Ubuhle bendawo bukhula ngokushesha, bulolongelwe ulwazi, izimiso kanye nezifiso zabathengi banamuhla. Njengoba sibheke ku-2024, kuzovela abantu bobuhle abahlukene abayisithupha, ngamunye enezinto eziza kuqala ezihlukile kanye nezinto azithandayo. Kusukela kuma-Beautyversals omdabu wedijithali kuya kuma-Protopians aphila kahle emhlabeni, lawa maqembu anamandla azochaza kabusha ikusasa lomkhakha. Njengomkhiqizo wobuhle noma umshisekeli, ukuqonda laba bantu kubalulekile ukuze uhlale ubalulekile futhi uxhumekile eminyakeni ezayo. Kulesi sihloko, sizohlola izici ezichazayo, ukuziphatha kobuhle namasu okuzibandakanya komuntu ngamunye, ukukuhlomisa ngemininingwane edingekayo ukuze uphumelele kulesi sikhathi sobuhle esishukumisayo nesijabulisayo.
Okuqukethwe
1. Ama-Skinimalists 'Amavila'
2. I-Beautyversals
3. AmaProtopian
4. AmaFactivists
5. I-Universals
6. I-Neuromantics
I-'Lazy' Skinimalists
Ama-Skinimalist 'Amavila' angabathengi bobuhle bepragmatic ababeka phambili ukuzinakekela ngamabomu kunezinqubo eziyinkimbinkimbi kanye nemiphumela emihle. Bafuna imikhiqizo ehlakaniphile, ephumelelayo ezonga isikhathi, imali nomzamo ngenkathi beletha izidingo zabo zempilo. Kulaba bathengi abanolwazi, ukunethezeka kubalulekile - badonsela kumafomula aphathekayo, enza imisebenzi eminingi aqondisa izinhlobo zabo zobuhle ngaphandle kokuphazamisa ukusebenza kahle.
Ukubandakanya 'Amavila' Ama-Skinimalist kudinga ukugxila ekululameni nasekusebenzeni. Bajabulela ukumaketha okuqondile, okusekelwe ebufakazini okunciphisa imfuhlumfuhlu futhi kugqamise izinzuzo ezibonakalayo. Imikhiqizo ehlanganisa izinyathelo eziningi zibe yinto eyodwa, njengezimonyo ezifakwe ku-skincare noma abalungisa izinwele bezinhloso ezimbili, ibamba iqhaza elinamandla kuleli qembu. Amabhrendi angakwazi futhi ukuwanqoba ngokuhlanganisa izikhathi ezinengqondo kokuhlangenwe nakho kobuhle, okufana nephunga elimnandi noma ukuthungwa okupholisayo okuguqula izindlela ezisheshayo zibe amathuba okuzinakekela.
Uma kuziwa ekupakishweni namafomethi, 'Lazy' Skinimalists bazisa ukuqina kanye nokusebenziseka kalula. Abafaki bezicelo abangadlali, osayizi abalungele i-TSA nezinto eziqinile ezimelana nempilo usendleleni konke okucatshangelwayo okubalulekile. Amamodeli okugcwalisa asuselwe kokubhaliselwe kanye nezinketho zokuletha ngokuzenzakalelayo nazo zihambisana nesifiso salo muntu sokwenza kube lula nokuvumelana.
Ukuze kwakhiwe ukwethembeka phakathi kwama-Skinimalist 'Amavila', amabhrendi kufanele abonise njalo ukuzibophezela kwawo ekwenzeni lula nokuthuthukisa uhambo lobuhle. Ngokunikeza ukuhlela okukhethiwe, izincomo eziqondene nawe kanye nokuqukethwe okufundisayo okubasiza ukuba benze izinqumo ezinolwazi, izinkampani zingazibeka njengabalingani abathembekile ekuphishekeleni ukuzinakekela okungenamsebenzi, okuphumelelayo.
I-Beautyversals
I-Beautyversals iwuhlobo olusha lwabathandi bobuhle abazulazula kalula phakathi kwezindawo ezibonakalayo nezidijithali. Izalwe kusukela ekuphakameni kwe-metaverse, le persona ihlanganisa uketshezi, indlela ye-phygital yokuziveza nokusetshenziswa. Kubo, imikhiqizo yobuhle be-virtual ibamba inani elikhulu kanye nokubaluleka njengozakwabo ababambekayo, futhi balindele ukuthi imikhiqizo ihlangabezane nezidingo zabo kuzo zombili izikhala.
Ubuhle be-Beautyversals buthonywa kakhulu ukubukeka okuhle, okuhle kakhulu komhlaba wedijithali. Badonsela emikhiqizweni elingisa ukushelela, nokuphelela okungenasici kwama-avatar abo aku-inthanethi, njengama-primer afiphalisayo, izisekelo ezinekhava ephezulu nezigqamisi ezibonisa ukukhanya. Imikhiqizo enikeza ukuzizwisa kokuzama okubonakalayo, izihlungi ze-AR kanye nokuqoqwa kwedijithali eduze kwemikhiqizo ebonakalayo ibekwe kahle ukuze ibambe ukunaka nokwethembeka kwalo muntu.
Ngale kwemikhiqizo, i-Beautyversals ifuna ukuzizwisa okugxilile, okusebenzisanayo okuhlanganisa okuhle kakhulu kwezindawo eziku-inthanethi nezingaxhunyiwe ku-inthanethi. Bakhangwa amabhrendi adala izindawo ezibonakalayo ezihehayo zokuhlola, imfundo nokudlala, njengezinselelo ezigamified, okokufundisa okusakazwa bukhoma nezimo ze-3D ezithengekayo. Ukufakwa kwe-pop-up okuvala igebe phakathi kwe-URL ne-IRL, njengokuqukethwe okuvulwe ngekhodi ye-QR noma ukwenza kube ngokwakho okuxhaswe yi-AI, nakho kubamba isikhalazo esiqinile.
Ukuze bahlanganyele ngempumelelo i-Beautyversals, amabhrendi kufanele amukele indlela ye-omnichannel ngempela ephatha izindawo zokuthinta zedijithali nezomzimba njengezibaluleke ngokulinganayo. Ngokutshala imali kubuchwepheshe obuphambili, ukukhulisa imiphakathi eku-inthanethi nokudala okuhlangenwe nakho okungenamthungo, okuhlangene kuzo zonke izinkundla, izinkampani zobuhle zingakha ukuxhumana okujulile, okuhlala njalo nalo muntu onethonya.
AmaProtopians
AmaProtopi ayisizukulwane esisha sabathengi bobuhle abathanda ukushayela ushintsho oluhle nokwakha ikusasa elisimeme. Kulo muntu oqaphela imvelo, imvelo iza ngaphambi kwe-narcissism, futhi ibeka phambili imikhiqizo nezinqubo ezinciphisa umthelela wendawo. Bafuna amabhrendi abelana ngamavelu awo futhi abonise ukuzibophezela kwangempela ekutholeni izinto ezilungile, ekwehliseni imfucuza kanye nasekulondolozweni kwezinhlobonhlobo zezinto eziphilayo.
Ukungafihli nokuziphendulela kuyisihluthulelo sokuzuza ukwethenjwa kwamaProtopians. Bacwaninga ngokucophelela amamethrikhi okusimama kwenkampani, izitifiketi kanye nezinhlelo ze-ESG ngaphambi kokuthenga, futhi bazimisele ukukhokha inkokhelo yemikhiqizo ehamba ngaphezu nangaphezulu kwemizamo yabo yemvelo. Imikhiqizo enokupakishwa okucatshangelwayo, okumbalwa, amafomula angenamanzi nezithako ezitholakala endaweni, zemvelo zibamba ukukhanga okuqinile kwaleli qembu.
AmaProtopian futhi ayazisa indlela ephelele yobuhle ehlonipha ukuxhumana kwempilo yomuntu siqu neyeplanethi. Adonsela emikhiqizweni enemisebenzi eminingi eyenza lula izinqubo zawo futhi anciphise udoti, njengezihlanzi ezi-2-in-1, ama-balms asetshenziswa kaningi neziqukathi ezigcwalisekayo. Imikhiqizo enikeza isiqondiso mayelana nemikhuba yobuhle enomthelela omncane, njengokulondolozwa kwamanzi nokugaywa kabusha, ingaqinisa ngokuqhubekayo ukuxhumana kwayo nalo muntu.
Ukubandakanya ama-Protopian, izinkampani zobuhle kufanele zihole ngenjongo yazo futhi zenze ukusimama kube yingqikithi yokulandisa komkhiqizo wabo. Ukusebenzisana nezinhlangano zezemvelo, ukusekela amaphrojekthi okongiwa kwemvelo kanye nokukhulisa amazwi abagqugquzeli bemvelo konke kuyizindlela ezinamandla zokubonisa ukuhambisana namagugu alo muntu. Ngokubeka iplanethi kuqala kuzo zonke izindawo zokuthinta, amabhrendi angahlakulela ukulandela okuthembekile phakathi kwalaba benzi bezinguquko abanethonya.
AmaFactivists
Ama-Factivists angabantu abagxile emphakathini abakholelwa ukuthi ubuhle bunamandla okuqhuba izinguquko emphakathini nokukhuthaza inhlalakahle ehlangene. Bangabagqugquzeli abashisekayo bokubandakanywa, ukwehlukahlukana kanye nokumelwa, futhi balindele ukuthi imikhiqizo iphonsele inselelo izinkambiso nokuchema komkhakha. Kuma-Factivists, ubuhle abugcini nje ngokukhuluma umuntu ngamunye, kodwa futhi bumayelana nokuphakamisa amazwi abencishwe amathuba nokudala umhlaba olinganayo.
Ukuhlanganisa kuyinto engaxoxiswana ngayo kulo muntu, futhi bafuna amabhrendi adlula imizamo yokuhlukahluka kwezinga eliphezulu. Bafuna ukubona ithoni ebanzi yesikhumba, ubudala, amakhono kanye nobunikazi bobulili obubonakala ekunikelweni kwemikhiqizo nemikhankaso yokumaketha. Imikhiqizo esebenzisana nemiphakathi engameleli kahle, afaka amathalente ahlukahlukene phambi nangemuva kwekhamera, futhi etshala imali ezinhlelweni ezisekela amabhizinisi aphethwe yidlanzana maningi amathuba okuthi azuze ukwethembeka kwamaFactivists.
Ama-Factivists aphinde azise izinhlobo ezibeka phambili isayensi, ukusebenza kahle kanye nokungafihli kwezithako. Bakhangwa emikhiqizweni eletha imiphumela ebonakalayo futhi esekelwa izifundo zomtholampilo, izincomo zochwepheshe kanye nobufakazi babasebenzisi. Amafomula ahlanzekile, asebenza ngezinto eziphilayo athuthukisa impilo yesikhumba kanye nempilo yonke abamba iqhaza elinamandla kuleli qembu, njengoba kwenza amabhrendi afundisa abathengi ngesayensi yemikhiqizo yabo.
Ukubandakanya ama-Factivists, izinkampani zobuhle kumele zikhombise ukuzibophezela kwangempela ekuzibophezeleni komphakathi nasekufukuleni umphakathi. Lokhu kungabandakanya ukubambisana nezinhlangano ezingenzi nzuzo, ukukhulisa umsebenzi wezishoshovu nabaholi abacabangayo, nokusebenzisa inkundla yabo ukuqwashisa ngezindaba ezibalulekile. Ngokusebenzisa amandla abo ukuze aqhubekisele phambili ushintsho olunenjongo futhi akhuthaze indawo yobuhle efaka wonke umuntu, amabhrendi angakha ukuxhumana okujulile, okuhlala njalo nalo muntu oqhutshwa inhloso.
I-Universals
I-Universals ingumuntu ocabanga phambili okholelwa ukuthi ubuhle kufanele bufinyeleleke, buhlanganiswe futhi bubungazwe yibo bonke abantu. Bazenqaba izincazelo eziwumngcingo, ezingabandakanyi zokukhanga futhi esikhundleni salokho bamukele inhlobonhlobo yokubukeka, ubuwena kanye nolwazi. Ku-Universals, ikusasa lemboni lilele ekudaleni imikhiqizo nezikhala ezamukela wonke umuntu, kungakhathaliseki ubudala, usayizi, ikhono noma isizinda.
Ukumelwa nokufinyeleleka yizinto eziza kuqala kulo muntu. Bafuna amabhrendi anikezela ngemibala ebanzi yethunzi, ukupakishwa okuguquguqukayo kanye nokukhangisa okubandakanyayo okubonisa ukuhlukahluka kwabantu bangempela. Imikhiqizo engathathi hlangothi ngobulili, amafomula avumelana nezimo abhekelela izinhlobo eziningi zesikhumba nezinto ezikhathazayo, kanye namaphuzu amanani athengekayo konke kuyizinto ezibalulekile zokucatshangelwa kwe-Universals.
Lo muntu futhi uyabazisa ubuqiniso kanye nokuzamukela phezu kwemibono engafinyeleleki. Badonsela kumabhrendi abonisa isikhumba sangempela, esingakathintwa futhi babungaze izici ezihlukile kunokuzifihla noma ukuzilungisa. Imikhiqizo ethuthukisa ubuhle bemvelo, njengamafomula nje, akhiwayo kanye nama-balms emisebenzi eminingi, ibambe iqhaza elinamandla kwabakwa-Universals, njengoba kwenza imikhankaso ethuthukisa ukukhuthazela komzimba kanye nenselele ezinkambisweni zokuguga noma ezikwaziyo.
Ukuze zibandakanye i-Universals, izinkampani zobuhle kufanele zizibophezele ekwakheni ulwazi lwamakhasimende olubandakanya wonke umuntu futhi olufinyelelekayo. Lokhu kuhlanganisa ukusebenzisa izimiso zokuklama kwendawo yonke, ukunikeza ulwazi oluphelele lomkhiqizo nezisetshenziswa, kanye nokufuna impendulo ngenkuthalo emiphakathini eyahlukene. Ngokubonisa ngokungaguquki ukuthi wonke umuntu uyaziswa futhi uyahlonishwa, amabhrendi angakhuthaza umuzwa ojulile wokuba ngowabanye kanye nokwethembeka phakathi kwalo muntu.
I-Neuromantics
I-Neuromantics iyi-cerebral, umuntu ocabangayo othola ubuhle obungalindelekile kanye ne-avant-garde. Bakhangwa amabhrendi nemikhiqizo ehlanganisa ubuciko, isayensi kanye nemvelo ngezindlela ezintsha, ezishukumisa ingqondo. Ku-Neuromantics, ubuhle abukho nje mayelana ne-aesthetics, kodwa futhi mayelana nokukhuthazwa kobuhlakani kanye nokuzwakala kwemizwa.
Lo muntu udonsela ekwakhiweni okungajwayelekile, izithako eziyingqayizivele kanye nolwazi lwezinzwa eziningi olubekela inselele imibono yendabuko yobuhle. Bahlatshwa umxhwele imikhiqizo ebolekwa kwezinye iziyalo, njengamaphalethi ombala akhuthazwe ubuciko, amafomula afakwe emculweni namadivayisi anikwe amandla ezobuchwepheshe. Amabhrendi asebenzisana nabaklami ababona imibono, ososayensi nezihlakaniphi ukuze basunduze imingcele yalokho okungenzeka babambe iqhaza elinamandla le-Neuromantics.
Ukuxoxa izindaba kanye nokwakha umhlaba nakho kubalulekile kulo muntu. Bafuna amabhrendi anezindaba ezinothile, ezigxilile ezibayisa kwezinye izindawo futhi zivuse umcabango wabo. Imikhiqizo enamaphakeji ahlekisayo, amagama aphefumulelwe ngephupho nezindatshana zasemuva ezinemininingwane ithandeka kakhulu kuma-Neuromantics, njengama-elementi asebenzisanayo njengamakhompathimenti afihliwe, izingxenye ezifana nendida namalebula anikwe amandla i-AR.
Ukubandakanya i-Neuromantics, izinkampani zobuhle kumele zibeke phambili ubuciko, ukuhlola kanye nelukuluku lobuhlakani. Lokhu kungabandakanya ukubambisana nabaculi be-avant-garde nabasunguli, ukusingatha ukuzizwisa okugxilile kwe-pop-up, nokudala okuqukethwe okuhlola izincazelo ezijulile nezimo zemikhiqizo. Ngokumangaza njalo nangokujabulisa lo muntu ngemibono nokubulawa kwabantu okungalindelekile, amabhrendi angahlakulela ukulandela okuzinikele kwabathandi bobuhle bengqondo.
Isiphetho
Njengoba isimo sobuhle siqhubeka nokuvela, ukuqonda kanye nokubhekelela laba bantu abasafufusa kuzobaluleka kumabhrendi afuna ukuhlala efanelekile futhi ezwakala. Ngokwamukela izindinganiso eziyingqayizivele, izintandokazi kanye nokuziphatha kweqembu ngalinye - kusukela ku-eco-conscious Protopians kuya kuma-Neuromantics acabangayo - izinkampani zingakwazi ukwenza imikhiqizo, okuhlangenwe nakho nokulandisa okuxhuma ngempela ezingeni elijulile. Isihluthulelo siwukukhuluma nalaba bantu ngozwela, ubuqiniso nokuzinikela kwangempela enhlalakahleni nasezifisweni zabo. Ngalo mcabango, izinhlobo zobuhle azikwazi nje ukuzivumelanisa nezimakethe ezishintshayo, kodwa futhi zidlala indima ebalulekile ekubumbeni ikusasa layo.
