezo ezinhle avame ukuba namazinga aphezulu okuchofoza (CTR) kunalawo angenayo (uma ungeza idatha ehlelekile eshiwo ngenhla).
• Ukwenyuka Kwezilinganiso Zokuguqulwa (CVR): Ucwaningo oluhlukahlukene zithole izinzuzo ezibalulekile ku-CVR. Olunye ucwaningo olwenziwa yi-Spiegel Research Center luthole ukuthi ukubonisa izibuyekezo kungakhuphula i-CVR kufika ku-270%. Ucwaningo olufanayo olwenziwe yi-Bazaarvoice luthole ukuthi imikhiqizo enokubuyekezwa okungu-25 ithola ithrafikhi engaphezulu ngo-108% kunaleyo engenazo izibuyekezo.
• Ukwakha ukwethembana nokungafihli lutho: Ukubuyekeza kubonisa ukuthi uyayazisa imibono yabasebenzisi futhi isobala mayelana nekhwalithi nokusebenza kwemikhiqizo yakho. Lokhu kungafihli kungakhuphula ukwethembeka kwekhasimende futhi kuphinde ukuthenga, okungaba nomthelela ongaqondile ku-SEO.

Ngakho-ke kusobala ukuthi ukuqoqa ukubuyekezwa kuyinto okufanele ngabe uyayenza; nawa amanye amathiphu engeziwe okudingeka uwacabangele ukuze uqinisekise ukuthi anomthelela omuhle ku-SEO.

Sebenzisa ukuphegena ngezixhumanisi zamakhasi omkhiqizo

Ukungahambi kahle kwe-SEO okuvamile emakhasini omkhiqizo akukona ukukhomba okwanele kokuqukethwe kokubuyekezwa, ngokuvamile njengoba kungenakunyakaziswa.

Lokhu kuvame ukwenzeka njengoba amasayithi elayisha ukubuyekezwa kusetshenziswa i-AJAX futhi angabandakanyi ukuphequlula okucacayo, okukhawulela amandla ezinjini zokusesha zokukhasa kanye nokuqukethwe kokubuyekeza izinkomba, okungazisiza ziqonde ukuhambisana.

Nazi izinto ezimbili ezibalulekile zokucatshangelwa ukuze uqinisekise ukuthi izinjini zokusesha zingakhomba ukubuyekezwa kwamakhasimende akho.

Sebenzisa izixhumanisi

Kufanele usebenzise izixhumanisi ezijwayelekile lapho udala i-pagination yezibuyekezo zakho. Lokhu kuqinisekisa ukuthi izinjini zokusesha zingathola kalula futhi zikhase ikhasi ngalinye lengxenye. Nasi isibonelo sendlela ongakusebenzisa ngayo lokhu ku-HTML:

<nav>
  <ul class="pagination">
    <li><a href="/zu/product-page">1</a></li>
    <li><a href="/zu/product-page?page=2">2</a></li>
    <li><a href="/zu/product-page?page=3">3</a></li>
    <li><a href="/zu/product-page?page=4">4</a></li>
    <li><a href="/zu/product-page?page=5">5</a></li>
    <!-- etc. -->
  </ul>
</nav>

Faka ama-canonicals azikhomba wona ekhasini ngalinye elinamakhasi

Ama-canonicals azireferensi azisa izinjini zokusesha ukuthi ikhasi ngalinye elinamakhasi kufanele liphathwe ngokwehlukana. Lokhu kungasiza ekuvimbeleni izinkinga ngokuqukethwe okuyimpinda.

Nansi indlela ongengeza ngayo i-canonical ezibhekisela kuwe ekhasini ngalinye elinamakhasi:

<!-- On /product-page?page=2 -->
<link rel="canonical" href="http://example.com/product-page?page=2" />

<!-- On /product-page/reviews?page=3 -->
<link rel="canonical" href="http://example.com/product-page?page=3" />

<!-- etc. →

UKUFUNDA OKUFANELE

• Amathegi AseCanonical: Umhlahlandlela Olula Wabaqalayo

10. Engeza izixhumanisi zangaphakathi

Ukuxhuma kwangaphakathi kuyingxenye ebalulekile yokuthuthukisa i-SEO yamakhasi wakho womkhiqizo. Ukwengeza izixhumanisi zangaphakathi zamasu emikhiqizweni nezigaba ezahlukene kusiza izinjini zokusesha ziqonde kangcono ukwakheka kwesayithi lakho futhi kusiza i-PageRank igeleze kusayithi lonke.

Isici esisodwa esihle sokuxhumanisa kwangaphakathi kwekhasi lomkhiqizo ukuthi lingenziwa ngokuzenzakalelayo. Nakhu ukubuka konke kwezinhlobo ezijwayelekile zokuxhumanisa kwangaphakathi ozozibona emakhasini omkhiqizo nokuthi zivame ukusetshenziswa kanjani.

Imikhiqizo ehambisanayo

Ngokuvamile, uzobona imikhiqizo ehambisanayo naleyo ethengwayo. Kubathengisi bemfashini abafana noReiss, uma ubuka umkhiqizo we-blazer, umkhiqizo ohambisanayo ungaba utusa amahembe namabhulukwe.

Lokhu kuvame ukukhethwa ngesandla umthengisi wesayithi noma kusekelwe emthethweni. Isibonelo, uma umkhiqizo kuyi-blazer, imithetho izolungiselelwa ukubonisa imikhiqizo evela ezigabeni ezifana nokuthi "amahembe," "amabhulukwe," kanye "nezikwele zesikhwama."

imikhiqizo Letihlobene

Eceleni kwemikhiqizo ehambisanayo, ngokuvamile uzobona nemikhiqizo ehlobene ngokuqondile naleyo ebukiwe.

Lokhu kuvame ukwenziwa ngokuzenzakalelayo ngokubonisa imikhiqizo yesigaba esifanayo futhi ngezinye izikhathi enezibaluli ezifanayo zalowo obukayo.

Okuthengwa njalo ndawonye

Lena enye indlela evamile imikhiqizo ehlobene eboniswa ngayo emakhasini omkhiqizo.

I-Amazon yaziwa ngalesi sici; uma ubuka umkhiqizo, ngokuvamile uzobona isigaba esithi “Okuthengwa Njalo Ndawonye” esikubonisa imikhiqizo evamile abanye abavame ukuyithenga ngalowo obukayo.

Lokhu kuzenzakalela ngokusekelwe kudatha yokuthenga kwamakhasimende. Uma amakhasimende evame ukuthenga ikhamera, i-tripod, nesikhwama sekhamera, lezi zinto zingavezwa.

Izixhumanisi kuzo zonke izigaba zabazali

Kwezinye izimo, amakhasi omkhiqizo azofaka izixhumanisi ezibuyela emuva kuzo zonke izigaba zabazali umkhiqizo ongowazo.

Lokhu kuvumela abasebenzisi ukuthi babuyele emuva futhi bahlole ezinye izinto ngaphakathi kwalezo zigaba kalula. Iphinde izuzise i-SEO ngokuthola i-PageRank igeleze ibuyele ezigabeni ezibalulekile esizeni.

Lokhu kuvamise ukusetshenziswa ngokumane kufakwe kuhlu izigaba umkhiqizo wamanje ongezwe kuzo.

Ama-breadcrumbs

I-breadcrumbs ithuthukisa ukuzulazula ngokubonisa abasebenzisi indawo yabo ngaphakathi kwesizinda sesayithi. Kusukela ekhasini eliyisiqalo, badweba indlela eya ezigabeni nasezigabeni eziya emkhiqizweni.

Iimvuthu zesinkwa kufanele zihlale zimile, ngisho noma umkhiqizo uwela ezigabeni eziningi. Ama-breadcrumbs aqinile aqinisekisa ulwazi lomsebenzisi olungaguquki futhi abonisa indlela yesigaba sabazali efaneleka kakhulu, esiza abasebenzisi baqonde kangcono ukuzulazula kwesayithi.

Xhuma emikhiqizweni ebalulekile emhlabeni jikelele

Uma unemikhiqizo ebaluleke kakhulu, kungaba eyenzuzo yesayithi noma amandla ethrafikhi ephilayo, cabanga ukuxhuma le mikhiqizo emhlabeni jikelele enhlokweni noma ngaphansi.

Nasi isibonelo salokho ku-Fanatical, indawo yokudlala ye-PC.

Ngokwenza lokhu, uzokwandisa kakhulu inani le-PageRank eligeleza kubo, usize amazinga abo futhi uthuthukise ulwazi lwabasebenzisi ngokubonisa ngokugqamile imikhiqizo ebalulekile.

Xhuma ezigabeni ezihlobene ukusuka kumathebula emininingwane

Nali elinye ithiphu langaphakathi lokuxhumanisa. Amanye amawebhusayithi axhumanisa imininingwane yomkhiqizo nezigaba ezihlobene esizeni sabo.

Nasi esinye isibonelo seFanatical. Banikeza imininingwane yegeyimu njengomshicileli, uhlobo, amatimu, nezici zegeyimu ngayinye emakhasini abo omkhiqizo. Yonke le mininingwane ixhumeka ezigabeni ezihlobene esizeni sabo.

Bafake izixhumanisi zangaphakathi kulawa mathebula emininingwane, okusiza amasignali wezinga agelezele ezigabeni.

Lo mkhuba ungasebenza nakweminye imikhakha. Isibonelo, umthengisi we-skincare angase axhumanise izithako zomkhiqizo namakhasi esigaba aqondise ukusesha kwemikhiqizo equkethe leso sithako.

11. Phatha okuhlukile ngendlela efanele

Ukuphatha ukwahluka komkhiqizo ngendlela efanele kubalulekile ku-SEO yekhasi lomkhiqizo. Okuhlukile kuwushintsho oluncane emkhiqizweni. Isibonelo, imoto ingaba nemibala ehlukene noma osayizi benjini. Udinga isu elilungile lokuhlukahluka kwakho ngoba:

• Kuthinta ukuthi uzovela yini ku-Google Shopping.
• Okuhlukile kuvame ukucishe kube yimpinda. Uma amasiginali wokulinganisa engahlanganiswa ezinhlobonhlobo eziningi, ahlanjululwa phakathi kwawo kunokuba ahlanganiswe abe ikhasi elilodwa lomkhiqizo eliqinile.

Cabanga ngokusebenzisa amapharamitha e-URL noma amasegimenti endlela uma ufuna ukuxhuma ngaphakathi kokuhlukile kwemikhiqizo ethile. Lokhu kunikeza okuhlukile ngakunye i-URL eyingqayizivele njengokuthi “/t-shirt/green” noma “/t-shirt?color=green”. Kungenza ukwakheka kwesayithi lakho kucace kubasebenzisi nezinjini zokusesha.

Kodwa ungakhohlwa ukusebenzisa amathegi e-canonical kuleli cala. Khetha i-URL yomkhiqizo owodwa njenge-canonical URL yomkhiqizo. Uma usebenzisa amapharamitha ombuzo ozikhethela wona ezinhlobonhlobo, khetha i-URL ngaphandle kwanoma yimaphi amapharamitha njengeCanonical.

Isibonelo, uma uthengisa izikibha ngemibala ehlukene kanye nama-URL asetshenziswa njengalawa ngezansi:

• /isikibha?umbala=luhlaza
• /isikibha?umbala=oluhlaza okwesibhakabhaka
• /isikibha?umbala=bomvu

Ungenza okuthi “/t-shirt” i-URL yecanonical yazo zonke izinhlobo zezikibha. Lokhu kusiza i-Google ukuthi iqonde ukuthi ukuhlukahluka kwemikhiqizo ehlukene kuhlobana kanjani.

<!-- Canonical URL for all variants: -->
<link rel="canonical" href="http://www.example.com/t-shirt" />

Kodwa-ke, kufanelekile ukucabangela ukuthi uyawadinga ngempela ama-URL ahlukile kokwahluka komkhiqizo ngamunye. Uma:

• Abasebenzisi abacingi okuhlukile ngokusekelwe ocwaningweni lwakho lwegama elingukhiye.
• Ayikho inzuzo yokuba nezinhlu ezihlukene ku-Google Shopping.
• Awufuni ukufaka kuhlu okuhlukile emakhasini esigaba.

Bese ungakhetha ukusebenzisa i-URL yekhasi elilodwa lomkhiqizo futhi ulawule uhlangothi lweklayenti oluhlukile usebenzisa i-AJAX. Ngale ndlela, zonke izinhlobo ziboniswa ekhasini elilodwa, futhi amakhasimende angakhetha okuhlukile akuthandayo ku-URL eyodwa.

12. Setha amamephu esayithi e-XML

Amamephu esayithi e-XML asiza ukuthuthukisa ukucaca nokukhonjwa kokuqukethwe kwakho. Lokhu kuwusizo ikakhulukazi ezitolo ezinkulu ze-e-commerce.

Amamephu esayithi e-XML akuwona umqondo omusha, kodwa ngiphakamisa ukusebenzisa i isici kumamephu wakho wesayithi we-XML uma unikeza ngemikhiqizo eminingi. Nasi isibonelo sokuthi lokho kubukeka kanjani:

<url>
   <loc>http://www.yourwebsite.com/blue-widget</loc>
   <lastmod>2023-09-25</lastmod>
</url>

Qaphela ukuthi angikukhuthazi ukufaka noma . I-Google noma i-Bing ayisebenzisi kokubili kwalokhu, ngakho-ke kuphephile ukuthi ingasuswa.

Uma ungeza , I-Google ithola izinguquko emikhiqizweni yakho ngempumelelo kakhudlwana. Le ndlela yonga isabelomali sokucaca, ikakhulukazi kumasayithi anezinguquko eziningi. Amasayithi angasebenzisa lesi sibaluli ukuze azise i-Google ngezibuyekezo zokuqukethwe.

13. Yiba nesu eliyekiwe + eliphelile

Ku-ecommerce, ukuphatha imikhiqizo enqanyuliwe nengaphandle kwesitoko akukhona nje ukuphathwa kwempahla. Kuyingxenye ebalulekile yolwazi olunzulu ngomsebenzisi nokwenza kahle kwenjini yokusesha.

Ukukhuluma nale mikhiqizo ngendlela efanele kunganquma ukuthi ikhasimende elingase libe yikhasimende lihlala kuwebhusayithi yakho noma liyabhampa.

Qonda inani lamakhasi angaqhubeki

Ngaphandle kokucatshangelwa kwe-inventory, qaphela ukuthi lawa makhasi, ikakhulukazi anethrafikhi ephezulu noma izixhumanisi ezingenayo, angathwala isisindo esibalulekile se-SEO. Amakhasi anenani kufanele njalo aqondiswe kabusha emkhiqizweni noma esigabeni esifanele.

Phatha imikhiqizo engaphandle kwesitoko okwesikhashana

• Gcina ikhasi lomkhiqizo libukhoma uma kulindelwe isitoko kabusha.
• Lebula umkhiqizo ngokuthi “uphelile esitokweni,” unikeze ukucaciseleka futhi uvimbele ukukhungatheka komsebenzisi.
• Nikeza izaziso zokuthengwa kabusha, uqinisekise izimpindelo.
• Phakamisa eminye imikhiqizo, ebhekelela ukuthengwa komsebenzisi.

Phatha imikhiqizo enqanyulwe unomphela

• Gcina ikhasi uma linesidingo esikhulu sosesho, kodwa qinisekisa ukuthi abasebenzisi bethulwa ezinye izindlela noma ukuxhumana okucacile mayelana nesimo somkhiqizo.
• Uma kunesidingo esiphansi, qondisa kabusha abasebenzisi kumkhiqizo ohlobene oyinguqulo entsha yomkhiqizo omdala. Uma lokho kungenzeki, cabanga ukuqondisa kabusha esigabeni ngesaziso esichaza ukuyekiswa nokunikeza ezinye izindlela.
• Cabangela ukusebenzisa kabusha i-URL ngaphandle kokuqondisa kabusha uma umkhiqizo ufana kodwa inguquko encane emkhiqizweni odlule.
• Sebenzisa i-HTTP Status 410 ngemikhiqizo engabuyi futhi ngaphandle kwe-SEO ebalulekile noma inani lomsebenzisi. Yazisa izinjini zokusesha ukuze i-deindex yekhasi.

Khumbula ukuqoqa ukuzulazula kwesayithi:

• Hlaziya njalo futhi ukhiphe izixhumanisi zangaphakathi zemikhiqizo emidala.
• Buyekeza amamephu esayithi e-XML kanye nokusebenza kokusesha kusayithi.

Ngokusebenzisa leli su, ugcina inani le-SEO futhi uqinisekisa ulwazi olungenamthungo nonolwazi kubasebenzisi bakho, okuthuthukisa ukwethenjwa komkhiqizo nokwethembeka.

14. Khetha ngokuxhumanisa & nokukhomba

Akuwona wonke amakhasi omkhiqizo agunyaza ukunakwa okulinganayo okuvela ezinjinini zokusesha. Lokhu kuyiqiniso ikakhulukazi ezimbonini ezinezinhlobonhlobo zemikhiqizo eyinkimbinkimbi, lapho umthamo unganciphisa wonke umthelela wemizamo ye-SEO yesayithi lakho.

Thatha, isibonelo, umthengisi wedayimane. Idayimane elilodwa lingaba nokuhlukahluka okungenakubalwa okusekelwe ekusikeni, ukucaca, i-carat, umbala, nezinye izici ezihlukanisayo. Uma uphindaphinda lokhu kuhluka kumadayimane amaningi, ugcina unenani elimangalisayo lamakhasi omkhiqizo ngamunye.

Nakhu ukuthi kungani lokhu kuyinkinga ye-SEO:

1. Ikhwalithi yokuqukethwe: Uma unezinhlobo ezingu-100,000 zomkhiqizo wezinto ezifana nedayimane, kungenzeka ukuthi okuqukethwe phakathi kokwahluka ngakunye kuzofana kakhulu.
2. Ukulayisha ngokweqile kwenkomba: Izinjini zokusesha cishe ngeke zikhombe izinkulungwane zamakhasi omkhiqizo anomehluko omncane kuphela. Ngokuvamile akukho okuthakaselayo kosesho kulokhu kuhluka okuncane. Lokhu kungalimaza i-SEO yesayithi lakho, ikakhulukazi uma amakhasi engewona awekhwalithi ephezulu. Ngaphezu kwalokho, lesi simo singase siholele emazingeni ancibilikisiwe wezinga phakathi kwawo wonke lawa makhasi.
3. isipiliyoni Umsebenzisi: Ezimbonini ezinokuhlukahluka okubanzi njengamadayimane, abasebenzisi bavame ukukhetha izigaba zokuphequlula noma izihlungi ukuze banciphise ukukhetha kwabo. Futhi abajwayele ukucinga okuhlukile kwedayimane elithile. Bazosesha kabanzi izimo noma osayizi.

Indlela eya phambili:

• Gcizelela izigaba: Esikhundleni sokugxila emakhasini omkhiqizo ngamunye, beka phambili izigaba ezifana ne-"Princess Cut Diamonds" noma "1-Carat Diamonds." Lawa makhasi esigaba angabese elungiselelwa imibuzo yosesho efanele, ashayele ithrafikhi ngempumelelo.
• Sebenzisa i-noindex ngobuchule: Sebenzisa ukuqondisa kwe-noindex kumakhasi omkhiqizo angadingi ukutholwa izinjini zokusesha. Lokhu kuqinisekisa ukuthi izinjini zokusesha zigxila emakhasini esigaba sakho abasebenzisi abaseshayo ngempela.
• Ungasebenzisi izixhumanisi zemikhiqizo: Kunalokho, sebenzisa i-JS ukuze uwalayishe. Le ndlela isiza ukugwema ukucaca okuningi kwamakhasi amakwe nge-noindex, ukumosha izinsiza ezicacayo. Ungase ucabange ukusebenzisa i-robots.txt. Nokho, ngokusekelwe kokuhlangenwe nakho kwami, uma uqhubeka nokusebenzisa izixhumanisi, i-Google ingase ibonise amakhasi wakho womkhiqizo. Ibona izixhumanisi futhi icabange ukuthi zibalulekile ngenkathi ingakwazi ukubona i-noindex ngoba uvimbele ukucaca kwekhasi.

Le ndlela iyasebenza ezinhlotsheni ezithile zamasayithi ezimeni ezithile. Udinga ukukusebenzisa ngokucabangisisa. Futhi, isakhiwo sekhasi lesigaba esihlelwe kahle siyadingeka ukuze usisebenzise ngokugcwele.

Imicabango yokugcina

Ukuzulazula ezinkingeni zekhasi lomkhiqizo we-SEO kungaba nzima, kodwa ngemininingwane evela kulo mhlahlandlela, uhambo luyalawuleka.

Khumbula, akugcini nje ngokucabanga ukubeka amasignali, kodwa ukunikeza izethameli zakho inani. Njengoba ulungiselela, gcina umsebenzisi wakho wokugcina ephambili, futhi impumelelo izolandela.

Umthombo ovela Ama-Ahrefs

Umshwana wokuzihlangula: Ulwazi olubekwe ngenhla lunikezwa i-ahrefs.com ngaphandle kwe-Chovm.com. I-Chovm.com ayenzi izethulo namawaranti mayelana nekhwalithi nokuthembeka komdayisi nemikhiqizo.